Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / 419 or Smart Business? Pre-Orders Decoded

Transcript

419 or Smart Business? Pre-Orders Decoded · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Today on the podcast, we're going to be looking at
0:04
pre-orders and partnerships as a cost effective way of starting
0:09
your business. Again, we're going to look at
0:12
pre-orders. We're going to look at
0:14
partnerships. You want to start a business?
0:17
Money. No, today.
0:18
You don't know how you're going to do it.
0:20
Cash flow is low. What are you going to do?
0:23
That's what we're going to be looking at today.
0:26
To be honest, I was tempted to title it 0 naira ways to launch
0:32
your business. But I say, you know what?
0:34
Let me not join these people. Let me not lie to you.
0:37
There is no 0 naira way to start the business.
0:41
There's no way to start the business that you will spend
0:43
cobble. There is also no 0 effort way to
0:48
start the business. There's no way you start the
0:50
business that you will lift your finger.
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So I said I'm not joining these people and start giving people
0:56
hope that there's a way that you start a business without
1:00
dropping cobble or without lifting a finger.
1:03
So that's what we're going to be looking at today.
1:05
I'm making today's recording at home, so expect to hear some
1:08
noise in the background, especially some clanking because
1:10
it looks like one of my neighbors is having some
1:12
maintenance work done on his house or her house.
1:17
We have to be gender inclusive over here.
1:20
So if you've been looking for a podcast that all we do business,
1:26
Niger business, then this is the podcast for you.
1:29
Welcome to the podcast. I'm your host, Tava Shima IED
1:32
and for years this is all I've been doing, bringing advice,
1:36
insights, strategies, tips, tricks, tactics, results in the
1:42
Nigerian market. It's all I'm focused about.
1:45
So if you're ready to stop wasting time on all those other
1:48
generic podcasts, then stay tuned in here.
1:52
Stay locked in here, subscribe on Spotify, YouTube, Apple or
1:57
any player of your choice. And if you'd love to connect,
1:59
call, send me a text message or WhatsApp message on 08064662140.
2:07
So again today on the podcast, pre-orders, partnerships, how to
2:12
start your business when you don't have much money.
2:16
Now, the reason why this is what I'm talking today is because on
2:19
the radio show, because I have a radio show on Radio Maria 91.3
2:23
FM, that's Abuja is called the business Booster Show.
2:27
So on the business booster show now, one guy called him, the
2:30
guy's name is Edu. If I heard him correctly, the
2:32
guy's name is Edu. Abuja based of course, and Area
2:37
2, I think that's where he lives.
2:40
So Edu, just in case you discover this podcast, you know,
2:43
a shout out to you. You're the one that inspired
2:45
today's episode. So Edu's problem now, the issue
2:50
is that he's finding it difficult to grow his business
2:53
because of lack of capital. By the way, sidebar, just
2:59
between me and you, lots of people call on the radio show
3:04
and they say they're having problem because of lack of
3:06
capital. Now, I don't like to pull people
3:08
down, but because you guys are my peeps, we've been having a
3:12
relationship for a while. You know, you guys listen to my
3:14
voice, so I can speak to you straight and just take it.
3:17
And I'm speaking to you straight out of love.
3:21
There is no such thing as your business is suffering because
3:23
the lack of capital foul. There's no such thing.
3:28
Businesses suffer for a number of reasons but for most people
3:33
especially in the SME space as in your day fresh just they
3:36
start. The reason why you're suffering
3:38
is not because of lack of capital.
3:40
If you think it's lack of capital, you will always be
3:42
thinking who will borrow me capital.
3:44
The main reason why most SME's are suffering is because they
3:47
lack the ability to sell. Excuse me?
3:52
They are poor at sales. They are poor at marketing
3:57
because they are poor at sales and marketing because they are
4:01
poor. They are poor at talking to
4:06
strangers because they are bad at getting people to become
4:09
customers because they are bad at collecting money.
4:12
Once you talk to people, that is the main reason why the business
4:16
is offering. So money is not flowing into the
4:23
business. That is the reason why most
4:26
businesses are suffering because money is not flowing in.
