Latest / The Real Estate Agent Playbook / New agent success Authenticity and organic growth with Mike Martin
Transcript
- 0:00What's up guys, I am super excited for this one.
- 0:02Today I'm bringing on Mike Martin, Big Mike from Central Georgia.
- 0:07He is absolutely crushing the game.
- 0:09In just under a year, he has closed nine deals already and is still working
- 0:16his full time job as a firefighter.
- 0:18So I wanted to bring him on because he is one of the most authentic and organic
- 0:23growth minded people that I have come across on social media as an agent and
- 0:28he is here to give some perspective as well as hope to people thinking
- 0:32about getting into real estate, right?
- 0:34Or maybe people that are in real estate, they're in a little bit of
- 0:36a rut as the markets have changed.
- 0:38This message is absolutely the truth and I can't wait to bring him on.
- 0:43So let's get to it.
- 0:45Oh, here.
- 0:47All right.
- 0:49What's up guys.
- 0:49As you know, we have Mike Martin, big Mike Martin, as he's referred
- 0:54to, across social media channels.
- 0:56I came across Mike, recently on social media and just saw that
- 0:59he was absolutely killing it.
- 1:01I reached out.
- 1:02You know, offered him some congratulations and found out he had only been in
- 1:06the industry for about eight months.
- 1:07We'll let him tell you a little bit about himself, but understand that he's
- 1:12been in the business for eight months.
- 1:13He's about to close, you know, his eighth and ninth, 10th transaction,
- 1:17and he's absolutely crushing it.
- 1:19And when I got to know him, I found that it was mostly organic.
- 1:23And I just wanted to bring him to our audience here on the
- 1:26real estate agent playbook.
- 1:27So Mike, thanks so much for, for joining me today.
- 1:30How are you doing?
- 1:31Hey man, I appreciate it, man.
- 1:33I appreciate you having me on.
- 1:34I'm doing really great, man.
- 1:35This is this is awesome.
- 1:36Your channel is great.
- 1:37I've been following you for a while and what you put out is, the same thing that
- 1:40I've been implementing into my strategy.
- 1:42So.
- 1:42Awesome.
- 1:43That's great.
- 1:43So bringing like minded individuals together, sharing a little bit of secret
- 1:47sauce, maybe giving some people that are maybe struggling a little bit, right?
- 1:51It's often comparison is the thief of joy, but when you see somebody like
- 1:55Mike crushing it, you know, coming from a town of 15, 000 people, and getting
- 1:59into the industry and having immediate success, it's someone you, you, I
- 2:02definitely want to bring to you and put on the forefront, to spread the wealth.
- 2:07Mike, tell us a little bit about your trajectory, kind of your runway prior
- 2:10to getting into real estate and why you think you've had so much success.
- 2:14Yeah, so, so growing up in rural Georgia.
- 2:17Just, I, I come from small community and I've spent the last eight years in
- 2:23this community working in public safety, both as a firefighter and EMT, and
- 2:28it, that I think helped me more than anything, but really I, I didn't even
- 2:34know I was going to get into real estate.
- 2:36That was never the plan.
- 2:37You know, I didn't even have a plan.
- 2:39I didn't even know I was going to be an EMT.
- 2:40I had no idea what I was going to do.
- 2:42But, just sitting around one day, I was like, I gotta do something better.
- 2:47I gotta do something else to, to spend more time with my kids.
- 2:50I'm married.
- 2:51I've been married for, gosh, almost seven years.
- 2:56Me and my wife are 13.
- 2:57We met in high school.
- 2:58We've got two kids.
- 2:59And for the longest time, man, I was working 48 hour shifts, riding an
- 3:03ambulance just trying to pay bills while she finished her college degree.
- 3:07I missed a lot of my son's, childhood from the time he was
- 3:10born to probably four or five.
- 3:12I mean, he's five now.
- 3:13So going on four years and my daughter was born and I was just tired.
- 3:17I was like, I got to find something else to do.
- 3:20And one of my friends was like, dude, you should really consider
- 3:22getting into real estate.
- 3:23You, you just have the personality.
- 3:25You can talk to anybody, anywhere you go out in public.
- 3:28You're, you always meet people and you.
- 3:30Just connect on a personal level with every person you meet, really consider it.
- 3:36So that was last year.
