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Optimize Your Socials: The Difference Between a Vendor and a Brand · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to look at why and how you
• 0:05
  should optimize your social media handles if you are in
• 0:08
  business. And on this podcast, when I say
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  optimize your profile or optimize your handle, I just
• 0:14
  mean make it look pretty, make it look attractive, make you
• 0:18
  appear credible. So we're going to look at the
• 0:21
  why and the how we should do that for our social media
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  handles, especially if you are in business.
• 0:29
  Hello and welcome. My name is Tavish Shima Ayede.
• 0:31
  I'm the host of the podcast Making today's recording at
• 0:34
  home. So there will be noise in the
• 0:35
  background. Now, the goal of this podcast is
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  solving business problems, including problems that we can
• 0:41
  solve online so that we can attract more customers.
• 0:44
  So if those are the sorts of things that you are trying to
• 0:47
  figure out at the moment, then this podcast is your jam.
• 0:50
  So subscribe on Spotify, YouTube, Apple, or any player of
• 0:54
  your choice. And if you'd love to connect,
• 0:56
  you can call, send me a text message or a WhatsApp message on
• 0:59
  08064662140. So when or why or how to
• 1:09
  optimize your social media handles if you are in business
• 1:12
  now, first of all, the reason why we should be making our
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  social media handles look attractive, look pretty, look
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  credible, look, you know, whatever it is you want to call
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  it. The reason why we should do that
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  is because most of the contacts or most of the prospects that we
• 1:28
  are reaching out to will definitely be checking us out.
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  Let me repeat, we're in business and the way that we want to make
• 1:36
  our businesses to grow is every single day or every single week,
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  you know, we're reaching out to people, we're going for
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  meetings, we're sending text messages, we're networking,
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  we're making phone calls, we're sending emails.
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  Once in a while somebody says, you know what, who is this guy's
• 1:52
  of? And then they Google you or they
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  go and they check your LinkedIn or they check your Instagram.
• 1:59
  It doesn't help if you're in front of someone saying all the
• 2:02
  right things, talking all the right jazz, they're going to go
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  and check you, you know your Instagram handle.
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  The thing now, no relate. They are song to someone who is
• 2:13
  in the I think was in the web 3 space.
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  I checked the guys Instagram handle and what was it again?
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  I can't remember No, I mean was it the other way around?
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  Now the guy said he wants to be in the fitness space.
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  He's supposed to be in the fitness space.
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  I checked the guy's Instagram handle, everything there now web
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  3, see what's the correlation You're going around talking to
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  everybody, talking fitness, fitness, fitness when they check
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  your Instagram handle everything web three web three Web 3
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  crypto. You know the thing no blend the
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  thing, no jive. So we should always optimize our
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  handles. We should always make sure
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  there's some congruence between what you are saying, what you're
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  presenting, and then the thing that is showing up online.
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  Like if some of you know, go and check me based on all the things
• 3:01
  that I'm saying here. And then on my Instagram handle,
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  on my LinkedIn, on my everything, all you can see is
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  chess videos. You know, somehow it's not as if
• 3:11
  there's a problem with chess. The fact that I love chess, if I
• 3:15
  might say I'm being the authentic me, that because I
• 3:17
  love chess and I'm a chess improver and my hand is good, my
• 3:20
  hand is strong when it comes to chess, I should be putting up
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  chess videos. But The thing is, the thing no
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  align, the thing no correlate, so doesn't make sense.
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  Our social media handles should be optimized for those of us who
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  are in business in supposed flow.
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  Now for those of you who work 9:00 to 5:00 and you know, blah,
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  blah, blah, like you guys can afford to just you know what my
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  social media is my social media. If you don't like, you can go
• 3:48
  and Hulk transformer. But for the rest of us, we can't
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  afford the segue and Hulk transformer everything suppose
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  blend. So optimizing your social media
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  profile is important, very, very important.
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  It helps to build your online brand presence.
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  It helps to increase visibility. It helps to drive growth.