4:29
For those of you who keep saying that oh, lack of capital is the
4:32
problem, you're thinking of how you can get money from, you
4:36
know, from rich uncles and aunties or investors or loans or
4:40
whatever. But look, let's be real here.
4:43
Whenever you have that mindset, what you are doing is you are
4:48
borrowing cash flows from the future.
4:52
Let me explain Zuckerberg, we all know Zuckerberg, Gabby, the
4:58
guys are age mates, Abby or the guys billionaire, right?
5:01
OK, now this how Zuckerberg them, this is how they did it in
5:05
the beginning. You have this wonderful idea.
5:09
This idea is not making money yet.
5:10
You won't look for investors. Investors who drop money now,
5:13
they'll give you millions and millions of dollars, dollars,
5:17
high currency. But when these investors give
5:22
you money now, it is because they have hope.
5:26
That is your idea. The team makes sense.
5:29
So therefore they're hoping that in the future the business will
5:32
be making good money. What they are trying to do in
5:37
giving you money is they want to take a share of that money that
5:41
is coming in the future, but they want to take that money
5:44
now. That is what happens.
5:48
OK, so let me repeat. When you're going to raise money
5:54
today, you're essentially just capturing, borrowing your cash
6:01
flow from the future. So whether you like it or not,
6:06
you will still have to go and learn how to sell something.
6:12
You will still have to learn how to make money somehow.
6:15
So Zuckerberg them, they solved the problem by selling
6:19
advertising. And so now everybody's happy.
6:22
The people that dropped money before, they're happy because
6:25
cash don't they flow. They're now seeing returns, so
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everybody's happy. So whether we like it or not,
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the point will come at some point, Zuckerberg, them, they
6:40
had to figure out a way about how to collect money from us.
6:44
The time will come when you have to learn how to collect money
6:46
from someone. You either do that now or you do
6:51
that in the future. My own take is if you're an SME
6:54
space, learn how to be collecting that money now, which
6:56
is why sales and marketing is important.
6:58
So don't tell me that your business is suffering because of
7:00
a lack of capital. Go out and look for customers.
7:05
Make sure you're charging the fair price, the profit that
7:08
comes in you use small to flex, you use the remainder and invest
7:14
back into the business. That is how money, which is the
7:17
life law of business will becoming small, small, small.
7:21
Capital is not your problem. For those of you in the SME
7:24
space, capital is not your problem.
7:27
I will say one more time for those of you, you just the
7:30
start, you're brand new, you're fresh, is not as if your
7:32
business is capital intensive capital is not your problem.
7:38
Now for Ed, on the other hand, OK, yeah, capital is a problem
7:42
because what Edu does is the guys in the cocoa and timber
7:46
business and all these businesses that involve Bush,
7:49
they are really capital intensive.
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So you're based in Nassara, you want to mine gold, you go into
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the Bush, into the wilderness, begin the dig is capital
7:59
intensive. You have to buy shovel, you have
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to pay people, you have to buy explosives, you have to pay
8:05
geologist to go and figure out where the gold stream is.
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Any business that involves entering Bush is capital
8:13
intensive. Exporting charcoal, capital
8:16
intensive. Exporting timber, capital
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intensive. Cocoa capital intensive.
8:26
Palm wine capital intensive. If you don't believe me, travel
8:30
towards all that Bini area and you see the hectares and
8:34
hectare, plenty of land. People will plant palm wine
8:37
trees. Oh, by the way, unfortunately
8:40
palm wine has music gas station, I don't know what to call it.
8:44
You know, there's some things that you plant now and it takes
8:47
a while before the fruit comes. So I think for palm wine, I
8:50
think is it like 7 years? I'll be 11 years.
8:53
In other words, you entering into the palm wine business or
8:56
the palm whatever business and you plant your trees now in
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2025, you will not even begin to smell any money to talk of break
9:08
even or whatever until seven years from now because that is
9:12
how long you will take for the thing to grow.
9:16
In the meantime, while you're waiting for that seven years for
9:20
your in fact, let's make it practical.
