Latest / Pitch to Product / Stop Selling. Start Entertaining.

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Stop Selling. Start Entertaining. · Pitch to Product

• Peter Nat 10-1-26: You need to entertain people. Well, let me go further. You don't want to see 70 pieces of the same kind of video that's perfect because then someone's seen it. And guess what happens? And I'm sure this happens to all of you. You go on your phone, see the same ad. You see the same picture? You scroll through it because you already know what you're watching. You've already seen that. You're educated on It's like yesterday's news. So Well, welcome to another episode of the fifty two launch pitch to product podcast. I'm Peter Drakolich. And I'm Natalia. Welcome. This is like a first podcast. This is our first podcast together. I know. So this is you know, if you're feeling some pain in the world today, it is because there's the biggest change probably in my lifetime that is occurring. And I've been through some big changes, right? The you're you're you're too young. But there was this you know, transformation to the internet, and then there was dot com bubbles, and then there was Bitcoin, and AI is real, just like Santa Claus people. That's all I can tell you. You've got to take it seriously. yeah. And if you think it has not changed your world yet, I got news for you. It has changed your world and your frustrations that you're feeling is because you don't understand where it's changed your world. Today we're gonna break down just the e-commerce. of that right because I'm not here to spend 10 hours teaching anybody what AI is going to do. You can figure that on your own. But in the e-commerce world, what has changed? That's what we're going to talk about today. Yeah. I mean, so just to add on to what Pete said, my two biggest changes in my life are COVID and AI. So it's funny because you know Pete's talking about, you know, his experiences with just like technological advancements and and all of that good stuff. But yeah, I mean within the the world that we live in with product development and then of course our agency, the algorithm is very responsive and it rewards a lot of activity. And to stunt the algorithm, to get on people's algorithm and to get the reach that you need, you need volume. And what AI does for volume is generates these images that, you know, back in the day Canva or even just simple newspapers you tell me about used to take hours and hours to write one page or develop one picture for. Now you have AI doing that, you know, forty times in under sixty seconds. So in the agency, and I'm you know, you'll speak to this too, volume is everything and AI's quality is only going You know, look at we're we're we're at the forefront of AI. I think we're we're way further ahead than a l than any other company that's in our space and a lot further ahead than other companies that are out there. And I know that there is people in my generation, X's, and there's probably a bunch of boomers that are going, I am never gonna adapt to AI. Then count your count your number. Can't count your days. It's number you're gonna get wiped out. You gotta use it now. Yes, you do. For the painfulness that we went through, it is actually starting to show incredible results. That it is. So let's let's break down the e-commerce. And you and you said it really well, but also really fast, which is what you're programmed to do. Exactly. Yeah. The algorithms process volume. Now, when you say algorithms, right, we've for generations have heard algorithms, algorithm this. But who is now like looking at this algorithm? Yeah. So again, my generation's algorithm, and when we hear that word, that's TikTok's for you page. That's Instagram's, explore page, that's Snapchat's discovery page. And again, for Facebook, it's the same thing as, you know, the reels, right? Yeah. So that to my world and to our clients, that's what we're trying to stun and, you know, touch into are those algorithms. But like algorithms can be anything. There's algorithms in math, there's algorithms in science. But yeah, no, and that that's that's a great point. I mean you cut you off the the point that I I was going to make is the algorithm is can be anything. But the algorithm that makes you go, why did I stay on this in this reel or go down this rabbit hole and spend two hours on flipping and scrolling? Why, when I know better that this isn't something I should be doing, why did I do that? Because it's curated to you. It's curated to me. My goodness. That is the most powerful thing. I am not watching junk. I am inundated with information that is curated for me. Relevant to you. Right. Wow. Right. So how do you become relevant to me? That is what the algorithm is. That's why it needs volume because in order to the old way, that w you know, like in the old way, you have to really create one really good piece of content. That's twenty twenty five and and beyond. Yeah, and and wow people with that and keep get people following you based on your aesthetic or your brand or your font or your w you know, your colors, any of that. Yep. So the new way is I want to see something new every minute. And who do you think that's for? Is that for me or is that for the is that for AI? It's for a it's it's honestly for AI in an eight second attention span of consumers. AI is the least attentive span out there. It sees something ten seconds ago, and I'm probably even exaggerating milliseconds ago. It already wants to learn something new. It's like you back in the day on dating