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  I'm sure you've heard of some people talk about social media
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  optimization. But anyway, I'm not going to
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  learn that importance on my own opinion on that because, you
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  know, sometimes I feel as if, you know, to make it easy to
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  sell your service. People just come for all kinds
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  of things. So anyway, social media
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  optimization, people talk about those sorts of things nowadays.
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  So anyway, when I say optimization now, because I
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  realized that I've been saying on the podcast, not just on the
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  podcast, but on my radio show, I've been saying optimize your
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  handle, Optimize your handle. Is it now occurred to me that,
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  you know, Tavish man, you've been saying optimize your
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  handle, but you're not really explaining to people what what
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  we should be optimizing. So that's OK Today.
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  Let me try and do a small expanded episode where I talk
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  small or some of these things. So First off, username or handle
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  it should be consistent across all your handles.
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  You understand the formula for LinkedIn, the formula for your
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  TikTok for whatever. It should be the same.
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  You should not be bad guy 964 on Instagram.
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  Then when they check you on LinkedIn, your name is Abubakar
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  Ramu. Then they check you on TikTok.
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  Is Rami the bad boy? See.
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  No consistency there. So for now, if you can't think
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  of anything to do, just use your real name, Abubakar Ramu, and
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  then just put it complete on everything for now while you're
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  thinking what kind of username or what kind of handle should I
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  have? But sure, there should be some
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  consistency. There should be a formula for
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  your favorite content provider, business provider, you know,
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  whatever. You can see some uniformity.
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  If you're trying to track down Zenith Bank on channels, I say
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  channels on Twitter, for instance, you want to rake that
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  you try doing a transaction. The thing didn't go through, you
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  know, like based on their website, you'll be able to guess
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  that OK, you know what Zenith Bank supposed be zenith dot
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  something something or zenith under score something something
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  because there's some uniformity to their handles.
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  So let's make sure that the names you pick, the handles you
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  pick should be consistent. Now, the reason why it's
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  important is because when the names of pick are consistent, it
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  builds brand recognition and it makes it easier for customers to
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  find you. So even when somebody's not
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  sure, they can't kind of guess that OK, based on the name on
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  Instagram, if I'm checking for them on Tiktok, I suppose try,
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  you know, and you'll try something and it might work.
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  So these are the reasons why we should keep it consistent across
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  all the handles. Now, of course, this also makes
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  us look more professional. Yeah.
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  So apart from reinforcing brand identity, it makes us appear
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  more professional. Now, there's plenty of talk
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  about whether the handle you pick should be related to, you
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  know, your business, your job or.
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  But I'm not getting into that debate today, but let's just
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  make sure it's uniform. So let's say you're wedding
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  photographer. Whether you pick Tavishima mad
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  photos for instance. And yes people do have handles
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  like that because there was a guy that used to follow back in
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  the day and his own was fro. Fro knows photos because was a
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  teacher in the photography space and the guy had a mad Afro as in
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  the guys half cast. But somehow the guy made it
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  work. The Afro is mad, real mad.
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  So fro knows photos. That was his thing.
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  Website Fro knows photos. Instagram Fro knows photos.
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  Blog Fro knows photos, YouTube Fro knows photos.
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  You can see the consistency. So like in his own case, his
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  handle now is trying to allude to something that, you know, the
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  white boy with Afro, he knows photos.
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  So I'm not going to enter that whole debate or whether I pick
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  something professional. You know, somebody would say
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  pick something professional. Like, OK, let's say, let's say
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  his business name is Verizon. So say no, no use Verizon
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  Photography or Verizon, Verizon training incorporated or
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  something. So I'm not going to that whole
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  debate. But whatever it is, you pick
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  Verizon photography, Verizon training services or through
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  nose photos or adequately on the beat or whatever.
