Latest / Let's talk Marketplace / How to showcase a brand on Kaufland international Marketplaces #LTM147

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How to showcase a brand on Kaufland international Marketplaces #LTM147 · Let's talk Marketplace

• 0:00
  There
• 0:00
  are
• 0:00
  other
• 0:00
  sellers
• 0:01
  selling
• 0:01
  on
• 0:01
  our
• 0:02
  marketplace,
• 0:02
  which
• 0:02
  is
• 0:03
  the
• 0:03
  DNA
• 0:03
  of
• 0:03
  the
• 0:03
  marketplace,
• 0:04
  but
• 0:04
  they
• 0:05
  have
• 0:05
  very
• 0:05
  poor
• 0:06
  information
• 0:06
  about
• 0:07
  the
• 0:07
  products
• 0:07
  of
• 0:08
  the
• 0:08
  brands
• 0:08
  on
• 0:08
  their
• 0:09
  pages
• 0:09
  or
• 0:10
  they
• 0:10
  have
• 0:11
  not
• 0:11
  the
• 0:11
  right
• 0:11
  images.
• 0:12
  So
• 0:12
  for
• 0:12
  the
• 0:12
  brands,
• 0:13
  it's
• 0:13
  a
• 0:13
  very
• 0:13
  important
• 0:14
  step
• 0:15
  to
• 0:15
  think
• 0:15
  about
• 0:16
  content
• 0:16
  and
• 0:17
  to
• 0:18
  address
• 0:18
  these
• 0:19
  challenges
• 0:19
  and
• 0:20
  help
• 0:20
  others
• 0:21
  to
• 0:21
  improve
• 0:21
  their
• 0:22
  content
• 0:22
  so
• 0:23
  that
• 0:23
  you
• 0:23
  own,
• 0:24
  in
• 0:24
  the
• 0:24
  end,
• 0:24
  the
• 0:25
  image
• 0:25
  of
• 0:25
  the
• 0:25
  brand
• 0:25
  on
• 0:26
  our
• 0:26
  marketplace.
• 0:31
  Let's
• 0:31
  Talk
• 0:31
  Marketplace,
• 0:32
  the
• 0:32
  Marketplace
• 0:33
  podcast
• 0:33
  with
• 0:34
  Ingrid
• 0:34
  Lohmer
• 0:35
  and
• 0:35
  Van
• 0:35
  Vridichte.
• 0:39
  Hello
• 0:39
  and
• 0:40
  welcome,
• 0:40
  everyone.
• 0:41
  Welcome
• 0:41
  back
• 0:41
  to
• 0:41
  let's
• 0:42
  Talk
• 0:42
  Marketplace.
• 0:42
  I'm
• 0:43
  Ingrid
• 0:43
  and
• 0:43
  as
• 0:43
  always,
• 0:44
  I'm
• 0:44
  very
• 0:44
  happy
• 0:44
  to
• 0:45
  have
• 0:45
  you,
• 0:46
  especially
• 0:47
  today,
• 0:47
  because
• 0:47
  we
• 0:48
  will
• 0:48
  really
• 0:48
  earn
• 0:49
  the
• 0:49
  title
• 0:49
  of
• 0:49
  our
• 0:49
  show.
• 0:50
  Today
• 0:50
  we
• 0:50
  will
• 0:50
  be
• 0:50
  talking
• 0:51
  marketplaces,
• 0:52
  specifically
• 0:53
  one
• 0:53
  marketplace,
• 0:54
  and
• 0:54
  that
• 0:54
  is
• 0:54
  Kaufland.
• 0:56
  Today
• 0:56
  we
• 0:56
  want
• 0:56
  to
• 0:56
  explore
• 0:57
  how
• 0:57
  brands
• 0:58
  in
• 0:58
  particular
• 0:59
  fare
• 0:59
  on
• 0:59
  the
• 0:59
  platform.
• 1:00
  And
• 1:00
  as
• 1:01
  always,
• 1:01
  when
• 1:01
  we
• 1:01
  talk
• 1:01
  about
• 1:02
  a
• 1:02
  marketplace,
• 1:03
  we
• 1:03
  have
• 1:03
  made
• 1:03
  sure,
• 1:03
  sure
• 1:04
  to
• 1:04
  have
• 1:04
  an
• 1:04
  actual
• 1:05
  brand
• 1:05
  on
• 1:05
  board
• 1:05
  who
• 1:06
  can
• 1:06
  tell
• 1:06
  us
• 1:06
  the
• 1:07
  where's
• 1:07
  and
• 1:07
  what's
• 1:07
  of
• 1:08
  their
• 1:08
  daily
• 1:08
  marketplace
• 1:09
  business
• 1:10
  so
• 1:10
  that
• 1:10
  you
• 1:10
  can
• 1:10
  really
• 1:11
  take
• 1:11
  home
• 1:12
  good
• 1:12
  and
• 1:13
  valuable
• 1:13
  insights
• 1:14
  for
• 1:14
  your
• 1:14
  own
• 1:14
  business.
• 1:15
  So
• 1:15
  today,
• 1:16
  helping
• 1:17
  me
• 1:17
  pull
• 1:17
  back
• 1:17
  the
• 1:18
  curtain
• 1:18
  is
• 1:18
  Jan
• 1:19
  Weiss
• 1:19
  from
• 1:19
  the
• 1:19
  home
• 1:19
  textile
• 1:20
  brand
• 1:20
  Sleepling.
• 1:21
  They've
• 1:22
  managed
• 1:22
  to
• 1:22
  take
• 1:22
  an
• 1:22
  incredibly
• 1:23
  complex
• 1:23
  assortment
• 1:24
  of
• 1:24
  bedding
• 1:24
  and
• 1:25
  make
• 1:25
  it
• 1:25
  work
• 1:25
  on
• 1:25
  Kaufland.
• 1:26
  And
• 1:26
  Jan
• 1:27
  is
• 1:27
  here
• 1:27
  to
• 1:27
  tell
• 1:27
  us
• 1:28
  exactly
• 1:28
  how
• 1:28
  they
• 1:28
  did
• 1:29
  that.
• 1:29
  Hi,
• 1:29
  Jan.
• 1:29
  How
• 1:30
  do
• 1:30
  you
• 1:30
  do?
• 1:30
  Hi,
• 1:31
  good
• 1:31
  morning.
• 1:32
  Great
• 1:32
  to
• 1:32
  have
• 1:32
  you.
• 1:33
  Right,
• 1:33
  and
• 1:34
  secondly
• 1:34
  with
• 1:34
  us
• 1:34
  is
• 1:35
  Markus
• 1:35
  Anstos
• 1:36
  from
• 1:36
  Kaufland
• 1:37
  who
• 1:38
  specializes
• 1:39
  in
• 1:39
  retail
• 1:39
  media.
• 1:40
  And
• 1:40
  I
• 1:40
  think,
• 1:41
  yeah,
• 1:41
  he
• 1:41
  tries
• 1:42
  to
• 1:42
  get
• 1:42
  the
• 1:42
  many
• 1:42
  requests
• 1:43
  that
• 1:43
  brands
• 1:43
  may
• 1:44
  have
• 1:44
  around
• 1:45
  branding
• 1:46
  to
• 1:46
  work
• 1:46
  on
• 1:46
  his
• 1:47
  platform.
• 1:47
  So.
• 1:47
  Hi,
• 1:47
  Markus,
• 1:48
  it's
• 1:48
  really
• 1:48
  great
• 1:48
  to
• 1:48
  have
• 1:49
  you
• 1:49
  too.
• 1:49
  Hi,
• 1:49
  Ingot.
• 1:50
  Great
• 1:50
  to
• 1:50
  be
• 1:50
  here.
• 1:51
  Right,
• 1:52
  gentlemen,
• 1:52
  welcome
• 1:53
  to
• 1:53
  the
• 1:53
  show.
• 1:54
  So
• 1:54
  I'm
• 1:54
  looking
• 1:54
  forward
• 1:55
  to
• 1:55
  an
• 1:55
  open
• 1:55
  and
• 1:56
  in
• 1:56
  detail
• 1:56
  discussions
• 1:57
  with
• 1:58
  lots
• 1:58
  of
• 1:58
  insights,
• 1:59
  but
• 1:59
  maybe
• 1:59
  first
• 2:00
  let's
• 2:00
  go
• 2:00
  get
• 2:00
  a
• 2:00
  few
• 2:01
  insights
• 2:01
  about
• 2:01
  the
• 2:02
  two
• 2:02
  of
• 2:02
  you.
• 2:03
  Markus,
• 2:03
  why
• 2:03
  don't
• 2:03
  you
• 2:04
  start?
• 2:04
  Who
• 2:04
  are
• 2:04
  you,
• 2:04
  how
• 2:05
  did
• 2:05
  you
• 2:05
  get
• 2:05
  here,
• 2:06
  and
• 2:06
  what
• 2:06
  do
• 2:06
  you
• 2:06
  do
• 2:06
  best
• 2:07
  in
• 2:07
  the
• 2:07
  Marketplace
• 2:07
  business?
• 2:08
  Yeah,
• 2:08
  thanks.
• 2:09
  Thanks
• 2:09
  for
• 2:09
  the
• 2:09
  invite
• 2:09
  again.
• 2:10
  Yeah.
• 2:10
  My
• 2:10
  name
• 2:10
  is
• 2:11
  Markus
• 2:11
  and
• 2:11
  happy
• 2:12
  to
• 2:12
  be
• 2:12
  here.
• 2:13
  So
• 2:13
  I'm
• 2:13
  responsible
• 2:14
  at
• 2:14
  Kaufland
• 2:15
  for
• 2:15
  the
• 2:15
  development
• 2:16
  of
• 2:16
  our
• 2:16
  retail
• 2:16
  media
• 2:17
  business.
• 2:17
  So
• 2:17
  hence
• 2:18
  working
• 2:18
  a
• 2:18
  lot
• 2:19
  with
• 2:19
  all
• 2:19
  our
• 2:20
  brands
• 2:20
  and
• 2:20
  trying
• 2:21
  to
• 2:21
  find
• 2:21
  the
• 2:21
  best
• 2:21
  solutions
• 2:22
  for
• 2:22
  them.
• 2:22
  Actually,
• 2:23
  I
• 2:23
  started
• 2:23
  my
• 2:23
  career
• 2:24
  in
• 2:24
  the
• 2:24
  financial
• 2:25
  industry,
• 2:25
  so
• 2:26
  in
• 2:26
  banking,
• 2:26
  so
• 2:27
  completely
• 2:27
  different
• 2:28
  topic
• 2:28
  and
• 2:29
  completely
• 2:29
  different
• 2:29
  background.
• 2:30
  Throughout
• 2:31
  my
• 2:31
  time
• 2:31
  in
• 2:32
  the
• 2:32
  financial
• 2:32
  industry,
• 2:33
  I
• 2:33
  also
• 2:34
  worked
• 2:34
  a
• 2:34
  lot
• 2:34
  with
• 2:34
  embedded
• 2:35
  finance
• 2:36
  topics.
• 2:36
  And
• 2:37
  there
• 2:37
  I
• 2:37
  got
• 2:37
  into
• 2:38
  contact
• 2:38
  with
• 2:38
  marketplaces
• 2:39
  and
• 2:40
  at
• 2:40
  some
• 2:40
  point
• 2:40
  I
• 2:40
  thought
• 2:41
  it
• 2:41
  might
• 2:41
  be
• 2:41
  cooler
• 2:42
  to
• 2:42
  join
• 2:42
  them.
• 2:42
  So,
• 2:43
  yeah,
• 2:43
  here
• 2:43
  I
• 2:44
  am.
• 2:44
  And
• 2:44
  I
• 2:44
  joined
• 2:45
  Kaufland
• 2:45
  like
• 2:45
  two
• 2:45
  and
• 2:46
  a
• 2:46
  half
• 2:46
  years
• 2:46
  ago,
• 2:47
  and
• 2:47
  since
• 2:47
  one
• 2:47
  year,
• 2:48
  I'm
• 2:48
  in
• 2:48
  Vitamidia.
• 2:49
  That's
• 2:50
  an
• 2:50
  interesting
• 2:50
  journey
• 2:51
  to
• 2:51
  be
• 2:51
  sure.
• 2:52
  Okay,
• 2:52
  Jan,
• 2:53
  same
• 2:53
  question
• 2:53
  to
• 2:53
  you.
• 2:53
  Who
• 2:54
  are
• 2:54
  you,
• 2:54
  how
• 2:54
  did
• 2:54
  you
• 2:55
  get
• 2:55
  here,
• 2:55
  and
• 2:55
  what
• 2:55
  do
• 2:56
  you
• 2:56
  do
• 2:56
  best
• 2:56
  in
• 2:56
  the
• 2:56
  marketplace
• 2:57
  business?
• 2:57
  Yeah,
• 2:57
  my
• 2:57
  name
• 2:58
  is
• 2:58
  Jan.
• 2:58
  I'm
• 2:58
  senior
• 2:59
  e
• 2:59
  commerce
• 3:00
  manager
• 3:00
  at
• 3:00
  Sleeping.
• 3:02
  I
• 3:02
  worked
• 3:02
  there
• 3:03
  for
• 3:03
  the
• 3:03
  last
• 3:04
  three
• 3:04
  and
• 3:04
  a
• 3:04
  half
• 3:05
  years,
• 3:06
  and
• 3:06
  my
• 3:06
  business
• 3:07
  there
• 3:07
  is.
• 3:08
  Yeah,
• 3:08
  the
• 3:08
  off
• 3:09
  Amazon
• 3:09
  market.
• 3:10
  So
• 3:11
  where
• 3:11
  we
• 3:11
  started
• 3:12
  as
• 3:12
  an
• 3:12
  Amazon
• 3:13
  seller,
• 3:13
  and
• 3:14
  now
• 3:14
  we
• 3:14
  want
• 3:14
  to
• 3:15
  diversify
• 3:16
  it
• 3:16
  and
• 3:16
  sell
• 3:17
  on
• 3:17
  other
• 3:17
  marketplaces.
• 3:18
  And
• 3:18
  that's
• 3:19
  basically
• 3:19
  my
• 3:19
  job
• 3:20
  with
• 3:20
  my
• 3:20
  team
• 3:21
  and
• 3:21
  the
• 3:21
  team
• 3:21
  of
• 3:21
  sleeping
• 3:23
  to
• 3:23
  make
• 3:23
  that
• 3:23
  happen.
• 3:24
  Okay.
• 3:24
  Right.
• 3:25
  Yeah.
• 3:26
  Okay.
• 3:28
  Do
• 3:28
  you
• 3:28
  also
• 3:28
  have
• 3:28
  a
• 3:28
  fun
• 3:28
  fact
• 3:29
  for
• 3:29
  me,
• 3:29
  Marcus?
• 3:30
  Something
• 3:30
  about
• 3:30
  you
• 3:31
  that
• 3:31
  maybe
• 3:31
  people
• 3:32
  wouldn't
• 3:32
  think
• 3:32
  at
• 3:33
  the
• 3:33
  first
• 3:33
  moment.
• 3:34
  Oh,
• 3:35
  that's
• 3:36
  a
• 3:36
  nice
• 3:36
  one.
• 3:36
  I
• 3:37
  wasn't
• 3:37
  prepared
• 3:37
  for
• 3:37
  this
• 3:38
  one,
• 3:38
  but
• 3:39
  let
• 3:39
  me
• 3:39
  quickly
• 3:40
  think
• 3:40
  about
• 3:40
  it.
• 3:41
  I
• 3:41
  mean,
• 3:42
  at
• 3:42
  least
• 3:42
  it's
• 3:42
  fresh
• 3:42
  in
• 3:43
  my
• 3:43
  mind.
