Episode 5 - The Decision Crisis

The Influence Gap with Bernadette McClelland · Sep 13, 2025 · 22m

We’re living in a Decision Crisis.

Buyers are hesitating.

Leaders are second-guessing.

Salespeople are stuck in limbo.

And here’s the truth:

It’s not because people don’t have enough information, better pricing, or smarter strategies.

It’s because the rules of influence have changed.

In this live episode of The Sales Leader of Influence Show, Bernadette McClelland unpacks the 3 principles behind why decisions stall -and what the most influential leaders do differently:

👉 Why decisions are emotional before they’re logical

👉 The two invisible forces driving every choice buyers make

👉 How to…