Latest / Content, Briefly / Deedi Brown on Which is Changing Faster: The Products We Market or The Way We Market Them?

Transcript

Deedi Brown on Which is Changing Faster: The Products We Market or The Way We Market Them? · Content, Briefly

• 0:00
  [ on-hold music] Hey, and thanks for tuning in to another episode of Content Briefly. Really excited today to have Dee Dee Brown. She's the head of content at a company called Bubble.
• 0:15
  If you're not familiar with Bubble, go check it out. It's a no-code app builder. You can build totally full stack apps. It's really cool.
• 0:21
  They've been around for 12 years and are in the middle of adding really significant AI component to their tool so that you can just chat with a chatbot, and it will just build stuff for you.
• 0:31
  But you can build, like, really, like, actual apps without writing code. And, you know, I love no code. It's something I've, like, spent a lot of time working on in the past couple years.
• 0:40
  Now that AI is part of it, like, there's just so much happening, and it's made Dee Dee's life pretty interesting.
• 0:45
  [chuckles] We talk a lot about what's going on there because not only is AI changing the way that content marketing happens, like, their whole product is changing as well. Like, the competitors are different.
• 0:54
  The whole landscape for Bubble is changing, like, very rapidly right now. So as you might imagine, that makes up the bulk of our conversation, and there's tons of good stuff here.
• 1:02
  I will also tease that Dee Dee is a Bookstagrammar, and her Instagram is one of my favorite to follow. We'll link to that in the show notes. We do talk a little bit about that as well.
• 1:11
  And books are a perfect segue to talking about Superpath's relatively new book club. So we added a new channel for Superpath Pro members for the book club.
• 1:20
  We're reading, I'd say, a book every two months, roughly, and then meeting to talk about it. Our first one was "Four Thousand Weeks." The next one we're reading right now is called "Don't Make Me Think."
• 1:30
  It's about human and computer interaction. It's actually an older book, but what we've heard from people who have read it is that it's actually quite relevant today.
• 1:38
  Anyways, if you wanna be part of that, as well as our other Slack channels and our monthly one-on-one calls and our monthly group calls and get access to our courses and content and join our weekly coworking sessions and be part of things like our Vibe Coding Hackathon and all the many other things we're doing, come check out Superpath Pro.
• 1:54
  You get 30 days free. Kick the tires. See if it's a good fit for you.
• 1:58
  You'll get to experience all of those things within those 30 days, so you'll really get a good sense of whether or not it's kind of right investment for you. I'm really proud of Superpath Pro.
• 2:06
  Like, w- Eric and I have put a ton of work into it over the last eight to 10 months, and I think we've just gotten it into a great spot. It's better than it's ever been. So superpath.co, you can learn all about it.
• 2:16
  And so hey, everybody, Jimmy from Superpath here today with another episode of Content Briefly. We are here with Dee Dee Brown. Way, way overdue, so I'm so happy we're finally doing this, Dee Dee.
• 2:27
  You're the senior manager, head of content and education at Bubble. I feel like Bubble...
• 2:32
  Well, we're gonna talk about this, but I feel like Bubble's in a really interesting place right now, and I would imagine that makes your job very interesting also.
• 2:38
  But before we get into all that, would you introduce yourself? Tell us a little bit about who you are and what you do. Yeah, sure.
• 2:43
  So my name's Dee Dee, and as you said, I'm head of content at Bubble, which is a ton of fun.
• 2:49
  That means at Bubble, largely overseeing editorial content, but we also are in charge of the company-wide voice and tone, so we also do a lot of copy QA and editing.
• 3:02
  We do a lot of work assisting with things like landing pages and emails and short form as well.
• 3:07
  So really just, like, dabbling in a lot of the copy across the company, which is always super fun because, as you've mentioned, it's a very dynamic moment in our industry, which I'm sure we'll get into very shortly.
• 3:18
  Before I was at Bubble, I spent five years at Ellevest, which is an investing company by women, for women.
• 3:26
  They recently actually sold the digital business to Betterment, but while I was there, the digital business was the only investing platform that took women's longer lifespan and different salary curves into account when providing recommendations- Oh, wow...