9:21
This is 2025. I'll be so if I say I want to
9:24
enter into that business now and I go and buy 1000 hectares
9:27
somewhere in those state and I go and plant, I don't know,
9:31
several 100 heads of, of palm fronds, palm canal, palm tree or
9:38
whatever it's called by the way, you know, I'm not in the
9:40
business. I'm just making stuff up.
9:42
I don't know whether you know, 1000 hectares is enough.
9:45
And I don't know whether several 100 heads is a is a good
9:48
investment or not. But either way, if I remember
9:53
correctly from secondary school, I think it takes like 7 to 11
9:56
years. So seven, I started this
9:59
business in 2025. I will not even have produce to
10:02
sell until 25 + 7. That's 32 until 2032.
10:10
Hope you guys can hear me. You say you want to get involved
10:13
in some Bush business, businesses that involve entering
10:16
Bush. These are the things that are
10:17
involved. So for the palm candle, now the
10:19
palm trees, now we buy the land, we plant the thing.
10:23
I will not even have produce to sell until 2032.
10:26
Right now it is 2035. Sorry, it's 2025.
10:32
I want to see anything to start selling until 2032.
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In the meantime, we gas to maintain the land.
10:39
In the meantime, we have to be weeding the land.
10:41
In the meantime, we gas to be paying for fertilizer, you know,
10:47
so all these things, anything that involves entering Bush,
10:50
there's no capital intensive because people call they say you
10:55
want to do the charcoal export business because you hear people
10:58
collecting millions, 1,000,000 millions.
11:00
Just know if it involves Bush, in fact, Bush business equals
11:04
capital intensive. Just take it like that so far I
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do yes, his business is capital intensive.
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So how's he going to fund the business?
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So to get into capital intensive businesses, we've already
11:20
discussed on the quote, the podcast before that you have to
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raise the money. These are your options.
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Raise the money or do pre-order or partner with people who have
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capital, Excuse me. And by the way, when we say
11:36
capital, we mean money or infrastructure.
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Because some people when they say capital, they only think of
11:42
money. They don't think of
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infrastructure. Infrastructure just means the
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all I say now, should I say hardware, the physical,
11:49
physical, physical things that are required to move the
11:51
business forward. So if you want to do laundry
11:57
machine business, you already have paid for the space, but you
12:02
don't have money for machines. And then your auntie says I have
12:05
two machines in the house now they're not doing anything.
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Come and carry the machine. Those machines, that is
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infrastructure that is also capital.
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Sorry, 1 moment. OK, I'm back.
12:18
Sorry about that interruption. My in laws are around, so I just
12:22
needed to sort out one or two things so I'll think on the
12:27
podcast. In the past, we're talking about
12:28
how if you want to raise money for capital intensive
12:31
businesses, if you want to get into capital intensive business
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#1 raise the money #2 do pre-order number three, partner
12:38
with someone who has the capital.
12:40
Capital can be either money or infrastructure.
12:44
So if you want to do chicken re chicken farm, you've bought like
12:49
700 heads of chicken, but you don't have land to start.
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You're rich, Auntie says this land that I have at the back of
12:57
my house, I wanted to build house for my son but when he's
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less on, has decided to go to the UK.
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He's following white girls up and down.
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I don't think he's coming back to Nigeria anymore.
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Well, you DNF you of mine, you'd be like, say you have sense come
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and use this land and start your chicken farm, your chicken ring,
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that land that is capital because it's the infrastructure
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that you need to start the business.
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So you can partner with someone who has either the cool cash or
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the infrastructure, the hardware, the physical something
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something that you need to start the business.
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Now when it comes to raising money, of course, and we've
13:39
discussed in the past, you can go and meet investors.
13:42
You can go and borrow the money or you can try and get equity
13:46
investors is when you meet someone and you oh sorry, look
13:57
at me, I got my ideas crossed. Anyway, let me start from
14:00
borrow. So borrow basically is when you
14:02
go and meet somebody to collect the money, but then in exchange
14:09
you have to give the person their money back plus something
14:13
on top. So if you reach out, he says how
14:17
much do you need to study your chicken business?
14:19
You say I need 2.7. She'll say no problem take this
14:22
2.7. However my son is coming back in
14:29
two years time. I want to throw him a wedding
14:31
then and I will need 3.5. So take this 2.7.