- 3:38And I was like, all right, well, let me just look and see, come to
- 3:40find out a guy that I've known, he was like a mentor to me growing up.
- 3:44His daughter and I were friends and she actually introduced me to my wife.
- 3:48He was a career law enforcement military, but he went, he got
- 3:52his real estate license, he started a school a few years ago.
- 3:55So I just reached out to him and was like, Hey man, what do
- 3:57I got to do to join your school?
- 3:58What do I have to do?
- 3:59You pay me 450 bucks.
- 4:02He basically said get your ass to college.
- 4:06So I was supposed to start school last October.
- 4:08The day school started, I ended up in the emergency room with COVID.
- 4:11I couldn't get up off out of the bed.
- 4:13I, when I stood up, I hit the floor and I was just really weak.
- 4:16Couldn't breathe.
- 4:17So I missed my first initial.
- 4:18classes, one thing he asked you to do, I couldn't make it.
- 4:24And, it was awful.
- 4:25I didn't, I took that as a sign, like, Hey, I'm not going to, this isn't for me.
- 4:29I was like, I guess I'm not going to real estate school.
- 4:32And, a couple of months later, they called me and said, Hey, we
- 4:34got you a spot in the next class.
- 4:35It starts in February.
- 4:37Do you want to be, do you still want to do this?
- 4:39And I was like.
- 4:40Hell yeah, I do.
- 4:42Like, I still have the opportunity.
- 4:44Yeah, I do.
- 4:45So, February started, man, and I was working full time on an ambulance.
- 4:49And I would get off work and go straight to class and be sleeping through class.
- 4:55I don't know how I passed the test because I'd be half asleep sitting in the corner.
- 5:00But, seven weeks, three nights a week, I got my real estate
- 5:02license after the third try.
- 5:04So if you're an agent out there who's in class and you ain't passed
- 5:07that test, you just keep trying, man, because you're going to get it.
- 5:10It took me three times to get that, that, that test over with.
- 5:14But before I even got my license, I was just, I had no clue what real estate was.
- 5:20Like I was like, man, you're going to sell houses, whatever.
- 5:23I had to find where I was going to go and, my, my mother in law, she had bought
- 5:28some property and, she had a friend who was one of her friends who was also
- 5:34the broker of Macklemore Realty, which is where I now work, my office here.
- 5:38And so I called her, I said, Hey, can you just give me Heather's number?
- 5:41I just want to go talk to her and just get a feel for things.
- 5:44And the minute I met Heather, I knew that I wanted her to be my mentor.
- 5:48She was fantastic.
- 5:49She, to this day, she has become one of my best friends.
- 5:52I, I, I just knew right off the bat, I'm going to work with her.
- 5:55And, cause she told me, she's like, you have what it takes to do this.
- 5:59You are, you just have every.
- 6:02You just have to put the work in and she told me right there, a year ago,
- 6:0510 percent of the people were going to make the money in real estate.
- 6:07They, that 10 percent is the ones who get up with the work in 90
- 6:10percent of people don't put the work into this to make money.
- 6:14And I took that to heart and, I got my real estate license.
- 6:17I came to work and here I am.
- 6:21I'm still a firefighter, still full time, I work full time on,
- 6:24on a fire engine and an ambulance.
- 6:27So I work 24 hours and I'm on 48 hours, I'm doing this.
- 6:30Okay.
- 6:31Sounds good.
- 6:32Hopefully you're getting some of that time back with the family.
- 6:33Lots of congruencies there, obviously I, I started as a teacher and you know,
- 6:38in corrections and wasn't on, on the ambulance itself, but felt like I should
- 6:42be sometimes working in corrections for sure and teaching at risk kiddos.
- 6:46And so from that community service kind of aspect.
- 6:49Bring it to the real estate game.
- 6:52You know, you mentioned sleeping through some classes and things.
- 6:55And, and I will tell you your classes are to pass the test.
- 6:58You'll learn a few things here and there, but you don't learn
- 7:01anything until you're on the job.
- 7:02Right.
- 7:03And so I think that, that the biggest piece here in the next
- 7:07kind of position is, you know, obviously found great mentors.
- 7:11Mentors have been extremely important to you.
- 7:13You've mentioned two of them.
- 7:15Already, so finding somebody to work with and, and come to,
- 7:19you know, is absolutely clutch.