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  Sha, let it be consistent adequately on the beat website,
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  adequately on the beat Instagram, adequately on the
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  beat TikTok. So that's what it's supposed to
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  be. Then you're let's see what else
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  image, optimize your image. In fact, that's why I'm talking
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  of bringing this thing up now, because for one of my clients
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  yesterday before we started making calls to clients, I said,
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  look, let's check your profile because everything has to be on
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  point because we'll call these people.
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  Not everybody will pick, we'll drop message.
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  Some people will check, some people will check us out before
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  they call us back. So I said, let me see your
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  social media. Once I open it, I say, hey,
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  because the profile picture was Jaws.
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  It was one kind. The guy took a picture of
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  himself looking fly standing in front of AC and he was doing
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  like that, you know, now, like from secondary school, that
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  gangster pose, you know, you lean forward a bit, then like
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  you fold your arm, then you cop your chin with two fingers.
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  They now make peace sign. That was the LinkedIn pictures.
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  Bro, bro, bro. No, no, no, no, no, no, no, no
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  beer. We have to take this thing down.
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  And I'm glad that he didn't. He didn't argue with me.
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  He didn't quarrel before. He did it immediately.
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  And I was, I was glad. See, See, you should just trust
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  me on some of these things. There's no need to argue too
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  much, no need to talk too much. If somebody just tell you, don't
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  accept and just take dressing. So I told you know what you do?
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  Get one of your guys in the office to hold the phone up.
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  Go and stand against the blank wall next to the window or face
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  the window so that the light will fall on your face.
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  Make sure the background is clean.
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  Then come close. Give it a nice crop.
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  Your phone is iPhone. Abby, you guys say yes, put it
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  in portrait mode, then I'll upload.
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  That's what we'll do for now. Whether you want to do
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  professional headshot and everything, worry about that
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  later. But for now, remove that picture
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  of you doing gangster lean in front of AC.
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  And I'm wondering why even taking picture in front of AC.
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  See these are the things that we don't really think through when
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  we enter into business and one said no per social media
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  handles. But believe me I've I've seen it
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  all I've seen profile picture of guy wearing sunglasses like what
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  I wear sunglasses for this is LinkedIn.
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  You know I've seen guys wearing sunglasses I've seen ladies in
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  spaghetti top. Although for that one me I just
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  keep quiet because I don't want anybody to blast me though say
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  that that you know how like the atmosphere is very hot these
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  days. So when it comes to my woman, my
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  tardy sorts of things, I don't put my mouth too much.
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  But yeah, I've seen a spaghetti top.
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  I say really well. LinkedIn handle.
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  Excuse me? On LinkedIn handle.
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  You want people to take you seriously and you're doing
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  spaghetti top with a bubble gum, Bubble gum lip gloss.
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  That's OK. No problem.
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  No, I'm here. I didn't say anything.
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  Let not be made that door start harassing now they'll say that
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  anyway. So excuse me.
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  Profile image, yes, so high quality image.
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  Like I explained, you don't need much.
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  Those of you that use iPhone, it's not a problem.
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  Those of you that even use Android phone is not a problem.
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  Take whatever phone you do you use, put it in profile mode.
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  While staying next to the window, make sure the wall is
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  blank or turn around face the window so that the sunlight is
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  falling on your face. Check your background.
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  Make sure nobody's at the back. Make sure you're the background
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  is nice and clear. Have somebody hold the phone.
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  Take a few. You know back back, back.
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  Why smile back, back, back. Why I don't smile.
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  Be straight back, back, back. You know you take a few from the
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  9 or the 10 or the 15 that you have.
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  You start to delete. I don't like this.
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  I don't like this. I don't like this.
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  You'll find one that is manageable that you can be using
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  for now is a placeholder or to get a better image for those of
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  you who want to do profile picture.
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  If you've already paid someone to do logo for you and problem
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  solved, just carry your logo slot in there.
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  Problem solved. But then keep it consistent.
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  LinkedIn let it be logo, Instagram logo, TikTok logo
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  everywhere logo. Remember, uniformity for those
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  of you who are going with logo is all right because you know,
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  your logo is like your visual representation, you know of the
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  brand. So you're ready to put some work
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  into it. You might as well use it.
