Latest / The Real Estate Agent Playbook / Countdown to Launch: From Separation to Preparation for 2025!
Transcript
- 0:00countdown to launch it is separation season
- 0:04and we are preparing for 2025 all at the same time
- 0:07I'm super excited for this one
- 0:09we're gonna talk about the impact that us
- 0:12as real estate agents yes
- 0:14people may refer to us as used car salesmen
- 0:17but we on this channel in this community
- 0:20and in this industry
- 0:21are going to absolutely crush the haters
- 0:24and just have the most impact we possibly can
- 0:27on our clients to help people grow wealth
- 0:30and if you're on board let's go
- 0:32we're taking action stay tuned
- 0:40what's up guys Jeremy Kane real estate agent playbook
- 0:42this one's back to my roots
- 0:44back to those coaching roots
- 0:45it's gonna be a rah
- 0:46rah pregame speech like you've never heard before
- 0:49but there is so many things going on
- 0:52and I often cover how to have impact
- 0:56and how to work a sphere of influence
- 0:58in our current market
- 0:59in our business in today's modern world
- 1:02and if you like that information
- 1:04or you're interested in more
- 1:06please subscribe to my channel
- 1:07head over to IG at the R E Agent Playbook
- 1:11and I'd be happy to start that conversation
- 1:13I am here to serve you and help you get a win
- 1:15every single day at the game of Real State
- 1:17we're also on the podcast
- 1:19so if you're driving around town
- 1:20check out the audio feed
- 1:21uh over there on anywhere you find your podcast uh
- 1:25throw me a review
- 1:26share it with your favorite real estate agent
- 1:28but let's get rolling okay
- 1:30I feel it you feel it
- 1:32I understand that
- 1:352025 is going to be absolutely chaotic
- 1:39there's going to be
- 1:40all kinds of different things going on
- 1:42and that is why it's the countdown to launch right now
- 1:46where separation and preparation
- 1:48will launch us into an amazing Q4
- 1:50and amazing 2025 Q4 is absolutely overlooked
- 1:55and that is why it's been
- 1:57referred to as separation season
- 1:59by Ed Mylet and all the
- 2:01all the entrepreneurial gurus
- 2:03because we have so many distractions right
- 2:05it's super easy just you know
- 2:07kick your feet up and prepare for Thanksgiving
- 2:10and prepare to have a house full of family
- 2:12and all of that
- 2:13as we kind of put our business on the back burner
- 2:16then we have New Years and everyone's ready to roll
- 2:19we can set our goals in that first couple weeks
- 2:22and then we're off to the races
- 2:23well the problem with that in real estate
- 2:25is that if we set our goals in January
- 2:28typically
- 2:28all of our actions and what we're doing shows its face
- 2:3290 to 180 days down the road
- 2:35in the form of you know
- 2:36transactions and and things like that
- 2:39and so um
- 2:40if you know anything about the real city world
- 2:42which I hope you do if you're here
- 2:43um then we need to start right now
- 2:46and we need to not take our foot off the pedal
- 2:48we need to drive right through this Q4
- 2:51certainly take a day or two around those holidays
- 2:53spend them with family
- 2:54but our mind and our focus has to be on what we can do
- 2:58because those ready
- 2:59and most willing to have impact on their clients
- 3:02will absolutely succeed and so
- 3:05I want you to know that 2024 has been a rough year
- 3:09whether it's you know
- 3:11your colleague agents that have had a tough year
- 3:13with all the Gnar lawsuits
- 3:15and all the high interest rates and all that
- 3:17or it's your clients right
- 3:18with the economy with the election right
- 3:21it's really easy to take the entire first month of Q4
- 3:24off and get so distracted by an election
- 3:26that you are not operating your business
- 3:28because you say well
- 3:30depends on how the election turns out
- 3:31how the markets gonna be how my business is gonna be
- 3:33that's not the case you have control right
- 3:37you have the ability and the harder times as agents
- 3:39we have a more important role
- 3:42to have positive impact on people
- 3:44I I coach agents
- 3:46I talk to agents all the time
- 3:47and I like well
- 3:48you know it's really easy when I would call my
- 3:50my buyers six months later and be like hey
- 3:52you've earned you know
- 3:53six figures on your home already
- 3:55you know in some markets obviously
- 3:57and the truth is that that is an easy conversation
- 4:01however
- 4:02the conversation that's probably more important that
- 4:04hey you bought right at the top
- 4:06it's falling off a little bit
- 4:07here's some strategies
- 4:08here's what we need to make sure that we're
- 4:10all in the same page
- 4:11and doing so that you can absolutely focus them in on
- 4:16you know holding on to that mortgage
- 4:18not holding on to hope because as we know
- 4:21the market will cycle
- 4:22and they will still come out on top um
- 4:25and if you know the truth is five
- 4:2710 20 years ago
- 4:28they probably didn't even know they lost you know
- 4:30that 10K and and equity or whatever
- 4:33you know they don't even know that
