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Know Before You Go: Building Smarter Media Through Research
Before you drop a dollar into paid media ask yourself, are you really sure you’re reaching the right people?
In this episode of Fireside, we sit down with Anastassia Laskey, founder of Ground Control Research, to talk about the power of audience insight, the role of AI in speeding up foundational research, and why brands need to go deeper than demographics and surface-level personas.
Ana shares how her team helps companies uncover who their audience really is, what drives them, and how to speak their language with intention, precision, and care. We talk about the cost and time myths around…
The skinny
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