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  There's no point in paying people 450K to design logo
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  design, banner design, everything, and they don't use
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  it. Go ahead and use it.
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  So that's for profile image. Then another thing we need to
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  optimize is the bio or the about section.
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  Keep it short. Some people make it too long.
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  Already spoken about technical jargon.
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  Yes, I'm going to pick on my brothers and sisters who are
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  front end and back end web developer is too long.
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  Front and back end web developer Unix systems certified AI
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  something something compliant. Google certified something
• 13:58
  something JavaScript triple plus blah blah.
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  As in it is much the buyer is supposed to answer the question,
• 14:06
  who are you? What do you do really our
• 14:11
  potential customers when they see it, that's the answer.
• 14:13
  If you get who are you and what do you do?
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  So when you throw up all that technical thing, JavaScript, CCV
• 14:20
  something, something plus Panda 2.0 something, HTML, Google
• 14:25
  certified some like it's it's a whole lot, except if you're
• 14:28
  selling to a technical audience. OK, so remove the jargon.
• 14:34
  The thing that you should write and by the way, should be short
• 14:37
  because in case you haven't figured it out, for Instagram or
• 14:39
  your bio, I think is the first two or three lines that will
• 14:42
  show. For LinkedIn is the first two or
• 14:44
  three lines that will show. There's space where the thing
• 14:46
  says click more. But you see the pattern forming
• 14:50
  now is usually the first two or three lines that people will
• 14:53
  see. So when I say short, I mean
• 14:55
  short. You can't start telling a story
• 14:57
  that Tavishima Ayede is a pivotal something something
• 15:01
  something since the age of five years old when he's something
• 15:03
  something something. If they can't see it in the
• 15:06
  first two lines, then forget it. When you arrive and you
• 15:11
  establish and become a brand a hair, no problem, they will
• 15:13
  click on learn more. But until then, keep it short.
• 15:18
  Anything you're putting in bio should answer 2 questions only.
• 15:24
  Who are you? What do you do?
• 15:26
  Bam, that's it with the customer who just wants to know what's in
• 15:31
  it for them. Now use relevant keywords that
• 15:35
  people used to search for businesses like yours.
• 15:38
  So for those of you who are front end, back end developer,
• 15:44
  my own opinion, you should find a way to put website inside
• 15:47
  there. You should find a way to put
• 15:48
  apps inside there because really I think that's what your
• 15:51
  customers are looking for. They're looking for websites and
• 15:53
  they're looking for apps. Now, whether you use JavaScript,
• 15:56
  CC plus something, whether you are AI something, something
• 16:00
  Google certified, Panda plus something, you know, all those
• 16:06
  Python programming something. The average person doesn't need
• 16:09
  to know all that thing yet when you're having the discussions,
• 16:16
  if they're technical minded and they want to know which program
• 16:18
  language are you using? Are you using Panda?
• 16:20
  Why are you using Python? Why are you using Anaconda or
• 16:24
  whatever it is that programming language you guys are using
• 16:26
  nowadays? Then you can now tell them by in
• 16:29
  the beginning, just remove all that stuff from the bio.
• 16:33
  Who are you? What do you do?
• 16:36
  That's all. You can put keywords, put
• 16:39
  keywords there. It is not by accident that if
• 16:44
  you check any of my BIOS, you will see the word sales inside
• 16:48
  there. You will see the word marketing
• 16:50
  inside there. You will see the word Nigeria
• 16:52
  inside there because I'm not just about sales or marketing,
• 16:56
  but I'm about sales or marketing in the Nigerian context since a
• 17:01
  lot of the stuff that we have out there usually is from an
• 17:04
  American context or Auk context. So it's not by accident.
• 17:11
  Keywords should be in your bio because those are the things
• 17:14
  that people will be looking for or the things that people will
• 17:16
  remember. Now link in bio, especially
• 17:19
  those of you who are on on Instagram.