- 7:21but then it's, you know, once you're done with the school, then it's all
- 7:26about, you know, the marketing and the advertising and how you put yourself
- 7:31out there and the work starts, right?
- 7:33So, you work to get past the test and do that, and then the work starts.
- 7:37You mentioned, You know, earlier before, maybe in our conversation yesterday
- 7:41that it's completely organic, right?
- 7:44And this is kind of music to my ears.
- 7:46As far as that goes, not a lot of paid advertising.
- 7:49Sure.
- 7:49I've dabbled a little bit.
- 7:50However, doing something completely organic and eight months time and
- 7:57become, you know, there's, I mean, there's not an agent that gets into
- 8:01the business that wouldn't want to have eight to 10 deals under their,
- 8:04their belt in their first year in the business, and you've done it under a year.
- 8:08And so, talk a little bit about your organic strategies, why you
- 8:11chose it, and kind of what you do in order to connect, right?
- 8:16For sure.
- 8:16So, you know, whenever I was in school, they were talking about, oh,
- 8:20you know, let's Zillow leads, Realtor.
- 8:22com leads.
- 8:23And to me, I just, I researched it.
- 8:27I'm a researcher.
- 8:28Before I spend my hard earned money, I'm going to look into
- 8:30what this is going to entail.
- 8:32And, to me Chasing a lead is, I mean, if it works for your business, great.
- 8:39But for me, that's not how I have ever ran my life.
- 8:42To me, it's nurturing a relationship that's going to last me my career.
- 8:48If I, instead of spending 500 a month trying to go chase down somebody who
- 8:52might want to go look at a house two hours from me, or they might want to sell
- 8:56their house, you know, 45, 30 miles up the street, I, I took it and I said, no.
- 9:03I live in a small community.
- 9:05There's three counties that we are all in, and everybody in these three
- 9:10counties really knows each other.
- 9:11I mean, it's Lamar, Pike, and Upson County.
- 9:15I grew up on the border of Lamar and Upson, and I spent my entire
- 9:18childhood with these, with people who we went to church together.
- 9:22We all played ball together.
- 9:25That's what my community is about.
- 9:26It's not about, you know, paying for leads or anything.
- 9:29It's about who, you know, and how, who whose mama do, you know, who's
- 9:33daddy, you know, and, and that's why I just said, I decided to focus instead
- 9:38of paying for advertising or I pay for advertising, paying for leads.
- 9:43I focused on nurturing my relationships with people that
- 9:46I've already built them with.
- 9:47I mean, I spent eight years working in my community as a public servant.
- 9:52You know, I served my community riding an ambulance and fighting fire.
- 9:55And there's people who I have changed their lives that
- 9:59still live in this community.
- 10:01And they remember that.
- 10:02But now I have another opportunity to change their life and
- 10:07that's what I'm focusing on.
- 10:09I volunteer in my community.
- 10:11I'm there.
- 10:12I'm at church.
- 10:13I'm on the Kiwanis club.
- 10:16I put together events.
- 10:18I just did a charity golf tournament.
- 10:19I've never played golf in my life.
- 10:21The charity golf tournament raised money for the volunteer firemen.
- 10:24You know, 84 people played in the tournament.
- 10:26I got them.
- 10:27I got to be in the forefront of it and be out there and about, but I just, the
- 10:33organic growth and relationships that I'm building it to me, that's the only
- 10:38way I can grow my business, you know, it's being in front of people, letting
- 10:42people know who I am and who I am as a person, you know, because that's,
- 10:47what's going to, they're going to, they're going to know who big Mike is.
- 10:50They're going to know big Mike's that guy that you can call
- 10:53anytime a day to do anything.
- 10:55And they're going to tell their children and their children's children and
- 10:58their grandmother and their grandmother and whoever they can tell about me.
- 11:04I want to be that person they think of when they need to sell their house or they
- 11:07want to buy a new house and their kids are just graduating high school and they're
- 11:11getting married and they want to start a family and they're looking for their
- 11:13first house that they, they're barely pinching pennies to get into a house.
- 11:18I want to be the guy that can help them do that.
- 11:20Absolutely.
- 11:21And not just help.
- 11:22You know, somebody who's trying to sell their house three, four hours away.
- 11:27I'm just not about that.
- 11:29Right.
