Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails
This week, Erica and Cassie sit down with Tip Top Proper Cocktails Co-Founder, Neal Cohen, to understand how he and his team created and continue to maintain such a strong brand identity for their canned classic cocktails. In this episode, Neal shares the process of creating and growing a unique brand and provides insight on how to decipher which partnerships and collaboration opportunities are the right fit for your brand.
This episode is sponsored by Tip Top Proper Cocktails: visit tiptopcocktails.com to find Tip Top's canned classic cocktails available for online ordering and shipping to…
The skinny
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