14:36
But in three years you're giving me back 3.5 M that is a loan.
14:43
You have borrowed money so the difference between 3.5 and how
14:48
much you want to give you 2.7, that is interest.
14:52
So that is borrow then. OK, there's one I also forgot,
14:57
which is grant. Grant is when, you know, now
14:59
dash them, dash you. So like government agencies,
15:03
NGOs, they give you the money and they say take it, you don't
15:06
have to pay us back. But usually there are strings
15:09
that are attached. There are some conditions you
15:11
have to fulfil. But I've made podcast episodes
15:14
before about grants, so I'm not going to go into that today.
15:18
So that's boring. Then you can get the money from
15:23
people. What I think is a good idea,
15:26
like in Zuckerberg's case, and they say no, no, no, no, your
15:28
man, don't worry, there's not a loan.
15:30
I want to be a part owner in this business.
15:32
I want to have a stake in this business.
15:34
They want a stake in your chicken Ray.
15:36
They want a stake in your cocoa farm.
15:38
They want a stake in your timber processing yard.
15:43
So those are investors, but you're losing some equity.
15:47
You're losing some ownership. So those are options that are
15:51
available and I've made podcast services about that in the past,
15:54
so I'm not going to stress that today.
15:56
Now, the downside about this is you have to spend a lot of time
15:59
convincing people that this business is a good idea.
16:02
And the only way we can convince someone that this is a good
16:05
business idea is if you have a good business plan backed by
16:09
financials. I repeat, a good business plan
16:12
backed by financials. The business plan is the
16:15
document that says this is me, this is who I am, this is the
16:20
business idea. This is why I think this is a
16:23
good business idea. This is how the business will
16:26
make money. This is how much money that I
16:29
need. When you give me the money, This
16:31
is where I will invest the money.
16:33
When I invest the money. Now we're getting into
16:36
financials. When we invest the money, this
16:41
is when we start expecting some returns to start coming out.
16:45
The returns hopefully should come out at this at this rate.
16:47
When do returns come out? This is when we hope we can
16:50
start paying you back. And when we start paying you
16:52
back, this is the amount that we hope we should be giving you.
16:56
So that's what I mean when I say business plan backed by
16:59
financials. People are dropping big money,
17:03
people are dropping millions. You can't just be collecting
17:07
millions based on, you know, based on family and vibes, you
17:15
know? So do the responsible thing,
17:18
Drop a business plan, put something down, show your auntie
17:23
that this is the plan. This is the reason why Chicken
17:26
Ray is a good idea. This is how the Chicken Ray will
17:28
be making money. And this is how we intend to pay
17:31
you back so that in three years time, when you need the 3.5,
17:35
this is how we'll make sure that you get the money.
17:41
Now, since we've made lots of podcast episodes about that in
17:44
the past, let's just leave that and go straight into pre-order
17:47
because remember, we're talking about pre-orders and we're
17:48
talking about partnerships as ways of getting into the
17:52
business. So pre-order, it's kind of hard
17:56
to explain, but let me just go ahead and explain.
17:59
It's the simplest or best way that I can. pre-order just means
18:04
you collect money from somebody first.
18:07
You now use that money to fulfill the order.
18:11
I repeat, pre-order just means you collect money first, you
18:14
know, use that money to fulfill the order.
18:18
When I spoke about this on the radio show, the example that I
18:20
gave was this. I hear in Abuja now that that
18:24
Samsung food is going for like 2.5.
18:26
I don't know how true it is, but as it is I've heard, so let's
18:31
say that true, true. The thing is actually like 2.5
18:35
and I'm thinking 2.5 M there's good profit there.
18:39
I need to enter that business. I cannot go around I start
18:44
telling people that oh do you want Samsung fold I can supply
18:47
it for you and your wife. How many do you want?
18:50
You want three the man says yes he wants 3.
18:53
I said sure no problem Sir transfer that money to my
18:55
account and you have the phones by Wednesday next week.
19:00
So the guy will now transfer 2.52.52.57.5.
19:04
I will now transfer 7.5 M to my account.