- 11:29Clicking on a face, you know, to sell a house and never
- 11:33having that relationship again.
- 11:35I know through my experience, I'm sure yours through that sentiment, you
- 11:38know, the transactions just are easier.
- 11:41Yeah.
- 11:41When people know exactly what they're getting, they know that
- 11:45you're the expert in the industry.
- 11:46They know that you put in, you know, you care about them.
- 11:49You would never put them in harm's way.
- 11:51You know, intentionally, and that's absolutely, you know,
- 11:55key to building that trust.
- 11:57One of my good, good buddies, and he's a coach of, of one of my mentors is George
- 12:01Bryant, and he talks about relationship speed algorithms all the time, right?
- 12:06And so that's, that's all it is, is just continuing to
- 12:08build those relationships up.
- 12:10And One deal can actually turn into seven.
- 12:14It's not just a pipe dream.
- 12:15You're showing up at, you're showing up at a Zillow call.
- 12:18They're, you know, it's the 10th person that's tagged the
- 12:22cheapest house in your, your area.
- 12:24They want to go look at it, trailer, whatever it might be.
- 12:27And you're just showing up and hoping that one day that person becomes a buyer.
- 12:32And You know, your relationship is built on a click versus your
- 12:35relationship built on a lifetime.
- 12:37And I think that that's absolutely huge.
- 12:40And as our industry changes, and buyer commissions change, and all the
- 12:43things that are coming, you know, to have the know, like, and trust factor
- 12:48already built in will absolutely, you know, take you big places.
- 12:53So, I mean One, you know, as far as organic, obviously your
- 12:58relationships and things like that.
- 13:00However, you know, how you leverage social media is different.
- 13:03So tell me a little bit about what you're doing, you know, on Facebook
- 13:06and kind of how you approach the social media platforms, as a result.
- 13:10Of course.
- 13:10So, I kind of have a little bit of background in social media.
- 13:13I actually left the fire service a little over a year ago.
- 13:17And went to work for a guy who ran events.
- 13:19And, he did, he did local professional wrestling.
- 13:21He did concerts, all kinds of crazy stuff.
- 13:24This guy was wild.
- 13:24He taught me a lot about, business and marketing and branding
- 13:29and things like that, and I learned a lot working with him.
- 13:33But I leverage social media by also leveraging my sphere of influence
- 13:37that I have on social media.
- 13:39Facebook for me works.
- 13:40it's where a lot of, a lot of my leads come from is Facebook.
- 13:43Instagram to me, works.
- 13:44I mean, it's okay.
- 13:45I'm not huge on Instagram.
- 13:46but I, I, I leveraged my Facebook.
- 13:49I levered the same thing I post on Facebook.
- 13:51I'm going to post on Instagram, of course.
- 13:53I post on TikTok because it's trending.
- 13:55I do a lot of like home tours on TikTok.
- 13:57Things like that.
- 13:58But also one thing that I don't think a lot of people think about a lot.
- 14:01But for me, and it's just, it may not work for everybody, but
- 14:05for me, I leverage Snapchat.
- 14:07There's an entire generation of kids that are, you know, 15 to 25.
- 14:12That's the only way they communicate with each other.
- 14:15And if you can get on Snapchat and Post a story like just
- 14:19sitting in my office right here.
- 14:20I can take a selfie or a little video and say, Hey guys, I'm in the office right
- 14:23now, getting ready to work up some deals.
- 14:25If you're interested in buying or, you know, anybody or
- 14:27your mama's knowing anybody.
- 14:29Just let me know I'm here.
- 14:30I can do something funny, whatever posted on my story, you know, my
- 14:33public profile story, anybody looking at stories in Zebulon, Georgia,
- 14:37they're going to see that story.
- 14:39And no big Mike's out here.
- 14:40He's he's, he's in real estate and there's kids in high school who know who I am.
- 14:45And in five years, when they're ready to buy, they're going to
- 14:48remember that funny big guy.
- 14:49From Snapchat, who posted all the funny stuff, and he was, he was real.
- 14:53He let them see the behind the scenes of what he really does and what his life is.
- 14:57You know, I post my kids, and when I'm out fishing, or I'm out hunting,
- 15:00or, you know, going to, going to whatever I'm going to do, I mean,
- 15:04I'll be, I'll be at the fire station.