• 17:24
  So for most of us as well, we'll put our website URLURL is the,
• 17:28
  what's it called, Uniform Resource Locator, Abby, or
• 17:32
  something like that. But basically is that blue link.
• 17:34
  Now when somebody clicks it, they'll go where you want them
• 17:36
  to go. Now, the reason why I say you
• 17:40
  have to optimize that link is because when people come to our
• 17:43
  profile, we're also trying to send them somewhere.
• 17:46
  We're trying to send the traffic somewhere maybe send it to your
• 17:50
  website send it to your blog. Those of you who like to who
• 17:54
  sell stuff online, like let's say you are one of these
• 17:58
  retailers that you sell children's pajamas on Instagram
• 18:03
  yes, it's a thing children's pajamas them day if I every
• 18:06
  Christmas, you know wifey likes to buy Christmas pajamas for the
• 18:10
  kids if I should buy one for me last year was was real cute.
• 18:13
  It was nice. So I'm beginning to catch the
• 18:16
  catch the vibe. Before I used to think this
• 18:18
  woman has come again. What is wrong with the old
• 18:20
  pajamas? But you know, I'm getting the
• 18:22
  idea now is real nice, all of us wearing pajamas, everybody
• 18:25
  looking cute on Christmas Eve. So I'm feeling it.
• 18:28
  I'm feeling it by the way, those of you young men who haven't
• 18:33
  married yet, you know, some of us who can be stiff in our ways,
• 18:35
  you know, for the sake of our wives and for the sake of our
• 18:38
  pleasure, so we can enjoy the marriage.
• 18:39
  Once you marry, you know, relax some things, you know, you don't
• 18:42
  draw us. You know, you relax some of your
• 18:45
  standards. So it's taken me a long time to
• 18:49
  learn about me, to see that there's some things that I
• 18:50
  should relax, like birthday parties, man, I used to vex.
• 18:52
  Like, look, we don't need to throw birthday parties.
• 18:56
  You know, nobody threw birthday parties for me and I was OK.
• 18:58
  I knew my parents loved me Whenever I was like, look, in my
• 19:01
  own house, every single birthday was marked.
• 19:04
  So, you know, you don't marry now, so achieve a happy
• 19:07
  compromise. So as a guy, you can't say,
• 19:09
  look, nobody celebrated birthdays for me.
• 19:11
  We are not celebrating birthdays for the children.
• 19:13
  So happy compromise. So for those of you who now sell
• 19:18
  pajamas on LinkedIn, so LinkedIn on Instagram, in your bio, you
• 19:25
  can have the link to your website so that once they click
• 19:29
  from Instagram and they go to your website, yeah, they'll see
• 19:32
  all the options that you have and maybe even other things that
• 19:37
  you sell. So this link in bio thing is
• 19:42
  also very important. So give it some thought, that
• 19:44
  space where they say link, what are you going to put there?
• 19:47
  So for me now for my LinkedIn, the thing that I put there was
• 19:54
  the link to my podcast from YouTube.
• 20:00
  So you see, I gave you some deliberate thought.
• 20:02
  If anybody comes to check me out on LinkedIn, they suppose know
• 20:06
  that the podcast and the link to the podcast should be there.
• 20:12
  At first I used to put Spotify but then my father-in-law told
• 20:15
  me that I said TA. I said yes Sir.
• 20:18
  So every time I click on this thing it takes me to Spotify and
• 20:21
  he says I should download Spotify but I don't want to
• 20:23
  download Spotify. I said Sir, Are you sure?
• 20:25
  He said yes. So as I had to call a few people
• 20:27
  and I say it's true, every time I click on it you say take me to
• 20:31
  Spotify and Spotify would say I should download.
• 20:33
  So I say you know what? Instead of giving people extra
• 20:36
  work, let me just put the YouTube link only because
• 20:39
  YouTube, once they click, the thing will just play straight.
• 20:43
  So for me, I have my YouTube link now for you, for your
• 20:48
  business, give it some thought. That place where they say link
• 20:52
  for lots of you, it's empty. Put something there.