apps. You know what you know what you want and what you don't want, and it's as simple as that. Yeah, yeah. I can't even remember which way to swipe, but yeah, just keep swiping. That's that's left and right, left and right. So, you know, it it's about curating it. Who is curating it faster than anybody? So again, we'll talk about the big shift. and again, this is something I think when I started talking about this, it wasn't me. I didn't come up with this. I'm gonna give Gary Vee credit. I'm gonna give Jesse Cole from Savannah Banana credit. I'm gonna give a lot of the faces of the space. Faces of the space, right? I we're really good at executing what they say, and it's very true. There are seven channels that are in your house every day. Yes. Right? TikTok, Twitter. Facebook, Instagram, you got LinkedIn and YouTube Shorts. YouTube Shorts. Yeah. Those are all relevant. And then there's probably another dozen, but Snapchat, depending on your age. I mean you can you know it's a creator platform. You can make money. Snapchat's a great one. So like if you know where your audience is, you can find them. Right. And I mean the other thing too about like we talk about how The the the the platforms and the algorithm is is responding well and it's rewarding people that are posting frequently. That's because if you post frequently and post in different ways and lean into clickbait or lean into, you know, iterations of of product or a message or a really hooky claim. Yeah, if you do it enough, it's going to end up on yours, mine, and all these other people around us that are nothing like us. And that's how the followers start to come because we're getting followers of all different demos. So algorithms technically, I'm sure the definition might be a little different, but it's a math problem. Algorithms are a mathematical equation on how to do something. And look at if you're in life, there's only one mathematical thing that you have to do every day that you're alive, and that's do more of what you are good at doing and less of the things that you're not good at. That's why you adapt and evolve. You adapt and evolve. So again, the big transformation is up until the beginning of 2026, it was about creating one really good piece of content because that was what the algorithm decided was quality. Now you saw one thing. How many times did you see that one thing over and over and over and over? Yeah, too much. Too much. Not to mention that's where I mean we can't blame anyone for that. It was infographics and infomercials before that. The same one thing you put a lot of money behind on one platform or one station. Now according to Gary Vee, and I totally believe it. And if you don't believe it, go watch his podcasts and videos and and follow it because this is the way it actually works. We've proven out the model, the theory. We had a huge transition this year to do this. But His his conversation is he wants to create and he does create over seventy pieces of content per day. And per day. Let's pause on that. Per day. Seventy pieces of content per day. That's like an anomaly. So when I when I told you that the first time, gosh, how much resistance did I get from you? Well, this guy's like my uncle. So my resistance to him, it can get a little dicey, but in in all love, right? When he told me that, I was like, listen. I don't even know how to start. And I'm someone where I'm in the generation, I am the generation that should be super quick at adapting and evolving. But I said 70 pieces a day. Like we're used to at least back in the day of three really high level pieces of of professional, you know, videography or photography that we put out three times a week. He was wanting me to produce seventy pieces of content a day for 15 clients. I mean, if you scale that and you plan that out quarterly, it's a lot. But then he taught me about linear editing. Well, the other one linear editing. But l let's let's talk about it. It's it's impossible. You would need you need a full time crew to do it the old way where you have all this set up. There's only one answer to how you do that, and it starts with AI. Yeah, it does. AI platforms, AI everything. And tricks of the trade. So this is you when Natalia and I talk about linear editing, this is gonna be a fift fifteen minute to twenty five minute podcast. And there's probably gonna be about ten to twelve clips that we can get out of this. So a half hour invested into twelve clips, well, that's that's 12 less out of 70. 12 minus 70, you know, that's that's how you have to look at things. It's exactly right. And you can remix it, you can add different hooks to it. So you're really getting like 12, but then you can actually do more with just so that's the that's the 30 minutes of this podcast. But there's probably another three hours of editing, which again, with AI, you can maybe cut that down to automating it as much as you can. Steve's here and and Justin's here. So I'll let them, you know, if you want to throw a number at it at me, what it takes. But it does take some time. And someone's supposed to do that. But again, using AI. You can actually achieve it. Right. And once you define your your your video generator, your image generator, your your video cutting edit generator, once you have your established AI brands or platforms, don't be afraid of them. They're your friends. It's it's only scary when you fight someone that you know is going to win. It's going to win. It's efficient. It's what's the phrase of you can either be effective, make money, or have speed. What