How AI Is Doubling Fashion Conversions & Cutting Returns by 30% | Antonia Dumitriu, Irisphera
AI is no longer optional in fashion, it’s infrastructure.
In this episode of The Retail Podcast, we sit down with Antonia Dumitriu, Co-Founder & CEO of @Irisphera, to explore how AI-powered virtual styling is transforming online fashion retail.
Irisphera offers online brands a plug-in virtual personal shopper that:
• Detects correct sizing based on brand size charts
• Identifies body shape and colour palette
• Automatically selects best-fit clothing items
• Enables outfit visualisation on a shopper’s own image or private avatar
The results?
✔️ Conversion rates doubled
✔️ Returns reduced by up…
The skinny
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