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Growing Your Reach and Reputation [Voice Note] · Mortgage Marketing Radio

• 0:00
  Hello my friend and welcome to this voice note in case you haven't heard this is a new
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  addition to the podcast where I once a week share something I'm thinking about working
• 0:25
  on or something of relevance just you and me one-on-one and so today I want to share with you I just
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  wrapped a coaching call with one of our members over at my agent class classes community which
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  is the platform we equip the loan officers with a turnkey done for you plug-and-play classes
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  and marketing social media to go reach more agents get more awareness engagement conversations
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  because that's what leads to referrals so this is a relevant message for I find everybody both
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  myself and for a good percentage of the mortgage professionals that we work with on an ongoing basis
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  and so the discussion we're having was partly around awareness and how many agents are aware of you
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  in your local market and the comment from this mortgage professional was that he's good at setting
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  up loans doing loans love structuring loans like you know the whole process of that like we're figuring
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  out the deal you know which is awesome and by no way am I trying to put this conversation with
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  this mortgage professional in any negative light because I think it's it's something we all face as
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  an originator and that is well one of the things we love is to solve problems right and I find
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  that there's a lot of loan officers who love to structure deals and love to put deals together and
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  make those things happen as did I to a certain degree when I was originating and so that's fantastic
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  that's how partly how you deliver value right but the comment to me was you know he was great at
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  those things but has never you know quote never been great at marketing and referred to marketing as
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  like you know a weak point a weak spot maybe the sense I got didn't even feel that drawn to
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  marketing to want and to to to promotion and I can definitely relate to that because right for
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  the past I don't know for six years I've been building this platform my agent classes community
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  and it's it's a project that as as utilized the best of me my problem solving skills my ability to
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  put solutions and systems together to build something that is impactful for people who engage and use
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  it and I love it right because it uses my creative side it uses my both my left and right brain
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  sides right and what I've been weak at perhaps like you listening is marketing I suffer from the same
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  fate many of the people who come into my community suffer from and that is lack of awareness you know
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  I often say and I joke with the people that I'm the best kept secret in the industry I was having a
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  conversation with Cindy Yurtman about a year ago or so and we were walking through everything that
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  we do on our platform to help mortgage professionals and Cindy said how come I don't know about you
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  when you're doing this and that's where you know I basically said I know I'm kind of the best kept
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  secret in the industry here's the point guys you don't want to be the best kept secret what I do
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  classes for real estate agents I often ask this question to real estate agents I say hey who here
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  in the room knows an agent who's not as successful as you who I'm sorry let me start again who
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  here knows an agent who's who doesn't care as much as you who's not as professional as you who's
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  not as knowledgeable as you but who outperforms you every single month and guess what every hand in
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  the room goes up because every agent knows some agent like that and the question then is why is
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  that agent more successful than you right air quotes more deals closes more transactions it's not
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  because of their knowledge it's not because they care more it's right it's because they're more
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  well known they simply are better at marketing and I was as I shared with this loan officer
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  on the call right this wonderful quote that I've got basically tattooed on my forearm I believe it's
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  from Rory Vaden at brand builders group which is everything you want it's just on the other side
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  of your reach and your reputation you want to close more deals you want to structure more deals and
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  you'll be able to do what that more often what's your reach what's your reputation that's the secret
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  that's the answer and so the mistake I've seen may be made with many many loan officers is that
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  they fall in love with structuring loans they fall in love with deal center they fall in love with
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  problem solving and working with the clients and all of that is well and good but if you're looking
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  to building grow a business and you you need to look at the funnel the top of the funnel how much
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  in the top of the funnel and the answer to that is going to be marketing the answer to that is
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  going to be awareness and how much awareness you have and so there's obviously various choices
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  and options for marketing right different strategies for doing that different segments and niches
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  but the real question I'm trying to get both myself and you to think about is how can you reach more
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  people now for me what I started doing was running some ads I'm doing some ad testing on meta
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  Facebook and Instagram because I realized I didn't have an offer problem I have a reach problem
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  and I needed to reach more people so I started implementing dinner tools and resources that
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  can help me reach more people for me on a very small scale running some paid ads what's the solution
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  for you how are you going to scale your reach so that you can achieve your transaction goals
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  you're going to have to like I expand outside of your comfort zone so whatever that mechanism is
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  for you I don't know if that's going to be doing more social media posts running ads
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  you know the newsletter pass client database marketing teaching agent classes to reach more
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  inches at scale video youtube I mean there's a bunch of things you could do the question is what
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  can you do and what would be the most leveraged growth lever you could pull right I'll say that
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  again most leveraged growth lever you can pull what one to three things growth levers that if you
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  executed would have the largest the leverage for you right the reach the expansion the focus on
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  relationships that could be done right and then without without overly taxing you in your time
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  so that's what I wanted to share with you today is to think about that is your wonderful
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  mortgage loan officer professional you help people you solve problems you're good at structuring
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  deals fantastic till the world about it put yourself up on that pedestal build your platform run
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  for mayor right reach more people become well known become five mile famous in your local area
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  that will help you achieve your results both for myself that's a message to me today and for you
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  I hope you enjoyed today's voice note and by the way if you curious and want to learn more about
• 7:37
  what we do in the my agent classes platform link is down in the show notes go ahead and just
• 7:41
  click the link down there and if you're liking these podcast episodes please leave us a review it
• 7:46
  does help us reach more people but check the show notes for links cool resources ways for you to
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  check with connect with me in there and I appreciate your listening we'll see on the next one
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  okay that's it for today's episode before we wrap up I just wanted to remind you about my agent classes
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  your proven system to double your agent referrals in just 90 days imagine never having to call call
• 8:06
  again instead building real lasting relationships with top-producing agents who want to send you
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  business with done for you presentations marketing automation weekly coaching it's all designed to
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  make growing your business easier and fun so if you're ready to take control of your agent referrals
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  and grow your income visit mortgage marketing dot pro or check the link in the show notes and why
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  you're there don't forget to check out the success stories from other mortgage pros who've already
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  seen incredible results thanks for listening and I'll see you on the next episode