• 3:43
  I
• 3:43
  run
• 3:44
  a
• 3:44
  half
• 3:44
  marathon
• 3:44
  last
• 3:45
  weekend,
• 3:45
  so
• 3:45
  that's
• 3:46
  maybe
• 3:46
  a
• 3:46
  fun
• 3:46
  fact
• 3:47
  that
• 3:47
  I
• 3:47
  have
• 3:48
  the
• 3:48
  time
• 3:49
  and
• 3:49
  the
• 3:49
  energy
• 3:49
  to
• 3:49
  go
• 3:50
  for
• 3:50
  sports
• 3:51
  at
• 3:51
  some
• 3:51
  point,
• 3:51
  at
• 3:52
  least
• 3:52
  in
• 3:52
  the
• 3:52
  week.
• 3:52
  So,
• 3:53
  yeah,
• 3:53
  that's
• 3:53
  what
• 3:53
  I
• 3:53
  tried
• 3:54
  to
• 3:54
  do
• 3:54
  as
• 3:54
  a
• 3:54
  balance
• 3:55
  to
• 3:55
  my.
• 3:56
  My
• 3:56
  desktop
• 3:57
  life.
• 3:58
  That's
• 3:58
  absolutely
• 3:59
  an
• 3:59
  achieve.
• 4:00
  Yeah.
• 4:00
  Jan,
• 4:01
  from
• 4:01
  what
• 4:01
  I
• 4:01
  heard
• 4:02
  in
• 4:02
  the
• 4:02
  beginning,
• 4:02
  you
• 4:03
  prefer
• 4:03
  more
• 4:04
  two
• 4:05
  wheels
• 4:06
  to
• 4:06
  move
• 4:06
  around.
• 4:07
  Is
• 4:07
  that
• 4:07
  correct?
• 4:09
  Yes,
• 4:09
  I
• 4:10
  like
• 4:10
  riding
• 4:10
  my
• 4:10
  motorcycle,
• 4:12
  especially
• 4:12
  when
• 4:12
  the
• 4:13
  sun
• 4:13
  is
• 4:13
  great
• 4:13
  and
• 4:14
  we're
• 4:14
  having
• 4:14
  nice
• 4:14
  weather.
• 4:16
  Yeah,
• 4:16
  that's
• 4:17
  maybe
• 4:17
  one
• 4:18
  nice
• 4:18
  thing
• 4:18
  to
• 4:19
  know.
• 4:20
  Maybe
• 4:21
  to
• 4:21
  add
• 4:22
  one
• 4:22
  thing
• 4:22
  that
• 4:22
  Marcus
• 4:23
  said
• 4:23
  before,
• 4:24
  I
• 4:25
  actually
• 4:25
  work
• 4:26
  in
• 4:26
  the
• 4:26
  e
• 4:26
  commerce
• 4:26
  business
• 4:27
  just
• 4:28
  for
• 4:28
  the
• 4:28
  last
• 4:28
  three
• 4:29
  and
• 4:29
  a
• 4:29
  half
• 4:29
  years.
• 4:29
  So
• 4:29
  what
• 4:30
  I
• 4:30
  did
• 4:30
  before
• 4:30
  I
• 4:31
  was
• 4:31
  in
• 4:31
  sales,
• 4:31
  I
• 4:32
  was
• 4:32
  in
• 4:33
  key
• 4:33
  account
• 4:33
  management.
• 4:34
  And
• 4:36
  so
• 4:36
  I'm
• 4:37
  kind
• 4:37
  of
• 4:37
  a
• 4:37
  newbie.
• 4:38
  But,
• 4:38
  yeah,
• 4:39
  I
• 4:39
  made
• 4:39
  my
• 4:39
  way
• 4:40
  very
• 4:40
  fast.
• 4:40
  Okay,
• 4:41
  great.
• 4:42
  Okay.
• 4:43
  Right.
• 4:43
  So
• 4:44
  now
• 4:44
  that
• 4:44
  we
• 4:44
  know
• 4:44
  a
• 4:45
  bit
• 4:45
  more
• 4:45
  about
• 4:45
  you
• 4:45
  too,
• 4:46
  and
• 4:46
  how
• 4:46
  you
• 4:47
  got
• 4:47
  here,
• 4:47
  I
• 4:47
  guess
• 4:48
  it's
• 4:48
  time
• 4:48
  to
• 4:49
  have
• 4:49
  a
• 4:49
  look
• 4:49
  at
• 4:50
  how
• 4:50
  brands
• 4:51
  do
• 4:51
  on
• 4:52
  Kaufland
• 4:52
  global
• 4:53
  marketplaces.
• 4:54
  Maybe,
• 4:55
  Jan,
• 4:55
  first
• 4:56
  give
• 4:56
  us
• 4:56
  a
• 4:56
  bit
• 4:56
  of
• 4:56
  a
• 4:56
  lookout
• 4:57
  on
• 4:57
  what
• 4:58
  is
• 4:58
  sleeping.
• 4:59
  What
• 4:59
  is
• 4:59
  Liplink's
• 5:00
  e
• 5:00
  commerce
• 5:00
  strategy?
• 5:01
  So
• 5:01
  on
• 5:02
  what
• 5:02
  channels
• 5:03
  are
• 5:03
  you
• 5:03
  active?
• 5:04
  What
• 5:04
  role
• 5:05
  do
• 5:05
  marketplaces
• 5:06
  as
• 5:06
  a
• 5:06
  whole
• 5:06
  play
• 5:06
  for
• 5:07
  your
• 5:07
  e
• 5:07
  commerce
• 5:08
  setup?
• 5:08
  And
• 5:09
  inside
• 5:09
  the
• 5:10
  setup,
• 5:10
  what
• 5:11
  role
• 5:11
  does
• 5:11
  Kaufland
• 5:12
  play
• 5:12
  for
• 5:12
  you?
• 5:12
  Yeah,
• 5:13
  yeah.
• 5:13
  As
• 5:13
  I
• 5:14
  said
• 5:14
  before
• 5:15
  we
• 5:15
  started
• 5:15
  selling
• 5:16
  in,
• 5:16
  I
• 5:16
  guess
• 5:17
  it
• 5:17
  was
• 5:17
  2023.
• 5:19
  So
• 5:19
  that's
• 5:19
  when
• 5:19
  we
• 5:19
  started
• 5:20
  to
• 5:20
  diversify
• 5:21
  our
• 5:21
  selling
• 5:22
  strategy.
• 5:22
  We
• 5:23
  started
• 5:23
  with
• 5:23
  Kaufland
• 5:24
  right
• 5:25
  after
• 5:25
  we
• 5:25
  had
• 5:26
  the
• 5:26
  opportunity
• 5:27
  to
• 5:27
  do
• 5:27
  that.
• 5:28
  We
• 5:28
  know
• 5:28
  it's
• 5:28
  a
• 5:29
  strong
• 5:29
  market
• 5:30
  shareholder
• 5:31
  in
• 5:31
  Germany,
• 5:32
  but
• 5:33
  we
• 5:34
  knew
• 5:34
  they
• 5:34
  would
• 5:35
  diversify
• 5:36
  to
• 5:36
  other
• 5:36
  countries.
• 5:37
  So
• 5:37
  that's
• 5:37
  what
• 5:37
  we
• 5:38
  are
• 5:38
  looking
• 5:38
  for.
• 5:40
  And
• 5:40
  yeah,
• 5:41
  we
• 5:41
  started
• 5:41
  with
• 5:42
  a
• 5:42
  small
• 5:42
  selection
• 5:42
  there
• 5:43
  of
• 5:43
  top
• 5:43
  sellers
• 5:44
  and
• 5:44
  we
• 5:45
  identified
• 5:45
  them
• 5:46
  from
• 5:46
  other
• 5:46
  marketplaces.
• 5:47
  But
• 5:47
  then
• 5:47
  we
• 5:47
  learned,
• 5:48
  okay,
• 5:48
  that's
• 5:48
  a
• 5:48
  new
• 5:49
  marketplace
• 5:49
  with
• 5:49
  new
• 5:50
  top
• 5:50
  sellers
• 5:50
  and
• 5:50
  new
• 5:51
  good
• 5:51
  articles.
• 5:52
  So
• 5:52
  that's
• 5:53
  part
• 5:53
  of
• 5:53
  the
• 5:53
  strategy
• 5:54
  to
• 5:55
  broaden
• 5:55
  our
• 5:57
  product
• 5:57
  range
• 5:58
  on
• 5:58
  different
• 5:59
  marketplaces.
• 5:59
  So
• 6:00
  that
• 6:00
  worked
• 6:00
  very
• 6:01
  well.
• 6:02
  And
• 6:02
  then
• 6:03
  Kaufland
• 6:04
  became
• 6:04
  a
• 6:04
  bigger
• 6:05
  part
• 6:05
  of
• 6:05
  our
• 6:05
  strategy
• 6:06
  and
• 6:06
  a
• 6:06
  bigger
• 6:07
  part
• 6:07
  of
• 6:07
  the,
• 6:07
  of
• 6:08
  the
• 6:08
  turnover.
• 6:09
  So
• 6:09
  that
• 6:10
  was
• 6:10
  a
• 6:10
  cool
• 6:10
  thing
• 6:10
  and
• 6:11
  that
• 6:11
  showed
• 6:11
  us
• 6:12
  why
• 6:12
  it's
• 6:12
  so
• 6:12
  important
• 6:13
  to
• 6:13
  be
• 6:13
  on
• 6:14
  different
• 6:14
  marketplaces
• 6:15
  with
• 6:16
  different
• 6:17
  target
• 6:17
  groups.
• 6:18
  And
• 6:19
  yeah,
• 6:19
  the
• 6:19
  most
• 6:20
  strategy
• 6:20
  point
• 6:21
  was
• 6:22
  actually
• 6:22
  to
• 6:22
  diversify
• 6:23
  and
• 6:24
  reduce
• 6:25
  dependencies
• 6:26
  from
• 6:26
  single
• 6:27
  marketplaces.
• 6:28
  Okay,
• 6:30
  Markus,
• 6:31
  is
• 6:31
  that
• 6:31
  something
• 6:32
  that
• 6:32
  you
• 6:33
  hear
• 6:33
  a
• 6:33
  lot
• 6:33
  from
• 6:33
  brands
• 6:34
  that
• 6:35
  they
• 6:35
  are
• 6:35
  looking
• 6:35
  for
• 6:37
  a
• 6:37
  greater
• 6:37
  variety
• 6:38
  of
• 6:38
  platforms,
• 6:38
  internationalization
• 6:40
  and
• 6:41
  just
• 6:41
  to
• 6:42
  looking
• 6:42
  for
• 6:43
  an
• 6:43
  additional
• 6:43
  channel?
• 6:43
  Is
• 6:44
  that
• 6:44
  what
• 6:44
  Kaufland
• 6:44
  is
• 6:45
  for
• 6:45
  most
• 6:45
  brands?
• 6:46
  Yeah,
• 6:46
  I
• 6:46
  think
• 6:46
  it's
• 6:47
  great
• 6:47
  to
• 6:47
  hear
• 6:47
  right.
• 6:47
  From
• 6:48
  someone
• 6:49
  who's
• 6:50
  doing
• 6:50
  that
• 6:50
  firsthand.
• 6:51
  And
• 6:51
  I
• 6:52
  think
• 6:52
  that
• 6:53
  is
• 6:53
  something
• 6:54
  we
• 6:55
  tend
• 6:55
  to
• 6:55
  see
• 6:55
  quite
• 6:56
  often.
• 6:56
  Right.
• 6:56
  And
• 6:57
  I
• 6:57
  mean,
• 6:58
  Jan
• 6:58
  said
• 6:58
  it,
• 6:58
  for
• 6:58
  example,
• 6:59
  the
• 6:59
  internationalization
• 7:00
  factor,
• 7:01
  I
• 7:01
  think
• 7:01
  that's
• 7:02
  quite
• 7:02
  a
• 7:03
  strong
• 7:03
  argument
• 7:04
  for
• 7:04
  us
• 7:05
  nowadays
• 7:05
  because
• 7:06
  right
• 7:06
  now
• 7:06
  we
• 7:06
  are
• 7:07
  in
• 7:07
  seven
• 7:08
  growing
• 7:08
  marketplaces
• 7:09
  in
• 7:09
  Europe
• 7:10
  and
• 7:11
  I
• 7:11
  think
• 7:11
  that's
• 7:12
  something
• 7:12
  not
• 7:12
  everyone
• 7:13
  can
• 7:13
  offer.
• 7:13
  So
• 7:14
  we
• 7:15
  offer
• 7:16
  all
• 7:16
  in
• 7:16
  one
• 7:17
  solution
• 7:17
  for
• 7:18
  our
• 7:18
  partners.
• 7:19
  So
• 7:19
  be
• 7:19
  it
• 7:20
  sellers,
• 7:20
  brands
• 7:21
  or
• 7:21
  vendors
• 7:22
  to
• 7:23
  really
• 7:23
  with
• 7:24
  one
• 7:25
  solution,
• 7:26
  achieve
• 7:26
  and
• 7:27
  go
• 7:27
  into
• 7:27
  multiple
• 7:28
  storefronts
• 7:29
  and
• 7:29
  reach
• 7:29
  the
• 7:30
  audience
• 7:30
  which
• 7:30
  is
• 7:31
  far
• 7:31
  bigger
• 7:32
  than
• 7:32
  one
• 7:32
  single
• 7:32
  country
• 7:33
  and
• 7:33
  one
• 7:33
  single
• 7:33
  registration
• 7:34
  with
• 7:35
  maybe
• 7:35
  other
• 7:35
  marketplaces
• 7:36
  where
• 7:36
  we
• 7:38
  try
• 7:38
  to
• 7:39
  handle
• 7:40
  most
• 7:40
  of
• 7:40
  the
• 7:40
  administrative
• 7:41
  burden
• 7:42
  sellers
• 7:43
  would
• 7:43
  face
• 7:44
  if
• 7:44
  they
• 7:44
  want
• 7:44
  to
• 7:44
  go
• 7:45
  in
• 7:46
  different
• 7:47
  countries
• 7:47
  and
• 7:48
  different
• 7:48
  markets
• 7:49
  on
• 7:49
  their
• 7:49
  own.
• 7:50
  So
• 7:50
  yeah,
• 7:51
  I
• 7:51
  think
• 7:51
  that's
• 7:52
  a
• 7:52
  cool
• 7:52
  sign
• 7:52
  and
• 7:52
  I
• 7:53
  think
• 7:53
  something
• 7:54
  we
• 7:54
  can
• 7:55
  be
• 7:55
  proud
• 7:55
  of
• 7:55
  and
• 7:55
  which
• 7:56
  we
• 7:56
  want
• 7:56
  to
• 7:56
  obviously
• 7:57
  leverage
• 7:58
  in
• 7:58
  the
• 7:58
  future.
• 7:58
  Further,
• 8:00
  maybe
• 8:00
  you
• 8:00
  can
• 8:01
  tell
• 8:01
  us
• 8:01
  a
• 8:01
  bit
• 8:01
  more
• 8:01
  about
• 8:02
  the
• 8:03
  partner
• 8:03
  models
• 8:03
  that
• 8:04
  Kaufland
• 8:04
  offers
• 8:04
  because
• 8:05
  that
• 8:05
  is
• 8:06
  a
• 8:06
  tad
• 8:06
  different
• 8:07
  to
• 8:07
  what
• 8:08
  brands
• 8:09
  might
• 8:09
  know
• 8:09
  from
• 8:09
  other
• 8:09
  marketplaces.
• 8:10
  So
• 8:11
  there
• 8:11
  are
• 8:11
  four
• 8:11
  models,
• 8:12
  am
• 8:12
  I
• 8:12
  right?
• 8:12
  Yeah,
• 8:14
  we
• 8:14
  tend
• 8:14
  to
• 8:14
  say,
• 8:14
  say
• 8:14
  it's
• 8:15
  for
• 8:15
  models.