what's that old thing? So you you can't have all three. But here's here's the like so again, you you can speed, quality, or perfection. You can't have all three. Right. Like you you've you've got to it's a decision triangle, it's always there. But I I actually throw that one out the window. Yeah. To me, what I told you guys to do is we need to fail fast. Right. Right. Because let's talk about where what we just talked about. C creating all that content, where does it fail? In the in the AI process. Yeah. So I mean, again, if you're producing forty images or, you know, sixty videos and you're getting that back at you in 120 seconds, there's going to be some moments where a face is blurred, a product is shown incorrectly, or you know, an and an if was kept in and it should have been cut out. There are moments like that where you have to kind of scratch it. There's other moments where AI rewards you with editing their edit. So you can actually make small changes to fix that. So All in all, if you're producing probably a hundred pieces of content with at least where we're going now, I would say maybe 15 of those are not great. And maybe 10 are clickbait. And let me tell you, we love our clickbait because it drives curiosity. First of all, let's talk about That's whole other conversation. But yeah. Debate is never product accurate. No. But but it works better than being product accurate. So, like again, if you're asking me, Clickbait is exactly that. You see something, people click through it and then they discover you. I would take that every day. Of course. Because getting attention, which is the Jesse Cole World, which is Savannah Banana, that product should not exist. That product exists because that gentleman gives you an incredible experience. You went there. We I s we mean your me me and Dan, we we, you know, we said, look at we gotta take our team there and That was to give you guys the understanding of what attention means. I've been to wonderful conferences. I've been to wonderful Broadway shows. They put on a performance of of a lifetime. They they make everyone in that crowd, doesn't matter what you look like, who you are, woman, man, it is doesn't matter. You are engaged and you're interested. You're watching baseball, but it's also a full performance at the same time. And the attention that they get out of that is just tremendous amount of contact. Sold out stadiums for baseball with their wearing bananas on their uniform. not like football stadiums. They sold out Gillette. Gillette. Like they sold out Gillette in in 12 hours. Yeah. And they were there for two days, back to back, sold out back to back. That's incredible. So this is where again, Gary V says if you market properly, you never have to sell anything. Correct. And marketing properly should doesn't mean not using AI. It means using AI, taking the clickbait, taking the items that you're a little iffy about, and having people curious enough to say, what the bleep is this? Press it and then become educated on your product or your service once they get to your website, your landing page, or whatever that looks like. Clickbait is your friend. Clickbait is is not something to be scared of. So just to be clear, Natalia has become our head of content in terms of making sure the new direction. I I am not looking for how much content are you the content directive, the creative person? We're all content creatives, exactly. It's like a newsroom now. It is. It's what I said to you guys. Like we have to create a newsroom where everybody, everybody's creating content. And I look at how many times do I come to you with ideas and s and we like I I don't want anybody thinking about the idea. Let's execute on the idea. It it's collaborative and just 'cause you're ahead of content or ahead of anything, our hands are still getting dirty. I'm we're editing all day, every day. I'm that's for sure not. How that's a lot of work. It's a crap ton of work, but it's also something where if you if you love what you do, it doesn't feel like work. And I know that's cliche. No, no, no. But it's so interesting. So look at I'm I'm kind of I'm coming back around because I'm I'm gonna ask our audience, and this is probably for some of our clients that are in our current process. You have to trust the process. Please. The way this works is I am going to tell you we need to put 70 pieces of content. It's impossible. We're not coming close to that. But We have to schedule out a lot of content. We need to use AI for stuff that's gonna get us clickbait. You need to accept that it is not going to be perfect because right now it's not that you we couldn't invest more time into the AI to make it perfect when volume is the goal. Correct. When perfect already lives on your website or landing page, the accelerator can be your perfect. When people land on your website, that we have to make sure the pictures are proper are proper, that the demonstrations are proper. That is not where we use AI. We might have some AI things that we use, but in terms of the volume of content, it is partially real. It is partially, hey, what what am I gonna do today when I'm not like I don't have a creative bone in my body? It's still you the the content doesn't stop. And just like the rest of us, AI is going to continue to get smarter. I mean, I started using AI back in 2021 and it is miraculous the things I can do with it today. So the more we're educating our AI algorithms, our our open or closed language models that we have on your product. The more it's going to get better, it's going to