Latest / Influencer Confidential / How-to-Make-Money-on-Amazon-in-2026-|-Amazon-Secrets-with-Kathleen-Kobel

Transcript

How-to-Make-Money-on-Amazon-in-2026-|-Amazon-Secrets-with-Kathleen-Kobel · Influencer Confidential

• 0:00
  Speaker 1: I am so excited for you guys to meet Kathleen
• 0:02
  Speaker 1: cobl someone who I would turn to anytime when it
• 0:06
  Speaker 1: comes to being an Amazon influencer, growing your Amazon influence,
• 0:09
  Speaker 1: all of that. I actually met Kathleen because we both
• 0:12
  Speaker 1: sell our programs on Thinkific and I reached out to her.
• 0:15
  Speaker 1: I was like, you have a course, I have a course.
• 0:17
  Speaker 1: Our audiences are real similar. Let's chat and getting to
• 0:20
  Speaker 1: know Kathleen and all the value that she adds. I
• 0:23
  Speaker 1: knew I had to bring her on this podcast and
• 0:25
  Speaker 1: share with you all a bit more about her because
• 0:27
  Speaker 1: I know so many creators in our community want to
• 0:29
  Speaker 1: learn how to be an Amazon influencer and monetize through
• 0:33
  Speaker 1: Amazon influencing. She is an e commerce veteran. She has
• 0:37
  Speaker 1: over seventeen years experience helping brands grow on Amazon and
• 0:41
  Speaker 1: also teaching creators on how to earn on Amazon via
• 0:44
  Speaker 1: her program Influence and Earn. And this is where she's
• 0:47
  Speaker 1: teaching creators how they can monetize through Amazon Influencer programs, commissions,
• 0:52
  Speaker 1: et cetera. What I love about Kathleen is not only
• 0:54
  Speaker 1: is she an active Amazon influencer, she has taken the
• 0:57
  Speaker 1: skills and then know how and teaching it now to
• 1:01
  Speaker 1: her audience. And I think we have very similar audiences.
• 1:03
  Speaker 1: And I think you guys learned for a real treat
• 1:05
  Speaker 1: today meeting Kathleen. She answers all my questions, like she
• 1:08
  Speaker 1: goes into it, So I can't wait for y'all to
• 1:10
  Speaker 1: meet her. Kathleen. I'm so excited you are here today
• 1:14
  Speaker 1: and we're able to catch up and connect and talk
• 1:17
  Speaker 1: all things Amazon Influencer because, as you know, my creator community,
• 1:21
  Speaker 1: like I'm very forthright with what I know and what
• 1:23
  Speaker 1: I don't, and everyone always asks me about Amazon Influencer
• 1:27
  Speaker 1: and I'm like, I'm not the one, guys, like I'm
• 1:29
  Speaker 1: Brand Deals, but I know you're the one. So I'm
• 1:32
  Speaker 1: really excited to introduce you to my community because I
• 1:35
  Speaker 1: think Amazon Influencer is something so many creators want to
• 1:39
  Speaker 1: know more about, they want to learn if this is
• 1:41
  Speaker 1: an area of monestation for them. So I'd love to
• 1:44
  Speaker 1: just kind of start off by, like you could just
• 1:45
  Speaker 1: introduce yourself to my people and then we'll dive into
• 1:48
  Speaker 1: the interview.
• 1:49
  Speaker 2: Yeah.
• 1:49
  Speaker 3: Absolutely, Well, thank you so much for having me, Nina.
• 1:51
  Speaker 3: I'm super excited. I get very nerdy and geeked out
• 1:55
  Speaker 3: when I talk about Amazon Influencer, So happy to field
• 1:58
  Speaker 3: any questions that you you are constantly getting from your community.
• 2:02
  Speaker 3: I know it's it's not super forthright, right, Like, it's
• 2:05
  Speaker 3: it's not obvious Amazon does this on purpose, right, there
• 2:09
  Speaker 3: is a barrier to entry.
• 2:10
  Speaker 2: You do need some information before you get started.
• 2:12
  Speaker 3: But the thing I love about Amazon Influencer is the
• 2:15
  Speaker 3: ability to make money, to be creative while you're doing it,
• 2:18
  Speaker 3: and to have that flexibility of yeah, I'm going to
• 2:21
  Speaker 3: do this today and maybe I'm going to take the
• 2:23
  Speaker 3: day off tomorrow, but I'm still earning every single day
• 2:26
  Speaker 3: from the content that I've already created.
• 2:28
  Speaker 1: So crazy. Okay, so let's start at the beginning for
• 2:30
  Speaker 1: people that may not be Amazon Influencers yet, Let's start
• 2:34
  Speaker 1: at the beginning and then we can progress into it. So,
• 2:37
  Speaker 1: I know one of the biggest questions is like is
• 2:38
  Speaker 1: it open to everyone? And I know me and you
• 2:41
  Speaker 1: were talking offline, like the Amazon Associate program versus influencer.
• 2:45
  Speaker 1: Can you kind of break down for the newbies listening
• 2:48
  Speaker 1: in what this program is, who can join it, and
• 2:51
  Speaker 1: like why they would even want to join it, you know,
• 2:54
  Speaker 1: cause you mentioned, oh, you could be making money while
• 2:56
  Speaker 1: you sleep, Like what does that even mean because brands
• 2:58
  Speaker 1: are like using your videos like I'm very intrigued.
• 3:01
  Speaker 3: Yes, yes, So the Amazon Influencer Program is it's kind
• 3:04
  Speaker 3: of a it's stemmed off of the Amazon Associates. So
• 3:07
  Speaker 3: let me go back and kind of explain the Amazon
• 3:10
  Speaker 3: Associates and then how the Influencer program is different With
• 3:13
  Speaker 3: the m associates, they call it Associates, same thing affiliate program, Right, Basically,
• 3:17
  Speaker 3: you sign up, you give Amazon your information like the
• 3:20
  Speaker 3: website you're going to be promoting or your YouTube channel
• 3:22
  Speaker 3: that you're.
• 3:23
  Speaker 2: Going to be linking to, and you can go pull.
• 3:25
  Speaker 3: As an Amazon Associate, you can go pull a link
• 3:28
  Speaker 3: to any product on Amazon that your affiliate link, right,
• 3:31
  Speaker 3: So then if somebody clicks on it and purchases from
• 3:34
  Speaker 3: your affiliate link, now you're going to earn commission for
• 3:37
  Speaker 3: that item. And the thing with the Associates program is
• 3:40
  Speaker 3: you need to be able to have a place to
• 3:42
  Speaker 3: post those links, so whether you're posting them on your
• 3:44
  Speaker 3: blog or your YouTube channel or your Facebook group, wherever
• 3:48
  Speaker 3: that may be. Now, the biggest difference with the Amazon
• 3:50
  Speaker 3: Influencer Program is that once you get in and get
• 3:54
  Speaker 3: accepted to Amazon's Influencer program. Now you're creating content that
• 3:58
  Speaker 3: you actually upload to Amazon, where Amazon is showing your
• 4:03
  Speaker 3: content to their customers on Amazon dot Com, where you
• 4:07
  Speaker 3: can still earn that commission. Right, So somebody watches your
• 4:11
  Speaker 3: video and buys the item that's featured in your video,
• 4:14
  Speaker 3: you're earning a commission. But the great thing about it
• 4:16
  Speaker 3: is that Amazon is putting your content in front of
• 4:19
  Speaker 3: their customers, So you don't necessarily have to have a
• 4:22
  Speaker 3: large following or be posting offsite on YouTube, Facebook, Instagram,
• 4:28
  Speaker 3: TikTok wherever all the time because you get to rely
• 4:31
  Speaker 3: on Amazon's marketing and Amazon's customer base.