- 15:05And I'll just be walking around the fire station, fire engine in the back,
- 15:07ambulance in the back, just talking.
- 15:09Whatever.
- 15:10You, you have to leverage different ways, think outside of the box.
- 15:14When I first got into it, I really was just, Putting generic posts out, you know,
- 15:19hey, here's what's what's earnest money.
- 15:21What's this but ever so many people were doing that It wasn't until I sat back
- 15:25and really let my personality come out.
- 15:27I started making different graphics like, you know, one of the ones I
- 15:31put together was interest rates are temporary, but Wu Tang is forever.
- 15:35A lot of people thought that was funny.
- 15:36I'm, I'm running with one right now that's on a bunch of my digital billboards.
- 15:40It's don't get a divorce.
- 15:41Let's get you a bigger house.
- 15:43And, I did some Star Wars themed ones cause I'm a big Star Wars fan.
- 15:46Yeah.
- 15:47Just different things like that to really let people see my personality.
- 15:50And then, like I said, I love my sphere.
- 15:52My people are the people who are going to support me no matter what.
- 15:58They will like, share, comment, tag, tag their friends, whatever, in my post.
- 16:03They'll share the video tours of open houses that I'm doing.
- 16:05Things like that.
- 16:06And they really, I mean, I wouldn't be where I'm at in real estate if it
- 16:10wasn't for my sphere of influence, my mentor and my wife, like that's
- 16:15literally, if it wasn't for those three, I wouldn't be anywhere.
- 16:18I mean, I I'm, I'm great.
- 16:19I'm a funny guy.
- 16:20I've got a huge personality.
- 16:22But if it wasn't for those three people, or my sphere, my mentor, and
- 16:25my wife, I wouldn't be where I'm at.
- 16:27I have no clue what I was doing.
- 16:29You know, my wife tells me every day that I'm doing great.
- 16:31You know, keep, keep doing what you're doing, baby.
- 16:33You're, you're killing it.
- 16:35And if it wasn't for that, because there's times, man, where I'd
- 16:37go home and just feel defeated.
- 16:39But, yeah, man, Facebook for me is great.
- 16:43But you just got to think outside of the box.
- 16:44There's so many good realtors that are on TikTok.
- 16:48And Instagram and just Reels are the way to go.
- 16:51Video is the future.
- 16:53And it's the now.
- 16:54If you're not doing video, what are you doing?
- 16:57Right.
- 16:59Getting out there and just gives you that connection right away, right?
- 17:02Video is absolutely king.
- 17:05People can't see your personality.
- 17:06They don't know who you are.
- 17:07Without if you're not doing a video, you know people if people they don't even have
- 17:12to know Mike they don't have to know who I am But if they see me every day on a video
- 17:17they feel like they know me like yeah, I know big mike Yeah, I can trust that guy.
- 17:22I'm he's that's my boy That's my boy.
- 17:25He's a firefighter.
- 17:26He's funny as crap, man.
- 17:27He, you know, he's, he's got everything going on, man.
- 17:31And that's what you want.
- 17:32Kids, and family, and sports, and firefighter.
- 17:36Yep.
- 17:36All the things.
- 17:36He's just like me, except he will sell you a house.
- 17:40And I think, I think that's huge.
- 17:42And I think what it, you know, what it really comes down to is the fact that
- 17:48people know exactly, you know, where that commission is going to go, right?
- 17:52I.
- 17:53You know, can scroll through your Instagram and see your little boy catching
- 17:56a fish and seeing that, that relationship and that, that means more to me than just
- 18:01the person that's, you know, posting, you know, earnest monies, this and, you
- 18:06know, that kind of stuff, that personal touch is what people struggle with.
- 18:10Because the first thing that realtors ask me, you know, Hey, you know,
- 18:13you do pretty well on social media.
- 18:15What should I post?
- 18:16Well, it's not about posting the real estate stuff.
- 18:21Sure.
- 18:21Know your market.
- 18:22Know all of that stuff.
- 18:23I do a ton of that on my, my production side, but knowing that I have three
- 18:29daughters and a wife and, you know, I'm a native to Colorado and I love sports.
- 18:34I love the Broncos.
- 18:35I love, you know, all the things I coached high school basketball for 10 years.
- 18:39All of those pieces are able to be, you know, put in place
- 18:43for my sphere and my community.