• 3:41
  for- That's interesting... how much to invest and when. Yeah. And so it was just a wonderful place to work. I loved my time there. I learned a lot while I was there.
• 3:49
  I went from being an SEO writer and publishing a blog post a day to running the content team there as well. And like I said, I was there for almost five years, so I had a great time.
• 4:02
  And then I found my way over to Bubble, which has been great since then.
• 4:05
  And so I've been really lucky to work at startups that just have really interesting products and really exciting stuff going on from a content perspective. Cool. All right, let's talk about Bubble.
• 4:16
  Okay, so Bubble, dude, this is a space that I love, like the no-code space. And so Bubble's a tool where, like, you can build an app. Like, you don't have to know how to code. You can build an app.
• 4:24
  And, like, traditionally, I think that has been, you know, it's like almost like start with a template, you drag and drop, and like next thing you know, people are logging in. They have dashboards.
• 4:32
  You can actually do stuff. You can connect it to other automations. Like there's a really, really powerful tool. And then from a content perspective, my guess is the biggest challenge is there's infinite use cases. Yes.
• 4:43
  What do you build, you know? But now, like, okay, now there's AI, and, like, there's this whole new wave of, you know, I don't know what Bubble thinks of the term vibe coding.
• 4:53
  Like, it's kind of a silly term, but, like, it sort of captures this also, where it's like, okay, well, instead of dragging and dropping, what if we just tell AI what we want, and it just builds it?
• 5:01
  So, like, I know Bubble's incorporating that into its tool now. So this is... Like, there's-- I'm giving you context that you obviously [chuckles] already know everything about.
• 5:10
  But, like, what's life at Bubble like right now? Like, how is this shift into the AI first stuff going? How is that changing your job and content? Yeah, great question.
• 5:20
  It's changing everything at the entire company, which is a really exciting moment.
• 5:25
  I think everyone at the company can just feel that this is one of those big career pivot moments, where we're working at this awesome company through a really important technological revolution that the entire world is seeing.
• 5:38
  And we are all really excited to bring Bubble through that because we have such a clear vision for where we're going, and we feel like who we've always been is who we're meant to be in this new age of AI as well, so.
• 5:53
  That's awesome. I guess to give, like, a little bit of context, so Bubble isI think about 12 years old now. It was just Josh and Emmanuel, our co-founders and co-CEOs, for something like eight years.
• 6:04
  They bootstrapped on their own and built the product on their own. It is really the leading no-code platform out there. It's really the only one that does everything full stack.
• 6:13
  So basically what that means is we use visual programming instead of writing code.
• 6:18
  So instead of, like, writing code to create a button, for example, you would drag a button onto the page, and you would click it, and you would add a workflow that says, "When this element is clicked, go to this page," or what have you.
• 6:27
  So it's a little bit more complicated than something like a Squarespace would be, where it knows it's a button and you just put the URL in, but it does mean that you can create fully functional applications without knowing how to code.
• 6:40
  And we have had people build entire clones of Twitter. Like, we have an entire blog series where we walk you through how to use Bubble to clone Twitter or TripAdvisor. Oh, cool.
• 6:51
  All these, like, you can do all of that and more on Bubble, which as you mentioned, is a little bit of a content challenge because how do you explain what you can do on Bubble when the answer is, like, really anything that you can think of?
• 7:02
  Yeah. [laughs] And obviously there's a bit of a, more of a learning curve than, you know, something just like Squarespace, but certainly much less than learning how to code, right?
• 7:10
  And so our mission really is to help computers talk humans' language rather than making humans talk computers' language in code, which is also what vibe coding is about, right?
• 7:23
  And so we are super excited about the rise of AI.
• 7:28
  We have, um, an AI app generator now, so you can start with a prompt and it will fully create a fully functional app with logic and workflows and design systems, and we are working towards chat-based iteration right now, chat-based data type creation, et cetera, et cetera.
• 7:46
  And we are really, really excited about how AI and no-code are gonna come together because the challenge is when you use a tool that uses AI to code for you, you still don't know how to code, right?
