skinny.

Latest / Pitch to Product

Stop Selling. Start Entertaining.

AI has changed ecommerce marketing more than most brands realize.

In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich and Head of Content Natalia Reese break down why the algorithm now rewards volume over polish, and how a small team can produce thousands of pieces of content in a few months with AI.

Topics covered include:

- Why TikTok, Instagram, Facebook, and YouTube Shorts reward frequent posting

- Why the "one perfect piece of content" model is dead

- How a 30-minute podcast 10-12 clips with linear editing

- Why AI-generated clickbait drives curiosity…

The skinny

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