- 18:47And it's, it's relational, right?
- 18:49So that, that makes it happen.
- 18:51I feel like every person that comes to me through social media and sees
- 18:55my videos specifically already knows what they're going to get, right?
- 18:59It may not be, you know, 10, 000 views, right?
- 19:03However, every time I'm at a client's house or a new client's
- 19:07house is like, Hey, I was watching this video on the market, you know,
- 19:10and they automatically know that.
- 19:12I'm the authority when it comes to understanding the market, how
- 19:15to price their home, you know, what offers to make and so on.
- 19:19So it's absolutely massive.
- 19:21And I love, you know, that you mentioned Snapchat because that's
- 19:24something that, I definitely don't do.
- 19:26But it is another leverage point, for your people and shows what you're doing.
- 19:31Also working another job.
- 19:34You're able to put information.
- 19:37I mean, I'm sure you cross contaminate, right?
- 19:40When you, if you're sitting at the firehouse, you might say something
- 19:42about a real estate, you know, a house or, you know, whatever.
- 19:46And so people automatically have the fire station, the firemen, and
- 19:51then identify with the real estate.
- 19:52So it's not like when you're at the fire station, certainly when
- 19:55you're in front of a patient or an emergency, you're taking care of that.
- 19:59But there's a lot of downtime as a fireman, and you take the
- 20:02opportunity to also work on your real estate while you're there.
- 20:06The very worst job you can get as an agent, in my opinion, is something that
- 20:10it's 9 to 5, you have no, you know, flexibility, and you cannot leverage a
- 20:16real estate business into that business.
- 20:17So that's, that's super powerful.
- 20:19So, cool.
- 20:20And I've built my niche kind of around, I mean, cause my, my public safety family,
- 20:26I mean, we, most 95 percent of my deals I've closed this year and the ones I'm
- 20:31working on have come from people that I've either worked with, trained with, lived
- 20:35with, or referrals from those people.
- 20:38I think maybe two of the deals that I've been working on are people that
- 20:41were outside of my public safety family.
- 20:44You know, my very first deal, the night I got my license, I posted on
- 20:48Facebook and said, Hey guys, I'm, I just started working with Macklemore Realty.
- 20:52If you're interested, you know anybody, I'd love to help you out.
- 20:55And that night I got a DM at like one in the morning.
- 20:58I was up all night because I was excited.
- 20:59I got my real estate license.
- 21:00I've been checking Facebook, people were liking it, congratulations, whatever.
- 21:04I got a message from a friend of mine who I hadn't talked to in years.
- 21:07He was, he had been a, he was only at the fire department for six months maybe.
- 21:12Realized it wasn't for him, but he was a trainee.
- 21:15And he rode with me and my partner and lived at the station with us.
- 21:18He said, man, me and my wife, you know, I've got this job.
- 21:21I'm making good money.
- 21:22We want to buy a house.
- 21:23We've got, you know, so many kids and we've been working with
- 21:26somebody, but we just didn't click.
- 21:27And I don't, I was like, well, first, I need to know if
- 21:29you've got a contract with us.
- 21:30He said, nah, I've never had a contract.
- 21:31I was like, cool.
- 21:32What you want to look at?
- 21:35Literally a month later, we were under contract and closed on their house.
- 21:40I was like, man, this is easy.
- 21:42I was wrong.
- 21:43I was so wrong on it.
- 21:46It was, it, it, the next three or four months was tough, man.
- 21:50I mean, I, I remember going in my broker's office and I sat down and I said, Heather,
- 21:53I don't think I'm cut out for this.
- 21:54Like what, what's, what's wrong.
- 21:55I, you know, I got one deal, but I feel like I've shown one person.
- 21:5930 houses and then they decided not to buy anything and and she's
- 22:03not a very good hourly wage there Just keep doing what you're doing.
- 22:07Keep doing what you're doing and it's going to pay off And whenever I quit
- 22:11acting like I needed a client and just did what I did do do what I do You
- 22:18know, that's when they started falling in in in line, you know, and I got One
- 22:23after another, after another, after another, I did cold call an expired
- 22:26listing and I close on it this Friday.
- 22:28So, there you go.
- 22:30You got to try it all right.
- 22:31I was trying everything I could do to get clients.