• 20:54
  Where do we want to send people? It's kind of like a call to
• 20:57
  action. Do you want them to see our
• 20:59
  website? Do you want them to go to the
• 21:00
  blog? Do you want them to see our
• 21:01
  online store? Send people somewhere because
• 21:06
  your social media is also like a gateway gateways like you know
• 21:10
  that entrance where people will see you, They will come here and
• 21:13
  then they'll now discover some more, some more stuff about you
• 21:17
  now, like on LinkedIn and I think on Instagram.
• 21:20
  Some people used to use this thing a long time ago.
• 21:22
  The thing is not raining again, I think was called a link tree,
• 21:25
  a link tree. You now click on that one link
• 21:28
  and link tree will now send them to a page where all the
• 21:31
  different links about you will be there, all your other social
• 21:34
  media, all your website, all your blog, all your everything
• 21:37
  they want people to know. So link tree is also an option.
• 21:40
  But I notice that link tree know the, you know the rain again,
• 21:43
  but it's an option. It's still there.
• 21:47
  So let's see what else? OK, we've already spoken about
• 21:50
  photo, cover photo. See, I'm not sure what to call
• 21:54
  it. Some people call you cover
• 21:55
  photo. Yeah, I call you background
• 21:56
  photo. But The thing is on your profile
• 21:59
  picture, like on LinkedIn, it's it's a circle.
• 22:02
  Then there's a, now there's a bigger picture behind that
• 22:06
  profile picture that is a rectangle, very long rectangle.
• 22:09
  So that's one of some people call cover photo.
• 22:12
  Yeah, I called our background photo.
• 22:14
  I don't know what the name is, but sure, you also have to
• 22:16
  optimize that one as well. Now for me, it's blank because,
• 22:20
  you know, I don't get design skills and, you know, I should
• 22:24
  get that sorted. Yeah, I'll talk to somebody.
• 22:26
  I should get that sorted. I should not be hypocrit, I
• 22:29
  shouldn't be telling people, I shouldn't be giving you guys
• 22:31
  advice now meanwhile me, I'm not following that advice.
• 22:33
  We are going to get that sorted. But then it's like I said, it's
• 22:37
  a rectangle and it's horizontal, like a rectangle that is lying
• 22:40
  down, lying down or standing up. So it's on top of your profile.
• 22:44
  And sometimes we use it to convey like brand essence or to
• 22:47
  showcase different products, you know, things like that.
• 22:52
  So if you have to do that, just make sure that it's consistent
• 22:56
  with what you're using on other platforms, because you'll be
• 22:59
  somehow if they open your Instagram and everything is
• 23:02
  black and green, then they open your LinkedIn and everything is
• 23:07
  blue and purple and open your TikTok and everything is red and
• 23:10
  turquoise, you know, somehow. So the gas be some uniformity to
• 23:14
  all this design. For those of you who say I don't
• 23:18
  like branding, you can see that I'm not against branding, I'm
• 23:21
  not against Brandon. I just think we should pay
• 23:23
  attention to some things first before we get there.
• 23:27
  So yeah, it also adds a professional talk, so we should
• 23:31
  pay attention to that. That's also something that we
• 23:32
  should optimize. Then contract information and
• 23:36
  business details. This is the one that blows my
• 23:38
  mind. We are in business.
• 23:40
  I repeat, we are in business. Should I say one more time, we
• 23:44
  are in business. The whole point is we're trying
• 23:46
  to sell something. Why the hell do you have an
• 23:49
  Instagram profile or a LinkedIn profile or something?
• 23:51
  You didn't put your phone number.
• 23:53
  Come on. The goal is you want somebody to
• 23:56
  call us, put your phone numbers there.
• 23:59
  The team blows my mind. There are some people that I see
• 24:02
  them. I'm like, oh, OK, you know what
• 24:04
  a collaboration with this guy, you know is opposed sweets.