- 4:35but now it's constantly in front of them
- 4:36every time they log onto their computer
- 4:38do you wanna know how much your house is worth
- 4:40do you want this Zillow all the things
- 4:42and so we need to be that voice
- 4:44we need to be that professional voice
- 4:46that walks alongside
- 4:47puts our arm around them and has that impact and says
- 4:50hey it's gonna be okay did you know in 2008
- 4:532009 when the market crashing
- 4:55some markets lost 10 to 20% in in value
- 4:58if you held out onto that home for three more years
- 5:01you were you know right side up and actually
- 5:04you know
- 5:04on the path for massive acceleration in your equity
- 5:09and so that is the kind of impact that we can have
- 5:12and so I want you to really focus
- 5:14and I think Q4 of this
- 5:16this year is truly a changing right
- 5:19we had a crazy crazy
- 5:21you know chaotic economy going up
- 5:23and then it kind of flattened out and
- 5:24you know it has decreased a little bit not crazy
- 5:27um but now that the interest rates are coming down
- 5:30we're gonna we might see this again right
- 5:31we might see a steady increase
- 5:33so don't let this little blip on the radar
- 5:35you know be something that for
- 5:38you know allows you to have fear
- 5:39or anxiety about calling these people
- 5:41the end of the day we don't control the economy
- 5:43we just control the conversations that we can have
- 5:47so that we can advise our clients properly
- 5:49so that is absolutely
- 5:51what separation seasons gonna look like
- 5:52this year obviously
- 5:54that's my jam
- 5:55I love having those conversations with people
- 5:57I love strategizing
- 5:58I love solving problems and so it's easy for me
- 6:02but I want you to come alongside me right
- 6:05and we're talking from the consumer base right now
- 6:07but in the industry too right lenders
- 6:11inspectors appraisers
- 6:12other agents
- 6:13we've all kind of been on this roller coaster here
- 6:16where we're way up
- 6:17and then we went way down and transaction volume
- 6:19now we're studying out now
- 6:20who's gonna jump off the roller coaster
- 6:22who already has that you can pull back on and say hey
- 6:25we gotta do this we gotta have impact on our community
- 6:28we don't wanna look like the used car salesman
- 6:30that's just there when the market's good
- 6:32and then we go you know
- 6:33do something else and go back to our engineering job
- 6:36when the markets hard
- 6:37because the problems are solved and markets hard
- 6:40and separation season is there
- 6:41so the relationships it's
- 6:44it's a crucial moment in relationships
- 6:46with your clients
- 6:47with your industry colleagues with everybody
- 6:49because it's been so chaotic
- 6:51we've seen the highs highs
- 6:53we've seen the lowest
- 6:53the lows and now let's come together right
- 6:56if the Gnar lawsuits taught us anything um
- 6:59it's that we aren't in competition as
- 7:02as competing agents right
- 7:04there's other forces there's lawsuits
- 7:06there's plaintiffs there's attorneys
- 7:09that really are attacking our industry
- 7:11but if we huddle up together and we go out there as
- 7:14you know
- 7:1511 strong or five strong in my favorite sport hoops
- 7:18and we we show up as a unit
- 7:20we are undefeatable right
- 7:23we cannot be beaten because we're starting
- 7:26we're showing up as a unit
- 7:27our goal is to have impact and and help our clients
- 7:31you know build wealth
- 7:31and make the right real estate decisions
- 7:33throughout their journey
- 7:34and help them manage those assets
- 7:36and if we show up with that we
- 7:38we show up with our brothers and sisters shoulder
- 7:40shoulder it's gonna be a lot better um
- 7:43for us in the end
- 7:44so that's the thing Q4 separation season right
- 7:47but if we're so focused on separation
- 7:49and we're not setting you know
- 7:51that expectation of goals for what's to come
- 7:53if we're not looking ahead
- 7:54and we're so focused on this
- 7:55like talking all these people about
- 7:57you know hey
- 7:58how are you doing
- 7:592024 was pretty rough 2025 is gonna be made
- 8:02if we're focused on 2024 only
- 8:04and we're focused on bringing everybody in
- 8:06and doing the thing
- 8:08then we might be behind on preparation right
- 8:10so we we do need to have that separation season
- 8:13we need to stay locked in
- 8:14we can't on October 5th or whatever today is
- 8:17look forward and be like oh
- 8:19we're gonna do this right now right
- 8:21we have to understand that no matter what year right
- 8:24this is the season where you do have to
- 8:26keep your foot on the gas
- 8:27and you also have to have preparation
- 8:29because in our industry that foundation is important
- 8:32so as we're separating as we're doing
- 8:34the things that are gonna differentiate us from
- 8:36the other seven real estate agents
- 8:38that your sister knows is we have to understand okay
- 8:41let's have a little bit of planning time block
- 8:43just a little bit of planning
- 8:44we don't need a three month
- 8:46you know goal setting session
- 8:47we need an hour or two here
- 8:49how are we gonna do it how are we gonna prove
