Latest / The Duct Tape Marketing Podcast
Your Book Launch Needs a Marketing Plan
With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you're an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen.
Today we discussed:
[00:00] Opening
[00:09] Introduction to Alex Strathdee
[01:03] Do Publishers Promote Books?
[02:45] Mistakes…
The skinny
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