• 8:01
  So then what do you do, right? When you get stuck in a prompt loop, or it's just not quite getting what you want it to get, you know, you're really kind of, like, stuck because you still don't know how to code.
• 8:11
  And so we are really excited about AI plus visual development because you have the speed of AI and you have the control of point and click, drag and drop, visual no-code development, so you always understand what's going on the page, you know what the AI changed and why, and you can undo it if you want, and it's a really, really exciting time to be.
• 8:33
  And I think that, you know, this recent shift where you have some of these new players who have a lot of oxygen in the space, you know, they're raising Series A, people are talking about them.
• 8:43
  They don't necessarily even know to consider us in the option set yet, which is, spoiler, something that I've been really focused on the last couple of months.
• 8:51
  But it's, you know, it's interesting when we shift spaces enough that we go from being, you know, the cool edgy one to a bit of an incumbent.
• 8:58
  So we are really grateful to those players because they are bringing so much awareness to the industry, right?
• 9:06
  All of a sudden people who never knew that it was possible for someone who doesn't know how to code to build an app all by themselves are now like, "Hey, I heard about this thing that lets me, a regular Joe Schmo, build an app all by myself."
• 9:18
  And now all of a sudden you've got options within that set to consider, which is a really cool place to be. Who's Bubble's customer?
• 9:25
  You know, 'cause I feel like in addition to having many use cases, you probably have a couple of, maybe more than a couple different personas that you sell to. Like, I'm probably one of them, right?
• 9:35
  I mean, just me, like, small business. I like to build things myself, you know, but I'm sure there's a much more scaled-up version of that too, right? Yeah, definitely.
• 9:44
  We definitely do have, you know, a couple of different personas, but really our bread and butter is the non-technical founder, right?
• 9:51
  The person who wants to start a company or start a startup, but they don't know how to code themselves, and, you know, we don't want them to have to go raise a bunch of venture capital so they can hire a team of engineers when they have a, a great idea that they could start getting into people's hands, you know, right now.
• 10:07
  And so that's a lot of fun to market to that person. I think you've got a couple of subsets in there, right?
• 10:13
  You've got people who are, like, born entrepreneurs who are, bounce from business idea to business idea, and then you've got people who didn't really ever plan on becoming an entrepreneur, but then they had a really good idea from their work experience and they're like, "Let me see if I can build this myself."
• 10:27
  And so we have a lot of fun talking to those folks.
• 10:30
  But internal tools at, like, it's more established companies or, like, enterprise companies are big on in- internal tools as well, so, you know, building your own CRM because it just doesn't, like, all the out-of-the-box, like, systems don't fit your needs.
• 10:44
  We just did a case study on a company called Floor Authority, which is a really big flooring company in, I think, South Carolina, and they built their own ERP because they have all these unique needs, right?
• 10:58
  Like square footage and, like, by the roll, and et cetera, et cetera, and they just couldn't find anything out of the box that would work for them, and they're running, you know, millions of dollars in sales every single year.
• 11:08
  That's crazy. Their Bubble ERP, which is awesome. Yeah. So definitely some internal use cases too. And then you have our Bubble developer community.
• 11:16
  There is an entire industry of people who make a living building Bubble apps for other people. Yeah.
• 11:22
  Just like you would have, you know, freelance, you know, like web engineers or freelance web development companies or agencies.
• 11:29
  There are agencies out there who employ hundreds of Bubble developers building Bubble apps for- That's crazy... people. And so it's a really huge privilege.
• 11:37
  I mean, I don't have to tell content people how much of a privilege it is to write for an audience that's engaged and is excited to read what you write and talk about your company and talk about the product.
• 11:48
  And so we have such an incredible community that we can lean on and activate and get feedback from, which is just so, so fun.That's so cool. You know, there... Okay, I feel like you'll understand where I'm coming from.
• 12:02
  This is gonna be a little messy, but there's something going on here where the type of work that all of us do is changing so much right now.
