Episode 186 – The Simple Sales Framework That Actually Works | Steven Lopez
In Episode 186, Drewbie Wilson sits down with Steven Lopez to unpack one of the most common struggles in sales:
Call reluctance—and how to finally break through it.
Steven shares a raw "before and after" story from early in his career—when frustration took over on a call—and contrasts it with the growth he's experienced through coaching, structure, and intentional practice.
The conversation dives deep into why most salespeople avoid picking up the phone, how overthinking kills opportunities, and why simple conversation frameworks outperform rigid scripts every time.
Steven also opens up about…
The skinny
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