- 22:33And then, one of my sellers who we've sold their house,
- 22:36we're about to buy another one.
- 22:38That was somebody I went to EMT school with, you know, nine years ago.
- 22:43And I got a call the other day.
- 22:45This is a crazy story.
- 22:46Hey man, my mom has my house listed, but she sucks.
- 22:51We're going to terminate with her and let you list our house.
- 22:54What?
- 22:57How'd that go?
- 22:59They terminated with her and I got their house listed.
- 23:01So we're doing pretty good.
- 23:02Now you got to sell it.
- 23:03Let's see how long are they going to call and say, Hey, Big Mike sucks.
- 23:07Just kidding.
- 23:09That's awesome.
- 23:09So as we kind of round out here, love those stories and love, you can see
- 23:13the authenticity shining through.
- 23:16I would imagine in that three to four month period, that's when you were like,
- 23:19screw it, I'm going to become authentic.
- 23:21And that's when things really, really took off just knowing
- 23:24the trajectory of your business.
- 23:26There, so I guess if you had one thing to tell an agent, that's either
- 23:30considering getting into real estate or maybe struggling, you know, struggling
- 23:33to get that first transaction.
- 23:35Yeah, I think I know what you're gonna say, but what would you say to, you
- 23:38know, just encourage them to, to continue?
- 23:43Well, the, like if you're, if you're thinking of getting into
- 23:45real estate, you need to have a self-evaluation of yourself.
- 23:49Like, are you, are you getting into it because you know you're gonna
- 23:51be part-time, you're maybe your contractor flipping houses, whatever.
- 23:53That's great.
- 23:54But if you're getting into this and you want this to be your
- 23:56full-time job, then you need to understand that this is a 110% thing.
- 24:01You, you've got to understand that you have to put in the work.
- 24:05This is legwork.
- 24:06I mean, door to door, knock on doors, your face has to be out.
- 24:09People have to know you're a real estate agent.
- 24:12You can't just sit back and post on Facebook every three to
- 24:14four weeks, like some people do, and expect your phone to ring.
- 24:18It's not gonna happen.
- 24:19You know, you might get, you know, your cousin's mom call you and go, Hey, you
- 24:23know, I know you sell houses once a year, but you're gonna also get those people
- 24:27who go, man, I forgot you were an agent.
- 24:29I'll tell you that'll never happen to me.
- 24:31It'll never happen to me.
- 24:32You've got to be out there every day letting people know what you
- 24:35do and why they should choose you.
- 24:38And if you're struggling, if you're out here trying and you just don't
- 24:41understand what, what to do, what, what, what, what am I doing wrong?
- 24:45You know, be yourself.
- 24:50Keep putting in the work every day.
- 24:52Be yourself and, and, and be consistent.
- 24:56I, I, I think there's three things.
- 24:58that, that really I would tell somebody who wants to, who wants to
- 25:02be consistently good in this field.
- 25:05Like one, build your brand.
- 25:07You have to have a brand, you know, build that brand and,
- 25:10and, and, and live it every day.
- 25:13Two, literally just be consistent, hosting, living, being in front of
- 25:19people, volunteer your time, be around, you know, and, and, and, and just be
- 25:24consistent with everything you do.
- 25:26And three, find you a mentor, get you somebody who is doing what you want to
- 25:30do and ask them, will you be my mentor?
- 25:33Because I'm telling you, man, find you a Heather McClendon because there's
- 25:36nobody else that is freaking going to take care of you like your mentor will.
- 25:42That's going to ask the phone at two o'clock in the morning when you've got a
- 25:44question because your contract's about to fall through and you're closing tomorrow.
- 25:50You got to get you a mentor.
- 25:51Put the work in, man.
- 25:52This isn't, this isn't easy money.
- 25:54It's not, but it's worth it.
- 25:57You know, it's work every single day.
- 25:59And I think that's, that's extremely powerful.
- 26:01The power of self evaluation and being brutally honest with yourself,
- 26:05the work you're putting in.
- 26:06Having agents, you know, that I mentor and so on.
- 26:10I can absolutely tell you, right, what, who's, who's dialed in,
- 26:14who's doing the work and who's not.
- 26:16I don't have to see him show up to calls.
- 26:17I don't have to see him do that stuff.
- 26:19It's because typically it's Outreach, right?