19:09
So that is the pre-order, because right now I don't have
19:13
that Samsung phone on me. I don't have sushi, but I've
19:16
collected the money and I take that money and I can go to
19:19
Banix. Maybe I can go to the place
19:21
where they're buying in wholesale and maybe I can buy
19:23
the phone Instead of buying at 2.5, maybe I can buy the phone
19:27
at 1.8. I buy 3.
19:30
So 1.81.81.8, that is 3. Then that remaining 888, that's
19:36
24, 74 + 1, that's 3.4. So that's 3.4 M, but I collected
19:45
7.5 and I use 3.4 M and buy all those phones.
19:50
If my math is correct, if my math is not correct, I don't
19:53
think my math teacher is listening.
19:54
So no shame. I will now deliver the phone to
19:59
the guy on Thursday and he's like, oh, thank you very much
20:02
Mr. Hedy. Pleasure doing business with
20:03
you. I look forward to doing business
20:05
with you again. And I'll say and I even try and
20:09
get some referrals for him. So this is how me I will enter
20:13
into the Samsung fold or mobile phone business.
20:17
Meanwhile, I no get shishi. I don't have warehouse, I
20:22
haven't bought inventory. I no get nothing.
20:27
That is pre-order. Collect the money first, the
20:31
money that you collected, make sure you collect enough so you
20:35
can use that to fulfil the order that essentially is pre-order.
20:42
I explained it like that live on the radio and I told people that
20:46
look, I understand this one of you are nervous because me to
20:48
the first time I had it when I was much younger, I say haha,
20:51
now scam now on the phone and be that honestly speaking, that was
20:55
my first impression. Well, it took me while to
20:58
realize that, you know, that some businesses, that's just how
21:02
some businesses and that's how some industries run on
21:06
pre-orders. When I was able to see that it's
21:09
an ethical thing, it can be done legally.
21:14
But of course, you know, if you're a criminal at heart, you
21:16
can see where there's temptation for, you understand there's
21:21
temptation for misuse. And of course, you have to plan
21:26
these things well because if you collect 2.52.52.5, that's 7.5
21:31
and then you find out now that actually to fulfil the order you
21:35
actually need 8.2, then 100 because you go back and starting
21:39
for extra money. You know, you saw someone sound
21:41
like an idiot. But anyway, let's leave the
21:43
potential ethical issues that are involved.
21:46
But that essentially is a pre-order.
21:49
And then while I was on the air, somebody called and the example
21:52
that the person gave because it was a real life situation, it
21:56
was the perfect illustration of what I was trying to say.
21:59
The guys in the waste management business based in Abuja, the guy
22:03
known gets on small contracts here and there and now he wants
22:06
to branch. So he decided you look at other
22:08
states, he got a contract that was awarded for another state.
22:13
And so that's the reason why he was calling because he has
22:16
gotten the contract. But meanwhile the guy no get
22:19
compactor, compactor, a big compactor, that's the big truck,
22:23
big, big truck. You know that thing that looks
22:25
like a lorry but The thing is covered at the back, you throw
22:28
all the refuse in it and then the thing just grinds all the
22:31
trash. So that's the compactor.
22:35
So the guy, the guy's question essentially was, you know,
22:39
what's the way forward, how to finance the business.
22:41
So after he caught, I told him, see those, are you listening to
22:46
the show now you can see how I'm not making things up.
22:49
There are businesses that go essentially on this pre-order
22:51
model that essentially is like pre-order.
22:55
You went to the state, you went to the local government, you say
22:57
give me this contract, they gave you the contract.
22:59
Meanwhile you don't have the thing to fulfil the contract,
23:03
what you've been given the order.
23:05
So that is a pre-order. You go and sell, you go and
23:10
market yourself, you secure the contract to secure the order.
23:14
Hopefully the money, the balance, the whatever that they
23:17
drop will be enough to fulfil the order.
23:19
You now use that money and one fulfil.
23:25
So that was one option that is available to someone like Edu
23:28
who is in that situation. You can pre sell cocoa, you can
23:32
pre sell timber, collect 30% deposit.