• 12:11
  You know, like, I think of content marketers, and I think of, like, the traditional paths that content marketers have taken to advance their careers and how different that is going to look over the next couple years.
• 12:21
  An example being, like, you know, if you wanted to make your career 10 years ago, like, maybe the best path is to, you know, when you wanna become the head of content, you're gonna manage a team, you're gonna work on strategy and stuff like that.
• 12:31
  But there's this whole new path opening up, I think, which is, like, a high level IC. They're a builder.
• 12:37
  You know, they're a person who builds things, and it's, like, a really deeply satisfying type of work to do, I think.
• 12:42
  Like, I have a ton of fun messing around with no-code and vibe coding, and it's now becoming, like, commercially viable, at least in the content marketing context, in a way that I don't think it was previously because...
• 12:53
  Partially 'cause of AI, partially 'cause, like, there's just, like, a kind of... We're all looking at this with fresh eyes. Like, what should a content person do? And it's like, well, if a content person can,
• 13:01
  you know, publish content or, you know, manage a team that publishes content, but also they can, like, build these amazing systems internally to make it happen more efficiently or to do it better.
• 13:11
  Like, there's this whole new world of stuff happening that I... It's not, like, totally clear to me yet, but it's also very exciting. Yeah. I mean, I'm a person who loves content ops.
• 13:21
  Like, I just, in another life I could've been a project manager. Like, I just, like, love systems. I love Asana, right? I'm the go-to Asana person at every company I've ever been at [laughs] because I just...
• 13:30
  I'm like, "Here's how I would like you to use this. Thank you." [laughs] So I think that it's really exciting.
• 13:35
  You know, we are in the middle of, I think, every single content team, every single marketing team at a startup is always in the middle of reinventing their brief creation process and all of that stuff.
• 13:45
  So we're in the middle of a cleanup of that right now, and I'm really having fun finding ways to bring AI into the process.
• 13:52
  So it was interesting for me because I went on maternity leave when a lot of the AI chatbots started popping up. So I went out June of last year, and, you know, people were talking about ChatGPT.
• 14:04
  They were, like, using it to, like... sometimes using it to write content.
• 14:08
  But, like, I had never heard of Claude back then, and then I was gone for 16 weeks, and then I came back and everything was different, and I had a lot of- That's crazy. [laughs] Like, um...
• 14:16
  And so, you know, we're still working on integrating that.
• 14:19
  But I've really found that a shift in thinking from using the AI as copy generation to using it as, like, information synthesis and information transformation has really helped me spot, like, the places in processes where it's going to make the most sense.
• 14:39
  So, like, we do use it... Like, I personally do use it for some stuff.
• 14:42
  I think case studies are a really good place where you can easily use AI to help write because they're very formulaic, and, like, let's face it, they're, like, not art, right? [laughs] Yeah, yeah. They're just...
• 14:53
  They are what they are, and they serve a specific purpose. But I also am looking for ways to bring it into, like, our copy brief process.
• 15:02
  So we found that on the team we're running into a challenge where people were finding it easier to just prompt AI to, like, write something for them and then give it to us to edit than it was for them to sit down and think about the information that they needed to provide to a writer in order for the writer to write it.
• 15:20
  I had this moment where I was like, "Okay, but you're telling the AI, right? You're prompting the AI with this information. Like, that's the same information that we need." Yeah.
• 15:28
  "Like, give us the prompt, and then maybe we'll use the prompt, and we'll, like, go back and forth with the AI instead of having to manually edit it, or maybe we'll write it from scratch if we feel like that's a better use case."
• 15:39
  But so I've shifted on our brief. Instead of, like, a section for everyone to fill out all the project details, it's, like, a template of an AI prompt that they can fill out. And I'm just finding- That's so cool...
• 15:50
  this is so much more accessible and, like, less intimidating for a lot of my team members who love to use Claude or ChatGPT every day.
• 15:57
  And it also sets us up for, like, the flexibility to either use AI if we want or not use AI if we don't want.
• 16:03
  And, you know, long term I think we're, in the second half of this year, gonna start to play around with custom GPTs, maybe even a custom Bubble app that outputs brief templates. Ooh. Like- Oh, I- I don't know.
