Digital, Data-Driven, Different with Lucas Neiderer
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Ever imagined buying a car 100% online? Lucas Neiderer, the Director of Marketing for the Dolan Group, takes us on a fascinating journey through their unique remote purchase teams and buying centers where this could be your reality. Unleashing innovative marketing strategies, Lucas elaborates on his team's ability to push the boundaries, bolstered by the trust they've earned from their owners to explore fresh and exciting ideas. Prepare to be inspired by their nimble approach to marketing, which opens up new channels to challenge the status quo.In a world where data reigns…
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