23:36
Hopefully that 30% deposit is enough to settle all the boys in
23:39
the Bush and to settle all the people who are processing the
23:43
cocoa, harvesting the cocoa, doing the treatment of the
23:47
cocoa, the everything, the treatment of the timber.
23:50
Now if that 30% is enough to facilitate it all well and good.
23:53
By the time you deliver and the person pays you the remaining
23:56
70%, all that 70% is profit and you're good.
24:01
You now try and get some referrals but of course you'll
24:04
be saving up and saving up for more that money.
24:06
So that one day you have all your equipment on ground, money
24:10
to pay labourers on ground, the chainsaw, the process, all the
24:16
everything you buy to keep on ground.
24:20
So in the future you don't have to do pre-orders anymore.
24:25
Everything is now in house. You have more control over your
24:31
schedule, you have more control over your cash flows, you know,
24:34
things like that. So they're essentially pre
24:36
ordering. So you can see that I'm not
24:38
making things up. I discussed this on the radio
24:41
show. Before we close the radio show,
24:43
somebody called and it was essentially a pre-order.
24:46
The guy went to go and get waste management contract, but he does
24:50
not have compactor and he's now thinking what's the way forward.
24:54
So for those of you who thinks this sounds like 419, I
24:57
understand if you think something sounds like 4-9, do
25:00
not engage in it because selling is hard.
25:04
If you don't have confidence in what it is that you're doing and
25:06
you're trying to do it, your mouth will be shaking and people
25:09
will say these guys something is fishy about this guy but I'm not
25:13
too sure. So only took head when you are
25:17
confident. Now what you're doing is legal
25:20
and is above board. So if you're afraid of these
25:22
kind of arrangements then stay away from the order. pre-order.
25:25
But you can see how pre-order is an option for you to enter a
25:29
business and money no today. So that's one option.
25:37
Then let's see what else. OK, Partner with someone who has
25:41
infrastructure. So back in my baby lawyer days
25:45
is what we'll talk about joint venture partnerships, joint
25:48
venture agreements, you know, things like that.
25:51
Now joint venture just means you and me, we come together, we
25:55
partner to enter the business because to enter this business
25:57
we did XYZ. Me I have the X, you you have
26:01
the Y and the Z. And so boy alpha now or the
26:04
alpha now more on now you come together and then you do the
26:08
business because you need XYZ. One partner has X, another
26:12
person has Y&Z. That is called the joint
26:14
partnership. Now for these capital intensive
26:17
businesses, all these Bush business, you know, mining gold
26:22
mining, lithium mining diamonds, what else, processing timber and
26:30
all these things, the money that is involved is usually big, big
26:34
money. We're not talking 10s of
26:36
thousands. We're not talking hundreds of
26:38
thousands. We're talking 10s of millions or
26:41
hundreds of millions. It is big money.
26:45
My advice to anyone is when you're at that level, when
26:49
you're at that stage and you're chilling with big boys, big
26:51
girls, when I've done the exchange, hundreds of hundreds
26:54
of millions, please, I beg you, before you sign anything called
26:59
joint venture agreement, I beg you, I beg you go and involve a
27:04
lawyer. Joint venture partnerships,
27:07
joint venture agreements are very, very technical.
27:10
So let's say this cocoa and timber something, you are trying
27:15
to joint venture with someone. Let's say you own the land in
27:19
the Bush. Let's say it's family land and
27:23
then the other person is going to drop money to be hiring the
27:26
labourers and the person is going to drop money for
27:30
machines. There are lots of things that
27:32
need to be decided. For instance, the machines, the
27:37
machines that the person is buying.
27:38
Who owns it? Is it the person that owns it
27:41
and he's lending it to the business?
27:42
I'll be, is it this new business that owns it, the machines
27:49
maintenance, how are we going to be maintaining the machines if
27:53
we decide one day that we're going to dissolve this
27:55
partnership, are we going to break it?
27:58
And then you know everything 5050 or how So there are lots of
28:04
issues that need to be discussed that needs to be decided upon
28:08
ahead of time. So please involve your lawyer
28:11
because this is something in high stakes because I do not
28:15
want any of you to get involved with something where you make a
28:19
promise that you can keep or you enter into a covenant.
