Latest / Influencer Confidential / Influencers: How to Protect Your Instagram Account From Hackers #263

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Influencers: How to Protect Your Instagram Account From Hackers #263 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current, Well,
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  Speaker 1: let's jump in as an influencer or a creator. Your
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  Speaker 1: platforms are literally like your retail storefronts, and when you
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  Speaker 1: think about, you know, we owned a pizza shop or
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  Speaker 1: fashion store, chances are we would probably have some sort
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  Speaker 1: of alarm or security system to protect us. I cannot
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  Speaker 1: tell you the amount of times I have heard creators
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  Speaker 1: in my community, creators that I coach one on one,
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  Speaker 1: who have had horror stories of their accounts getting hacked,
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  Speaker 1: you know, having to figure out ways to negotiate with
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  Speaker 1: the hacker to get it back. And I mean, think
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  Speaker 1: about it. If this is your livelihood, if social media
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  Speaker 1: is how you make money, and you get hacked, you're
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  Speaker 1: in for it because it's like literally they have you hostage,
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  Speaker 1: and it's a very scary situation and it's on the rise.
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  Speaker 1: And you guys know, I'm not a fear monger, Like
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  Speaker 1: that's not my style of teaching, I'm always like everything's
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  Speaker 1: gonna be fine. But even this morning, while it wasn't
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  Speaker 1: a direct hack, someone in our community had an issue
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  Speaker 1: with her account. She had to appeal to Meta. And
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  Speaker 1: when you think about like Instagram, for example, there's not
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  Speaker 1: like a one eight hundred number that we can just
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  Speaker 1: call and get customer support. Support is really difficult. I
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  Speaker 1: have a creator in my community right now who has
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  Speaker 1: all these people making fake accounts of her. They're not
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  Speaker 1: hacking her per se, but they're duplicating her account, and
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  Speaker 1: even if she's verified on Meta, she can't get support
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  Speaker 1: and help. It's been a wild ride. So I set
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  Speaker 1: to myself, I need to make a video for the
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  Speaker 1: influencers and creators in my community to make sure that
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  Speaker 1: protecting your accounts is part of your business plan. I
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  Speaker 1: know it's not a sexy topic, but I want to
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  Speaker 1: make sure you guys do prevent yourselves from getting your
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  Speaker 1: accounts hacked. And what we're going to go over today
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  Speaker 1: are small strategies that many of you may already have
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  Speaker 1: in place, but may not, and if you don't, you're
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  Speaker 1: going to want to put those in place. This is
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  Speaker 1: going to be particularly surrounding Instagram. If you guys like
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  Speaker 1: this sort of topic and want me to dive in
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  Speaker 1: on other pages, I'm happy to do so as well.
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  Speaker 1: But the examples I'm going to be sharing are very
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  Speaker 1: Instagram centric. One thing to note, recovery of your account
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  Speaker 1: is not always guaranteed. I remember we had this story
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  Speaker 1: with this creator and they're like, there's this account that
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  Speaker 1: will help you recover, and it felt like a black
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  Speaker 1: market transaction. And like I said, finding and accessing meta
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  Speaker 1: could be quite difficult as well. So let's go ahead
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  Speaker 1: and jump in and start with the easiest things that
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  Speaker 1: you guys can implement. Let me ask you a question.
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  Speaker 1: Are you changing your password regularly? Probably? Not. Some of
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  Speaker 1: us have had the same passwords since ten plus years.
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  Speaker 1: Think about like the keys to your store, right, if
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  Speaker 1: you were to have had duplicates made right as an influencer,
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  Speaker 1: if this is your livelihood, if this is where you
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  Speaker 1: make your money, you were going to want to set
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  Speaker 1: up systems to change your passwords frequently. Now I'm not saying,
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  Speaker 1: but this could be something that you do quarterly or
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  Speaker 1: a few times a year. I know it seems weird
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  Speaker 1: to even suggest that, but again, if we are trying
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  Speaker 1: to make sure our accounts are as protected as possible.