get a little bit more perfect. But again, even if it isn't perfect, that is okay. We are not looking for perfect in the social media world. We look for perfect on the high level, you know, shiny silver object stuff on your website or wherever it needs to be. Said to you guys so yesterday, just again, this is for exercises that you need to do if you're gonna bring a product to market. Because the more you can learn, it is not a question of anybody can create anything right now. So Yesterday, I know we were talking about flipping your bird. So let's put that link down the bottom. You want the juiciest turkey that you're gonna have this Thanksgiving this Thanksgiving dinner, go get yourself flipping your bird. Flip that bird. Flip that bird, eat that bird, it'll be the best bird that you you've ever cooked. So genuinely it's a Martha Stewart recipe. Yeah yeah, about starting upside down, then flipping it. You cannot flip a turkey in your current baster without making an entire mess. And if you try and flip the turkey You're hot, you're gonna scold yourself. So don't ruin your Thanksgiving clothing this year. There you go. Yeah. So yesterday or a couple of days ago, we were talking about that. And I I walked by the creative meeting and I said, huh, you know what what would be really catchy for boomers and gen Xersers to like clickbait them into seeing the product? The demo for that product. I said to I said to Ann in the morning, I'm like, Hey, I got this cool idea. I think I want to create like a 1959 sitcom, like a leave it to beaver, black and white with the product. And you know, I'm like, wait a minute, I'm a I'm a pretty hip gen Xer. I'm I I should be able to do some millennial and xennial stuff here. So I just went in I went in our AI that we built our clothes model very productive. Give me a 20-second version of a 1959 sitcom where a mom is trying to flip a turkey. And she's kind of happy and giddy and doesn't really know what's going on. You could not spend a hundred thousand dollars to get that shot to get that shot. Never. Now, did it get the product right? No, but that's the point. It doesn't matter. I would have clicked on that to see where it's going. I would have wanted to see more. And if you are entertaining me, and this is what I think everyone needs to understand. Right. You cannot create 70 pieces of selling product information. You need to entertain people. Well, let me go further. You don't want to see 70 pieces of the same kind of video that's perfect because then someone's seen it. And guess what happens? And I'm sure this happens to all of you. You go on your phone, see the same ad. You see the same picture? You scroll through it because you already know what you're watching. You've already seen that. You're educated on It's like yesterday's news. So I quite back to we are now back in this environment. It's amazing how things come back around. It is. And you know, I I heard it as a young person, I didn't believe it. So I'm teaching you now so you can understand. Yes. Things cycle back. We are now in where a news agency would have to create content every day. Someone has to approve it. Or you have to be a little bit understanding that we don't need to be perfect. We're not running a newspaper. you know, if if AI generates something that isn't perfect, do I really want to spend a five hundred dollars or a hundred dollars or a thousand dollars fixing it? Right. And we have those parameters in place for approval. I mean, there's nothing that's gonna go out that's egregious and things happen. There's nothing egregious, but there is some stuff like you said, fifteen items that are like marginal but get clickbaity and get people to his attention. I'm okay with that. Of course. So I think that's the level of understanding that I I I needed, you know, again, if you're in this world, that is what you need to know. Right. You have to expect You have to lower your expectation, but increase your volume expectation. Right. That is a good trade-off. That is. And the other thing I'd add too is I understand people's fear, whether they're my age, your age, or anywhere in between or outside of that scope, nervous that humanity or the human touch is out of the loop. It's not. First of all, half of the content that we produce, let's just say we're posting twenty-two times a week for a client across four platforms. So multi-profile, multi-platform, you know, four or five of those twenty-two are are us making the videos. We're humans. The hook is us. The action is us. The product is yours or the service, whatever it is that we're we're marketing or promoting. And then a lot of those images that I like to call them filler images, those are the ones where we're we're using AI as a friend, as a tool, but we are prompting it. The power of prompting is a whole other podcast. We can't even get into that right now. I mean we could, but might as well just do another podcast. But the you need a human behind the AI. The AI is only the A the AI's output is only as good as the human's input. And that's something that I stand by a hundred percent. And and look at there's a couple of a couple of ways that you can manage this and and the way we've been managing it is, you know, going back to what I call the the Don Draper era, the mad men, everybody's watched that show. If you haven't, I highly recommend you do because marketing, if you want to learn everything about marketing, it is not about how your product looks, it's how someone feels using your product. And if you understand that, huge, you can prompt