Building a Signal-Based Revenue Engine: Triggers, Mindset, and Real-World Examples
In this MATCH B2B INSIGHTS episode, host Brenda sits down with Benny Fluman, Daniel Weiss, and Brian Newman to unpack how small and mid-sized B2B companies can build a trigger- and signal-based revenue engine that actually works in the real world. Against the backdrop of the current war with Iran, the conversation opens with a short message of safety, resilience, and a wish for a secure and peaceful Purim for listeners in Israel and around the world. From there, the team dives straight into practical methodology. Across 10 chapters, they explain what buying triggers and signals really are…
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