• 24:06
  You know, oh, I want to buy something from this babe.
• 24:10
  But then you check the handle. No phone number.
• 24:13
  Stop relying on DM only. We need to put people in close
• 24:17
  proximity to us. The quicker it is for somebody
• 24:20
  to jump into my SMS or jump into my inbox, he pays me and he will
• 24:28
  pay you too. So contact information, business
• 24:31
  details. If you have a physical shop, put
• 24:33
  your address there. In fact, not only put your
• 24:36
  address, you can go to Google and do that thing where you get
• 24:40
  the Google link, put it there too, so that when they see the
• 24:43
  address and they click on the link, the thing will just open
• 24:45
  Google Maps for them. I will just start showing them
• 24:48
  directions about how to drive straight to your shop.
• 24:52
  Stop leaving this thing black. Too many people leave it blank.
• 24:56
  Contact information, business details, phone number, put it
• 24:59
  there. Address, put it there.
• 25:02
  Google Maps, put it there. e-mail address, put it there.
• 25:09
  But of course, you know, I'm not a fan of e-mail.
• 25:10
  But anyway, I'll explain that later.
• 25:13
  So the reason why all of this is important contact information,
• 25:16
  business detail, is because it's giving people essential details.
• 25:21
  Potential customers is telling them this is how you reach this
• 25:24
  guy. This is how you reach this babe.
• 25:26
  That's the whole point. It is the whole point if you're
• 25:29
  listening to me and this is 2025, like I still don't get it.
• 25:33
  In fact, this my 2 clients I were talking about yesterday, I
• 25:35
  noticed, but I didn't want to harass them.
• 25:37
  I noticed that phone number is missing contact information,
• 25:43
  business details blank. Like like really, what's the
• 25:47
  what's the whole point? What's the point of creating the
• 25:49
  profile? What for?
• 25:51
  So that people come and see us, see our handsome face and then
• 25:54
  do what? Oh, those hand DM OK, no
• 25:59
  problem. Send DM.
• 26:00
  Let's be honest, how often do you check your Instagram DM or
• 26:03
  your LinkedIn DM by the time you check and you see that person
• 26:08
  sent you messages two weeks ago, you really think since that last
• 26:11
  two week they've been waiting for you, they have gone to look
• 26:14
  for somebody else to solve their business problems.
• 26:18
  So please, contact information, business details, make sure that
• 26:22
  area is populated, please. Then some people also say we
• 26:28
  should optimize content. I won't get into that now, but
• 26:32
  yeah, the whole idea is basically content is, you know,
• 26:35
  photos, videos, texts, blog posts, everything that you put
• 26:39
  out. So it's also part of your social
• 26:43
  media handle. So some people say everything
• 26:45
  should be consistent, you know, consistent brand voice, visual
• 26:48
  style, what else? Use hashtags, keywords, you
• 26:53
  know, all those sorts of things. I won't get into all that now.
• 26:58
  I won't get into all that now, especially since if I start, I
• 27:03
  will acknowledge some people. So let me just stop with that.
• 27:07
  But bottom line is, like I said, when we create these profiles
• 27:14
  there, it's not just because the technology is there.
• 27:18
  It is because we are in business or we want to be in business.
• 27:24
  The whole point of being in business or wanting to be in
• 27:27
  business is we want to find a customer.
• 27:29
  We want customers to find us. We're trying to make it easier
• 27:33
  for people to find us. So we're supposed to optimize
• 27:36
  our profile, make it sweet, make it palatable, make it look
• 27:40
  credible, give people the information that they need so
• 27:42
  they can reach out to us. Also because when you reach out
• 27:47
  to people, some people in deciding whether they will call
• 27:50
  you back is when did they check you out first.
• 27:52
  That's all people that I reach out to and you know, it's like
• 27:56
  then they stopped me and said no problem.
• 27:58
  It's not no Ala I let it go. Eventually they discovered the
• 28:02
  podcast and it's a senior man now.