AI in a much better capacity to say, show me how a dad would love this product. The best thing Pete ever told me was to take a product, figure out who's using this, whether you're a guitar player, a dentist, someone who's using their hands, a construction worker, whatever it might be, and create a storyline, create a feeling for all of those people. That's how you expand your demographic. Like we have products and we have clients of ours that want us to stay within, you know, a tight niche and respectable, but there's gonna be a time where that that market needs to open up and broaden and that's when you start touching in. I have a Don Draper mode on my on my AI. I say, how would Don Draper answer this question? How would Tony Robbins motivate you to To take action when you're when fear is crippling you. How would Gary V tell you like what to do, what not to do? Like that is that is what you could you can create personalities and personas and and get real feedback. You could have like everyone talks about agents. I I mean I I love the fact that you can program an agent. I haven't gotten to that point yet because I use real people. So I'm following my mentors and they already have their agents, which I can summon for my AI and say, this is what I need to do. at some point, yeah, I'd love to have some agents to take care of banking, do that kind of stuff. But I'm not there yet. Like my my AI agent is Pete, and Pete's AI agent is all the people that he he wants to watch. And the funniest part of this all is all of the inspiration that he's taking and in the agents that you're using are the personalities or personas. It's funny because you saw Gary V and all the these folks on the algorithm why. They post so much, they stunted you, they sold you. You always tell them you either get sold or you're selling. Yeah, and you got sold in the best way possible. It's not a Ponzi scheme, it's the truth. I mean, it's not like you're being sold snake oil. This is the true case. Look at I I was gonna say the the the hardest part of this, right? And I I look at Dan, you know, he's he's in the boomer generation, and even a lot of Gen Xers, older older Gen Xers, like the fear of embarrassment is unrealistically like honestly, if I could give anybody advice. Go go and go out and embarrass yourself. Be comfortable being embarrassed because it's okay. It's totally is. Yeah. And there's no such thing as that anymore. In fact, the generations behind us, which are the millennials, ennials and alphas, like honestly, they look at us and and there's a song out there over the hedge, I can't remember, but it's like, you know, it's a it's a millennial song about watching their mommy and daddy balance credit cards and living in debt and trying to keep up with the jumpes. Like those kids, that generation's not they like That they felt they feel embarrassed about that. They do. Right. They see the struggle and and like I can you can see it. Look at your look at the generations behind us. They want a calmer, less stressful life than we've put in. Like we're performers. We gotta we gotta go and figure stuff out. At least that's what we were taught. Yeah. But embarrassment and failure were the two crippling factors. Well, my motto is go embarrass yourself every day. No one's perfect. Don't pretend to be, because that is that is now you are so transparent to the rest of the world if you're trying to be that person. The second part is. If you don't learn how to fail fast and be comfortable with that, failure is good. Failure is where you learn. If you do not so if we didn't fail, like first of all, let me ask you. I know even internally we got a little bit of criticism about like what are we posting? What is what's going on here? Did I give you any hard time about the stuff that was not great in the beginning? That we were posting. Nope. You sa asked me to be un you know, be comfortable being uncomfortable. And we did that. And I said we're gonna break some eggs. We broke some eggs, and not to mention we have our own products of fifty two, not to get not to give a sh a whole tangent here, but the shout out of like we we have our own case studies. We we have our own getting what we preach. We're not just saying stuff to say stuff to get views or get clicks. I mean, we do it and honestly We're doing it right and it's working, so why not do that to clients? Well, how many pieces of content do you think that you and the team it doesn't we have a very small team right now? We're just starting to add the right pieces. How many pieces of content do you guys think you have created in the last thirty, sixty, ninety days, or give me a ninety day period? Ooh, like just a volume number. I mean, I know the number even in the failure, like stuff that didn't get posted. How many pieces do you think you've created? Yeah, I mean, I was just making this slideshow, so the only reason I know this number is so it's about three hundred posts. 