- 8:51what are we gonna do socially
- 8:52what are we gonna do with the family
- 8:53what are we gonna do for our body and our faith
- 8:55and what are we gonna do you know
- 8:57for our businesses ultimately
- 8:58and so make sure you're mixing that in
- 9:01and the cool part is
- 9:02if you're gaining momentum in the separation season
- 9:05that momentum will carry into those goals
- 9:07and it won't even be a reset right
- 9:09it's it's so funny that in society
- 9:12it's like oh
- 9:12thank gosh 2024 is over
- 9:142025 is gonna be so much better
- 9:16those people write that every single year on Facebook
- 9:20the same time that is just a day and time
- 9:22it's truly on a continuum
- 9:24it's not like
- 9:25anything is different on December 31st, 2024
- 9:27from January 1st, 2025
- 9:29besides maybe our mindset for a week or two right
- 9:32so we need to kind of eliminate that
- 9:34and just know that it's just a date right
- 9:37it's just something we're passing
- 9:38it's just a mile marker on the
- 9:40on the journey and so
- 9:42we're gonna build that momentum through separation
- 9:44we're gonna make sure that we're doing the things
- 9:46we need to do
- 9:46we're gonna make those contacts we need to talk about
- 9:49we're gonna reach out to those people
- 9:50we haven't reached out to using
- 9:53you know the holidays or whatever we need
- 9:55just checking in on them after a hard 2024
- 9:58whatever that is to have those conversations
- 10:01develop that momentum as we go
- 10:03and continue pushing forward
- 10:04and not rely on the holidays next year to
- 10:07to reach out to our clients and do those things
- 10:10so once we're doing that once we're in momentum
- 10:12let's not take two weeks off at Thanksgiving
- 10:14let's not take two weeks off at Christmas
- 10:16um if you're going on vacation great
- 10:18but let's fulfill our dedication to our industry
- 10:22um and let's really get that momentum going
- 10:26because right now honestly
- 10:27is the absolute time for you
- 10:31where preparation meets separation
- 10:34for you to absolutely launch into your goals in Q4
- 10:37and beyond so how do we do that
- 10:39we ground ourselves we time block
- 10:41we make sure that we're focusing on the business
- 10:43in the business
- 10:44make sure we're fulfilling our own personal journeys
- 10:46whether that's you know
- 10:48getting so many workouts in drinking water
- 10:50eating healthy um
- 10:52having time with our spouse
- 10:53our kids that kind of stuff
- 10:54so we're all gonna do this
- 10:55we can do it all right now right
- 10:57because the nice part is your kids or spouse
- 11:00you know
- 11:00maybe they do have some time off around the holidays
- 11:02so they're gonna be around
- 11:03so build that in right
- 11:05that's super important I'm not saying go all in on
- 11:07you know everything here
- 11:09but you have such an ability right
- 11:11you have such an
- 11:11opportunity to have these conversations
- 11:13to continue to show up into
- 11:15maybe build a little bit of something new
- 11:17for something coming down the road 2025
- 11:20what you're gonna do you know
- 11:21build that up but if you're building that in momentum
- 11:24that momentum will carry right through
- 11:25and help you launch whatever that
- 11:27you know
- 11:27initiative is or lead generation idea or whatever it is
- 11:31but we can't you know
- 11:33have this momentum have this momentum
- 11:35stop for two weeks and say I wanna build this
- 11:38lose that momentum focus so much on building this
- 11:41because if it doesn't work
- 11:42then we've lost that momentum right
- 11:44so if we stay in momentum
- 11:45stay momentum okay yeah
- 11:46I'm gonna work on this for a day or two
- 11:48we're gonna build it up we're gonna try it out
- 11:49we're gonna implement it right away
- 11:51it's just a mile marker on the road right
- 11:53so that's what I want
- 11:55I want you to pull people in close
- 11:57you have no idea what other agents what other lenders
- 12:00what people in our industry have gone through
- 12:03so put a lot of that behind you
- 12:04let's come together as an industry
- 12:06let's mastermind let's absolutely grow together
- 12:09and it will be the very best quarter
- 12:12you will ever have gaining momentum
- 12:14you can look back right now and say yeah
- 12:16I was a top producer then
- 12:18but my impact and everything really took off
- 12:21my income obviously was rewarded
- 12:24my personal life was rewarded um
- 12:26my relationships of industry partners of my clients
- 12:30of my family
- 12:31of my kids was all rewarded because of that moment
- 12:33because we decided
- 12:35we weren't gonna take our foot off the gas
- 12:36we are gonna stay in momentum
- 12:38we're gonna use Q4 as a launch pad
- 12:41right to our success in to quarter one of 2025
- 12:47how crazy is that right
- 12:49so the countdown to launch is on
- 12:51from separation to preparation for 2025
- 12:54I can't wait to see you on the mission
- 12:57let's go I'll see you in orbit
- 13:00but I'm super excited please like comment
- 13:02subscribe and catch me on the next one bye bye