• 4:34
  Speaker 1: That right there is a key differentiator. So it feels
• 4:37
  Speaker 1: like already starting to make sense. So when we talk
• 4:41
  Speaker 1: about Amazon influencers and Amazon putting the content up, is
• 4:44
  Speaker 1: it like on the brand's page, because I have seen
• 4:47
  Speaker 1: videos on a brand's page where it'll be like creator
• 4:50
  Speaker 1: earns commission from this, right Or is it being done
• 4:53
  Speaker 1: on like the Amazon feed in search like I'm curious
• 4:57
  Speaker 1: about how people are getting eyeballs. Or is it on
• 5:00
  Speaker 1: the influencer's page themselves within Amazon?
• 5:03
  Speaker 2: Yeah, kind of a combination of all that.
• 5:05
  Speaker 3: So the place where all of the influencer's content will
• 5:08
  Speaker 3: live is on their storefront page. So once you sign up,
• 5:11
  Speaker 3: you'll get access to your Amazon storefront page, and that's
• 5:14
  Speaker 3: basically your yourl that's your Amazon real estate, that's your
• 5:19
  Speaker 3: link that you can share with everyone, and that's where
• 5:21
  Speaker 3: all of your content lives.
• 5:22
  Speaker 2: That's where you upload your.
• 5:23
  Speaker 3: Videos and your photos and you create your ideal lists
• 5:27
  Speaker 3: after that, right, and we have strategies for how to
• 5:30
  Speaker 3: figure out where to get the best placement on Amazon,
• 5:34
  Speaker 3: but the best way to do it is to create
• 5:36
  Speaker 3: a video where you then tag one product, and that
• 5:39
  Speaker 3: gives you the best chance to be placed on that
• 5:42
  Speaker 3: actual product listing page. So when you go to the
• 5:45
  Speaker 3: product listing page and you're like, oh, I'm thinking about
• 5:47
  Speaker 3: buying this new water bottle, and you see those images
• 5:49
  Speaker 3: and then you may see a video that's created by
• 5:51
  Speaker 3: the brand, and then under those videos are going to
• 5:54
  Speaker 3: be influencer videos. And that is the best possible placement
• 5:58
  Speaker 3: where you could get your video. Because now the Amazon
• 6:01
  Speaker 3: customers maybe already watched a video, they've read a little
• 6:03
  Speaker 3: bit about it, and they're like they just need a
• 6:05
  Speaker 3: little bit more convincing that yeah, this is the right
• 6:08
  Speaker 3: product for them. So now they click on your video,
• 6:10
  Speaker 3: watch your video, buy the item, and then you earn
• 6:13
  Speaker 3: the commission for that product.
• 6:15
  Speaker 1: So that's the best to Yeah feature, I'm might actually
• 6:19
  Speaker 1: share screen. I've never done this on a podcast, but
• 6:22
  Speaker 1: like why not. So this is a creator that I'm
• 6:24
  Speaker 1: like friends with. This is her storefront, So I just
• 6:27
  Speaker 1: want to kind of show people what Kathleen's talking about.
• 6:30
  Speaker 1: And I know, Kathleen this we could talk about your
• 6:31
  Speaker 1: students and your case studies. I mean, if you have
• 6:33
  Speaker 1: anyone that comes to mind, like I'm happy to search
• 6:35
  Speaker 1: them up while while we're having this conversation. But this girl,
• 6:38
  Speaker 1: like I just wanted to show people, like this is
• 6:40
  Speaker 1: her storefront, right. These are her idea lists, so she
• 6:43
  Speaker 1: has like her packing lists, her fabes, her Black Friday. Right, Guys,
• 6:46
  Speaker 1: this is visually how it looks. And then here are
• 6:49
  Speaker 1: her photos and her videos like she is. This is
• 6:53
  Speaker 1: what Kathleen means when it's like on her page, but
• 6:56
  Speaker 1: at the same time, her content is also appearing on
• 7:01
  Speaker 1: other people's pages. And I know she I pulled her
• 7:03
  Speaker 1: up just top of mind while you were talking because
• 7:05
  Speaker 1: I'm like, oh, I know she kills it on Amazon
• 7:08
  Speaker 1: influencer like that sort of stuff. When you talk about
• 7:12
  Speaker 1: like monetization, I think people want to get excited kind
• 7:16
  Speaker 1: of about like possibility. Do you have examples or students
• 7:21
  Speaker 1: or like, how have you heard people make a few
• 7:23
  Speaker 1: thousand a month a couple hundred. I know that Amazon
• 7:27
  Speaker 1: Influencer is known for doing the Creator Connections program as well.
• 7:31
  Speaker 1: I think where they give like bonuses, Like we have
• 7:34
  Speaker 1: a girl who was like, oh, the Creator Connections, like
• 7:36
  Speaker 1: it gave me like an added boost to my affiliate
• 7:39
  Speaker 1: or my commissions. Any stories or like numbers or anything
• 7:42
  Speaker 1: you could share to get people excited about the type
• 7:44
  Speaker 1: of money they could. It's not like to flash she
• 7:47
  Speaker 1: say a number and be like you're gonna make millions.
• 7:49
  Speaker 1: Like I like to really like level set expectation, but
• 7:52
  Speaker 1: I also like to hear people say no, like this
• 7:54
  Speaker 1: person makes a few thousand or this. Can you share
• 7:57
  Speaker 1: what you're seeing on your end with your students, because
• 7:59
  Speaker 1: I know you have a whole program that dives deep
• 8:02
  Speaker 1: into the Amazon influencer world.
• 8:03
  Speaker 3: Yes, yeah, so I will say very much, you get
• 8:06
  Speaker 3: what you put into it with the Amazon Influencer program. Right,
• 8:09
  Speaker 3: if you're gonna make like a couple videos every week.
• 8:12
  Speaker 3: You're probably only going to earn maybe a few hundred
• 8:15
  Speaker 3: dollars every month. And that's because every single video, every
• 8:18
  Speaker 3: single photo, the videos are really the money maker. But
• 8:22
  Speaker 3: every single piece of content that you upload to Amazon
• 8:25
  Speaker 3: is another little mini income stream that could be earning
• 8:29
  Speaker 3: for you every single day for years. So you know,
• 8:31
  Speaker 3: for example, I've been doing this for five years now.
• 8:34
  Speaker 3: I have videos that I created and uploaded to Amazon
• 8:38
  Speaker 3: five years ago that still earn money for me, which
• 8:41
  Speaker 3: is incredible. Like that's the definition of passive income, right.
• 8:45
  Speaker 3: And that's not to say every video will earn for
• 8:47
  Speaker 3: five years for you. We are strategic about it and
• 8:50
  Speaker 3: about you know, what products we're choosing. But you know,
• 8:52
  Speaker 3: I have people in my program that earn a few
• 8:55
  Speaker 3: hundred dollars a month all the way up to ten
• 8:57
  Speaker 3: thousand dollars plus every single month. And you've been doing
• 9:00
  Speaker 3: this for a few years, and you have hundreds of
• 9:03
  Speaker 3: videos on your storefront, and you really understand how to
• 9:06
  Speaker 3: create a great video and how to pick a product
• 9:09
  Speaker 3: that sells well. You absolutely could be making as much
• 9:12
  Speaker 3: money as you want, whether it's to go on vacation
• 9:14
  Speaker 3: or pay your mortgage or quit your job.
