578. Engagement: Marketing 2.0
These days answering a call from a number you don’t recognize seems as outdated as driving without a seatbelt.
It would be just as reckless to not send it to voicemail: At worst, it’s a scammer. At best, it’s an unsolicited sales call.
But if it’s the latter and you somehow forget what year it is and actually answer the call, the person on the other end better show you they know you.
If they don’t, their marketing philosophy is another relic of a bygone era.
That’s some of the marketing wisdom Jill Rowley shared when she came on the podcast.
Jill was Chief Growth Officer at Marketo at the…
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