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Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services

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Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive space, seeking to create a better customer experience to win greater loyalty and frequency while also increasing sales. The customer/merchant relationship does not have to be one of opposition. There are solutions that can benefit both.

The Connected Commerce and Strategic Growth division of Citi Retail Services is designed to reimagine…

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