• 9:16
  Speaker 1: That's crazy. That is so exciting to hear and to
• 9:19
  Speaker 1: even hear that you know people like in real life
• 9:22
  Speaker 1: because guys, I know Kathleen and she is like legit
• 9:25
  Speaker 1: that you know people in real life that are making
• 9:27
  Speaker 1: ten thousand dollars a month through their Amazon influencer The
• 9:30
  Speaker 1: first thing that comes to my head and correct me
• 9:32
  Speaker 1: if I'm wrong, is that, like if someone is good
• 9:34
  Speaker 1: at Amazon influencer style videos, it gives me. It's giving
• 9:38
  Speaker 1: like UGC creators, like creators who know how to sell,
• 9:41
  Speaker 1: like creators who can be like you know, this is
• 9:44
  Speaker 1: like I don't know, like very product driven creators, right,
• 9:47
  Speaker 1: versus someone who maybe isn't like like I'd work with
• 9:51
  Speaker 1: a lot of influencers that are like they cannot sell,
• 9:53
  Speaker 1: like they don't sell, Like they have these big audiences,
• 9:56
  Speaker 1: but they don't know how to sell. So would you
• 9:58
  Speaker 1: say that like a type of am on video that
• 10:01
  Speaker 1: resonates well our creators who are like forward facing, talking
• 10:05
  Speaker 1: to camera, teaching like any sort of tips when it
• 10:08
  Speaker 1: comes to the content piece of it, so that like
• 10:10
  Speaker 1: people listening in they're like, okay, like I'm great on camera,
• 10:13
  Speaker 1: I can sell, not sell. Is there like a method
• 10:16
  Speaker 1: to the to the seller, to how to create content
• 10:18
  Speaker 1: that resonates well on Amazon.
• 10:20
  Speaker 3: Yeah, you know, I think as far as like the
• 10:23
  Speaker 3: selling goes, I don't want to put too much emphasis
• 10:25
  Speaker 3: on the selling, because yes, you're selling the product in
• 10:28
  Speaker 3: your video, but it's really more about like educating the
• 10:32
  Speaker 3: customers about the video and then talking about maybe what
• 10:36
  Speaker 3: pain point that product solve for you or why you
• 10:39
  Speaker 3: use and love this product as opposed to you know,
• 10:42
  Speaker 3: being more infomercially. Amazon really likes just like the honest creator,
• 10:47
  Speaker 3: the authentic So what actually converts so much better is
• 10:51
  Speaker 3: just you talking about your percial experience.
• 10:54
  Speaker 2: Yeah exactly. We don't call them reviews.
• 10:57
  Speaker 3: On Amazon because they Amazon has re use their different
• 11:01
  Speaker 3: whatever they're called shopple videos, but everybody knows them as
• 11:04
  Speaker 3: getting paid for being an Amazon reviewer, right, it's just
• 11:08
  Speaker 3: different terminology with Amazon.
• 11:09
  Speaker 2: They don't like us to call it that, but that's
• 11:11
  Speaker 2: what it is.
• 11:11
  Speaker 3: You're reviewing the product on Amazon, but then you are
• 11:15
  Speaker 3: getting paid anytime somebody actually buys your product. So you know,
• 11:19
  Speaker 3: I tell people, don't be infomercially. You can have your
• 11:22
  Speaker 3: face in the video or not. That's really up to you.
• 11:25
  Speaker 2: It's not you don't need to have about Face video. Nope, nope,
• 11:29
  Speaker 2: because it's not about you. It's about the product.
• 11:31
  Speaker 1: Right.
• 11:31
  Speaker 3: The Amazon customer isn't following you, Nina or me, Kathleen.
• 11:35
  Speaker 3: They want to know about that water bottle and they
• 11:37
  Speaker 3: want to know if the color is right and if
• 11:39
  Speaker 3: it fits in their their car, their cup console in
• 11:42
  Speaker 3: their car.
• 11:42
  Speaker 2: Oh yeah, yeah, yeah.
• 11:44
  Speaker 1: Major major unlock because the amount of people that have
• 11:47
  Speaker 1: come to me and have said I want to do
• 11:49
  Speaker 1: faceless stuff. I don't want to be in it. I'm
• 11:51
  Speaker 1: happy if it's just my back or my hands, And
• 11:54
  Speaker 1: it's hard to tell someone to be like a faceless influencer.
• 11:56
  Speaker 1: I've done videos on it. Yes they exist, but I'm
• 11:58
  Speaker 1: also very transparent, like people want human they want energy.
• 12:02
  Speaker 1: But it feels like what I'm hearing is that this
• 12:05
  Speaker 1: is the loophole. So if you are someone listening in that,
• 12:08
  Speaker 1: maybe I'm sure Face does well and converts well, but
• 12:11
  Speaker 1: it also sounds like you have a lot of students
• 12:13
  Speaker 1: or people in your community that are Again, it's not
• 12:15
  Speaker 1: about me, it's about how the product does and tapping
• 12:18
  Speaker 1: into that baseless market. That's super cool.
• 12:20
  Speaker 3: It is, you know, and we've tested it both ways,
• 12:23
  Speaker 3: and honestly like it. It almost depends more on the
• 12:26
  Speaker 3: product whether your face is in it or not. You know,
• 12:29
  Speaker 3: if you're promoting like it's aid a water bottle, nobody
• 12:31
  Speaker 3: cares what you look like. Maybe if it's shoes or clothing, right,
• 12:35
  Speaker 3: they may want to see your face and how it
• 12:37
  Speaker 3: fits on you and all that. But if you're promoting
• 12:39
  Speaker 3: like home stuff, kitchen stuff, the product is the hero,
• 12:42
  Speaker 3: not you, So you do not have to have your
• 12:45
  Speaker 3: face in it if you don't want to.
• 12:46
  Speaker 1: What I what really excites me about the Amazon Influencer
• 12:50
  Speaker 1: program is the piece of it where people who are
• 12:55
  Speaker 1: on Amazon are ready to buy right, like that customer
• 12:58
  Speaker 1: is not on there for fine, and like there's no
• 13:01
  Speaker 1: real you know, I think about my spending habits, like
• 13:03
  Speaker 1: if I'm on Amazon, like I'm hot, like I got
• 13:06
  Speaker 1: the credit card out right, versus when I'm on Instagram
• 13:08
  Speaker 1: I'm in bed or maybe just scrolling like mindless. It's
• 13:11
  Speaker 1: like a different energy and I'm sure it's a conversion thing.