• 16:14
  I'm getting crazy here.
• 16:15
  I'm not an expert on building on Bubble just because I simply don't use it in my day to day enough to feel like an expert, but it's certainly something that we have at our disposal as a tool, right?
• 16:26
  And I'm excited in the second half of this year to really dig in with the broader marketing team and find ways to introduce, like, new AI and automation into that process. Super cool.
• 16:36
  I totally just went off from whatever you asked me. No. Well, I feel like kinda like to me this all feeds into the same idea of, like, our jobs are changing, you know? And it's like it's actually- Yeah...
• 16:44
  difficult to keep up with, you know, 'cause it's changing so quickly. Yeah. To your point about, like, 16 weeks, it's not that long. [laughs] Like...
• 16:51
  and there's suddenly, like, a new tool that you'll be using every single day that you had never heard of before. Right. [laughs] I have a question for you about... Well, like, Bubbles... You know, every company...
• 16:59
  I think every company has, like, between, let's say one and three, like, content problems. Okay, so, like, for some companies that's like, "No one's ever heard of us."
• 17:07
  Like, we really need to create awareness of this product to get people in the door. My guess is that's not really Bubble's problem. Like, it's been around for 12 years. You have a bunch of existing customers.
• 17:17
  You have a developer community. Like, there's a lot of stuff going on there already. What are Bubble's one, two, or three, like, biggest content problems right now?
• 17:25
  Like, is it that, like, there's this new category of tools, like Lovable and Cursor and Bolt and whatever, I'm sure there's many others, that you wanna be in that conversation? Or is it that,
• 17:38
  you know, as you make the switch from no-code to vibe code or, you know, kinda whatever terminology ends up being the right terminology for that, like we've really got to establish that? Is it user education?
• 17:48
  Like, what are the top of mind issues for you right now? Yeah, that's a great question. I definitely think that increasing our share of voice in the, like, AI app development space is top of mind for us,
• 18:00
  and I think we're really focused on...Activating the community to help us get the word out more.
• 18:06
  But also from a content perspective and an SEO perspective, we've been trying to get ahead of it with some really in-depth, really honest product comparison, right?
• 18:15
  So like you mentioned Lovable, Bubble versus Lovable, et cetera, and being like, "Okay, well, this one is for you if this is who you are, and this one w- is for you if this is who you are," and being really honest about that.
• 18:25
  And that, you know, maybe we'll get some SEO traffic from it, but it's also informing LLMs. Like, we have people who are like, "Hey, I heard about you from ChatGPT." Oh. Yeah. More and more often, we're getting more...
• 18:36
  Like, those are hard to track when so... ChatGPT tells them about us, and then they just like type, you know, Bubble.io into their browser.
• 18:42
  But we get a lot of, like, anecdotal, you know, comments that people are finding us from these LLMs. And so, you know, I think we've got... Social media is a really big area of focus.
• 18:50
  Actually, we just moved social media onto my team, and my new social media associate starts today. Oh, cool. Very exciting, yeah.
• 18:58
  And then, so social, you know, at the top of the funnel I think is becoming even more important, especially as a lot of AI app development platforms are really active on social.
• 19:09
  And then, you know, that people don't know what they don't know, trying to make sure that we can show up there in a way that feels really authentic and, you know, puts the truth of the matter forward, which is really that, you know, our bread and butter is that we have, you know, 6 million users or something like that, right?
• 19:23
  We have been- Whoa... having people... People have built companies on Bubble for 12 years.
• 19:30
  And we know what it means to give you what you need to build a company, not just, like, a cool demo or prototype that you built in, like, three hours or whatever, right?
• 19:38
  You need people to be able to log in, you need privacy roles, you need, like, the database built into the same product so you don't have to, like, go subscribe to a different one and connect it.
• 19:45
  And I think we're also, on June 10th, officially opening beta for mobile apps. So you'll be able to build a mobile app and a web app that have the same backend all in one language, which is just unprecedented- Wow...