• 8:15
  So
• 8:15
  it's.
• 8:16
  You
• 8:17
  could
• 8:17
  be
• 8:17
  a
• 8:17
  seller,
• 8:18
  you
• 8:18
  can
• 8:18
  be
• 8:18
  a
• 8:18
  vendor,
• 8:19
  you
• 8:19
  can
• 8:19
  be
• 8:19
  a
• 8:19
  content
• 8:20
  partner
• 8:20
  or
• 8:20
  just
• 8:21
  an
• 8:21
  advertising
• 8:22
  partner,
• 8:22
  which
• 8:23
  is
• 8:23
  obviously
• 8:23
  closest
• 8:24
  to
• 8:24
  my
• 8:25
  heart.
• 8:25
  But
• 8:26
  I
• 8:26
  would
• 8:26
  break
• 8:27
  it
• 8:27
  down
• 8:27
  in
• 8:27
  like
• 8:28
  a
• 8:28
  two
• 8:28
  step
• 8:29
  process
• 8:30
  and
• 8:30
  we
• 8:31
  try
• 8:31
  to
• 8:31
  guide,
• 8:32
  let's
• 8:32
  say
• 8:33
  brands
• 8:33
  through
• 8:33
  this
• 8:34
  journey
• 8:34
  together.
• 8:35
  So
• 8:35
  we
• 8:35
  have
• 8:35
  a
• 8:35
  dedicated
• 8:36
  team
• 8:36
  who
• 8:36
  sits
• 8:37
  down
• 8:37
  with
• 8:37
  the
• 8:37
  brands
• 8:37
  and
• 8:38
  then
• 8:38
  discuss,
• 8:39
  hey,
• 8:39
  what
• 8:39
  is
• 8:39
  the
• 8:40
  strategy
• 8:40
  and
• 8:41
  what
• 8:41
  is
• 8:41
  the
• 8:41
  goal
• 8:42
  you
• 8:42
  want
• 8:42
  to
• 8:42
  achieve
• 8:43
  on
• 8:43
  our
• 8:44
  marketplace?
• 8:45
  So
• 8:45
  do
• 8:45
  you
• 8:45
  want
• 8:46
  to
• 8:46
  be
• 8:46
  a
• 8:46
  seller?
• 8:46
  Do
• 8:47
  you
• 8:47
  want
• 8:47
  to
• 8:47
  sell
• 8:47
  your
• 8:47
  own
• 8:48
  products?
• 8:48
  Do
• 8:48
  you
• 8:48
  want
• 8:48
  to
• 8:49
  have,
• 8:49
  I
• 8:49
  would
• 8:49
  say,
• 8:50
  the
• 8:50
  most
• 8:51
  control
• 8:52
  over
• 8:52
  the
• 8:52
  whole
• 8:52
  customer
• 8:53
  journey
• 8:53
  when
• 8:53
  dealing
• 8:54
  with
• 8:54
  your
• 8:54
  products,
• 8:55
  do
• 8:55
  you
• 8:55
  want
• 8:56
  to
• 8:56
  be
• 8:56
  a
• 8:56
  vendor?
• 8:56
  So
• 8:57
  that's
• 8:57
  more
• 8:57
  like
• 8:57
  a
• 8:58
  wholesale
• 8:59
  relationship,
• 8:59
  which
• 9:00
  probably
• 9:00
  most
• 9:00
  of
• 9:01
  brands
• 9:02
  know.
• 9:02
  Or
• 9:03
  is
• 9:03
  there
• 9:03
  a
• 9:04
  reason
• 9:04
  why
• 9:04
  you
• 9:04
  don't
• 9:05
  want
• 9:05
  to
• 9:05
  sell
• 9:05
  products
• 9:06
  on
• 9:06
  our
• 9:06
  marketplace?
• 9:08
  Or
• 9:08
  you
• 9:09
  can't
• 9:09
  maybe,
• 9:09
  or
• 9:09
  you
• 9:10
  don't
• 9:10
  want
• 9:10
  to.
• 9:11
  And
• 9:11
  then
• 9:12
  once
• 9:12
  you
• 9:12
  define
• 9:13
  that
• 9:13
  and
• 9:13
  once
• 9:13
  you
• 9:14
  start
• 9:14
  with
• 9:14
  that,
• 9:15
  I
• 9:15
  think
• 9:15
  it's
• 9:15
  very
• 9:16
  important
• 9:16
  to
• 9:16
  think
• 9:17
  about
• 9:17
  the
• 9:17
  second
• 9:17
  step.
• 9:17
  And
• 9:18
  that's,
• 9:18
  for
• 9:18
  me,
• 9:18
  content
• 9:19
  and
• 9:19
  advertising.
• 9:20
  Because,
• 9:21
  no,
• 9:22
  there
• 9:22
  are
• 9:22
  examples
• 9:23
  where
• 9:24
  we
• 9:24
  have
• 9:25
  brand
• 9:25
  partners
• 9:26
  who
• 9:26
  are
• 9:27
  just
• 9:27
  very
• 9:27
  focused
• 9:28
  on
• 9:28
  the
• 9:28
  content
• 9:28
  because
• 9:28
  they
• 9:29
  see,
• 9:29
  hey,
• 9:29
  there
• 9:29
  are
• 9:30
  other
• 9:30
  sellers
• 9:31
  selling
• 9:31
  on
• 9:31
  our
• 9:31
  marketplace,
• 9:32
  which
• 9:32
  is
• 9:32
  the
• 9:32
  DNA
• 9:33
  of
• 9:33
  the
• 9:33
  marketplace,
• 9:34
  but
• 9:34
  they
• 9:34
  have
• 9:35
  very
• 9:35
  poor
• 9:36
  information
• 9:37
  about
• 9:37
  the
• 9:37
  products
• 9:38
  of
• 9:38
  the
• 9:38
  brands
• 9:39
  on
• 9:39
  their
• 9:39
  pages
• 9:40
  or
• 9:40
  they
• 9:41
  have
• 9:41
  not
• 9:41
  the
• 9:41
  right
• 9:42
  images.
• 9:42
  So
• 9:43
  for
• 9:43
  the
• 9:43
  brands,
• 9:43
  it's
• 9:43
  a
• 9:44
  very
• 9:44
  important
• 9:46
  step
• 9:46
  to
• 9:47
  think
• 9:47
  about
• 9:47
  content
• 9:48
  and
• 9:49
  to
• 9:49
  address
• 9:50
  these
• 9:50
  challenges
• 9:51
  and
• 9:51
  help
• 9:52
  others
• 9:52
  to
• 9:53
  improve
• 9:53
  their
• 9:53
  content
• 9:54
  so
• 9:54
  that
• 9:55
  you
• 9:55
  own,
• 9:55
  in
• 9:56
  the
• 9:56
  end,
• 9:56
  the
• 9:56
  image
• 9:56
  of
• 9:57
  the
• 9:57
  brand
• 9:57
  on
• 9:57
  our
• 9:57
  marketplace.
• 9:58
  And
• 9:58
  I
• 9:58
  think
• 9:58
  that's
• 9:59
  a
• 9:59
  great
• 9:59
  opportunity
• 10:00
  that
• 10:00
  even
• 10:00
  if
• 10:00
  you
• 10:00
  don't
• 10:01
  sell
• 10:01
  on
• 10:01
  our
• 10:01
  marketplace,
• 10:02
  we
• 10:02
  still
• 10:03
  try
• 10:03
  to
• 10:03
  connect
• 10:04
  with
• 10:04
  you,
• 10:04
  we
• 10:04
  still
• 10:04
  try
• 10:05
  to
• 10:05
  talk
• 10:05
  to
• 10:05
  you
• 10:05
  and
• 10:06
  think
• 10:06
  about,
• 10:06
  hey,
• 10:07
  how
• 10:07
  can
• 10:07
  we
• 10:07
  improve
• 10:08
  the
• 10:08
  content
• 10:08
  of
• 10:09
  your
• 10:09
  brand?
• 10:09
  So
• 10:10
  the
• 10:10
  image
• 10:10
  of
• 10:10
  your
• 10:11
  brand
• 10:11
  is
• 10:11
  what
• 10:12
  you
• 10:12
  want
• 10:12
  to
• 10:12
  have
• 10:12
  on,
• 10:13
  on
• 10:13
  the
• 10:13
  marketplace.
• 10:14
  And
• 10:15
  maybe
• 10:15
  last
• 10:16
  sentence
• 10:16
  on
• 10:16
  the
• 10:17
  advertising.
• 10:17
  I
• 10:18
  mean,
• 10:18
  there
• 10:18
  might
• 10:18
  be
• 10:18
  reasons,
• 10:19
  again,
• 10:19
  why
• 10:19
  you
• 10:19
  don't
• 10:20
  sell
• 10:20
  on
• 10:20
  our
• 10:20
  marketplace,
• 10:21
  but
• 10:21
  there
• 10:21
  might
• 10:21
  be
• 10:21
  still
• 10:22
  good
• 10:22
  reasons
• 10:22
  why
• 10:22
  you
• 10:23
  want
• 10:23
  to
• 10:23
  advertise
• 10:23
  on
• 10:24
  our
• 10:24
  marketplace.
• 10:24
  Because
• 10:25
  we
• 10:25
  reach,
• 10:26
  we
• 10:26
  say,
• 10:26
  43
• 10:27
  million
• 10:28
  customers
• 10:28
  on
• 10:28
  a
• 10:28
  monthly
• 10:29
  basis
• 10:29
  in
• 10:30
  the,
• 10:30
  we
• 10:30
  already
• 10:31
  said
• 10:31
  it's
• 10:31
  in
• 10:31
  storefronts.
• 10:33
  So
• 10:33
  we
• 10:33
  have
• 10:34
  customers
• 10:34
  with
• 10:35
  a
• 10:35
  very
• 10:35
  high
• 10:36
  purchase
• 10:37
  intent.
• 10:37
  And
• 10:38
  us
• 10:39
  brand
• 10:39
  can
• 10:39
  reach
• 10:40
  these
• 10:40
  customers
• 10:41
  on
• 10:41
  the
• 10:42
  digital
• 10:42
  point
• 10:42
  of
• 10:43
  sale
• 10:43
  at
• 10:44
  the
• 10:44
  moment
• 10:44
  when
• 10:44
  you
• 10:45
  buy
• 10:45
  products,
• 10:45
  which
• 10:46
  is
• 10:46
  a
• 10:46
  very
• 10:47
  good,
• 10:48
  very
• 10:48
  strong
• 10:49
  moment
• 10:50
  for
• 10:50
  a
• 10:50
  brand
• 10:50
  to
• 10:51
  talk
• 10:51
  to
• 10:51
  the
• 10:51
  customers.
• 10:52
  And
• 10:52
  yeah,
• 10:53
  that's
• 10:53
  what
• 10:53
  we
• 10:53
  want
• 10:54
  to
• 10:54
  help
• 10:54
  brands
• 10:55
  to
• 10:55
  leverage.
• 10:55
  And
• 10:55
  that's
• 10:56
  why
• 10:56
  we
• 10:56
  talk
• 10:56
  to
• 10:56
  brands
• 10:57
  and
• 10:57
  think,
• 10:57
  hey,
• 10:58
  from
• 10:59
  all
• 10:59
  of
• 10:59
  these
• 10:59
  aspects,
• 11:00
  what
• 11:00
  do
• 11:00
  you
• 11:01
  want
• 11:01
  to
• 11:01
  do?
• 11:01
  What's
• 11:01
  your
• 11:01
  strategy?
• 11:02
  What
• 11:02
  do
• 11:02
  you
• 11:02
  want
• 11:02
  to
• 11:03
  achieve?
• 11:03
  When
• 11:03
  working
• 11:04
  with
• 11:04
  us,
• 11:05
  there
• 11:06
  was
• 11:06
  a
• 11:06
  lot
• 11:06
  of
• 11:07
  in
• 11:07
  there
• 11:07
  that
• 11:08
  I
• 11:08
  would
• 11:08
  like
• 11:08
  to
• 11:09
  dive
• 11:09
  into
• 11:09
  a
• 11:09
  bit
• 11:10
  deeper.
• 11:10
  But
• 11:10
  before
• 11:11
  we
• 11:11
  do
• 11:11
  that,
• 11:12
  Jan,
• 11:13
  what
• 11:13
  is
• 11:13
  your
• 11:14
  model
• 11:14
  on
• 11:14
  Kaufland?
• 11:15
  So
• 11:16
  which
• 11:16
  of
• 11:16
  the
• 11:17
  partner
• 11:17
  models
• 11:17
  are
• 11:17
  you
• 11:17
  going
• 11:18
  for
• 11:18
  at
• 11:18
  the
• 11:18
  moment?
• 11:18
  Yeah,
• 11:19
  to
• 11:19
  be
• 11:19
  honest,
• 11:20
  I
• 11:20
  wasn't
• 11:20
  completely
• 11:21
  aware
• 11:21
  of
• 11:21
  that.
• 11:21
  There
• 11:22
  are
• 11:22
  four
• 11:22
  different
• 11:22
  models.
• 11:23
  I
• 11:23
  knew
• 11:24
  there's
• 11:24
  a,
• 11:24
  there's
• 11:25
  a
• 11:25
  seller
• 11:25
  system
• 11:25
  and
• 11:26
  vendor
• 11:26
  system.
• 11:27
  Yeah,
• 11:27
  we
• 11:27
  always
• 11:28
  act
• 11:28
  as
• 11:28
  a,
• 11:29
  as
• 11:29
  a
• 11:29
  seller.
• 11:29
  Normally
• 11:30
  we
• 11:30
  work
• 11:30
  together
• 11:31
  with
• 11:31
  producers
• 11:32
  directly.
• 11:32
  Who
• 11:32
  offers
• 11:33
  a
• 11:33
  drop
• 11:33
  shipping
• 11:33
  fulfillment,
• 11:34
  for
• 11:34
  example.
• 11:35
  Yeah.
• 11:35
  Or
• 11:35
  you
• 11:36
  have
• 11:36
  your
• 11:36
  own
• 11:36
  fulfillment
• 11:37
  center.
• 11:38
  But
• 11:38
  yeah,
• 11:39
  the
• 11:39
  advantages
• 11:40
  when
• 11:40
  you,
• 11:40
  when
• 11:40
  you're
• 11:40
  a
• 11:41
  seller,
• 11:41
  you
• 11:41
  have
• 11:41
  complete
• 11:42
  control
• 11:42
  of
• 11:43
  your,
• 11:44
  of
• 11:44
  your
• 11:44
  content.
• 11:45
  As
• 11:45
  you
• 11:45
  said,
• 11:46
  Markus,
• 11:46
  content
• 11:46
  is
• 11:47
  very
• 11:47
  important
• 11:48
  within
• 11:49
  the
• 11:49
  marketplace
• 11:49
  rules
• 11:50
  because
• 11:50
  every
• 11:51
  marketplace
• 11:51
  has
• 11:52
  its
• 11:52
  own
• 11:52
  rules.
• 11:54
  You
• 11:54
  can
• 11:55
  create
• 11:56
  your
• 11:56
  own
• 11:56
  spa
• 11:57
  campaigns,
• 11:58
  SDA
• 11:58
  campaigns.
• 11:59
  So
• 11:59
  your
• 12:00
  own
• 12:00
  marketing,
• 12:01
  which
• 12:01
  is
• 12:01
  in
• 12:01
  my
• 12:02
  opinion
• 12:02
  very
• 12:02
  important
• 12:03
  to
• 12:04
  sell,
• 12:06
  to
• 12:06
  build
• 12:07
  a
• 12:07
  bridge
• 12:07
  between
• 12:08
  where
• 12:08
  you
• 12:08
  are
• 12:08
  listed
• 12:09
  and
• 12:09
  where
• 12:09
  you
• 12:10
  want
• 12:10
  to
• 12:10
  be
• 12:10
  like
• 12:10
  on
• 12:10
  the
• 12:11
  top
• 12:12
  of
• 12:12
  the
• 12:12
  search
• 12:13
  engine
• 12:13
  page.
