204 | Marketing Data Points We Should Focus On with Maureen Mwangi, Startward Consulting
Have you ever taken a look at bigger brands or household products and considered, what are they doing that I could implement in my own business?
In this episode, I was joined by brand growth strategist and founder of Startward Consulting, Maureen Mwangi. She shares how big brands are humanizing their marketing and what data points we should (and shouldn't) be paying attention to. Spoiler alert: you can stop worrying about the number of followers you have on Instagram.
Maureen and I also chat about tech tools to use for measuring the ROI on your marketing, how you can leverage data and her…
The skinny
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