BFCM Retention: Buyers vs. Customers
How e-commerce brands can maximize Black Friday / Cyber Monday profitability through strategic post-purchase retention, email/SMS segmentation, and lifecycle flows. In this episode, host Patrick Scott Pitman and retention expert Gabrielle Pitman break down the difference between a first-time buyer and a repeat customer, how to avoid common discount traps, and how to use Klaviyo workflows and customer insights to drive long-term brand loyalty.
Nurture your buyers, reduce post-purchase churn, and navigate BFCM with proven retention strategies.
Join us on Frankly E-commerce.
The skinny
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