• 12:14
  And
• 12:15
  that's
• 12:15
  something
• 12:16
  you
• 12:16
  can
• 12:16
  control
• 12:16
  yourself.
• 12:17
  You
• 12:18
  can
• 12:18
  set
• 12:18
  up
• 12:19
  your
• 12:19
  own
• 12:19
  deal
• 12:19
  strategy
• 12:20
  where
• 12:20
  you
• 12:20
  can
• 12:20
  put
• 12:21
  or
• 12:21
  take
• 12:21
  part
• 12:22
  in
• 12:22
  deals
• 12:23
  even
• 12:24
  with
• 12:24
  small
• 12:24
  discounts.
• 12:25
  But
• 12:25
  to
• 12:26
  get
• 12:26
  awareness,
• 12:26
  to
• 12:27
  earn
• 12:27
  awareness,
• 12:28
  that's
• 12:28
  a
• 12:28
  very
• 12:29
  cool
• 12:29
  thing.
• 12:30
  And
• 12:30
  yeah,
• 12:30
  last
• 12:31
  but
• 12:31
  not
• 12:31
  least,
• 12:31
  you
• 12:32
  have
• 12:32
  your
• 12:32
  own
• 12:32
  stock
• 12:33
  control.
• 12:33
  Like
• 12:33
  you
• 12:34
  have
• 12:34
  your
• 12:34
  own
• 12:34
  stock
• 12:36
  pushed
• 12:36
  to
• 12:36
  the
• 12:36
  marketplace
• 12:37
  so
• 12:37
  you
• 12:37
  don't
• 12:38
  have
• 12:38
  to
• 12:38
  wait
• 12:38
  for
• 12:39
  restock
• 12:40
  orders
• 12:40
  from
• 12:41
  the
• 12:41
  vendor
• 12:42
  manager.
• 12:43
  So
• 12:43
  that's
• 12:44
  a
• 12:44
  cool
• 12:44
  thing
• 12:45
  for
• 12:45
  us.
• 12:45
  It's
• 12:45
  to
• 12:45
  be
• 12:46
  in
• 12:46
  control.
• 12:47
  It's
• 12:47
  cool
• 12:47
  to
• 12:48
  be
• 12:48
  a
• 12:48
  seller
• 12:48
  and
• 12:48
  to
• 12:49
  have
• 12:49
  all
• 12:49
  these
• 12:49
  tools
• 12:50
  to
• 12:50
  use.
• 12:50
  And
• 12:50
  that's
• 12:51
  maybe.
• 12:51
  Ingrid,
• 12:51
  one
• 12:52
  additional
• 12:52
  comment.
• 12:53
  Exactly
• 12:53
  the
• 12:53
  reason
• 12:54
  why
• 12:54
  I
• 12:54
  said
• 12:54
  let's
• 12:55
  move
• 12:55
  a
• 12:55
  bit
• 12:56
  maybe
• 12:56
  away
• 12:56
  from
• 12:56
  this
• 12:57
  four
• 12:58
  different
• 12:58
  partner
• 12:59
  models
• 12:59
  more
• 13:00
  to
• 13:00
  this
• 13:00
  two
• 13:00
  step
• 13:00
  process.
• 13:01
  Because
• 13:01
  as
• 13:02
  Jan
• 13:02
  exactly
• 13:03
  said,
• 13:03
  they're
• 13:03
  a
• 13:03
  seller.
• 13:04
  But
• 13:04
  as
• 13:05
  a
• 13:05
  seller,
• 13:05
  you
• 13:05
  obviously
• 13:06
  are
• 13:06
  still
• 13:06
  caring
• 13:07
  about
• 13:07
  the
• 13:08
  content
• 13:08
  and
• 13:08
  you're
• 13:09
  still
• 13:09
  caring
• 13:09
  about
• 13:10
  how
• 13:10
  do
• 13:10
  I
• 13:10
  advertise
• 13:11
  my
• 13:11
  products
• 13:12
  or
• 13:12
  my
• 13:12
  brand.
• 13:13
  And
• 13:13
  that's
• 13:13
  the
• 13:14
  process
• 13:15
  I
• 13:15
  would
• 13:15
  like
• 13:15
  to
• 13:16
  go
• 13:16
  through
• 13:16
  with
• 13:16
  brands.
• 13:17
  Right.
• 13:17
  You
• 13:18
  are
• 13:18
  a
• 13:18
  seller
• 13:18
  and
• 13:18
  that
• 13:18
  you
• 13:19
  want
• 13:19
  to
• 13:19
  have
• 13:19
  this
• 13:19
  full
• 13:20
  control.
• 13:20
  That's
• 13:21
  perfectly
• 13:21
  fine
• 13:21
  and
• 13:22
  that's
• 13:22
  why
• 13:22
  you
• 13:22
  should
• 13:22
  sell
• 13:23
  on
• 13:23
  marketplaces.
• 13:24
  But
• 13:24
  you
• 13:24
  should
• 13:25
  still
• 13:25
  think
• 13:26
  about
• 13:26
  the
• 13:26
  next
• 13:26
  step
• 13:27
  which
• 13:27
  is
• 13:27
  sleeping
• 13:28
  is
• 13:28
  doing
• 13:28
  very
• 13:29
  well.
• 13:29
  How
• 13:30
  do
• 13:30
  I
• 13:30
  position
• 13:30
  my
• 13:31
  content
• 13:31
  and
• 13:31
  how
• 13:32
  do
• 13:32
  I
• 13:32
  position
• 13:32
  my
• 13:32
  brand
• 13:33
  on
• 13:33
  the
• 13:33
  marketplace?
• 13:35
  Yeah,
• 13:35
  absolutely.
• 13:36
  Let's
• 13:36
  go
• 13:36
  into
• 13:36
  that
• 13:36
  a
• 13:37
  bit
• 13:37
  more.
• 13:37
  Jan,
• 13:37
  can
• 13:38
  you
• 13:38
  maybe
• 13:38
  give
• 13:38
  us
• 13:39
  a
• 13:39
  few
• 13:39
  examples
• 13:39
  on
• 13:40
  how
• 13:40
  you
• 13:40
  use
• 13:41
  rich
• 13:41
  content
• 13:42
  and
• 13:42
  all
• 13:43
  the
• 13:43
  content
• 13:43
  opportunities
• 13:44
  that
• 13:45
  are
• 13:45
  available
• 13:45
  to
• 13:45
  you
• 13:46
  on
• 13:46
  Confluence
• 13:47
  specifically
• 13:48
  for
• 13:48
  your
• 13:48
  products?
• 13:49
  What
• 13:49
  do
• 13:49
  you
• 13:49
  do
• 13:50
  to,
• 13:50
  you
• 13:50
  know,
• 13:51
  really
• 13:52
  showcase
• 13:52
  your
• 13:53
  products?
• 13:53
  Yeah,
• 13:55
  yeah,
• 13:55
  of
• 13:55
  course.
• 13:55
  We
• 13:55
  use
• 13:56
  rich
• 13:56
  content
• 13:57
  as
• 13:57
  much
• 13:58
  as
• 13:58
  we
• 13:58
  can
• 13:59
  to
• 14:00
  put
• 14:00
  in
• 14:01
  additional
• 14:02
  explanations,
• 14:03
  to
• 14:03
  use
• 14:03
  more
• 14:04
  pictures
• 14:05
  and
• 14:05
  to
• 14:05
  do
• 14:06
  stuff
• 14:06
  like
• 14:06
  that,
• 14:08
  especially
• 14:08
  in
• 14:08
  the
• 14:08
  bedding.
• 14:09
  Category
• 14:10
  customers
• 14:11
  can
• 14:11
  touch
• 14:12
  or
• 14:12
  feel
• 14:12
  the
• 14:12
  product
• 14:14
  before
• 14:14
  buying.
• 14:14
  So
• 14:15
  that's
• 14:15
  the
• 14:15
  reason
• 14:16
  why
• 14:16
  you
• 14:16
  have
• 14:16
  to
• 14:16
  put
• 14:17
  in
• 14:17
  as
• 14:18
  information
• 14:18
  as
• 14:19
  you
• 14:19
  have
• 14:19
  and
• 14:20
  as
• 14:20
  much
• 14:20
  explanations.
• 14:21
  Because
• 14:21
  normally
• 14:22
  maybe
• 14:23
  you
• 14:23
  go
• 14:24
  to
• 14:24
  the
• 14:24
  storefront,
• 14:25
  to
• 14:25
  the
• 14:25
  store
• 14:26
  and
• 14:26
  you
• 14:27
  get
• 14:27
  some,
• 14:28
  maybe
• 14:29
  a
• 14:29
  good
• 14:31
  salesperson
• 14:31
  there
• 14:32
  that
• 14:33
  tells
• 14:33
  you
• 14:33
  everything
• 14:34
  about
• 14:34
  you
• 14:34
  have
• 14:35
  to
• 14:35
  know,
• 14:35
  but
• 14:35
  then
• 14:35
  you
• 14:35
  have
• 14:36
  questions
• 14:36
  and
• 14:36
  you
• 14:37
  can
• 14:37
  ask.
• 14:37
  So
• 14:38
  you
• 14:38
  need
• 14:38
  to
• 14:39
  answer
• 14:39
  the
• 14:39
  questions
• 14:40
  in
• 14:40
  advance.
• 14:42
  And
• 14:42
  we
• 14:42
  use
• 14:43
  the
• 14:43
  rich
• 14:43
  content
• 14:44
  for
• 14:44
  that.
• 14:45
  Yeah,
• 14:45
  a
• 14:45
  lot.
• 14:46
  So
• 14:47
  yeah,
• 14:48
  that's
• 14:48
  maybe
• 14:48
  it.
• 14:48
  Do
• 14:49
  Kaufland
• 14:49
  customers
• 14:50
  appreciate
• 14:52
  this
• 14:52
  effort?
• 14:53
  Because
• 14:54
  when
• 14:55
  I
• 14:55
  talk
• 14:55
  to
• 14:55
  sellers
• 14:56
  about
• 14:56
  Kaufland
• 14:57
  Marketplace
• 14:57
  and
• 14:57
  often
• 14:58
  what
• 14:58
  comes
• 14:58
  up
• 14:59
  is,
• 14:59
  okay,
• 14:59
  this
• 14:59
  is
• 14:59
  a
• 14:59
  marketplace
• 15:00
  that
• 15:00
  is
• 15:00
  about
• 15:00
  price
• 15:01
  mostly.
• 15:02
  So
• 15:03
  I
• 15:03
  guess
• 15:03
  the
• 15:03
  two
• 15:04
  of
• 15:04
  you
• 15:04
  might
• 15:05
  disagree,
• 15:05
  but
• 15:06
  let's
• 15:06
  go
• 15:06
  a
• 15:06
  bit
• 15:07
  into
• 15:07
  this.
• 15:07
  Doing
• 15:08
  all
• 15:08
  this
• 15:08
  rich
• 15:09
  content
• 15:10
  and
• 15:11
  building
• 15:11
  up
• 15:11
  a
• 15:11
  brand
• 15:11
  shop
• 15:12
  and
• 15:12
  having,
• 15:13
  yeah,
• 15:14
  just
• 15:14
  putting
• 15:14
  a
• 15:14
  lot
• 15:14
  of
• 15:15
  effort
• 15:15
  into
• 15:15
  content
• 15:16
  creation
• 15:16
  is
• 15:17
  of
• 15:17
  course,
• 15:18
  yeah,
• 15:18
  it's
• 15:18
  effort
• 15:19
  and
• 15:19
  it's
• 15:19
  money.
• 15:20
  Is
• 15:20
  it
• 15:21
  worth
• 15:21
  it?
• 15:21
  Are
• 15:22
  customers
• 15:22
  really
• 15:22
  looking
• 15:23
  at
• 15:23
  all
• 15:23
  that
• 15:23
  stuff?
• 15:24
  Yeah,
• 15:24
  I
• 15:24
  would
• 15:25
  definitely
• 15:25
  say
• 15:25
  yes.
• 15:28
  I
• 15:28
  think
• 15:29
  it's
• 15:29
  a
• 15:29
  fair
• 15:29
  point.
• 15:29
  Price
• 15:30
  will
• 15:30
  always
• 15:31
  be
• 15:31
  one
• 15:31
  of
• 15:31
  the
• 15:31
  most
• 15:32
  important
• 15:33
  factors
• 15:34
  to
• 15:34
  decide
• 15:34
  if
• 15:34
  a
• 15:35
  product
• 15:35
  is
• 15:35
  being
• 15:35
  sold
• 15:36
  or
• 15:36
  not.
• 15:36
  I
• 15:36
  think
• 15:37
  that's
• 15:37
  clear.
• 15:37
  And
• 15:38
  that
• 15:38
  will
• 15:38
  always
• 15:38
  be
• 15:39
  the
• 15:39
  case
• 15:40
  on
• 15:41
  E
• 15:42
  Commerce.
• 15:43
  But
• 15:43
  I
• 15:44
  think
• 15:44
  as
• 15:44
  a
• 15:44
  brand
• 15:45
  you
• 15:45
  have
• 15:46
  the
• 15:46
  chance
• 15:46
  here
• 15:46
  to
• 15:46
  also
• 15:48
  think
• 15:48
  a
• 15:48
  bit
• 15:49
  more
• 15:49
  long
• 15:49
  term
• 15:50
  driven.
• 15:50
  Right.
• 15:51
  And
• 15:51
  think
• 15:51
  about,
• 15:51
  hey,
• 15:52
  okay,
• 15:52
  what,
• 15:52
  what
• 15:53
  do
• 15:53
  I
• 15:53
  really
• 15:53
  want
• 15:54
  to
• 15:54
  position
• 15:55
  my
• 15:55
  what,
• 15:55
  what
• 15:55
  identity
• 15:56
  do
• 15:56
  I
• 15:57
  want
• 15:57
  to
• 15:57
  create
• 15:57
  on
• 15:58
  the
• 15:58
  marketplace?
• 15:59
  Do
• 15:59
  you
• 15:59
  just,
• 16:00
  am
• 16:00
  I
• 16:00
  short
• 16:01
  term
• 16:01
  focused,
• 16:02
  sales
• 16:02
  driven?
• 16:03
  Right.
• 16:03
  There
• 16:04
  are
• 16:04
  also
• 16:07
  tools
• 16:08
  that
• 16:08
  you
• 16:08
  can
• 16:08
  use
• 16:09
  to
• 16:09
  leverage
• 16:09
  short
• 16:10
  term
• 16:10
  sales
• 16:10
  like
• 16:11
  no
• 16:11
  vouchers,
• 16:12
  coupons,
• 16:12
  et
• 16:12
  cetera.
• 16:13
  But
• 16:13
  if
• 16:13
  you
• 16:14
  want
• 16:14
  to
• 16:14
  position
• 16:14
  your
• 16:15
  brand
• 16:15
  long
• 16:15
  term,
• 16:16
  I
• 16:16
  think
• 16:16
  then
• 16:18
  rich
• 16:18
  content,
• 16:18
  but
• 16:19
  also
• 16:19
  a
• 16:19
  brand
• 16:19
  shop
• 16:20
  creates
• 16:21
  opportunities
• 16:22
  to
• 16:22
  really
• 16:22
  position
• 16:23
  your
• 16:23
  brand
• 16:24
  with
• 16:24
  your
• 16:25
  own
• 16:25
  content
• 16:25
  in
• 16:26
  the
• 16:26
  way
• 16:26
  you
• 16:26
  would
• 16:26
  like
• 16:27
  to
• 16:27
  have
• 16:27
  it
• 16:27
  and
• 16:28
  separate
• 16:28
  also
• 16:29
  to
• 16:29
  be
• 16:29
  honest,
• 16:30
  from
• 16:30
  competitors.
