Sam’s Club’s Julie Barber On Agentic AI, Surprise & Delight, and the Future of Merchandising | NRF 2026
In this Omni Talk Retail episode, recorded live from NRF 2026 at the Vusion booth, Julie Barber, EVP and Chief Merchant at Sam’s Club, joins Anne Mezzenga and Chris Walton to explain how merchandising, data, and agentic AI are reshaping assortment strategy, fresh food execution, and member value in 2026.
With more than 20 years at Walmart Inc. and deep experience across grocery, health, general merchandise, and services, Julie shares how Sam’s Club is balancing intentional, value-driven shopping with surprise and delight experiences that keep members engaged. From Scan & Go insights and…
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