• 13:14
  Speaker 1: So when I think about like the influencers I work with,
• 13:17
  Speaker 1: I'm like, okay, well, if you're creating it in a
• 13:19
  Speaker 1: platform where people are hot to spend, right, and they're
• 13:23
  Speaker 1: there to spend not only will that show you know,
• 13:26
  Speaker 1: more of a probability of success than trying to sell
• 13:30
  Speaker 1: on a platform like Instagram that's maybe more around entertainment, right,
• 13:34
  Speaker 1: Like the best sales for my Instagram influencers are happening
• 13:37
  Speaker 1: in stories, believe it or not, Like they're using reels
• 13:40
  Speaker 1: as like brand awareness and like top of funnel and
• 13:43
  Speaker 1: then lower funnel is happening in stories. But what I
• 13:46
  Speaker 1: feel like for Amazon influencer is that you're already at
• 13:50
  Speaker 1: that bottom of the funnel because anyone watching a water
• 13:52
  Speaker 1: bottle video is like ready to buy, you know, So
• 13:55
  Speaker 1: it feels like it feels like almost like a no
• 13:57
  Speaker 1: brainer because you're talking to someone who all ready is
• 14:00
  Speaker 1: like ready. They just need, you know that to understand
• 14:04
  Speaker 1: that education piece to feel good about their decision exactly.
• 14:07
  Speaker 3: I will be honest, you know, when I first discovered
• 14:10
  Speaker 3: the influencer program and the on site commission R because
• 14:13
  Speaker 3: Amazon's had this influence. So you could be an Amazon
• 14:16
  Speaker 3: influencer for the last fifteen years and you get your
• 14:18
  Speaker 3: storefront and you can make idealists. But just in the
• 14:21
  Speaker 3: last like six or seven years, they've allowed us to
• 14:24
  Speaker 3: upload content to Amazon to earn from Amazon. And when
• 14:27
  Speaker 3: I discovered that, when I first discovered this opportunity, I
• 14:32
  Speaker 3: honestly thought it was too good to be true, because
• 14:34
  Speaker 3: why would Amazon allow us to get in front of
• 14:37
  Speaker 3: their customers like that? And they're making it so easy
• 14:40
  Speaker 3: for us, right, And you know that's not to say
• 14:43
  Speaker 3: this program is easy. You have to put in the work,
• 14:45
  Speaker 3: but just compared to oh, should I upload content to
• 14:48
  Speaker 3: Amazon so that Amazon can show it to their customers
• 14:51
  Speaker 3: and buy, or should I create content and then post
• 14:54
  Speaker 3: it to another channel where I have to rely on,
• 14:57
  Speaker 3: you know, growing my following and hopefully they're so for
• 15:00
  Speaker 3: this product and they actually want to buy it. But
• 15:03
  Speaker 3: to your point, people on Amazon are ready to buy,
• 15:05
  Speaker 3: they are looking to buy. So for me, my conversion
• 15:08
  Speaker 3: rate on like YouTube, for example, is more like two percent,
• 15:12
  Speaker 3: whereas on Amazon, depending on the month, is anywhere from
• 15:15
  Speaker 3: twelve to twenty percent. So huge difference in conversion, right.
• 15:19
  Speaker 1: Yeah, And that's exciting because I know a lot of people,
• 15:22
  Speaker 1: you know, they're in it to make money. At least
• 15:24
  Speaker 1: the people in my community like we're done, we're not hobbyists.
• 15:26
  Speaker 1: Like they're like, we want to monetize, and they see it.
• 15:30
  Speaker 1: What I always loved you know about like your business
• 15:32
  Speaker 1: in mind is that they're complementary. Like you, guys don't
• 15:35
  Speaker 1: have to choose between brand deals and affiliates. You can
• 15:38
  Speaker 1: have both, right Like, a beautiful business has brand partnerships,
• 15:42
  Speaker 1: it has affiliate strategy, it has a strong Amazon influencer presence.
• 15:47
  Speaker 1: Right Like, there's not like, oh, we have to pick. Obviously,
• 15:50
  Speaker 1: look at your P and L, look at your numbers,
• 15:52
  Speaker 1: see what's doing good for you. But if brand deals
• 15:54
  Speaker 1: are slow, it's nice to have your storefront bumping or
• 15:58
  Speaker 1: vice versa. Right if you're storefront is having a dip
• 16:01
  Speaker 1: and things aren't working there, it's nice to be able
• 16:03
  Speaker 1: to lean into the other areas that you want to monetize.
• 16:06
  Speaker 1: So something I'm curious about is, because you know, I
• 16:09
  Speaker 1: teach brand partnerships, one of the things that I love
• 16:11
  Speaker 1: to do, or I love to teach my students is
• 16:13
  Speaker 1: like use data from you know, your sales in general,
• 16:17
  Speaker 1: whether you own your own store and you sell, or
• 16:20
  Speaker 1: you're an Amazon affiliate or whatever, to help in brand partnership.
• 16:25
  Speaker 1: So oftentimes I'll tell people like, look at what you
• 16:27
  Speaker 1: sell the best on on Amazon and start there, Like
• 16:31
  Speaker 1: it is a really great data mine to see what
• 16:34
  Speaker 1: you already can push and do, and that can help
• 16:37
  Speaker 1: you pitch a partnership. You could literally pitch your affiliate.
• 16:40
  Speaker 1: Do you see people doing this enough or like does Amazon?
• 16:45
  Speaker 1: I know they're kind of particular around like what you
• 16:48
  Speaker 1: can share and what you can't. Like I've heard some
• 16:50
  Speaker 1: stuff people be like, oh you can't share that. I
• 16:52
  Speaker 1: don't know. I don't know if you can clarify any
• 16:54
  Speaker 1: myths around that, but like, can we use some of
• 16:57
  Speaker 1: the data from our storefront to be like, hey, brand,
• 16:59
  Speaker 1: I twenty thousand dollars worth of inventory on Amazon this month,
• 17:03
  Speaker 1: even if it's not like you know, saying it particularly,
• 17:05
  Speaker 1: but that way we can use that infuote to get
• 17:08
  Speaker 1: a bigger brand deal.
• 17:09
  Speaker 3: Absolutely, absolutely, you've got to be using your Amazon analytics
• 17:13
  Speaker 3: to help negotiate with those brands, whether it's inside Amazon
• 17:17
  Speaker 3: or outside Amazon. You know you mentioned creator connections earlier,
• 17:21
  Speaker 3: and I want to go back to that for a second,
• 17:23
  Speaker 3: because that's a great way for Amazon influencers to spark
• 17:28
  Speaker 3: a conversation with brands and to ideally get brand deals
• 17:32
  Speaker 3: off Amazon. But that's a place where you can communicate
• 17:36
  Speaker 3: with these brands and these sellers directly through Amazon to
• 17:39
  Speaker 3: not only showcase your content. You know, here are the
• 17:42
  Speaker 3: links to all the great UGC I've already made for
• 17:44
  Speaker 3: your products. Right here are all the sales that I've
• 17:47
  Speaker 3: already made for your products. But a cool perk about
• 17:49
  Speaker 3: Creator Connections too, is that once you opt into those campaigns,
• 17:53
  Speaker 3: you're then going to earn additional commission. So instead of
• 17:56
  Speaker 3: one to four percent that Amazon pays you, now the
• 17:59
  Speaker 3: seller through these Creator Connections campaigns is offering between ten
• 18:03
  Speaker 3: and up to fifty percent commission for each sale. So
• 18:07
  Speaker 3: when I'm going to vet new products to create content for,
• 18:10
  Speaker 3: I start with Creator Connections. I look for the brands
• 18:12
  Speaker 3: that I've already worked with, see if any of those
• 18:15
  Speaker 3: products would work for me for what I'm looking at,
• 18:17
  Speaker 3: and then kind of go from there. Because I want
• 18:19
  Speaker 3: to be able to earn as much money as possible.