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  Speaker 1: This is something you're going to want to incorporate into
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  Speaker 1: your strategy. It goes without saying when it comes to
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  Speaker 1: Instagram specific do not use the same password that you're
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  Speaker 1: using on all your other pages, and please, please please
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  Speaker 1: make sure that it is strong and unique. Okay, Again,
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  Speaker 1: this is your livelihood and your business. So I want
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  Speaker 1: you guys to all reflect and take a second. Is
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  Speaker 1: my password uppercase letters, maybe has certain punctuation, Is it
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  Speaker 1: unique or is it something that's easily guessable? Is it
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  Speaker 1: different from the other accounts that I have. You don't
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  Speaker 1: want your email account and your Instagram passwords to be
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  Speaker 1: the same. I mean, think about it. They hack your email,
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  Speaker 1: now they have access to your Instagram. So that's something
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  Speaker 1: that a lot of us may be doing without even
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  Speaker 1: recognizing it, right, So make sure you have different passwords
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  Speaker 1: per platform, strong and unique. So I actually want to
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  Speaker 1: show you guys, there's this website security dot org. How
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  Speaker 1: secure is my password? Can go ahead and type in
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  Speaker 1: your password and it will tell you how long it
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  Speaker 1: would take for a computer to hack it. So I'm
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  Speaker 1: going to go in and actually put mine. Y'all can't
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  Speaker 1: see it, and it would say it would take a
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  Speaker 1: computer about fifteen billion years to crack your password. I
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  Speaker 1: love that. So I'm gonna put something simple like Hello
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  Speaker 1: mom five seconds, I love pizza fifty eight minutes. Let's
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  Speaker 1: try another one a I don't know photo lover one
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  Speaker 1: oh one. Okay, so this says one hundred years. So
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  Speaker 1: maybe having some numbers and some capitalizations. Anyways, y'all could
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  Speaker 1: go in here and play around with this. But this
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  Speaker 1: is a great way to test your password and see
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  Speaker 1: where you lie and how strong it is. Now, another
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  Speaker 1: thing that every single influencer should be doing is turning
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  Speaker 1: on two factor authentication. This is key, it is critical,
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  Speaker 1: it is easy to do, and it's an extra layer
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  Speaker 1: of protection. So think of it this way. The password
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  Speaker 1: is like a house key, and two factor is like
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  Speaker 1: having an alarm within your home. So basically, if someone
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  Speaker 1: does steal your password, they can't get in without that
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  Speaker 1: second code, and that's what really adds that level of security. Now,
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  Speaker 1: I'm just going to show you really quickly, if you
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  Speaker 1: go in to your Instagram account, let me go ahead
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  Speaker 1: and do that with you, guys, so that we can
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  Speaker 1: do it together. If you go ahead and go into
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  Speaker 1: your Instagram account and you go under settings, I think
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  Speaker 1: the easiest way to do it is just search to
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  Speaker 1: oops to factor authentication, and once you go in here
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  Speaker 1: you can choose an account and you can set it
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  Speaker 1: up directly. Again, this needs to be done. If you
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  Speaker 1: do not have this done, you are just basically a
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  Speaker 1: sitting duck for potential hackers. So influencers, please do this now.
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  Speaker 1: When you have these two factor authentication set up, you
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  Speaker 1: don't want to share those codes, right, You don't want
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  Speaker 1: to share those codes on WHAT or Instagram or DM
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  Speaker 1: if anyone asks you for it. That's like the alarm code.
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  Speaker 1: So that is something that you should not be sharing
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  Speaker 1: because even let's just say, what if your assistant's phone
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  Speaker 1: gets hacked or someone else is texting you on your
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  Speaker 1: team asking you for this code, you know, really really
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  Speaker 1: double check before you give them the alarm code to
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  Speaker 1: your home. Now. I briefly mentioned this, but you do
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  Speaker 1: want to make sure your email is secure because oftentimes
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  Speaker 1: when people do hack, they start with the email. There
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  Speaker 1: is a lot of data out there that shows that
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  Speaker 1: email goes first. So there are ways to also set
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  Speaker 1: up two factor authentication on your emails, and like we
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  Speaker 1: discussed having different password for email and Instagram. Now, one
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  Speaker 1: thing I don't know if I mentioned, but I think
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  Speaker 1: it could be helpful for you guys because I have
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  Speaker 1: it here in my notes is the website last Pass.