• 16:31
  For
• 16:31
  example,
• 16:31
  in
• 16:32
  a
• 16:32
  brand
• 16:32
  shop,
• 16:32
  you
• 16:32
  create
• 16:33
  an
• 16:33
  exclusive
• 16:35
  space
• 16:35
  where
• 16:36
  no
• 16:36
  one
• 16:36
  else
• 16:36
  can
• 16:37
  show
• 16:37
  products.
• 16:38
  You
• 16:38
  can
• 16:39
  show
• 16:39
  your
• 16:39
  products
• 16:40
  in
• 16:40
  the
• 16:40
  way
• 16:40
  you
• 16:41
  would
• 16:41
  like
• 16:41
  to.
• 16:41
  And
• 16:42
  in
• 16:42
  the
• 16:43
  end
• 16:43
  we
• 16:43
  as
• 16:44
  cowfront
• 16:45
  set
• 16:46
  up
• 16:46
  up
• 16:46
  the
• 16:47
  branch
• 16:47
  up
• 16:47
  for
• 16:48
  you
• 16:48
  so
• 16:48
  you
• 16:49
  can
• 16:49
  create
• 16:49
  the,
• 16:50
  or
• 16:50
  you
• 16:50
  can
• 16:51
  provide
• 16:51
  the
• 16:51
  content.
• 16:52
  You
• 16:52
  can
• 16:53
  help
• 16:53
  us
• 16:54
  to
• 16:54
  create
• 16:54
  a
• 16:54
  space
• 16:55
  which
• 16:55
  is
• 16:55
  tailored
• 16:56
  to
• 16:56
  what
• 16:56
  you
• 16:57
  want
• 16:57
  to
• 16:57
  position
• 16:57
  the
• 16:58
  brand
• 16:58
  long
• 16:58
  term.
• 16:58
  And
• 16:59
  I
• 16:59
  think
• 16:59
  that
• 16:59
  pays
• 17:00
  off
• 17:00
  ultimately.
• 17:01
  Jan,
• 17:02
  would
• 17:02
  you
• 17:02
  agree?
• 17:04
  Are
• 17:04
  you
• 17:04
  measuring
• 17:04
  maybe
• 17:05
  all
• 17:05
  the
• 17:05
  effort
• 17:06
  that
• 17:06
  you
• 17:06
  put
• 17:07
  into
• 17:07
  content
• 17:07
  creation?
• 17:08
  Yeah,
• 17:08
  we
• 17:08
  try
• 17:09
  to
• 17:09
  generalize
• 17:10
  our
• 17:10
  content
• 17:11
  creation
• 17:11
  so
• 17:11
  we
• 17:11
  can
• 17:12
  put
• 17:12
  it
• 17:12
  on
• 17:12
  different
• 17:13
  marketplaces
• 17:15
  with
• 17:15
  a
• 17:15
  few
• 17:15
  adjustments,
• 17:16
  I
• 17:16
  have
• 17:17
  to
• 17:17
  say.
• 17:18
  But
• 17:19
  yeah,
• 17:20
  the
• 17:20
  thing
• 17:20
  is
• 17:22
  Content
• 17:23
  explanations.
• 17:25
  And.
• 17:25
  Yeah,
• 17:26
  and
• 17:26
  rich
• 17:26
  content
• 17:27
  is
• 17:27
  only
• 17:27
  the
• 17:27
  second
• 17:28
  step.
• 17:28
  The
• 17:29
  customer
• 17:29
  already
• 17:30
  clicked
• 17:30
  on
• 17:30
  the
• 17:30
  product,
• 17:31
  so
• 17:32
  he's
• 17:32
  maybe
• 17:33
  okay
• 17:33
  with
• 17:33
  the
• 17:33
  title,
• 17:34
  he's
• 17:34
  okay
• 17:35
  with
• 17:35
  the
• 17:35
  picture
• 17:35
  he
• 17:36
  sees,
• 17:37
  which
• 17:37
  is.
• 17:40
  Yeah,
• 17:41
  which
• 17:41
  is
• 17:41
  not
• 17:41
  so
• 17:41
  easy
• 17:42
  when
• 17:42
  you
• 17:42
  look
• 17:42
  on
• 17:43
  pictures
• 17:43
  because
• 17:44
  when
• 17:44
  we
• 17:44
  sell
• 17:45
  a
• 17:45
  mattress
• 17:46
  or
• 17:46
  a
• 17:46
  duvet,
• 17:47
  for
• 17:47
  example,
• 17:48
  it's
• 17:48
  white.
• 17:48
  It's
• 17:49
  white
• 17:49
  on
• 17:49
  a,
• 17:49
  on
• 17:50
  a
• 17:50
  white
• 17:50
  background,
• 17:51
  so
• 17:51
  that
• 17:51
  makes
• 17:51
  it
• 17:51
  harder
• 17:52
  to
• 17:52
  see.
• 17:52
  But
• 17:53
  maybe
• 17:53
  he
• 17:53
  clicked
• 17:53
  on
• 17:53
  it,
• 17:54
  the
• 17:54
  title
• 17:55
  was
• 17:55
  okay,
• 17:55
  then
• 17:56
  the
• 17:56
  price
• 17:57
  definitely
• 17:57
  was
• 17:58
  okay
• 17:58
  because
• 17:58
  otherwise
• 17:59
  he
• 17:59
  hadn't
• 17:59
  clicked
• 18:00
  on
• 18:00
  it.
• 18:00
  And
• 18:00
  then
• 18:01
  you
• 18:01
  see
• 18:01
  the
• 18:01
  second,
• 18:02
  I
• 18:02
  would
• 18:02
  say
• 18:02
  second
• 18:03
  content
• 18:03
  with
• 18:03
  rich
• 18:04
  content
• 18:04
  and
• 18:04
  stuff
• 18:05
  like
• 18:05
  that.
• 18:05
  And
• 18:06
  then
• 18:06
  it's
• 18:06
  all
• 18:07
  about
• 18:07
  conversion,
• 18:08
  you
• 18:08
  see,
• 18:09
  sticking
• 18:10
  to
• 18:10
  the
• 18:10
  product.
• 18:11
  I
• 18:11
  see
• 18:13
  is
• 18:13
  he
• 18:13
  spending
• 18:14
  some
• 18:14
  time
• 18:14
  with
• 18:14
  it,
• 18:15
  reading
• 18:15
  the
• 18:16
  content,
• 18:17
  and
• 18:17
  that
• 18:17
  makes
• 18:18
  it
• 18:18
  more
• 18:18
  likely
• 18:19
  that
• 18:19
  he
• 18:20
  or
• 18:20
  she
• 18:21
  orders
• 18:22
  it
• 18:22
  on
• 18:22
  the
• 18:23
  marketplace.
• 18:23
  So
• 18:24
  that's
• 18:24
  where
• 18:25
  rich
• 18:25
  content
• 18:25
  kicks
• 18:26
  really
• 18:26
  in
• 18:26
  when
• 18:27
  the
• 18:27
  customer
• 18:27
  is
• 18:28
  already
• 18:28
  interested
• 18:29
  and
• 18:29
  then
• 18:29
  you
• 18:29
  have
• 18:29
  to
• 18:30
  get
• 18:30
  him
• 18:31
  to
• 18:31
  push
• 18:32
  the
• 18:32
  order
• 18:32
  button,
• 18:32
  for
• 18:33
  example.
• 18:34
  Okay,
• 18:36
  as
• 18:37
  we
• 18:37
  have
• 18:37
  a
• 18:37
  retail
• 18:38
  media
• 18:38
  expert
• 18:38
  here
• 18:38
  with
• 18:39
  Markus,
• 18:39
  let's
• 18:40
  turn
• 18:40
  to
• 18:40
  retail
• 18:41
  media
• 18:41
  for
• 18:41
  a
• 18:41
  second.
• 18:43
  What
• 18:43
  is
• 18:44
  Kaufland
• 18:44
  offering
• 18:45
  regarding
• 18:46
  retail
• 18:46
  media
• 18:47
  tools?
• 18:47
  Marcus?
• 18:48
  Well,
• 18:48
  that's
• 18:48
  a
• 18:49
  question
• 18:49
  I
• 18:49
  could
• 18:50
  obviously
• 18:50
  speak
• 18:51
  a
• 18:51
  bit
• 18:51
  longer
• 18:52
  about,
• 18:53
  so
• 18:53
  hold
• 18:54
  me
• 18:54
  back
• 18:55
  if
• 18:55
  you
• 18:55
  need
• 18:55
  to
• 18:55
  do.
• 18:55
  But
• 18:57
  yeah,
• 18:57
  I
• 18:58
  think
• 18:58
  in
• 18:58
  general,
• 18:59
  obviously
• 19:00
  when
• 19:01
  you
• 19:01
  think
• 19:01
  about
• 19:01
  the
• 19:02
  classic
• 19:02
  standard
• 19:03
  marketing
• 19:04
  funnel,
• 19:04
  then
• 19:05
  we
• 19:05
  try
• 19:05
  to
• 19:06
  cover
• 19:06
  every
• 19:07
  steps
• 19:07
  of
• 19:08
  the
• 19:08
  process
• 19:08
  in
• 19:08
  E
• 19:09
  commerce,
• 19:09
  right?
• 19:09
  So
• 19:09
  from
• 19:10
  awareness
• 19:10
  creation
• 19:11
  to
• 19:11
  in
• 19:11
  the
• 19:11
  end,
• 19:12
  giving
• 19:13
  the
• 19:13
  final
• 19:13
  push
• 19:14
  to
• 19:14
  a
• 19:15
  purchase
• 19:15
  via
• 19:16
  sponsored
• 19:16
  product
• 19:17
  ads
• 19:17
  or
• 19:17
  via
• 19:17
  vouchers.
• 19:19
  But
• 19:20
  I
• 19:20
  think
• 19:20
  as
• 19:20
  a
• 19:20
  brand,
• 19:21
  I
• 19:22
  mean,
• 19:22
  I
• 19:22
  said
• 19:22
  it
• 19:22
  before,
• 19:23
  right,
• 19:23
  let's
• 19:24
  sit
• 19:24
  down
• 19:24
  and
• 19:24
  let's
• 19:25
  discuss,
• 19:25
  okay,
• 19:25
  what's
• 19:26
  your
• 19:26
  strategy?
• 19:27
  What
• 19:27
  do
• 19:27
  you
• 19:27
  want
• 19:27
  to
• 19:27
  achieve
• 19:28
  in
• 19:28
  terms
• 19:28
  of
• 19:28
  positioning?
• 19:29
  And
• 19:29
  then
• 19:29
  we
• 19:30
  have,
• 19:30
  I
• 19:30
  think,
• 19:30
  all
• 19:31
  the
• 19:31
  tools
• 19:31
  you
• 19:32
  would
• 19:32
  expect
• 19:32
  from
• 19:33
  an
• 19:33
  E
• 19:33
  commerce
• 19:34
  marketplace
• 19:35
  to
• 19:35
  push
• 19:36
  your
• 19:36
  brand,
• 19:36
  right.
• 19:36
  So
• 19:37
  be
• 19:37
  it.
• 19:37
  Top
• 19:37
  of
• 19:37
  the
• 19:38
  funnel
• 19:39
  in
• 19:39
  awareness,
• 19:40
  in
• 19:41
  like
• 19:41
  a
• 19:41
  brand
• 19:41
  shop.
• 19:42
  We
• 19:42
  already
• 19:42
  said
• 19:42
  it.
• 19:43
  We
• 19:43
  have
• 19:44
  specific
• 19:44
  placements
• 19:45
  on
• 19:45
  our
• 19:46
  marketplace
• 19:47
  that
• 19:47
  we
• 19:48
  sell
• 19:48
  to
• 19:49
  brands
• 19:50
  that
• 19:50
  want
• 19:50
  to
• 19:51
  position
• 19:52
  certain
• 19:52
  products
• 19:53
  or
• 19:53
  certain
• 19:53
  themes
• 19:54
  in
• 19:54
  this
• 19:54
  very
• 19:54
  specific
• 19:55
  moment
• 19:56
  of
• 19:56
  the
• 19:56
  customer
• 19:57
  journey.
• 19:58
  And
• 19:58
  yeah,
• 19:59
  in
• 19:59
  the
• 19:59
  end
• 20:00
  form
• 20:00
  a
• 20:00
  package
• 20:01
  which
• 20:01
  is
• 20:02
  interesting
• 20:03
  or
• 20:03
  which,
• 20:04
  which
• 20:04
  hits
• 20:04
  the
• 20:05
  customers
• 20:05
  in
• 20:05
  the
• 20:06
  right
• 20:06
  times
• 20:06
  in
• 20:07
  the
• 20:07
  right
• 20:07
  scenarios.
• 20:09
  I
• 20:09
  think
• 20:09
  one
• 20:10
  very
• 20:10
  important
• 20:11
  aspect
• 20:11
  is
• 20:12
  that
• 20:12
  we
• 20:12
  try
• 20:13
  to
• 20:13
  keep
• 20:14
  everything
• 20:14
  in
• 20:15
  house
• 20:15
  when
• 20:16
  talking
• 20:16
  about
• 20:16
  retail
• 20:17
  media
• 20:17
  products.
• 20:18
  So
• 20:18
  as
• 20:18
  we
• 20:19
  said,
• 20:19
  we
• 20:19
  have
• 20:19
  millions
• 20:20
  of
• 20:20
  customers
• 20:21
  on
• 20:21
  a
• 20:21
  monthly
• 20:21
  basis,
• 20:23
  which
• 20:23
  means
• 20:24
  we
• 20:24
  get
• 20:24
  a
• 20:24
  lot
• 20:25
  of
• 20:25
  data
• 20:25
  points.
• 20:26
  Right.
• 20:26
  And
• 20:26
  we
• 20:27
  know
• 20:27
  in
• 20:27
  the
• 20:27
  end
• 20:28
  what
• 20:28
  customers
• 20:29
  are
• 20:29
  buying.
• 20:30
  This
• 20:31
  one
• 20:31
  phrase
• 20:31
  of
• 20:31
  a
• 20:31
  colleague,
• 20:32
  which
• 20:32
  I
• 20:32
  very
• 20:32
  like
• 20:33
  is,
• 20:33
  so
• 20:33
  Google
• 20:34
  knows
• 20:34
  what
• 20:35
  you're
• 20:35
  searching.
• 20:36
  But
• 20:36
  we
• 20:36
  know
• 20:37
  what
• 20:37
  the
• 20:37
  customer
• 20:38
  is
• 20:38
  buying.
• 20:38
  Right.
• 20:39
  And
• 20:39
  we,
• 20:40
  we
• 20:40
  try
• 20:40
  to
• 20:40
  use
• 20:41
  that
• 20:41
  knowledge
• 20:41
  in
• 20:42
  our
• 20:42
  in
• 20:42
  house
• 20:43
  tools
• 20:44
  to
• 20:44
  train
• 20:45
  the
• 20:45
  algorithms,
• 20:46
  to
• 20:46
  train
• 20:47
  the
• 20:47
  models,
• 20:47
  to
• 20:48
  really
• 20:48
  display
• 20:49
  the
• 20:49
  brand's
• 20:50
  advertising
• 20:52
  tools
• 20:53
  where
• 20:53
  it
• 20:53
  has
• 20:53
  the
• 20:53
  most
• 20:54
  impact.
• 20:54
  Right.
• 20:54
  So
• 20:55
  speaking
• 20:55
  about
• 20:56
  spas,
• 20:57
  Jan
• 20:57
  already
• 20:58
  mentioned
• 20:58
  it.