• 18:21
  Speaker 3: I want to be able to connect with brands that
• 18:23
  Speaker 3: I already with products that I already use in love,
• 18:26
  Speaker 3: and it's kind of just a win win, and for
• 18:29
  Speaker 3: us influencers who are just kind of getting into brand
• 18:32
  Speaker 3: deals later, it's a good place to find brands and
• 18:36
  Speaker 3: kind of spark that conversation to get paid upfront for
• 18:39
  Speaker 3: your content instead of just earning commission.
• 18:41
  Speaker 1: So I actually am trying to see if I can
• 18:43
  Speaker 1: find it like the Creator Connections section on Amazon, because
• 18:48
  Speaker 1: I think it would be really interesting to be able
• 18:51
  Speaker 1: to show. Because what just to break it down, guys,
• 18:54
  Speaker 1: if you're not even familiar with Creator Connections, like Kathleen
• 18:58
  Speaker 1: was mentioning, is they'll have let me actually share my
• 19:01
  Speaker 1: screen because again I'm a screen sharer. I just feel
• 19:04
  Speaker 1: like it's going.
• 19:04
  Speaker 2: To help us.
• 19:05
  Speaker 1: Okay, So within Creator Connections, it's saying find Creator Connections
• 19:11
  Speaker 1: and your associate central under the promotion stop get started
• 19:14
  Speaker 1: by opting into the campaigns you're interested in. So, like
• 19:18
  Speaker 1: what Kathleen is saying, it's like giving you more opportunity, right,
• 19:23
  Speaker 1: more opportunity to get bigger commissions. Creator Connections is a marketplace.
• 19:30
  Speaker 1: It's services brands. Creators can partner with brands, build relationships,
• 19:34
  Speaker 1: discover products. So it seems like what you're saying is
• 19:37
  Speaker 1: it's like a really good incentive because you're earning on
• 19:41
  Speaker 1: top of the commission that you're getting. So this seems
• 19:44
  Speaker 1: like a no brainer. Are your people like heavily involved
• 19:47
  Speaker 1: in Creator connections too, are we seeing are we seeing
• 19:50
  Speaker 1: more and more people getting excited or seeing results around this?
• 19:54
  Speaker 2: This is a absolute yes strategy.
• 19:57
  Speaker 3: If you are in the Amazon Influencer Program, you have
• 20:00
  Speaker 3: to be familiar with creator connections and you have to
• 20:02
  Speaker 3: be utilizing it in order to get those increased commissions
• 20:05
  Speaker 3: and connect with brands. If you are not, you are
• 20:09
  Speaker 3: missing out on likely free money because I have a
• 20:12
  Speaker 3: lot of influencers who have hundreds of videos on their
• 20:15
  Speaker 3: storefront right, but if they're not taking advantage of creator connections.
• 20:19
  Speaker 2: Basically you have to go opt into the campaigns.
• 20:21
  Speaker 3: You just have to click accept right and then if
• 20:23
  Speaker 3: you've already created content for those products, now you're going
• 20:27
  Speaker 3: to get paid that extra ten, twelve, twenty thirty whatever
• 20:30
  Speaker 3: that brand has set up, and each campaign will tell
• 20:33
  Speaker 3: you how much you're going to get paid, the percentage,
• 20:35
  Speaker 3: what their budget is, what products are included in there.
• 20:38
  Speaker 3: So it's almost like you're leaving free money on the
• 20:41
  Speaker 3: table if you already have videos up and you're already
• 20:43
  Speaker 3: in the Influencer program and you're not taking advantage of
• 20:46
  Speaker 3: creator connections, huge opportunity there.
• 20:48
  Speaker 1: So question regarding let's leave Amazon and let's go to
• 20:52
  Speaker 1: other platforms like let's go to Instagram, let's go to
• 20:54
  Speaker 1: YouTube to promote our Amazon storefront, right, because yes, Amazon
• 20:59
  Speaker 1: is promoting it to their audience, but my people, a
• 21:02
  Speaker 1: lot of them are building their pages so they'll create
• 21:05
  Speaker 1: like the most successful people that I know on Amazon
• 21:08
  Speaker 1: as an Amazon influencer, They're doing a video like a
• 21:11
  Speaker 1: packing guide or like things that I would bring or whatever,
• 21:15
  Speaker 1: like my summer favorites, like what like we saw that
• 21:18
  Speaker 1: girl my vietname is packing lists or something, and they're
• 21:21
  Speaker 1: making reels, they're making short form, They're using many chat
• 21:24
  Speaker 1: automations to drive these links, you know, to their storefront.
• 21:30
  Speaker 1: And this has been a game changer for so many
• 21:33
  Speaker 1: sidewalker creators is opting into automation's comment links and you'll
• 21:38
  Speaker 1: get the link to my Amazon storefront. I mean even
• 21:41
  Speaker 1: if someone is listening in today and they have an
• 21:43
  Speaker 1: audience already existing. What are some strategies that you're seeing
• 21:48
  Speaker 1: creators do not within Amazon, like making videos within Amazon,
• 21:52
  Speaker 1: but promoting their idea lists. Are they promoting products individually?
• 21:57
  Speaker 1: Like what how are we taking people off Amazon on
• 22:00
  Speaker 1: to not tap in but help leverage their existing audiences
• 22:04
  Speaker 1: to bring them to Amazon Are you seeing anything on
• 22:07
  Speaker 1: that end?
• 22:08
  Speaker 2: Yeah?
• 22:08
  Speaker 3: Absolutely, you know, like you said, driving people to their storefront.
• 22:11
  Speaker 3: You know, we just had Prime Day not too long ago.
• 22:14
  Speaker 3: So what I was doing, and what I was recommending
• 22:16
  Speaker 3: everyone to do, is create your Prime Day top picks idealist, right,
• 22:21
  Speaker 3: and then that's where you are then promoting. Whether it's
• 22:23
  Speaker 3: you're talking about one product in your Instagram story and
• 22:26
  Speaker 3: it's like, hey, if you like this, go check out
• 22:28
  Speaker 3: my whole list of my favorite Prime Day deals. Get
• 22:31
  Speaker 3: them wall they're on sales still, right, So you can
• 22:34
  Speaker 3: drive people to an idealist, which is, right, a curation
• 22:37
  Speaker 3: of items, whether it's Prime Day deals or my entire
• 22:40
  Speaker 3: packing list or everything I used to create content. Right,
• 22:44
  Speaker 3: You can talk about that on pretty much any platform
• 22:46
  Speaker 3: and then create it so that you have an idealist
• 22:50
  Speaker 3: or you have a compilation video on your storefront that
• 22:53
  Speaker 3: you can then promote and post to and drive people
• 22:57
  Speaker 3: that way. Right, Because when you're on Instagram or Facebook
• 23:01
  Speaker 3: or TikTok, right, people aren't necessarily looking for that one thing.
• 23:04
  Speaker 2: It's a different strategy than Amazon.
• 23:06
  Speaker 3: You know, they're looking for maybe they're more browsing, maybe
• 23:09
  Speaker 3: they're more looking for that They're not quite sure so
• 23:12
  Speaker 3: the more you give them, the more opportunity they're going
• 23:16
  Speaker 3: to have to kind of browse around your storefront, your idealist,
• 23:19
  Speaker 3: and then they can figure out what they want to
• 23:21
  Speaker 3: get from there. Yeah.