• 19:58
  in, like, all of technology, which is [laughs] really cool. And so I just think there's, like, so much exciting stuff ahead of it.
• 20:04
  And the, the content challenge is activating our community to help us tell that story so that when people discover us, it feels authentic and exciting and not necessarily, like, forced or like we're like, "Hey, pay attention to me over here," you know?
• 20:20
  So- Yeah... that's really, really top of mind for us, and we love our community, and w- we are just so grateful to have them because it's gonna be great. Yeah. I feel like vibe coding is such a strange world.
• 20:30
  Like, mostly what I use it for is just, like, tinkering. I just think it's cool, you know?
• 20:34
  I guess there's, like, some things that we've done at Superpath that, like, fall under the vibe coding umbrella that, like, actually have become part of the business.
• 20:41
  But I'm just, like, imagining myself like, "Okay, I need, like, a serious project. You know, I'm gonna build a CRM. I'm going to build a dashboard for our clients," or something like that.
• 20:50
  I would be really hesitant to build it on a Lovable or, you know, one of these other tool- Like, I just don't...
• 20:56
  There's a lot of unknown there to me, and I feel like a huge advantage for Bubble right now is, like, there's a long history of people building not just cool products, but actual businesses on it.
• 21:05
  Like, I have full confidence that I could build a CRM, and I could use it for 5 years or 10 years if I build it on Bubble, and I just, like, don't know enough about these other tools that are popping up. Right.
• 21:15
  Or code, right? I don't know anything about code. Yeah, [laughs] exactly. Like, every time I... If I'm doing this and they'll be like, "Okay, now put this in GitHub," I'm like, "Nope, I'm out."
• 21:22
  [laughs] Like, I don't know how to do that, you know? Yeah, exactly. Yeah. Yeah, so that's one content problem.
• 21:27
  And then I think another challenge is that, what we alluded to earlier, which is that when people say, "What can I do with Bubble?" the answer is [laughs] truly an unlimited number of things. Yeah. Right?
• 21:40
  And which is great, but it also makes it challenging for people to sort of, like, wrap their mind around what we're offering them. And so we try to do that with a lot of customer stories and a lot of different examples.
• 21:53
  We have an app gallery. We have a showcase page, which is our word for case studies.
• 21:57
  We are gonna be experimenting with a new video format that we're calling app tours, so, you know, not quite like a case study where a company is established with business results, but they just built something really cool, and they, like, just launched it on Product Hunt or whatever.
• 22:10
  And we're like, "Show us your app," right? "Show us what you built. Like, let's see it." Yeah.
• 22:13
  And I think that those examples do help, but there's still sometimes a challenge that people aren't confident enough that they can do what they wanna do on Bubble to put in the time to find out if they can do what they want to do on Bubble, because you do have to sort of learn the platform a little bit.
• 22:31
  And I think that the AI app generator is going to be huge in this regard because you'll instantly be served an app that's hopefully exactly what you had, like, h- in mind in terms of a business idea, or pretty close.
• 22:45
  And then I think beyond that, it's, you know, educational content to help people just keep building on that first, you know, week or whatever it is that they're in there.
• 22:54
  And if we can get people to stay in the editor and just keep tinkering, then we find that people become a lot more confident that what they want to do on Bubble is possible on Bubble, and, you know, good things happen from there.
• 23:07
  So... Yeah. I'm assuming, but my guess is that once people build their first Bubble app, they're much more likely to build more because, like, they get it now, and they understand, like, what it takes to get from A to Z.
• 23:17
  Right. I do think that, like, actual developers find learning Bubble really easy because there's how to think like a developer that you still need, right?
• 23:24
  Like, you still have to think about databases and the logic of the workflows.
• 23:29
  And, you know, it's not quite so hand-holdy as something like a Squarespace, and so you have to think about, is this page visible logged in or not, and how do I hide it if you're not logged in, and those kinds of things.
• 23:41
  But it definitely is something that people do pick up quickly and fall in love with.
• 23:46
  And frankly, like, a lot of our professional developer community, who either are freelance Bubble developers or work at Bubble agencies, are failed entrepreneurs.