300 posts every two months, or for a total of two months for every client. three hundred. Okay. So you're probably looking at about three to four thousand pieces of content that you and a small crew have curated, created, used AI. Correct. And we keep adding more clients, of course, to our our agency. So yes. So you know if you do anything over if you spend more than what is it, 50 hours on something, you are technically an expert. That's why fail fast is important. god, yeah. This is new. There's no one that's doing this, right? There's no one that has this mentality. Everybody's trying to figure it out. How much of it do you think you have figured out? I mean, every day every day it feels like I'm like, yep, I got it ready and I'm good to go and I'm a perfectionist in this way. But then the next day there's something else that I hear where I'm like, I want to get really good at that. Well, first of all, you are a perfectionist and you're extremely motivated. My biggest training element with you is patience because you want it done fast, you want it done right, you want it. So I am constantly trying to yeah, like you you're and I conversations are about it's okay. Yeah, it yeah, yeah. No, 100%. It's okay. I can't. Like I'm not expecting you to be perfect, but I want you to get really good at the things that we can get really good at correct and prove out the things that aren't not gonna they're gonna be a waste of time. Yes. That has been the 52 launch model. And this is the most exciting time because in the marketing, the reason why it's important to get 70 pieces of content. And again, there's no way that we can that this can be done on your own. It's no way you're gonna do this in the first. Month, two months, six months, because you couldn't afford to do that. But in the next three years, you probably need to be looking at how do I do 150 pieces of content per day? And here's why. Because if I see something new and I see something funny and I see something, and I'm like, why do I keep seeing this feed? And I see the little brand, the little watermark, that has become your brand builder. So now you are have entertained people, you have shown them your product. You are putting stuff up that's like makes you go, wait a minute, what what what am I looking at here? Yeah. If you make a scroller question, it makes them stop. I mean, this this whole thing happened, and again, this is more for I would say the my generation and even even older, when TikTok really started booming in 2020 during COVID, just speaking to COVID, creators started to post frequently. They were inside the house, they wanted to do something to connect with people when they couldn't physically be within six feet of anybody. Yep. And what happened was those influencers became like The new actors and actresses of our world. I mean, influencers are the new A-lister celebs. And we'll never forget our Jennifer Anistons and our Ryan Reynolds. And of course, they're still, you know, with us. I mean, they still create wonderful movies and TV shows and whatnot. But influencers have mastered volume. And how they master it is by using the exact same platforms we do, posting the same graphics, getting away from any platform that's not integrating AI. And for videos like similar to what you do, they're taking long-form blogs or vlogs of everything they can. And chopping it up using trial reels, all these words that maybe we don't need to get to today, but there are so many things in our corner that at least our agency has educated themselves on. So I'll give you one fact, and I can't prove it, but I could bet my life on it, is that the algorithms do not support Xers and Boomers. We could do all the same thing that you do. I can go and, you know, TikTok dance and and be trendy. I am not getting more followers. Well, you'll go viral once, but you won't get followers. That's what's funny. The embarrassment is actually is fiscally good for you. Right. Yeah. But this is so two things, right? Yesterday I met a gentleman and he's hiring us. He's got a great product idea, and he's in the veterinarian space and he's like, Yeah, I I have two hundred thousand followers. I'm like, wait, whoa, how the hell did you do that? I said, actually, you know what? Let me guess. You were on TikTok during COVID because you didn't have anybody coming in and you spent the time and you were given it, you were doing some sort of advice that people loved. He goes, That's exactly what I did. How'd you know that? I'm like, Because in 2020, if you were home at COVID and you took TikTok seriously. They had there was no algorithms to prevent everybody from following you. You you created the algorithm. In fact, they were taking the data to do what they do now. You were the guinea pigs. We are in that moment in time where AI is now hungry for more information every second. So here's the thing that I I'm gonna give this tick, this, this tip to the world. Okay. Human, the human part of this is, and it changed probably about 20 years ago. And it it's probably come back and forth. But here's the way it works. Attention span is everything, right? Yes. You have three seconds to get someone's attention. If you get them, if you capture them, that's called clickbait. Three seconds gets you 20 seconds of like, wait a minute, why did I click this? It you get 20 seconds to s to prove to them. Why do I want to know more? Why do I want them to know more? Then you earn three minutes. And that's your duration metric that we measure on all the duration metrics. Now let's let's let's bring that down to AI. Yeah. AI's attention span is a fractional computation of that. So you get milliseconds to to tell AI that you're you're relevant. And it's testing the people watching it, saying, okay, I find this relevant. The people around me find it. And if they drop off, you drop off. If they feed and feed, then it's feeding the beast. Right. And that it's because the math, again, this always comes down to algorithms and math. The math is simple. In order to get the algorithm to pay more attention to you, you ha can't put one one thing up anymore. No. You have to do 70 pieces a day because when the algorithm