• 23:22
  Speaker 1: I'm the type of person I always personally like I
• 23:25
  Speaker 1: have bought from people Like I'll be like links and
• 23:27
  Speaker 1: I'm like, oh, that's the roomba vacuum you use, Like,
• 23:30
  Speaker 1: I'm gonna, you know, go ahead and get it too.
• 23:32
  Speaker 1: So I see, I see. There's a lot a lot,
• 23:35
  Speaker 1: Like we're talking like big money being made through creators
• 23:38
  Speaker 1: who especially are popping off on social and they're getting
• 23:41
  Speaker 1: these automations and all of that. That always surprises me.
• 23:44
  Speaker 1: I'm like, wow, but just the creators listening in. You know,
• 23:47
  Speaker 1: you then have to make sure your content creates space
• 23:50
  Speaker 1: to talk about products, right, You have to like make
• 23:54
  Speaker 1: space in your content calendar or make space to be
• 23:56
  Speaker 1: able to mention your favorites or this that the other.
• 23:59
  Speaker 1: Because once you're audience knows that you're going to do
• 24:01
  Speaker 1: recommendations and product stuff, like, they will come to you
• 24:04
  Speaker 1: for that. And I find that to be there.
• 24:06
  Speaker 3: Yeah, yeah, absolutely, and especially if you position it like
• 24:10
  Speaker 3: and we do this with Amazon to like don't position
• 24:12
  Speaker 3: it like how we said earlier, like in infomercial, like
• 24:14
  Speaker 3: I'm going to be salesy and sell this thing.
• 24:16
  Speaker 2: Position it like you, what's the problem that this product
• 24:20
  Speaker 2: is solved for you? You know my roomba. I could
• 24:22
  Speaker 2: talk about that all day, right.
• 24:24
  Speaker 3: I don't have to vacuum every day because my rumba
• 24:26
  Speaker 3: does it, so it saves me a bunch of time
• 24:27
  Speaker 3: as a busy entrepreneur and a mom.
• 24:29
  Speaker 2: So instead of being like, ooh, look at the features.
• 24:31
  Speaker 3: Of this rumba, I'm going to talk about why this
• 24:33
  Speaker 3: rumba is awesome and why it makes my life easier.
• 24:37
  Speaker 3: So that even if they don't buy that particular roomba
• 24:40
  Speaker 3: and they start browsing around Amazon, right if they've clicked
• 24:43
  Speaker 3: on my affiliate link from Facebook or Instagram or YouTube,
• 24:47
  Speaker 3: I'm still going to earn that commission as long as
• 24:49
  Speaker 3: they buy within that twenty four hours.
• 24:51
  Speaker 1: I heard something that you need a tool to convert
• 24:54
  Speaker 1: the link so it opens within your Amazon app. Do
• 24:57
  Speaker 1: you know what I'm talking about? Yes?
• 24:59
  Speaker 2: Yes, they do, Okay, yes aday. That's called deep linking.
• 25:01
  Speaker 3: I recommend everybody that is posting Amazon Associates links off
• 25:06
  Speaker 3: Amazon find a good deep linking service. I use Genius Link.
• 25:10
  Speaker 3: I've tried post tap url. Genius is one. I mean,
• 25:13
  Speaker 3: there's tons of them. Do your research and find the
• 25:15
  Speaker 3: one that works best for the platform that you're on,
• 25:18
  Speaker 3: because I know some work better for Pinterest versus YouTube
• 25:21
  Speaker 3: or whatever. But basically, when you deep link and use
• 25:24
  Speaker 3: that link instead, you're embedding. And this is okay for
• 25:27
  Speaker 3: Amazon's terms, as long as you disclose that you're bringing
• 25:31
  Speaker 3: the clicker right the person who's clicking on your link
• 25:34
  Speaker 3: to Amazon, you have to tell them you're bringing them
• 25:36
  Speaker 3: to Amazon first before you show that link. But once
• 25:39
  Speaker 3: you share a deep link, it will then open in
• 25:42
  Speaker 3: the Amazon app, or it will open on the desktop
• 25:45
  Speaker 3: version where the customer's already logged in, making sure that
• 25:49
  Speaker 3: your affiliate cookie holds, whereas if you don't, a lot
• 25:53
  Speaker 3: of the times the cookie drops and they have to
• 25:55
  Speaker 3: log in and now you're not getting credit for that
• 25:57
  Speaker 3: sale anymore.
• 25:58
  Speaker 1: Yes, So, guys, you know when you click an Amazon
• 26:00
  Speaker 1: link on Instagram and then it opens the desktop version
• 26:03
  Speaker 1: and you're like, this isn't my app, this is annoying.
• 26:05
  Speaker 1: I'm gonna leave like that happens. So that's why I'm
• 26:08
  Speaker 1: so happy. We're talking about a lot of our creators
• 26:10
  Speaker 1: did use genius links, so thank you for co signing
• 26:13
  Speaker 1: that and mentioning other platforms for people to look into.
• 26:16
  Speaker 1: But deep linking is so important if you do have
• 26:19
  Speaker 1: a program already you guys, excuse me, different platforms that
• 26:21
  Speaker 1: you're promoting content on if you're going to be driving
• 26:24
  Speaker 1: them back to your storefront. Okay, So let's just say
• 26:27
  Speaker 1: someone's listening in and they're like, Okay, I'm excited, I
• 26:29
  Speaker 1: want to get started, Like this is it. Obviously, we're
• 26:32
  Speaker 1: going to link your program below and more about you
• 26:35
  Speaker 1: so people can like look into. I know you teach
• 26:37
  Speaker 1: the step by step in depth in a way that
• 26:40
  Speaker 1: you can never teach in an interview. However, like if
• 26:43
  Speaker 1: you had to give some people some top level examples
• 26:46
  Speaker 1: of like how to get started or you know, what
• 26:48
  Speaker 1: you can do today, any sort of top level advice
• 26:52
  Speaker 1: for the person who has not maybe joined yet, that
• 26:56
  Speaker 1: is thinking of joining and wants to get started. Yeah.
• 26:58
  Speaker 2: Absolutely, So I do have a masterclass.
• 27:00
  Speaker 3: It'll kind of run through what I'm going to talk
• 27:02
  Speaker 3: to you about in a little bit more depth.
• 27:04
  Speaker 2: It's totally free. You can find it on my website.
• 27:07
  Speaker 3: But basically what you want to do to get started
• 27:09
  Speaker 3: is just Google you know, Amazon Influencer Program, sign up
• 27:13
  Speaker 3: right and you basically what you have to do. You
• 27:15
  Speaker 3: do have to have one social platform that Amazon approves,
• 27:20
  Speaker 3: and you know, Amazon is really looking for engagement, So
• 27:23
  Speaker 3: you don't need ten thousand YouTube subscribers. You don't even
• 27:26
  Speaker 3: need five thousand Instagram followers. It's all about engagement. And
• 27:30
  Speaker 3: so kind of a little hack that we have found
• 27:32
  Speaker 3: over the years is TikTok is the lowest barrier to
• 27:34
  Speaker 3: entry and it's also the quickest way if you don't
• 27:38
  Speaker 3: get approved right away, it is the quickest way to
• 27:40
  Speaker 3: start building a social following and get into the program.