• 20:58
  So
• 20:59
  when
• 20:59
  and
• 20:59
  how
• 21:01
  is
• 21:02
  the
• 21:02
  product
• 21:03
  or
• 21:04
  has
• 21:05
  the
• 21:05
  product
• 21:06
  the
• 21:06
  best
• 21:06
  input
• 21:08
  and
• 21:08
  when
• 21:09
  does
• 21:09
  it
• 21:09
  achieve
• 21:09
  the
• 21:10
  best
• 21:10
  uplift
• 21:10
  for
• 21:11
  our
• 21:11
  brand
• 21:12
  partners?
• 21:14
  Okay,
• 21:16
  Jan,
• 21:17
  let's
• 21:17
  turn
• 21:17
  this
• 21:18
  to
• 21:18
  the
• 21:18
  practical
• 21:19
  side.
• 21:20
  You
• 21:20
  said
• 21:20
  before
• 21:20
  that
• 21:21
  you
• 21:21
  have
• 21:21
  an
• 21:21
  overall
• 21:22
  content
• 21:22
  strategy
• 21:23
  for
• 21:23
  your
• 21:23
  brand
• 21:24
  which
• 21:24
  you
• 21:25
  use
• 21:26
  to
• 21:27
  push
• 21:27
  the
• 21:27
  brand
• 21:27
  to
• 21:28
  different
• 21:28
  sales
• 21:29
  channels.
• 21:30
  I
• 21:30
  gather
• 21:31
  that
• 21:31
  might
• 21:31
  be
• 21:32
  the
• 21:32
  same
• 21:32
  for
• 21:33
  retail
• 21:33
  media.
• 21:34
  Question
• 21:34
  mark.
• 21:35
  So
• 21:35
  do
• 21:35
  you
• 21:35
  have
• 21:35
  overall
• 21:36
  campaigns
• 21:37
  that
• 21:37
  you
• 21:37
  are
• 21:37
  running
• 21:38
  and
• 21:38
  then
• 21:38
  looking
• 21:38
  for
• 21:39
  the
• 21:39
  right
• 21:39
  tools
• 21:39
  on
• 21:40
  the
• 21:40
  different
• 21:40
  marketplaces
• 21:41
  to
• 21:41
  go
• 21:41
  for
• 21:42
  that
• 21:42
  campaign,
• 21:42
  or
• 21:42
  do
• 21:42
  you
• 21:42
  have
• 21:43
  specific
• 21:43
  campaigns
• 21:44
  for
• 21:44
  Kaufland
• 21:45
  or
• 21:46
  for
• 21:46
  other
• 21:46
  sales
• 21:47
  channels?
• 21:47
  Yeah,
• 21:49
  actually
• 21:49
  we
• 21:49
  do
• 21:49
  have
• 21:50
  different
• 21:51
  strategies
• 21:51
  for
• 21:52
  every
• 21:52
  marketplace
• 21:52
  because
• 21:53
  every
• 21:53
  marketplace
• 21:54
  works
• 21:54
  differently.
• 21:56
  So
• 21:56
  at
• 21:57
  Kaufland
• 21:57
  we
• 21:57
  started
• 21:58
  with
• 21:58
  spa,
• 22:00
  so
• 22:00
  product
• 22:01
  campaigns.
• 22:03
  That
• 22:04
  is
• 22:04
  a
• 22:04
  basement
• 22:05
  we
• 22:05
  need.
• 22:06
  So
• 22:06
  we
• 22:06
  built
• 22:06
  the
• 22:07
  basement,
• 22:07
  we
• 22:07
  put
• 22:08
  articles
• 22:09
  and
• 22:09
  products
• 22:09
  in
• 22:09
  there.
• 22:11
  And
• 22:11
  then
• 22:11
  it's
• 22:11
  kind
• 22:11
  of
• 22:12
  a
• 22:12
  try
• 22:12
  and
• 22:12
  error
• 22:13
  principle.
• 22:13
  So
• 22:14
  you
• 22:14
  put
• 22:14
  it
• 22:14
  in,
• 22:15
  you
• 22:15
  look
• 22:15
  for
• 22:16
  it,
• 22:17
  does
• 22:17
  it
• 22:17
  work?
• 22:18
  Does
• 22:18
  it
• 22:18
  not
• 22:18
  work?
• 22:19
  Which
• 22:19
  articles
• 22:20
  work,
• 22:20
  which
• 22:20
  articles
• 22:21
  doesn't
• 22:22
  work?
• 22:23
  And
• 22:23
  then
• 22:23
  you
• 22:23
  work
• 22:24
  on
• 22:24
  that
• 22:24
  basis,
• 22:24
  you
• 22:25
  try
• 22:25
  something
• 22:25
  new,
• 22:26
  you
• 22:26
  put
• 22:28
  not
• 22:28
  selling
• 22:29
  products
• 22:29
  out
• 22:29
  of
• 22:29
  the
• 22:30
  campaign,
• 22:30
  put
• 22:30
  news
• 22:30
  in.
• 22:31
  And
• 22:32
  that's
• 22:33
  where
• 22:33
  we
• 22:33
  started
• 22:34
  in,
• 22:34
  I
• 22:34
  would
• 22:35
  say
• 22:35
  2024.
• 22:36
  Maybe
• 22:36
  not
• 22:36
  from
• 22:36
  the
• 22:36
  beginning,
• 22:37
  but
• 22:37
  very
• 22:38
  early.
• 22:38
  And
• 22:39
  then
• 22:39
  we
• 22:39
  build
• 22:39
  up
• 22:41
  a
• 22:41
  strategy.
• 22:42
  The
• 22:42
  thing
• 22:42
  is,
• 22:44
  we
• 22:44
  do
• 22:45
  have
• 22:46
  top
• 22:46
  selling
• 22:46
  products
• 22:47
  which
• 22:47
  have
• 22:48
  a
• 22:49
  separate
• 22:49
  campaign,
• 22:50
  like
• 22:50
  a
• 22:50
  top
• 22:50
  seller
• 22:51
  campaign.
• 22:51
  And
• 22:51
  we
• 22:52
  do
• 22:52
  have
• 22:53
  what
• 22:53
  I
• 22:53
  said,
• 22:53
  a
• 22:54
  basement
• 22:54
  campaign.
• 22:55
  So
• 22:55
  you
• 22:56
  put
• 22:56
  some
• 22:56
  traffic
• 22:57
  on
• 22:57
  every
• 22:57
  article,
• 22:58
  but
• 22:59
  you
• 22:59
  specialize
• 22:59
  on
• 23:00
  specific
• 23:01
  articles.
• 23:01
  So
• 23:02
  that's
• 23:02
  what
• 23:03
  we
• 23:03
  work
• 23:03
  on.
• 23:04
  That
• 23:05
  work
• 23:05
  very
• 23:06
  well,
• 23:06
  especially
• 23:08
  combined
• 23:08
  with
• 23:08
  deals
• 23:09
  on
• 23:09
  the
• 23:09
  marketplace.
• 23:10
  So
• 23:10
  you
• 23:10
  put
• 23:11
  your
• 23:11
  deals
• 23:11
  in
• 23:12
  a
• 23:12
  specific
• 23:12
  way
• 23:13
  on
• 23:13
  the
• 23:14
  top
• 23:14
  of
• 23:14
  the
• 23:14
  list.
• 23:16
  What
• 23:16
  worked
• 23:17
  very
• 23:17
  well
• 23:17
  for
• 23:17
  us,
• 23:18
  we
• 23:19
  were
• 23:19
  one
• 23:19
  of
• 23:19
  the
• 23:19
  first
• 23:20
  sellers
• 23:21
  who
• 23:21
  tried
• 23:21
  that
• 23:22
  was
• 23:22
  SD
• 23:23
  campaigns.
• 23:23
  So
• 23:23
  SDA
• 23:24
  campaigns,
• 23:25
  display
• 23:25
  campaigns,
• 23:28
  that
• 23:28
  worked
• 23:28
  very
• 23:28
  well
• 23:29
  for
• 23:29
  a
• 23:29
  while.
• 23:32
  Not
• 23:33
  so
• 23:33
  many
• 23:33
  other
• 23:34
  sellers
• 23:35
  who
• 23:35
  are
• 23:35
  trying
• 23:35
  that.
• 23:35
  So
• 23:36
  that
• 23:36
  pushed
• 23:37
  a
• 23:37
  lot
• 23:37
  of
• 23:37
  viewers
• 23:38
  in,
• 23:39
  but
• 23:39
  not
• 23:39
  that
• 23:39
  much
• 23:40
  traffic.
• 23:40
  So
• 23:41
  we
• 23:42
  needed
• 23:42
  to
• 23:43
  make
• 23:43
  that
• 23:43
  a
• 23:43
  smaller
• 23:44
  part
• 23:44
  of
• 23:44
  it
• 23:44
  and
• 23:45
  the
• 23:45
  spa
• 23:46
  campaign
• 23:46
  is
• 23:46
  a
• 23:46
  bigger
• 23:47
  part
• 23:47
  of
• 23:47
  it.
• 23:49
  Yeah,
• 23:49
  thanks
• 23:49
  for
• 23:50
  going
• 23:50
  a
• 23:50
  bit
• 23:51
  into
• 23:52
  what
• 23:52
  works
• 23:52
  and
• 23:52
  what
• 23:53
  doesn't
• 23:53
  work.
• 23:54
  Markus,
• 23:55
  how
• 23:56
  should
• 23:56
  brands
• 23:57
  measure
• 23:57
  their
• 23:58
  retail
• 23:58
  media
• 23:58
  success
• 23:59
  on
• 23:59
  Kaufland?
• 23:59
  What
• 24:00
  are
• 24:00
  the
• 24:00
  main
• 24:00
  KPIs
• 24:01
  to
• 24:01
  look
• 24:01
  for?
• 24:01
  Yeah,
• 24:01
  I
• 24:01
  think
• 24:01
  it
• 24:02
  depends
• 24:02
  on
• 24:02
  the.
• 24:04
  Obviously
• 24:05
  depends
• 24:05
  A
• 24:05
  bit
• 24:05
  on
• 24:06
  the
• 24:06
  partner.
• 24:06
  So
• 24:06
  what
• 24:06
  I'm
• 24:06
  hearing
• 24:07
  from
• 24:07
  Jan
• 24:07
  and
• 24:07
  what
• 24:07
  I
• 24:08
  know
• 24:08
  about
• 24:08
  stippling
• 24:09
  campaigns,
• 24:10
  obviously
• 24:10
  they
• 24:10
  are
• 24:11
  quite
• 24:11
  sophisticated
• 24:12
  and
• 24:13
  they
• 24:13
  are
• 24:13
  very,
• 24:13
  as
• 24:14
  we
• 24:14
  just
• 24:14
  heard,
• 24:15
  very
• 24:16
  experienced
• 24:17
  already
• 24:18
  on
• 24:18
  how
• 24:19
  campaigns
• 24:20
  on
• 24:20
  marketplaces
• 24:20
  perform.
• 24:22
  And
• 24:22
  obviously
• 24:23
  that's
• 24:23
  what
• 24:23
  we
• 24:23
  try
• 24:24
  to
• 24:24
  communicate
• 24:25
  to
• 24:25
  any
• 24:25
  seller
• 24:26
  or
• 24:26
  any
• 24:26
  brand
• 24:27
  that
• 24:27
  is
• 24:27
  operating
• 24:28
  on
• 24:28
  our
• 24:28
  platform
• 24:28
  because
• 24:29
  not
• 24:29
  all
• 24:30
  of
• 24:30
  them
• 24:30
  know
• 24:31
  what
• 24:31
  their
• 24:31
  capabilities
• 24:32
  are,
• 24:32
  what
• 24:33
  their
• 24:33
  opportunities
• 24:33
  are.
• 24:34
  So
• 24:34
  we
• 24:35
  first
• 24:35
  try
• 24:35
  to
• 24:36
  like,
• 24:37
  what
• 24:37
  is
• 24:37
  a
• 24:37
  big
• 24:37
  focus
• 24:38
  of
• 24:38
  this
• 24:38
  year
• 24:38
  is
• 24:39
  also
• 24:39
  like,
• 24:39
  how
• 24:40
  can
• 24:40
  we
• 24:40
  automate
• 24:41
  certain
• 24:41
  services,
• 24:42
  how
• 24:42
  can
• 24:42
  we
• 24:42
  give
• 24:43
  more
• 24:43
  guidance
• 24:43
  to
• 24:44
  certain
• 24:45
  sellers
• 24:45
  and
• 24:45
  brands
• 24:46
  on
• 24:46
  what
• 24:47
  works
• 24:47
  and
• 24:47
  what
• 24:48
  doesn't
• 24:48
  work?
• 24:49
  And
• 24:49
  when
• 24:49
  it
• 24:50
  comes
• 24:50
  to
• 24:50
  the
• 24:50
  measurement.
• 24:51
  Yeah,
• 24:51
  I
• 24:51
  think
• 24:51
  it's
• 24:52
  Obviously
• 24:53
  the
• 24:54
  common
• 24:54
  KPIs,
• 24:55
  like
• 24:56
  an
• 24:56
  ACOS
• 24:56
  number
• 24:57
  or
• 24:57
  ROAS
• 24:58
  numbers
• 24:58
  are
• 24:58
  very
• 24:59
  well
• 24:59
  known
• 25:00
  and
• 25:01
  there
• 25:01
  are
• 25:02
  a
• 25:02
  lot
• 25:02
  of
• 25:02
  sellers
• 25:02
  also
• 25:02
  looking
• 25:03
  obviously
• 25:03
  at
• 25:03
  conversion.
• 25:04
  Right.
• 25:04
  So
• 25:05
  do
• 25:05
  I
• 25:05
  have
• 25:05
  high
• 25:06
  impressions?
• 25:06
  But
• 25:07
  maybe
• 25:07
  low
• 25:07
  conversions
• 25:08
  might
• 25:08
  indicate
• 25:09
  that
• 25:10
  you
• 25:10
  have
• 25:11
  an
• 25:11
  issue
• 25:11
  with
• 25:11
  your
• 25:11
  content.
• 25:12
  Which
• 25:12
  brings
• 25:13
  us
• 25:13
  back
• 25:13
  to
• 25:13
  the
• 25:13
  other
• 25:13
  topic.
• 25:14
  But
• 25:16
  what
• 25:16
  I
• 25:16
  always
• 25:16
  try
• 25:17
  to
• 25:17
  recommend
• 25:17
  and
• 25:17
  what
• 25:18
  I
• 25:19
  still
• 25:19
  feel
• 25:19
  like
• 25:20
  might
• 25:20
  be
• 25:20
  a
• 25:20
  bit
• 25:21
  underrated
• 25:22
  is
• 25:22
  looking
• 25:22
  at
• 25:23
  the
• 25:23
  takeos
• 25:24
  so
• 25:24
  your
• 25:24
  total
• 25:25
  advertising
• 25:25
  costs
• 25:26
  in
• 25:26
  relation
• 25:27
  to
• 25:27
  your
• 25:27
  total
• 25:27
  sales.
• 25:28
  Because
• 25:29
  looking
• 25:29
  just
• 25:30
  at
• 25:30
  the
• 25:30
  acos
• 25:30
  obviously
• 25:31
  tells
• 25:31
  you
• 25:32
  about
• 25:32
  something
• 25:33
  about
• 25:33
  the
• 25:33
  advertising
• 25:34
  business,
• 25:34
  but
• 25:34
  looking
• 25:35
  at
• 25:35
  the
• 25:35
  takeos
• 25:35
  tells
• 25:36
  you
• 25:36
  something
• 25:36
  about
• 25:36
  the
• 25:37
  total
• 25:37
  business
• 25:37
  on
• 25:38
  the
• 25:38
  marketplace.
• 25:39
  So
• 25:39
  is
• 25:40
  your
• 25:40
  business
• 25:40
  really
• 25:41
  sustainably
• 25:41
  growing?