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  Speaker 1: If you need a password manager, like you're brain, it's
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  Speaker 1: a lot for you to handle and manage all these passwords,
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  Speaker 1: especially as a creator. Again, this is a business, so
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  Speaker 1: you're going to want different passwords for your TikTok, your Instagram,
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  Speaker 1: your YouTube, all of that maybe a lot for your
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  Speaker 1: brain to manage. So using websites like last Pass, and
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  Speaker 1: there's other ones that are basically password managers, and it's
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  Speaker 1: going to help you stay really clean and organized with
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  Speaker 1: all of this management. Okay, So something else I want
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  Speaker 1: to show you guys, and I'm just pulling it up
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  Speaker 1: on my screen right now. Okay, you have to do
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  Speaker 1: this on desktop. Okay. Now, another way to prevent any
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  Speaker 1: hackers from coming in and keeping your account clean, go
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  Speaker 1: to your settings on desktop and click apps and websites
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  Speaker 1: you want to remove any shady apps or websites that
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  Speaker 1: you have linked to your account. Sidewalker, we only have
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  Speaker 1: our link tree, so right now you can see it's
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  Speaker 1: really nice and clean. And then here are the expired
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  Speaker 1: ones and the removed ones. But you may have people
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  Speaker 1: or accounts or third parties linked on here that you
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  Speaker 1: don't even remember from ages ago. So homework for after
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  Speaker 1: this video is go in here and double check. Literally,
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  Speaker 1: all you have to do is go on your desktop
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  Speaker 1: version on your Instagram and click apps and websites and
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  Speaker 1: it's going to take you and you can remove any
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  Speaker 1: third party sites that are linked to your account. Another
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  Speaker 1: tool that you should absolutely be using within Instagram directly
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  Speaker 1: if you go to your settings, I just top typed
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  Speaker 1: in the word login because I want login alerts. But
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  Speaker 1: if you go to settings and Activity and just put
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  Speaker 1: in the word login, you'll get login alerts directly. So
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  Speaker 1: log in alerts manage how you'd like to be notified
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  Speaker 1: about unrecognized logins from Facebook and Instagram. So you know,
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  Speaker 1: I have it here, we have email in app notification, email, whatever.
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  Speaker 1: So these are things that you need to set up,
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  Speaker 1: these login alerts so that if someone does log in,
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  Speaker 1: you know right away and you can have that alert
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  Speaker 1: set up. Now, for my travel creators, this one may
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  Speaker 1: hurt a little, but I have heard this from a
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  Speaker 1: variety of different people saying don't log into public wi fi.
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  Speaker 1: I know it hurts so much because we're like traveling
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  Speaker 1: and we need the public Wi fi. And that's why
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  Speaker 1: so many creators do travel with the VPN and having
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  Speaker 1: VPN connections so that that way they are secure. That's
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  Speaker 1: something obviously that's very specific for creators who are traveling
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  Speaker 1: and creating content while traveling. But again, as a business owner,
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  Speaker 1: you may be on your Instagram and you're going to
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  Speaker 1: travel and there's local Wi Fi. I mean, it's a risk,
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  Speaker 1: and it's a risk we all do all the time, right,
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  Speaker 1: But that is why really considering VPN tools to protect
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  Speaker 1: when you are logging into public sites and public wifis
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  Speaker 1: is very helpful. Again, this is not for normal people,
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  Speaker 1: Like normal people on Instagram don't have to worry. You
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  Speaker 1: guys do because this is how you make your money.
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  Speaker 1: So that's why we have to add those extra layers
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  Speaker 1: up protection. I hope you enjoyed today's episode. If you did,
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  Speaker 1: make sure to rate, review, and subscribe to our show
• 9:36
  Speaker 1: and visit Sidewalkerdaily dot com for more resources on all
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  Speaker 1: things influencer marketing and social media. Until next time,