• 27:43
  Speaker 3: So I mean, I think most of your creators are
• 27:46
  Speaker 3: not going to have a problem getting accepted to the
• 27:48
  Speaker 3: Amazon Influencer Program. It's literally just a matter of going
• 27:52
  Speaker 3: You guys can be doing this right now.
• 27:54
  Speaker 2: Go Google how to sign up? Sign up.
• 27:56
  Speaker 3: It will ask you which platform it'll you know, you'll
• 27:59
  Speaker 3: log in with your YouTube or your Pinterest or whatever
• 28:02
  Speaker 3: is your highest engaging platform. And then once you get
• 28:06
  Speaker 3: accepted and you get in, they'll say yay, you're in.
• 28:08
  Speaker 3: You'll get the link to your storefront right away, so
• 28:11
  Speaker 3: you can start uploading content. You can upload photos and idealists,
• 28:15
  Speaker 3: and then there's kind of a step two to get
• 28:17
  Speaker 3: approved for the on site commission, and that's where you're
• 28:20
  Speaker 3: able to upload the videos that then live on Amazon
• 28:23
  Speaker 3: dot Com and their product pages. Amazon just wants to
• 28:26
  Speaker 3: make sure you're following their rules and you're making great videos.
• 28:29
  Speaker 3: So you have to make three videos and submit them
• 28:32
  Speaker 3: to Amazon in order to get unlocked for that on
• 28:34
  Speaker 3: site commission. And you know, my best recommendations for that
• 28:38
  Speaker 3: are to pick three create three videos one product each.
• 28:41
  Speaker 3: So pick three products that you just use and love,
• 28:44
  Speaker 3: don't even bother doing product research, don't even bother to.
• 28:47
  Speaker 2: Look at the other you know.
• 28:48
  Speaker 3: I mean, you can go look and see what the
• 28:50
  Speaker 3: other influencers are saying about that product. But it's really
• 28:53
  Speaker 3: just about getting that practice in and showing Amazon that
• 28:56
  Speaker 3: you know how to follow their rules and you're creating
• 28:59
  Speaker 3: great content for their customers. So once you upload those three,
• 29:03
  Speaker 3: it takes a day or two for them to respond
• 29:05
  Speaker 3: and approve. Once you approve with those first three videos,
• 29:09
  Speaker 3: now you can just go to go to town create
• 29:11
  Speaker 3: as many videos as you want on your own schedule,
• 29:14
  Speaker 3: upload them to your storefront, and then Amazon will start
• 29:16
  Speaker 3: placing them on the product pages that you have. You know,
• 29:19
  Speaker 3: you tag the product within your video, and that's how
• 29:22
  Speaker 3: Amazon knows the product that you are promoting. And then
• 29:25
  Speaker 3: ideally you get on that product listing page and scale
• 29:28
  Speaker 3: from there.
• 29:29
  Speaker 1: Cool and that's very helpful. Something I often get asked
• 29:32
  Speaker 1: a lot, and similar to you, it's like you get
• 29:34
  Speaker 1: what you give, right, you get the energy out that
• 29:36
  Speaker 1: you put in. But people ask me, okay, you know
• 29:39
  Speaker 1: with pitching, like how many brand should I pitch a week?
• 29:41
  Speaker 1: And what's realistic? And I always kind of say, if
• 29:43
  Speaker 1: you can picture on ten brands a week, forty a month,
• 29:46
  Speaker 1: you're in a good spot. It's not too much, it's
• 29:48
  Speaker 1: not too little. You won't burn out like you'll you'll
• 29:50
  Speaker 1: you have some momentum to it. And I think it
• 29:52
  Speaker 1: helps people see like the amount of time they're going
• 29:55
  Speaker 1: to allocate when it comes to like Amazon, Amazon Influencer,
• 29:58
  Speaker 1: the same thing. I'm sure someone could start and post
• 30:00
  Speaker 1: a million videos and go all intense, but you've been
• 30:03
  Speaker 1: doing this for so long and I think longevity is important.
• 30:06
  Speaker 1: Is there a number that you would suggest or range anyways,
• 30:10
  Speaker 1: like when you're getting started, do you want to go
• 30:12
  Speaker 1: heavy and hard and then scale back or do you
• 30:14
  Speaker 1: kind of want to just be like, listen, let's commit
• 30:17
  Speaker 1: to like five a week or three a week or
• 30:19
  Speaker 1: is there kind of a thought process behind it. I
• 30:22
  Speaker 1: know that the more you do the better. It is
• 30:23
  Speaker 1: just like any platform, but almost something that would would
• 30:27
  Speaker 1: help people not give up, if that makes any sense.
• 30:29
  Speaker 2: Sure, yeah, you know.
• 30:30
  Speaker 3: I do recommend if you have the time, go heavy
• 30:33
  Speaker 3: on it for the first few weeks.
• 30:35
  Speaker 2: Like once you get to the like fifty videos.
• 30:37
  Speaker 3: Right, which sounds like a lot, but when I say
• 30:39
  Speaker 3: fifty videos, I'm talking like one minute, very minimal if
• 30:43
  Speaker 3: any editing, right, Like one minute videos about products that
• 30:47
  Speaker 3: you already have around your house. Like, once you get
• 30:50
  Speaker 3: to the fifty video threshold, you will be able to
• 30:52
  Speaker 3: see analytics, You'll be able to learn what's working. You'll
• 30:56
  Speaker 3: know what type of videos Amazon wants to show of
• 30:58
  Speaker 3: yours and what products are doing the best. So you'll
• 31:01
  Speaker 3: be able to learn a little bit more to then
• 31:03
  Speaker 3: move forward with smarter videos, more strategic products that you're
• 31:07
  Speaker 3: actually creating videos, So you're going to be getting more
• 31:10
  Speaker 3: bang for your buck. As far as the time that
• 31:12
  Speaker 3: you've put in. You know, we find that and this fluctuates,
• 31:16
  Speaker 3: so I'm hesitant even saying this because it fluctuates between creators.
• 31:19
  Speaker 3: But we kind of see an average of like between
• 31:21
  Speaker 3: two and five dollars earned per video. And this is
• 31:25
  Speaker 3: on average, right, So this is if you have products
• 31:28
  Speaker 3: that you are promoting that are between ten dollars and
• 31:31
  Speaker 3: one thousand dollars.
• 31:32
  Speaker 1: Right.
• 31:32
  Speaker 3: So obviously, if you promote thousand dollars products, you're going
• 31:35
  Speaker 3: to be earning more in commission, but you may have
• 31:37
  Speaker 3: less sales, right, Whereas if you're promoting twenty or twenty
• 31:40
  Speaker 3: five dollars products, smaller commissions but more volume as far
• 31:44
  Speaker 3: as sales go. So I kind of use that two
• 31:46
  Speaker 3: to five dollars per video per month as a like,
• 31:49
  Speaker 3: what's your goal? Do you want to make one thousand
• 31:52
  Speaker 3: dollars a month as quickly as possible or are you
• 31:54
  Speaker 3: okay with like one hundred dollars a month, or do
• 31:56
  Speaker 3: you want to scale to ten thousand as soon as
• 31:58
  Speaker 3: soon as you possibly can?
• 32:00
  Speaker 2: So you kind of use those metrics and then work.
• 32:02
  Speaker 2: You know, I like to do, you.