keeps seeing one, one, those milliseconds add up. So I guarantee if you do the math, somewhere around the three second mark, the algorithm goes, okay, you're relevant. And it starts now promoting you to find people that will watch it right. And can I go even further? Yeah, please. So every business is trying to make what? Money. I say the same thing to Leanne in our last podcast. The more that you give data or or anything to something like an AI, because again, Meta now has their AI, Google has Gemini, so and so has this, that, and the third. The more that you give, the more it's going to reward you. It's the same thing as ad spend. Back in the day when we were doing meta ads or Google ads, it's going to reward you for spending money. Now the algorithm is saying, in fact, if you reward me with data on people or data on information or on the product or the service that you're doing, I'll reward you with putting it in front of new eyeballs. Well, I don't if you're aware of it, but we have a Slack channel. It's called Tech T Rex. Tech T Rex. And it's a lot of us older people that I'm not in that that need Justin to come and fix something that's not working. So T-Rex like this. I I have sixty-five million years of knowledge, but I have those short T-Rex arms that I can't type as fast as you guys. I know it's creative. I know what I need to see. I know it would move the needle. Well, the pendulum swings. So you know it. You lived it in a different way. You guys need to execute on it. Right. That's the that's the trade-off here. And that's worked for us so well. Now, the algorithm that we need to get, you said sales is what everyone wants. Right. Like, how easy would the world be if you could just say I got all the sales I want today. You think anybody has been happy with the amount of sales they got today? No, no. Because you always want more. You always want more. Right. What people miss, and I'll give you give me your best fast food franchise that you love. I love canes, which is a great example. Do you think if I brought some fried chicken out in the parking lot here with some sauce on a table and a plate and said, Hey, buy my chicken? Would you buy a chicken for would you buy a strip of chicken from me out in the parking lot here? You're really friendly looking. Well, I might be good at it, but you got people on a question. The answer is no. I know what you're doing there. Yeah. The point I'm making is that how many times do you drive by where there's going to be a case? There's so much foundational work. So much year time and years. my gosh, I know exactly what we're about to get into. I'll let you finish. That's what I learned, you know, again yesterday. I'm I'm I'm in the alg algorithm that they're teaching. I'm learning more now than I have ever learned in my life. But the the trade-off. When things look easy, it is because there has been tremendous amount of work and failure that you didn't see. Correct. They failed fast. They were okay being embarrassed. There was so much that went into making it look that easy. You can't drive through a Chick-fil-A without being absolutely in awe of how they changed the drive through system. Yeah. That when you saw a lineup, that stopped business. It did. And the customer service alone, I mean, they fixed everything from their branding to their culture to their attitude. They did it all. I have three kids that are in your Age group. Yeah. And I love you all guys all to death. I'm not saying the work ethic isn't there, but I'm trying to figure out how the hell I get that generation goes out in in the cold, in the rain, in those little suits that prevent them from getting wet and take my order and are happy to do it. Yeah. Like it's because they already figure out the hard parts. The job is actually easy. Yes. It's rewarding. And people love doing it. And that's that's what That's like the goal you have to have. Yes. If you're gonna start a business. And it's no different. Gary V said you don't have to market. I probably said this earlier in the podcast. If you market things properly, there is no selling involved. No. People sell themselves. Products sell themselves. And not to mention, we go down these dark, vicious black holes on our phones all the time. And if your content that you're pointing out to me is entertaining enough, I'm gonna be on your page for hours and not even know hours went by. Yep. And then I'm gonna start to resonate with you. I'm gonna start to feel for you. I'm gonna start to follow. You're gonna have fan base. I mean, all of this it's it's not just influencers at a fan base, products do too, right? I mean, we could get into the whole story of Stanley, but we don't have the time. But that that product and that that service and that that company alone is the the pinnacle of why patience matters and fail fast and work hard and pivot and do what you need to do to be relevant in the market. Yeah. And I don't I'm not even sure they had anything to do with it. So sometimes you just have to be in the market and let the market like find those magic moments for you. Yeah. If you're not in the market, those magic moments never happen. Right. The let's wrap this up a little bit. So I'm I'm gonna ask everybody to like let let's let's clearly identify what we've never been. I am not and we are not a marketing agency. We have agency fifty three. But I'm not gonna be here and tell you like here's the campaign, here's the mood boards, like, you know, we're we're we're executors. I wanna put stuff out there that gets attention because there's only