MYB132: The 7-11-4 Rule Explained - How Modern Buyers Make Decisions
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack why the old ways of generating leads are dead and how you need to adapt to modern buying behaviours to keep your sales pipeline full.
Generating leads isn't about slapping an ad in the Yellow Pages anymore. Today's buyers are doing their research, reading reviews, and watching videos long before they ever speak to you. Ben and David share how buying systems have evolved, why building "know, like, and trust" looks completely different now, and how to use Google's 7-11-4 rule to your advantage.
Whether…
The skinny
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