- 26:23It's, it's staying in momentum.
- 26:25Jeremy, what can I do next?
- 26:26Jeremy, what do you think about this idea?
- 26:28Right?
- 26:29Because if you just are sitting back waiting for somebody at your
- 26:32kid's school to raise their hand and say, I need a real estate agent.
- 26:35Is there anyone around here?
- 26:37Because they don't know that you're that agent.
- 26:39Yeah.
- 26:40That's, that's not a sustainable business practice.
- 26:43And so you Yeah.
- 26:44And you know also don know your market.
- 26:46Yeah.
- 26:46Like you, if you don't know what's going on in your own market and somebody
- 26:50calls you and asks you like, Hey, I, you know, what's, what about this house?
- 26:55And you're like, man, I ain't looked on, you know, my, my MLS and two weeks.
- 26:59I don't really know what, let, let.
- 27:01Let me go find out they're, they're, they're, they're going to hang up
- 27:03and go, that person who does not know anything about this job, you have to
- 27:08be an expert in, in, in your market and your territory and, and the
- 27:13business, you have to know it front and back or at least act like you do.
- 27:19Education.
- 27:20I mean, that's huge.
- 27:21Industry partners.
- 27:22I have great partnerships with lenders and title people and yeah, well,
- 27:26we're attorneys wherever they are.
- 27:27Take your lender out to lunch.
- 27:30Yeah.
- 27:30Yeah.
- 27:31Well, me and my lender, we go eat Chinese buffet.
- 27:34There you go.
- 27:36You gotta know and hopefully that lender knows the market and they can,
- 27:38they can speak to interest rates and some of that stuff and speak into you.
- 27:41So you have that education.
- 27:43Yeah, that's, that's awesome, Mike.
- 27:45And I, I appreciate your time today and thanks so much for coming on.
- 27:48Where can people kind of connect with you and follow you if they need kind of a,
- 27:53a guiding light of, sunshine as you are.
- 27:57Yeah, for sure, man.
- 27:58For sure.
- 27:58So, my link tree account is linktree.
- 28:00com.
- 28:00Forward slash big Mike sales.
- 28:02You can find me anywhere.
- 28:04Just type in big Mike sales, whatever.
- 28:05Find me on Facebook, Instagram, Twitter.
- 28:08I'm on LinkedIn.
- 28:09I'm on Snapchat.
- 28:10You can follow me there.
- 28:11Hit me up if you have any questions, whatever, man, if you're
- 28:14looking to buy or sell a house, I service the middle Georgia area.
- 28:18If you're in Pike County, Lamar and Upson, you know where to find me.
- 28:22Absolutely.
- 28:23Yeah.
- 28:24And, you know, for agents looking, you know, to, to connect with, with a referral
- 28:29agent in rural County, Georgia, middle of Georgia, big Mike's your answer, right?
- 28:33Start there.
- 28:33And he'll tell you, he'll tell you the truth if he serves or not.
- 28:36And if not, I bet he probably knows a few people in the surrounding
- 28:39counties to connect you with.
- 28:41So thanks so much for your time, Mike.
- 28:43And, I look forward to, following along on Facebook and staying connected
- 28:46and being a resource to each other, man.
- 28:48Appreciate it.
- 28:49Sure, man.
- 28:49I appreciate you having me, man.
- 28:50Thank you.
- 28:51Yep.
- 28:51Bye bye.
- 28:52Wow, guys, absolutely amazing.
- 28:54As you just watched big Mike and saw all of his heart and his true authentic
- 29:00self, and he talks about things that.
- 29:03You know, every one of us can absolutely implement in our business right now.
- 29:07So make sure you go give him a follow.
- 29:09He does great things on social media, as part of his organic strategy.
- 29:14But also if you're interested in partnering with me, this is exactly, what
- 29:19I do for agents is help them build this.
- 29:22I just met Mike, but he was just a perfect example.
- 29:25Of what I know can absolutely work in the real estate business.
- 29:29So definitely book a call with me If if you're not down for partnering, I
- 29:33have a realtor game plan call that you can absolutely look into I would be
- 29:37happy to you know, sit down with you and dive deep into your business So
- 29:40thanks again to big mike for coming on the show and make sure you follow
- 29:44him Please like comment subscribe as well as follow us on the podcast.
- 29:48We'll talk to you soon