28:22
Then when you start that covenant, you see that the terms
28:25
of the covenant are too heavy for you to bear.
28:28
So before you sign any joint venture or something, go and
28:32
involve a lawyer. If you are at that stage,
28:36
there's no point reaching out to me because to be honest, I
28:38
haven't practiced law in, I don't know, maybe like 18 years.
28:45
So I will be of no help to you there.
28:47
The best I can do is I can say, well, this guy is my classmate,
28:51
he's still in the game. Let me give you his phone
28:52
number. He'll be able to advise you
28:53
accordingly. So those are two options that
29:00
you can use to launch a business when you know your hand is not
29:05
that strong or your pocket is not that strong.
29:07
You can do pre-order, collect the money first, make sure the
29:11
money you collect is enough to fulfil the order, or look for
29:17
good candidates for a joint virtual partnership.
29:20
And remember, joint virtual partnership just means you want
29:23
to enter into this business. This opportunity requires XY and
29:27
Z resources. You only have Y&Z, so you go and
29:31
meet somebody who has X, then you do the business together,
29:35
you sign an agreement and then you begin any agreement you're
29:40
signing. Especially when you're getting
29:43
to that level, millions and millions and millions and
29:45
millions because even at the level of hundreds of thousands,
29:50
when things go wrong, people lose their mind, not dog of
29:53
where hundreds of millions are involved.
29:55
So please involve a lawyer. So that's it essentially.
30:04
And let me repeat one more time in case anybody who didn't, who
30:08
didn't get it at the beginning, when you see or hear people over
30:12
on the Internet talking about businesses that you start with 0
30:15
cover, $0.00, it's a lie. Because even in this example,
30:22
Edu, who's going into the Bush, if nothing else, I'm sure he's
30:28
raising his own transport fare or raising money to buy food for
30:33
him and the boys when they're in the Bush.
30:36
If nothing else, when there's no business that you start that you
30:39
won't drop cobble, there's no business that you start that you
30:43
won't lift your finger. So there's no business that is
30:46
effortless. There's no business that does
30:48
not require any anything down. So all those people who keep on
30:52
talking about all passive, this passive that 0 narrow down, zero
30:55
there. They're not telling you the
30:57
truth. Don't follow those people.
30:59
Please do not follow those people.
31:01
I was tempted I told you guys to make the title of this thing 0
31:05
narrow ways to launch your business by saying they're not
31:09
joining these people Internet. Nice.
31:10
I know if I titled it 0 Narrow ways to launch your business, I
31:13
know that boys would download this episode is it is way for me
31:18
to enter business and I won't drop money.
31:22
Let me listen. So I'm doing the responsible
31:25
thing by giving it that title And stop looking for business
31:28
opportunities where you won't lift your finger or where you
31:31
won't drop a cobble. Doesn't exist.
31:35
Maybe when we get to heaven and we'll find those kind of
31:37
business opportunities. But for now, yeah, that's not
31:41
realistic. So that's it.
31:43
And that's all for today. Remember, if you'd love to
31:45
connect, you can call, send me a text message or WhatsApp message
31:48
on 08064662140. And if you're ready for more
31:54
topics like this about business, growing the business, getting
31:57
money, getting customers, moving market, getting sales, you're
32:00
looking for strategies that work in Niger, then you're in luck.
32:04
Because wherever it is that you're listening to this podcast
32:07
right now, whether in the podcasting app or on YouTube, if
32:11
you just keep crawling, scrolling, you will see that
32:13
there are over 1200 episodes here.
32:16
So you're in the right place. Enjoy, listen, but don't spend
32:22
like 3 hours listening. Of course, you actually have to
32:24
get over. Also wish are you in the right
32:27
place as you're listening, take note, as you take notes, apply
32:34
the ones that are easy to apply. As you see the results, call me
32:38
and give me testimony. I really love all those
32:41
testimonies, keeps me going. It lets me know what you guys
32:44
find useful and that is how I know for sure that the stuff
32:47
that we talk about here are relevant to the Nigerian market.
32:51
I know that because you guys, you call me back, you give me
32:55
the testimony. So thank you very much for
32:58
listening. I will see you guys soon.