one thing that I that that the goal should be. The more people that see your content, the more opportunities you have that they visit your website. If they visit your website, you've got a quick shot at a yes or no. Right. What you have, the people that the more people that say yes, they become your audience and they become the people that you can now. With algorithms, go find more of right. We give you the manpower, we give you the assets. We're not taking flights to LA unless by any means necessary, God forbid we needed to, but that's not our we're not top high level stuff. We're talking about volume and consistency. That is your canes model. That's your cane. Right. That's that's the foundation. That's your drive thru. That's your chicken's made right, your french fries are good, your sauce is good. Because once you know what someone wants to buy, it's this is not you you you have to sell. Until you can prove and then it's marketing. When marketing takes over and people are the they come back because they want more or they can demonstrate or they become your o they become your brand promoters, you're not selling anymore. Other people are giving you recommendations. That's exactly right. That's what I would say. So here's here's who we're not. We're we're not an agency. If you are looking for agency quality work, we're capable of doing that. We just don't recommend it. I think the the model has changed and we've proven out that. You know, if you're looking for that, I'd rather, you know, introduce you to some great agencies that can give you the content and the quality and what and what you're looking for. But they're gonna give you one piece of content that I'm only gonna be able to split up maybe about ten to fifteen times. That aspect ratio only fits on probably a hero shot or a website. Right. They're not giving you That's what we need to do. Right. What you need to do is content creative. And so that we've switched. We are a content creation company. We've we've changed to change that to last year, but now the market has changed as well. That content is amplified. It is algorithmically produced for AI first. And that's very important. Yeah. I want AI because AI is making all your recommendations today. Everything that you're seeing, folks, just to be clear, it is not Google or it is not, it is all AI producing what they think that that's curated for you. Correct. So if you think that it's not important to have AI in your life, it is very important. It knows you it already knows more about you. You know, we all say, Hey, you you know, it's it's weird that you know my phone is off, but somehow the conversation I had today ironically brings up a product that I was interested in. That's AI curation. It really is. And I mean, the other thing Pete's saying too is you know, we're an agency in the sense of we have people and folks that work for us that were at high-level agencies that when they started working with us, we explained our model and they were like, Finally, finally, a a team of people that understand that it needs to be consistent, it needs to be volume, and also We're not going to ask you guys to be malleable without being malleable ourselves. So yes, our model changed. We're doing what we need to do for the the betterment of our of our clientele and the betterment of our own company too. but yeah, I think that's exactly what it is. I mean, we're we're an agency just in a very different way. We're an agency in 2026, not an agency in 2016. Yes, it's the new model, it's the new agency. If you're not making that ad adaptation, if you don't understand the difference, please contact me or Nat. I'd be happy to explain it to you. But before you contact us, go listen to Gary Vee. Go listen to Savannah Banana, Jesse Cole. Alex Hermozzi. This these are the people that have they walked the talk and they prove it out. And if you're a game product, well, go watch Moon Media. I mean, they're on ESPN overtime, highlight, highlight reel, whatever they call that, high what is it, house highlights? They're they're they're literally being posted by accounts that post like trades and like like you know, triple double, like things of that nature because what they're doing is so entertaining, it's like a sport watching it. Yep. So look at here's the last part of this and then we can finish it. You are not you are no longer selling anything, you are entertaining everyone. Nice. If you entertain first, the sales will come. Right. Because entertainment is what people are scroll scrolling through. Create the entertainment. Have fun. Are we are we having fun now? Like we're doing so much fun. Even on the bad days are great days. I mean, yeah, truly. It's a great time. And that's really what it is about. Show people the entertain people first and then the sales will come. Right. It's not rocket science. No. No, well, it's AI science. AI science. All right. Well, look at it. On that note, I appreciate everyone watching all the time. These are live, real, raw podcasts that we love doing. Every time we learn something, we come in front of this camera so we can share it with you. I would really appreciate if you can like, follow us, and share, share, share. The shares are your biggest algorithmic proof that you're relevant in the market. You know somebody out there that is struggling with a product idea, with a product that doesn't know how to market. Show them this clip. They don't have to hire us, but they'll learn everything they need to know from Nat and I at this point. So thank you very much for watching.