• 28:04
  You you see how things change. There was one guy that I was
• 28:11
  trying to talk to about a couple of things and you know, it's
• 28:16
  like gyno to raped me. No problem.
• 28:17
  I left it. Eventually we jammed at a
• 28:19
  wedding. Another person was like, you
• 28:22
  know this guy, He's saying, yeah, I've been known.
• 28:24
  Now you know this guy be I know who he be so you haven't heard
• 28:30
  of so so and that the guy be this all of a sudden attitude
• 28:33
  changed. By the way, that was good me.
• 28:35
  I was nothing like a celebrity like ah, correct.
• 28:38
  Like my levels are changing. I was nothing like a big boy.
• 28:44
  He felt good, honestly felt very good.
• 28:46
  Is how you know this guy. You know who he be.
• 28:48
  So anyway, so it's like that we reach out to people, people
• 28:52
  check us, they check us out. And you know, if we package our
• 28:56
  social media handle well, it affects the way that people rate
• 29:01
  US. So we reach out to someone in
• 29:02
  the beginning, you know, they know they don't know who you
• 29:04
  are, no to send you. But then by the time they check
• 29:07
  your profile, say, OK, this guy is correct.
• 29:11
  OK, this babe knows one or two things and I'll call you back.
• 29:14
  Conversation continues. By the way, when people snob,
• 29:17
  you don't take it personal. You know, people are busy all
• 29:20
  kinds of things going on. It's not you that they're
• 29:22
  rejecting personally is the value proposition.
• 29:24
  They don't see the value yet. So don't don't take it personal.
• 29:27
  In the beginning, I think used to vex me that I even had a
• 29:31
  folder on my computer that called the F you folder.
• 29:35
  I used to put people's name there.
• 29:36
  Anybody that's not me, I will put it put the name there as I
• 29:40
  one day my wife discovered it. I just like, you know, time it
• 29:43
  was this. I said that's my F you folder.
• 29:44
  So what does that mean? I say it's people that when I
• 29:46
  make it, I want to look at them and say F you.
• 29:50
  Then in the beginning you snubbed me.
• 29:51
  My wife was like, ah, that's childish.
• 29:53
  Now I said, hey, it's childish. I be say, yeah, that's that's
• 29:56
  very childish is immature. It's like, yeah, I should delete
• 30:00
  the folder. But she said, yeah, please
• 30:01
  delete it. Delete it.
• 30:02
  You're more than this. So I've deleted it.
• 30:04
  I don't have a nephew folder, but yes, he used to pay me in
• 30:06
  the beginning. I said, you snub me.
• 30:08
  I'll carry your name and put it there in the F you folder.
• 30:11
  So when I arrived, I was a look at me.
• 30:13
  You see me? Look at me in the eye, You see
• 30:15
  me? Yeah, bastard.
• 30:16
  F you. You know how to do business with
• 30:19
  me now. I'm a big guy.
• 30:20
  I'm a big guy. I'm a big boy.
• 30:21
  I've arrived. If you get away from here.
• 30:24
  So, yeah, that was back when I was in my child, childish.
• 30:28
  So don't be like me. Don't take it personal.
• 30:32
  Just, you know, do your business.
• 30:34
  You know, everybody's busy. They all got things going on.
• 30:37
  So optimize the social media handles.
• 30:39
  Helps to give you credibility, helps to give you presents, you
• 30:43
  know, makes it easy for people to reach you.
• 30:44
  You know, if you're still not sure, just rewind back and
• 30:47
  listen to everything again. You'll find enough reasons why I
• 30:49
  should optimize your social media handles.
• 30:51
  So that's it. And that's all for today.
• 30:53
  Remember, if you'd love to connect, you can call, send me a
• 30:56
  text message or WhatsApp message on 08064662140.
• 31:02
  Thank you very much for your time and attention.
• 31:03
  I will catch you next time in your headphones or in your
• 31:08
  speakers. So I will catch you guys next
• 31:10
  episode. Yeah, probably tomorrow.