• 23:55
  Like, they had a business idea, they tried to build it on Bubble, it didn't quite work out for them, and they're like, "Well, now I have this skill of building on Bubble." Yeah.
• 24:02
  [laughs] "Let me take that," and so they build Bubble- That's cool... apps for other people, which is just, like, I think a really cool path.
• 24:07
  Like, obviously I would like for their businesses to have succeeded for them, but, you know, for us to then be a fallback for them is just, like, such an honor.Yeah, that's really cool.
• 24:16
  You know, kind of related to something you just said about the tinkering and, like, kind of the learning curve.
• 24:19
  Like, so two days from now we're doing this Five Coding Hackathon, which will be over by the time we publish this podcast. But
• 24:26
  I find that it's really difficult to carve out time in my day to tinker, which is actually what I want to do the most right now.
• 24:34
  And so, like, we're trying to create some time and space for people to just, like, just RSVP to this. It will go on your calendar. You can tell your boss, "This is what you do." Like, you know what I mean?
• 24:43
  Like, block the time because, like, at this point in the history of technology, like, tinkering is just so important, and, you know, these tools are not...
• 24:52
  You know, in- I guess in some cases they are very difficult, but for the most part they're not rocket science. Like, it really is worth the time. If you think, "Oh, I wanna build an app," like, you actually can.
• 25:01
  Y- you know what I mean? It is worth carving out an hour or two, or a morning, or whatever to do it.
• 25:06
  And then, like you said, you have this new skill in your quiver, which is also very important at this kinda point in history, too. So it's cool.
• 25:14
  I feel like Bubble has a lot of really, really cool things going on right now. Yeah, it's a really pivotal moment.
• 25:18
  It's definitely, like, a really exciting thing that is going to stand out in, like, the entire team's career history for themselves as a moment that, you know, we worked through because...
• 25:29
  I mean, I know it sounds like I drank the Kool-Aid a little bit, which you have to do when you work at a startup, but, I mean, it makes sense to me that we build a platform that speaks our language instead of forcing people to speak computer's language, right?
• 25:42
  That's what, like, Microsoft Word did. Yeah, right. Right. That's crazy. So this is just [laughs] like the coding version of Microsoft Word.
• 25:50
  I mean, that's a little bit reductive, but, you know, I think there really is such a huge, like, untapped possibility there. And
• 25:58
  to be sitting in the content team there in the nexus of what is right now editorial, and short form, and video, and social, right, is just such a cool place to be.
• 26:12
  And I am just, like, filled with ideas, and have only to sift through them, which is [laughs] sometimes easier said than done, but a good problem to have, for sure. All right. That's cool. I know. Okay. That...
• 26:24
  You just reminded me of something, which I cannot let you go without asking you about- Okay... which is Bookstagram. Oh. [laughs] Yes. You're one of my favorite people to follow on Instagram.
• 26:32
  Will you tell us about- Thank you... Deedee Reads? Yeah, totally. So I have been a Bookstagrammer, AKA an Instagrammer, who talks about books for, oh my gosh, 10, 12 years now. I was in grad school when I started.
• 26:45
  I'm @deeдеereads on Instagram. I also have a Substack, which is something that I am just finding very creatively fulfilling right now.
• 26:53
  I publish about once a week, and I've been reviewing books online for, like, 10 years, which is just like... I like to say that I do that, uh, by night and also very early morning. I read about 10 books a month.
• 27:03
  I, like, watch no TV. I watch no movies. Wow. Yeah, people are like- That's sick... "Have you seen this thing?" And I'm like, "No." [laughs] "And I'm not, I'm not gonna watch it."
• 27:10
  Not that, like, I- there's anything wrong with TV or movies, it's just, you know, not my medium of choice when I sit down on the couch at the end of the day. But, yeah, I'm always listening to an audiobook.
• 27:19
  I'm always, you know, reading a book. I read on the treadmill. I listen in the car. So it's s- just a great joy of my life.
• 27:27
  I also have had so much fun over the years, like, building relationships with publishers, so I get to read a lot of books early, which is just, like, the most bonkers, cool thing that happens in my life, right?