• 25:44
  No,
• 25:44
  it
• 25:44
  might
• 25:44
  probably
• 25:45
  be
• 25:45
  thanks
• 25:45
  to
• 25:46
  the
• 25:46
  advertising
• 25:46
  you
• 25:46
  put
• 25:47
  in
• 25:47
  place,
• 25:47
  but
• 25:48
  that
• 25:48
  also
• 25:48
  covers
• 25:49
  the
• 25:49
  rest
• 25:49
  of
• 25:49
  the
• 25:49
  picture
• 25:50
  and
• 25:50
  that's
• 25:51
  something
• 25:51
  I
• 25:51
  would
• 25:51
  recommend
• 25:53
  if
• 25:53
  I
• 25:53
  can,
• 25:55
  to
• 25:55
  try
• 25:55
  to
• 25:56
  look
• 25:56
  also
• 25:56
  at
• 25:56
  the
• 25:56
  total
• 25:57
  picture
• 25:57
  via
• 25:57
  the
• 25:58
  takeoffs.
• 25:59
  Jan,
• 26:00
  which
• 26:00
  metrics
• 26:01
  are
• 26:01
  you
• 26:01
  looking
• 26:01
  at?
• 26:02
  Because
• 26:02
  as
• 26:03
  Marco
• 26:03
  said,
• 26:04
  you
• 26:04
  have
• 26:04
  quite
• 26:05
  sophisticated
• 26:06
  campaigns
• 26:07
  running.
• 26:07
  So
• 26:08
  what
• 26:08
  are
• 26:08
  you
• 26:08
  looking
• 26:09
  forward
• 26:09
  to
• 26:11
  gather
• 26:11
  if
• 26:11
  they
• 26:11
  are
• 26:12
  successful
• 26:12
  or
• 26:12
  not?
• 26:12
  It's
• 26:13
  actually
• 26:13
  exactly
• 26:14
  as
• 26:14
  Marcus
• 26:14
  said.
• 26:15
  So
• 26:15
  the
• 26:15
  acos,
• 26:17
  luckily,
• 26:18
  yeah,
• 26:19
  the
• 26:19
  acos
• 26:19
  is
• 26:20
  very
• 26:20
  important
• 26:20
  for
• 26:20
  us.
• 26:21
  We
• 26:21
  know
• 26:21
  our
• 26:21
  margin
• 26:22
  and
• 26:22
  now
• 26:23
  what
• 26:23
  ACOs,
• 26:24
  we
• 26:24
  can
• 26:24
  spend
• 26:25
  what
• 26:25
  we
• 26:25
  can
• 26:25
  give
• 26:26
  but
• 26:29
  earn
• 26:29
  some
• 26:29
  money
• 26:29
  anyway.
• 26:30
  So
• 26:30
  that
• 26:31
  is
• 26:31
  okay.
• 26:32
  Yeah,
• 26:33
  we
• 26:33
  sometimes
• 26:34
  forget
• 26:34
  to
• 26:34
  look
• 26:34
  at
• 26:35
  the
• 26:36
  tacos
• 26:38
  because
• 26:38
  that's
• 26:39
  actually
• 26:40
  what's
• 26:40
  your
• 26:41
  now,
• 26:41
  what's
• 26:42
  your.
• 26:42
  What's
• 26:42
  that
• 26:43
  called,
• 26:45
  what
• 26:46
  your
• 26:46
  budget
• 26:46
  is?
• 26:47
  Because
• 26:48
  the
• 26:48
  budget
• 26:48
  is
• 26:49
  the
• 26:49
  total
• 26:49
  amount
• 26:50
  of
• 26:50
  money
• 26:50
  you
• 26:50
  have
• 26:51
  from
• 26:51
  your
• 26:51
  turnover.
• 26:52
  So
• 26:53
  you
• 26:53
  have
• 26:53
  to
• 26:54
  look
• 26:54
  on
• 26:54
  it.
• 26:55
  When
• 26:55
  you
• 26:56
  say
• 26:56
  you
• 26:56
  can
• 26:56
  spend
• 26:57
  2
• 26:57
  or
• 26:58
  3%
• 26:58
  of
• 26:58
  your
• 26:59
  total
• 27:00
  amount,
• 27:00
  you're
• 27:00
  getting
• 27:01
  in
• 27:01
  into
• 27:02
  marketing.
• 27:02
  That's
• 27:03
  cool,
• 27:04
  more
• 27:04
  is
• 27:04
  better.
• 27:05
  But
• 27:05
  then
• 27:05
  you
• 27:05
  have
• 27:05
  to
• 27:06
  look.
• 27:06
  Okay,
• 27:06
  you
• 27:07
  need
• 27:07
  organic
• 27:08
  sales
• 27:08
  as
• 27:08
  well.
• 27:09
  I
• 27:09
  cannot
• 27:10
  buy
• 27:10
  any
• 27:10
  cell
• 27:11
  I
• 27:11
  have
• 27:11
  on
• 27:12
  the
• 27:12
  marketplace.
• 27:13
  But
• 27:13
  for
• 27:14
  example,
• 27:14
  if
• 27:14
  you
• 27:14
  Have
• 27:15
  a
• 27:15
  campaign
• 27:15
  which
• 27:15
  has
• 27:16
  an
• 27:16
  ACOS
• 27:17
  of
• 27:17
  8%
• 27:18
  or
• 27:18
  less,
• 27:19
  you
• 27:19
  can
• 27:20
  spend
• 27:20
  money
• 27:20
  on
• 27:20
  it
• 27:21
  and
• 27:21
  it's
• 27:21
  just
• 27:22
  creating
• 27:22
  more
• 27:23
  turnover,
• 27:23
  more
• 27:24
  numbers,
• 27:24
  and
• 27:26
  it's
• 27:27
  not
• 27:27
  costing
• 27:27
  you
• 27:28
  any
• 27:28
  money
• 27:28
  in
• 27:28
  that
• 27:29
  case,
• 27:30
  because
• 27:30
  it's
• 27:30
  in
• 27:31
  your
• 27:31
  general
• 27:31
  calculation.
• 27:34
  Yeah,
• 27:34
  absolutely
• 27:36
  right.
• 27:36
  Looking
• 27:37
  at
• 27:37
  the
• 27:37
  time,
• 27:37
  I'd
• 27:38
  like
• 27:38
  to
• 27:38
  return
• 27:39
  to
• 27:39
  something
• 27:39
  that
• 27:39
  Marcus
• 27:40
  said
• 27:40
  earlier,
• 27:41
  which
• 27:42
  I
• 27:42
  found
• 27:42
  is
• 27:42
  interesting
• 27:43
  because
• 27:43
  you
• 27:43
  said
• 27:43
  there
• 27:44
  might
• 27:44
  be
• 27:44
  reasons
• 27:45
  why
• 27:46
  brands
• 27:46
  don't
• 27:46
  want
• 27:47
  to
• 27:47
  sell
• 27:47
  on
• 27:47
  Kaufland,
• 27:48
  but
• 27:48
  then
• 27:49
  they
• 27:49
  should
• 27:49
  at
• 27:49
  least
• 27:50
  advertise
• 27:50
  the
• 27:50
  products.
• 27:52
  What
• 27:53
  could
• 27:53
  those
• 27:53
  reasons
• 27:54
  be?
• 27:55
  It's
• 27:55
  hard
• 27:55
  for
• 27:55
  me
• 27:56
  to
• 27:56
  find
• 27:56
  those
• 27:56
  reasons
• 27:57
  because
• 27:57
  I
• 27:57
  would
• 27:57
  always
• 27:57
  argue
• 27:58
  to
• 27:59
  sell
• 27:59
  something.
• 28:00
  But
• 28:01
  obviously,
• 28:02
  yeah,
• 28:03
  there
• 28:03
  might
• 28:03
  be.
• 28:06
  I
• 28:06
  mean,
• 28:06
  we
• 28:07
  still
• 28:07
  have
• 28:07
  limitations
• 28:07
  of
• 28:08
  our
• 28:08
  marketplace
• 28:08
  on
• 28:09
  what
• 28:09
  products
• 28:10
  we
• 28:10
  can
• 28:10
  sell,
• 28:10
  so
• 28:11
  that
• 28:11
  might
• 28:11
  be
• 28:11
  a
• 28:12
  reason.
• 28:13
  It
• 28:13
  might
• 28:13
  also
• 28:14
  just
• 28:14
  be
• 28:14
  a
• 28:14
  strategic
• 28:15
  choice
• 28:15
  of
• 28:16
  the
• 28:16
  brands
• 28:17
  to
• 28:18
  focus
• 28:18
  on
• 28:18
  their
• 28:19
  own
• 28:19
  web
• 28:20
  presence
• 28:20
  or
• 28:21
  to
• 28:21
  focus
• 28:21
  on
• 28:22
  their
• 28:22
  stores
• 28:22
  or
• 28:22
  whatever.
• 28:23
  I
• 28:24
  mean,
• 28:24
  feel
• 28:24
  free
• 28:24
  to
• 28:25
  add
• 28:25
  examples
• 28:26
  here.
• 28:26
  But
• 28:28
  I
• 28:28
  think
• 28:28
  there
• 28:29
  might
• 28:29
  be
• 28:29
  strategic
• 28:29
  choices,
• 28:30
  but
• 28:30
  there
• 28:30
  might
• 28:31
  still
• 28:31
  be
• 28:31
  good
• 28:31
  reasons
• 28:32
  then
• 28:32
  to
• 28:33
  care
• 28:34
  about
• 28:34
  the
• 28:34
  marketplace
• 28:35
  or
• 28:35
  to
• 28:36
  focus
• 28:37
  on
• 28:38
  third
• 28:39
  party
• 28:39
  sellers
• 28:40
  that
• 28:40
  are
• 28:40
  authorized
• 28:41
  by
• 28:41
  yourself
• 28:42
  to
• 28:42
  sell
• 28:42
  on
• 28:42
  such
• 28:42
  marketplaces
• 28:44
  and
• 28:44
  then
• 28:44
  deal
• 28:45
  with
• 28:45
  them
• 28:45
  and
• 28:45
  check
• 28:46
  the
• 28:46
  content,
• 28:48
  support
• 28:48
  them
• 28:48
  with
• 28:48
  advertising.
• 28:49
  So
• 28:49
  we
• 28:50
  also
• 28:50
  have
• 28:50
  the
• 28:51
  opportunity
• 28:52
  that
• 28:52
  you,
• 28:53
  as
• 28:53
  a
• 28:53
  brand
• 28:54
  who
• 28:54
  is
• 28:54
  not
• 28:54
  selling
• 28:55
  on
• 28:55
  our
• 28:55
  marketplace,
• 28:56
  but
• 28:56
  you
• 28:56
  can
• 28:56
  still
• 28:56
  invest,
• 28:57
  for
• 28:57
  example,
• 28:57
  in
• 28:57
  spa
• 28:58
  or
• 28:59
  sponsored
• 28:59
  or
• 28:59
  brand
• 28:59
  ads
• 29:00
  for
• 29:01
  or
• 29:01
  on
• 29:01
  behalf
• 29:02
  or
• 29:03
  in
• 29:03
  the
• 29:03
  favor
• 29:03
  of
• 29:05
  other
• 29:05
  sellers
• 29:06
  selling
• 29:06
  your
• 29:06
  products.
• 29:08
  I
• 29:08
  think
• 29:08
  there
• 29:08
  are
• 29:09
  still
• 29:09
  good
• 29:09
  ways
• 29:10
  to
• 29:10
  interact
• 29:10
  with
• 29:11
  the
• 29:11
  platform
• 29:11
  even
• 29:11
  if
• 29:12
  you
• 29:12
  don't
• 29:12
  sell
• 29:12
  with
• 29:12
  us.
• 29:13
  I
• 29:13
  see.
• 29:13
  Difficult
• 29:13
  question
• 29:14
  for
• 29:14
  the
• 29:14
  marketplace
• 29:15
  guy.
• 29:15
  That
• 29:15
  was
• 29:15
  a
• 29:15
  bit
• 29:15
  mean
• 29:16
  for
• 29:16
  me,
• 29:16
  I
• 29:16
  think.
• 29:17
  So
• 29:17
  let's
• 29:17
  place
• 29:18
  that
• 29:18
  one
• 29:18
  to
• 29:18
  the
• 29:18
  brand,
• 29:19
  maybe.
• 29:20
  Jan,
• 29:20
  can
• 29:20
  you
• 29:21
  maybe
• 29:21
  illuminate
• 29:22
  why
• 29:22
  my.
• 29:22
  Why
• 29:23
  there
• 29:23
  might
• 29:23
  be
• 29:23
  reasons
• 29:24
  that
• 29:24
  a
• 29:24
  brand
• 29:24
  might
• 29:25
  be
• 29:26
  active
• 29:26
  on
• 29:27
  the
• 29:27
  marketplace
• 29:29
  through
• 29:29
  other
• 29:29
  means,
• 29:29
  but
• 29:29
  not
• 29:30
  selling
• 29:30
  by
• 29:30
  themselves.
• 29:31
  And
• 29:32
  is
• 29:32
  then
• 29:32
  advertising
• 29:33
  a
• 29:34
  good
• 29:34
  way
• 29:34
  to,
• 29:34
  you
• 29:35
  know,
• 29:35
  I
• 29:35
  don't
• 29:36
  know,
• 29:36
  reconcile
• 29:37
  this
• 29:37
  gap?
• 29:38
  Yeah.
• 29:40
  To
• 29:40
  be
• 29:40
  honest,
• 29:42
  I
• 29:42
  haven't
• 29:42
  thought
• 29:42
  about
• 29:43
  not
• 29:43
  selling
• 29:44
  on
• 29:44
  a
• 29:44
  platform
• 29:46
  that's
• 29:46
  new
• 29:46
  for
• 29:47
  me.
• 29:48
  Yeah,
• 29:49
  I
• 29:49
  mean,
• 29:49
  there
• 29:49
  might
• 29:49
  be
• 29:50
  good
• 29:50
  reasons.
• 29:50
  I
• 29:50
  mean,
• 29:51
  you
• 29:51
  have
• 29:51
  a
• 29:52
  lot
• 29:52
  of
• 29:52
  traffic,
• 29:53
  not
• 29:53
  only
• 29:54
  in
• 29:54
  Germany,
• 29:54
  but
• 29:54
  different
• 29:55
  countries.
• 29:56
  That
• 29:56
  might
• 29:56
  be
• 29:56
  a
• 29:56
  reason
• 29:57
  to
• 29:57
  get
• 29:57
  awareness
• 29:58
  for
• 29:58
  your
• 29:58
  brand.
• 30:00
  Yeah,
• 30:00
  that
• 30:00
  would
• 30:00
  be
• 30:01
  kind
• 30:01
  of
• 30:01
  the
• 30:01
  only
• 30:01
  reason.
• 30:02
  Because
• 30:02
  it's
• 30:03
  very
• 30:03
  easy
• 30:03
  to
• 30:03
  sell
• 30:03
  on
• 30:04
  Kaufland.
• 30:04
  You
• 30:05
  have
• 30:05
  so
• 30:05
  much
• 30:05
  support,
• 30:06
  and
• 30:07
  when
• 30:07
  you
• 30:07
  have
• 30:07
  your
• 30:08
  supply
• 30:09
  chain,
• 30:09
  when
• 30:10
  you
• 30:10
  have
• 30:10
  your
• 30:11
  fulfillment,
• 30:12
  why
• 30:12
  not
• 30:13
  selling
• 30:13
  there?
• 30:14
  I
• 30:14
  would
• 30:15
  use
• 30:15
  both.
• 30:15
  I
• 30:16
  would
• 30:16
  use
• 30:16
  the
• 30:16
  retail
• 30:17
  part
• 30:18
  and
• 30:18
  the
• 30:18
  selling
• 30:19
  part.
