#289: Helping Hotels Fight Predatory OTA's | with Tim Major
In this special HITEC edition of The Modern Hotelier, hosts David Millili and Steve Carran sit down with Tim Major, CEO of Operto, to explore how AI is transforming hotel marketing, direct bookings, and operational efficiency.
Tim shares how Operto One's autonomous AI agents help hotels combat predatory OTAs, improve direct booking performance, and optimize visibility across both traditional search engines and emerging AI-powered search experiences. The conversation dives into the role of agentic AI in hospitality, the balance between automation and authentic guest service, and how hotels can…
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