• 27:37
  Getting to read books before they're published and have the chance to review them. But, yeah, it's a lot of fun. And I think that, like, it's obviously content.
• 27:43
  It doesn't feel like work to me because I don't make money from Bookstagram.
• 27:48
  There are probably, like, partnerships I could pursue, and, like, every once in a while I'll have a partnership that pays a couple hundred bucks or whatever, but, like, I'm not doing it to get paid.
• 27:56
  I'm basically doing it for free books and to have, like, more of a community to talk about books with. And so it, like...
• 28:05
  A- it's really fun 'cause I think that, especially now that social is on my team at Bubble, you know, I have some personal experience, you know, running an account with an audience.
• 28:15
  And so that can translate over to work without feeling like work, which is- Yeah, that's cool. Yeah. How many followers do you have on Instagram? I have just over 13,000 followers. That's a lot. Yeah, that's a lot.
• 28:25
  It's a lot. We're gonna link to this. We'll link to your Instagram. [laughs] Okay. Got it. Along with, like, Bubble, and LinkedIn, and stuff like that. Yeah, I think it's super cool. I just find it to be, like...
• 28:34
  Like, I mean, reading books, like, it's the best. Like, a, following you has inspired me to read more books. Um- Excellent. That is the greatest compliment that you could give me.
• 28:42
  And also, I'm gonna take this quick moment to promo Superpath Pro. We have a book club now. So- Yes. Excellent. And I made it?... come read, come read books with us.
• 28:50
  And we meet w- probably once every, like, six weeks or so we're gonna meet and talk about the book we're reading. So anyways, Deedee, thank you so much for doing this. Thank you so much for making time.
• 28:58
  Thank you also for being patient with all of the technical difficulties- [laughs]... which listeners will never know happened. [laughs] But never lack those. And, yeah, it's great to talk.
• 29:06
  I'm sorry this is so long overdue, and, uh, we'll see you in Slack. But LinkedIn, is that the best place to send folks for professional stuff? Yeah. All right, cool. It'll be in the show notes.
• 29:15
  I, like, definitely don't, like, accept most requests that come my way. I'm sure you, like, are the same. Like, just, like, get so many. You know what? I just say yes to all of them. I don't- Do you really?
• 29:27
  [laughs] I do, and my LinkedIn is a disaster because of it. Okay, but also, like, you are, like, a business owner, so I guess, like, your whole thing is, like, networking.
• 29:34
  But it started when I was at Ellevest, which was, like, sort of a very buzzy place to work, and I was like, "I don't know you." But, yes, LinkedIn is a great place to find me.
• 29:41
  Definitely write me a note if you send me an invitation that you're coming from Superpath, so that I know to stop and take a closer look. Got it. I like that. Attribution. Yeah. Cool. Thanks, Deedee, so much.
• 29:52
  Really appreciate it. Yeah, you're welcome. I will see you on Slack. Sounds good. Take care. See you later. Awesome. Thanks so much to Deedee for making time for that conversation.
• 30:01
  Deedee and I have been content friends for a long time, and this was long overdue, so really appreciate her taking the time to chat.
• 30:08
  It also reminded me, just before that call, I was on the Superpath social, which is our monthly group call, and there was a bunch of discussion in that call which actually made its way into this podcast.
• 30:18
  We were talking specifically about the changing content skill set.
• 30:21
  The socials are really cool because you get grouped into groups of, like, four to five people twice within the hour, and we give some prompts for discussion, and this month's prompt was the changing content skill set.
• 30:32
  And there's just so much interesting stuff that came out of that. Everyone is experiencing slightly different things.
• 30:37
  It's really cool to get other people's perspective on what does it mean to be a content marketer right now. Like, what will it mean to be a content marketer five years from now?
• 30:44
  So if that's the type of connection and the type of conversation that you would like to be having, really encourage you to come check out Superpath Pro. You can learn all about that at superpath.co.
• 30:53
  Try it free for 30 days, and hopefully we'll see you in Slack soon. [outro music]