• 30:19
  Because
• 30:19
  that
• 30:19
  makes
• 30:20
  absolutely
• 30:20
  sense
• 30:20
  for
• 30:21
  me.
• 30:21
  Yeah,
• 30:21
  definitely.
• 30:22
  Okay.
• 30:23
  Right.
• 30:24
  Yeah.
• 30:25
  Then
• 30:25
  I
• 30:25
  guess
• 30:25
  let's
• 30:26
  close
• 30:26
  this
• 30:26
  discussion
• 30:27
  with
• 30:27
  my
• 30:28
  typical
• 30:28
  next
• 30:29
  Monday
• 30:29
  question.
• 30:30
  So
• 30:31
  if
• 30:31
  a
• 30:31
  brand
• 30:31
  manager
• 30:32
  is
• 30:32
  listening
• 30:32
  and
• 30:33
  wants
• 30:33
  to
• 30:33
  improve
• 30:33
  their
• 30:34
  brand
• 30:34
  presence
• 30:34
  on
• 30:34
  Kaufland
• 30:35
  starting
• 30:36
  next
• 30:36
  Monday,
• 30:37
  do
• 30:37
  you
• 30:37
  have
• 30:37
  a
• 30:37
  quick
• 30:37
  win
• 30:38
  for
• 30:38
  them?
• 30:39
  Markus,
• 30:39
  why
• 30:40
  don't
• 30:40
  you
• 30:40
  start?
• 30:40
  First
• 30:40
  of
• 30:41
  all,
• 30:41
  I
• 30:41
  would
• 30:41
  recommend
• 30:41
  to
• 30:42
  look
• 30:42
  at
• 30:42
  what
• 30:42
  sleeping
• 30:43
  is
• 30:43
  doing
• 30:43
  because
• 30:44
  I
• 30:44
  think
• 30:44
  they
• 30:44
  are
• 30:44
  doing
• 30:45
  that
• 30:45
  very
• 30:45
  well
• 30:45
  and
• 30:46
  that
• 30:46
  makes
• 30:46
  it
• 30:46
  easy
• 30:46
  for
• 30:46
  me
• 30:46
  to
• 30:47
  answer.
• 30:47
  But
• 30:48
  now,
• 30:48
  I
• 30:49
  mean
• 30:49
  referring
• 30:50
  to
• 30:50
  the
• 30:50
  whole
• 30:50
  discussion
• 30:51
  we
• 30:51
  had,
• 30:51
  I
• 30:51
  think
• 30:51
  there
• 30:52
  are
• 30:52
  two
• 30:52
  main
• 30:53
  checkpoints
• 30:54
  you
• 30:54
  should
• 30:55
  do
• 30:55
  and
• 30:55
  that
• 30:56
  the
• 30:56
  first
• 30:56
  one
• 30:56
  is
• 30:56
  your
• 30:57
  content.
• 30:57
  So
• 30:58
  if
• 30:58
  you're
• 30:59
  selling
• 30:59
  on
• 30:59
  our
• 30:59
  marketplace,
• 31:00
  hey,
• 31:00
  check
• 31:01
  how
• 31:01
  does
• 31:01
  my
• 31:01
  content
• 31:02
  compare
• 31:02
  to
• 31:03
  others?
• 31:03
  So
• 31:03
  are
• 31:04
  you
• 31:04
  really
• 31:04
  on
• 31:04
  top
• 31:05
  of
• 31:05
  your
• 31:06
  content?
• 31:06
  Are
• 31:06
  you
• 31:08
  utilizing
• 31:08
  all
• 31:09
  the
• 31:09
  opportunities
• 31:10
  you
• 31:10
  have
• 31:11
  as
• 31:11
  as
• 31:11
  a
• 31:11
  partner
• 31:12
  of
• 31:12
  us
• 31:12
  when
• 31:12
  it
• 31:12
  comes
• 31:13
  to
• 31:13
  content?
• 31:14
  And
• 31:14
  the
• 31:14
  second
• 31:15
  one
• 31:15
  is
• 31:15
  I
• 31:15
  think
• 31:15
  retail
• 31:16
  media
• 31:16
  activation.
• 31:17
  Right.
• 31:17
  I
• 31:17
  need
• 31:17
  to
• 31:18
  say
• 31:18
  it
• 31:18
  from
• 31:18
  my
• 31:18
  perspective
• 31:19
  but
• 31:19
  I
• 31:19
  think
• 31:19
  it's
• 31:20
  also
• 31:20
  very,
• 31:20
  very,
• 31:21
  we
• 31:21
  have
• 31:21
  very,
• 31:22
  very
• 31:22
  powerful
• 31:22
  tools
• 31:23
  to
• 31:24
  help
• 31:24
  to
• 31:24
  increase
• 31:25
  your
• 31:25
  sale
• 31:26
  or
• 31:26
  help
• 31:26
  to
• 31:27
  just
• 31:27
  increase
• 31:27
  your
• 31:27
  brand
• 31:28
  recognition
• 31:29
  if
• 31:29
  that's
• 31:29
  your
• 31:29
  target.
• 31:30
  So
• 31:31
  yeah,
• 31:31
  send
• 31:32
  us
• 31:32
  a
• 31:32
  quick
• 31:32
  message
• 31:33
  next
• 31:33
  Monday
• 31:33
  and
• 31:34
  let's
• 31:34
  sit
• 31:35
  down
• 31:35
  to
• 31:35
  discuss
• 31:35
  what
• 31:36
  opportunities
• 31:36
  we
• 31:36
  have
• 31:37
  together.
• 31:38
  Okay.
• 31:39
  Jan,
• 31:39
  any
• 31:40
  low
• 31:41
  hanging
• 31:41
  fruit
• 31:41
  for
• 31:42
  your
• 31:43
  fellow
• 31:43
  retailers
• 31:44
  to.
• 31:44
  To
• 31:44
  pick?
• 31:45
  Maybe
• 31:45
  to
• 31:45
  pick?
• 31:47
  Yeah,
• 31:47
  I
• 31:47
  would
• 31:47
  say
• 31:48
  never
• 31:48
  aim
• 31:48
  for
• 31:49
  a
• 31:49
  quick
• 31:49
  win.
• 31:49
  Just
• 31:50
  have
• 31:50
  a
• 31:50
  strategy,
• 31:51
  have
• 31:51
  a
• 31:51
  target
• 31:52
  where
• 31:52
  you
• 31:53
  want
• 31:53
  to
• 31:53
  be
• 31:53
  in
• 31:53
  a
• 31:53
  long
• 31:54
  term.
• 31:55
  But
• 31:56
  yeah,
• 31:56
  of
• 31:56
  course
• 31:56
  there
• 31:56
  are
• 31:57
  things
• 31:57
  you
• 31:57
  can
• 31:57
  do
• 31:57
  immediately.
• 32:00
  I
• 32:00
  would
• 32:00
  always
• 32:01
  suggest
• 32:01
  to,
• 32:01
  to
• 32:02
  put
• 32:02
  on
• 32:02
  some
• 32:03
  spa
• 32:03
  campaigns,
• 32:04
  just
• 32:04
  not
• 32:04
  only
• 32:05
  try
• 32:05
  to
• 32:05
  sell.
• 32:06
  I
• 32:06
  would
• 32:07
  say
• 32:07
  it
• 32:07
  will
• 32:07
  not
• 32:08
  work
• 32:08
  by
• 32:08
  itself.
• 32:09
  So
• 32:09
  support
• 32:09
  that
• 32:11
  with
• 32:11
  spa
• 32:11
  campaigns
• 32:13
  based
• 32:13
  on
• 32:13
  data
• 32:13
  you
• 32:14
  have
• 32:14
  from
• 32:14
  analytic
• 32:15
  tools
• 32:16
  or
• 32:16
  from
• 32:16
  your
• 32:16
  Kaufland
• 32:17
  seller
• 32:17
  portal
• 32:18
  and
• 32:19
  even
• 32:20
  keywords
• 32:21
  from
• 32:21
  other
• 32:22
  marketplaces.
• 32:22
  You
• 32:22
  know,
• 32:23
  just
• 32:23
  put
• 32:23
  them
• 32:24
  in,
• 32:24
  try
• 32:24
  them
• 32:24
  out
• 32:25
  and
• 32:25
  see
• 32:26
  what's,
• 32:26
  what's
• 32:26
  working
• 32:27
  and
• 32:28
  a
• 32:28
  real
• 32:29
  quick
• 32:29
  win.
• 32:30
  Just
• 32:30
  maybe
• 32:31
  a
• 32:31
  little
• 32:31
  insight.
• 32:32
  Just
• 32:33
  fix
• 32:33
  your
• 32:33
  product
• 32:34
  titles.
• 32:34
  I
• 32:35
  see
• 32:35
  so
• 32:35
  many
• 32:35
  product
• 32:36
  titles
• 32:37
  with
• 32:37
  any
• 32:37
  information
• 32:39
  very
• 32:39
  technical
• 32:40
  and
• 32:40
  I
• 32:40
  wouldn't
• 32:41
  even
• 32:41
  click
• 32:41
  on
• 32:42
  it
• 32:42
  even
• 32:42
  if
• 32:42
  that
• 32:43
  was
• 32:43
  exactly
• 32:45
  the
• 32:45
  product
• 32:45
  I
• 32:45
  was
• 32:46
  looking
• 32:46
  for.
• 32:47
  So
• 32:48
  have,
• 32:48
  I
• 32:48
  would
• 32:49
  say
• 32:49
  warm
• 32:50
  titles
• 32:52
  that
• 32:52
  are
• 32:52
  speaking
• 32:53
  to
• 32:53
  you
• 32:53
  and
• 32:54
  motivates
• 32:54
  you
• 32:54
  to
• 32:55
  just
• 32:55
  have
• 32:55
  a
• 32:55
  look
• 32:56
  and
• 32:56
  see
• 32:56
  what
• 32:56
  product
• 32:56
  that
• 32:57
  is.
• 32:57
  That
• 32:57
  is
• 32:57
  maybe
• 32:58
  the
• 32:58
  easiest
• 32:58
  thing
• 32:59
  to
• 32:59
  do.
• 32:59
  You
• 32:59
  can
• 32:59
  start
• 33:00
  today
• 33:01
  or
• 33:01
  if
• 33:01
  you
• 33:01
  want
• 33:02
  so
• 33:02
  next
• 33:02
  Monday.
• 33:04
  That
• 33:04
  one
• 33:04
  never
• 33:04
  gets
• 33:05
  old,
• 33:05
  does
• 33:05
  it?
• 33:05
  I
• 33:06
  mean
• 33:06
  20
• 33:06
  years
• 33:07
  into
• 33:07
  Marketplace
• 33:08
  development
• 33:08
  and
• 33:09
  fix
• 33:09
  your
• 33:09
  titles
• 33:10
  is
• 33:10
  always
• 33:10
  up
• 33:10
  to
• 33:11
  date.
• 33:12
  It's
• 33:12
  absolutely
• 33:13
  not
• 33:13
  new.
• 33:14
  Yeah,
• 33:14
  that
• 33:14
  is.
• 33:15
  But
• 33:15
  still
• 33:15
  helpful.
• 33:16
  Yeah.
• 33:17
  So
• 33:17
  as
• 33:17
  was
• 33:18
  the
• 33:18
  rest
• 33:18
  of
• 33:18
  this
• 33:18
  conversation.
• 33:20
  Thank
• 33:20
  you
• 33:20
  very
• 33:20
  much
• 33:20
  for
• 33:21
  joining
• 33:21
  me
• 33:21
  today,
• 33:22
  Jan
• 33:22
  and
• 33:22
  Markus,
• 33:23
  and
• 33:23
  for
• 33:23
  your
• 33:23
  openness
• 33:24
  and
• 33:24
  insights.
• 33:24
  It
• 33:24
  was
• 33:25
  great
• 33:25
  to
• 33:25
  have
• 33:25
  you.
• 33:25
  Thank
• 33:26
  you.
• 33:26
  Thank
• 33:26
  you.
• 33:26
  Right,
• 33:27
  so
• 33:28
  and
• 33:28
  if
• 33:28
  you
• 33:28
  like
• 33:29
  today's
• 33:29
  episode
• 33:30
  and
• 33:30
  our
• 33:30
  case
• 33:30
  study
• 33:31
  with
• 33:31
  sleeping,
• 33:32
  then
• 33:32
  you
• 33:32
  should
• 33:32
  definitely
• 33:32
  check
• 33:33
  out
• 33:33
  next
• 33:33
  week's
• 33:33
  episode
• 33:34
  as
• 33:34
  well,
• 33:34
  because
• 33:35
  there
• 33:35
  we
• 33:35
  have
• 33:35
  another
• 33:35
  great
• 33:36
  case
• 33:36
  study
• 33:36
  coming
• 33:37
  up.
• 33:37
  We
• 33:37
  will
• 33:37
  be
• 33:38
  talking
• 33:38
  about
• 33:38
  price
• 33:38
  strategies
• 33:39
  on
• 33:40
  marketplaces
• 33:41
  and
• 33:41
  how
• 33:42
  automated
• 33:42
  repricing
• 33:43
  really
• 33:44
  works.
• 33:44
  And
• 33:44
  for
• 33:44
  this,
• 33:45
  I
• 33:45
  will
• 33:45
  welcome
• 33:46
  Alexander
• 33:46
  Yoffi
• 33:47
  from
• 33:47
  DMEX
• 33:47
  International,
• 33:48
  that's
• 33:48
  a
• 33:48
  brand
• 33:48
  for
• 33:48
  garden
• 33:49
  equipment
• 33:49
  and
• 33:49
  energy
• 33:50
  production,
• 33:50
  and
• 33:51
  Matush
• 33:51
  Vrobil
• 33:52
  from
• 33:52
  Base.
• 33:53
  And
• 33:53
  together
• 33:54
  we
• 33:54
  will
• 33:54
  discuss
• 33:54
  the
• 33:55
  finer
• 33:55
  points
• 33:55
  of
• 33:56
  pricing
• 33:56
  and
• 33:57
  smart
• 33:57
  repricing
• 33:57
  and
• 33:58
  dynamic
• 33:58
  pricing
• 33:59
  and.
• 34:00
  Yeah.
• 34:00
  And
• 34:00
  how
• 34:00
  to
• 34:00
  ensure
• 34:01
  competitiveness
• 34:02
  without
• 34:02
  jeopardizing
• 34:03
  your
• 34:03
  margins.
• 34:04
  So
• 34:04
  if
• 34:05
  you're
• 34:05
  into
• 34:05
  this,
• 34:06
  you
• 34:06
  should
• 34:06
  definitely
• 34:08
  check
• 34:08
  it
• 34:08
  out.
• 34:09
  And
• 34:09
  if
• 34:09
  you
• 34:09
  don't
• 34:09
  want
• 34:09
  to
• 34:10
  miss
• 34:10
  it,
• 34:10
  I
• 34:10
  suggest
• 34:10
  subscribing
• 34:11
  to
• 34:11
  let's
• 34:11
  Talk
• 34:12
  Much
• 34:12
  Marketplace.
• 34:12
  That's
• 34:12
  always
• 34:13
  a
• 34:13
  good
• 34:13
  thing,
• 34:13
  right?
• 34:14
  And
• 34:14
  for
• 34:14
  today,
• 34:15
  thank
• 34:15
  you
• 34:15
  very
• 34:15
  much
• 34:15
  for
• 34:15
  tuning
• 34:16
  in
• 34:16
  and
• 34:16
  bye
• 34:17
  bye.
• 34:22
  You
• 34:22
  listen
• 34:22
  to
• 34:23
  let's
• 34:23
  Talk
• 34:23
  Marketplace,
• 34:24
  the
• 34:24
  Marketplace
• 34:25
  podcast
• 34:26
  with
• 34:26
  Ingrid
• 34:26
  Lommer
• 34:27
  and
• 34:27
  Vanari
• 34:27
  Dichtel.