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Are Car Dealers Focused on the Wrong Things?
In this episode, I sit down with some of the sharpest minds in the industry—Dan Schroeder, Ron Andrews, and Charles Dubord—live from the Cars Commerce booth at NADA. We get real about one of the biggest misconceptions in automotive: the idea that a website is just a digital storefront. Spoiler alert—it’s so much more than that.
Here’s what we unpack in this episode:
The Engagement Myth – Why more traffic doesn’t always mean more sales (and what actually does).
Lead Gateways vs. Transparency – Are pop-ups and lead forms killing the customer experience?
The Attribution Game – Why dealers are…
The skinny
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