Latest / Selling Your Canadian Business
Sell Smarter: Find What Buyers Really Want
Selling a business is not simply about negotiating the highest price. It is about understanding what buyers truly want and why they are asking for specific terms. This podcast explores the powerful difference between positions and interests, showing how looking beyond a buyer's stated demands can uncover opportunities to create more value for both sides.
The episode examines the interests that commonly influence lower-middle-market buyers, including certainty of closing, management continuity, integration risk, and reputational protection. It also explores how owner-direct negotiations can…
The skinny
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