• 32:04
  Speaker 3: Know, at least twenty videos a week when I can,
• 32:07
  Speaker 3: but some weeks.
• 32:08
  Speaker 2: I can't do that.
• 32:09
  Speaker 3: But I also have you know, a thousand videos on
• 32:12
  Speaker 3: my storefront, so those videos are earning for me every
• 32:15
  Speaker 3: day too.
• 32:15
  Speaker 1: And it's also like, to your point, twenty videos of
• 32:18
  Speaker 1: a minute each is like twenty minutes, you know, so
• 32:20
  Speaker 1: like just to again, not to you guys, it's like
• 32:23
  Speaker 1: it sounds a lot, but these videos are very different
• 32:25
  Speaker 1: than like highly edited and seeing Instagram videos, right, they
• 32:28
  Speaker 1: seem that they'd be very different.
• 32:29
  Speaker 2: Yes, that's actually those are worse. Yeah, no, just don't
• 32:32
  Speaker 2: don't edit.
• 32:33
  Speaker 3: Don't edit like I make the YouTube example all the time,
• 32:36
  Speaker 3: like the highly produced like YouTube videos, those actually don't
• 32:39
  Speaker 3: work as well on Amazon because now you're not just
• 32:43
  Speaker 3: like an honest reviewer, you're a YouTuber or you're you know,
• 32:46
  Speaker 3: it's very highly produced. It just doesn't seem as natural
• 32:50
  Speaker 3: and authentic. So the less you know, the less editing
• 32:52
  Speaker 3: you do, almost the better.
• 32:54
  Speaker 1: I think my people love that, especially the new beads,
• 32:56
  Speaker 1: because they're like, I don't want to get in the
• 32:58
  Speaker 1: trenches with all the edits, like it's overwhelmed, you know. Yes, Okay,
• 33:02
  Speaker 1: live streaming. Let's talk about live streaming because I feel
• 33:05
  Speaker 1: like so many influencers, Well, I know about it, but
• 33:09
  Speaker 1: they don't know how to get started in it. They're like,
• 33:11
  Speaker 1: what do I even do? Like what is a live stream?
• 33:13
  Speaker 3: Like?
• 33:14
  Speaker 1: I know it can be really crazy. I personally know
• 33:17
  Speaker 1: from someone who sells live all the time how powerful
• 33:21
  Speaker 1: it is for conversions. Like there's just so much goodness
• 33:25
  Speaker 1: regarding live streaming, and I see it on TikTok with
• 33:28
  Speaker 1: my TikTok creators. So any thoughts on live streaming or
• 33:32
  Speaker 1: how that is what it is because I know Amazon
• 33:35
  Speaker 1: is very much like it gives you a place on
• 33:38
  Speaker 1: your homepage to live stream and then you talk about
• 33:40
  Speaker 1: things and then all the links are on the bottom
• 33:42
  Speaker 1: and then people can click them. So what's your experience
• 33:44
  Speaker 1: with live streaming?
• 33:45
  Speaker 3: Yeah, so I've been live streaming every so often, right,
• 33:49
  Speaker 3: I'm not I live stream on YouTube every week, but
• 33:52
  Speaker 3: for Amazon it's kind of sporadic. And I would say,
• 33:55
  Speaker 3: you know, kind of the same, like you get what
• 33:56
  Speaker 3: you put into it, right, So if you're I know
• 33:58
  Speaker 3: creators that go live every single day and they have
• 34:02
  Speaker 3: built up a massive amount of followers and they just
• 34:06
  Speaker 3: crush it on Amazon, right, and so their followers get alerted,
• 34:10
  Speaker 3: so and so is going live, and they you know,
• 34:12
  Speaker 3: Amazon will will help them, right because they've kind of
• 34:15
  Speaker 3: reached that tear status.
• 34:16
  Speaker 2: But you know, even if you know, I go live just.
• 34:20
  Speaker 3: Sporadically, but there are so many perks to doing it
• 34:23
  Speaker 3: because I'm selling live.
• 34:25
  Speaker 2: So now I'm growing my following.
• 34:27
  Speaker 3: But I'm also being very authentic in talking about the
• 34:29
  Speaker 3: products that I use and love. I just did an
• 34:32
  Speaker 3: Amazon Live for Prime Day a couple of weeks ago,
• 34:35
  Speaker 3: and I talked about the things that I love that
• 34:37
  Speaker 3: were on sale, and I kind of went from like
• 34:39
  Speaker 3: my kitchen stuff to my office stuff, just like a
• 34:41
  Speaker 3: variety of things.
• 34:43
  Speaker 2: But then, you know, it's growing my following.
• 34:45
  Speaker 3: I can actually go live on Amazon and YouTube, so
• 34:48
  Speaker 3: now I'm getting people from YouTube to come over to
• 34:50
  Speaker 3: my Amazon Live and then afterwards, not only can I
• 34:54
  Speaker 3: see how many people watched, how many people bought, but
• 34:58
  Speaker 3: I can then take that live stream and like clip it.
• 35:01
  Speaker 3: Amazon now allows us to do this within their app.
• 35:03
  Speaker 3: We can clip it so that now we can make
• 35:05
  Speaker 3: those shorter, one or two minutes shoppable videos and upload
• 35:08
  Speaker 3: those to Amazon for another piece of content that can
• 35:12
  Speaker 3: earn for you. So lots of different It is work
• 35:15
  Speaker 3: right to set up because you have to press. So
• 35:17
  Speaker 3: let's say, yeah, I have twenty products, right, I have
• 35:20
  Speaker 3: to go in and add those twenty products to my
• 35:22
  Speaker 3: live stream before I go live.
• 35:24
  Speaker 1: Right.
• 35:24
  Speaker 2: I have to create a thumbnail, I have to create
• 35:26
  Speaker 2: a title.
• 35:27
  Speaker 1: Money is work, baby, Yes, it.
• 35:31
  Speaker 2: Sure is.
• 35:32
  Speaker 3: But you know what, I did a live stream, not
• 35:35
  Speaker 3: this past Easter for Spring sale, but actually last year
• 35:38
  Speaker 3: and it did okay. But one year later, during that
• 35:41
  Speaker 3: same timeframe, I made ten times the amount of money
• 35:44
  Speaker 3: a year later from my live stream than I did
• 35:46
  Speaker 3: when I actually did the live stream. So you know,
• 35:49
  Speaker 3: that tells me. And this is not the first time
• 35:51
  Speaker 3: it's happened. I know people that happens to this all
• 35:53
  Speaker 3: the time. But my content is living on Amazon for
• 35:57
  Speaker 3: years and so my live streams maybe they don't do
• 36:00
  Speaker 3: amazing the day of, but like I said, a year later,
• 36:03
  Speaker 3: I made ten times what I made when I actually
• 36:05
  Speaker 3: did the live stream. So that tells me something's working
• 36:08
  Speaker 3: and I'm gonna keep doing it.
• 36:09
  Speaker 1: Yeah, that is so cool to hear and refreshing. We
• 36:12
  Speaker 1: hear that a lot about YouTube, like, oh, I had
• 36:14
  Speaker 1: a video that's up and it's still making the ad revenue,
• 36:17
  Speaker 1: and it feels really similar when you're talking about it
• 36:19
  Speaker 1: in this way. So I wanted to share my screen
• 36:22
  Speaker 1: because one of the things that I saw within Amazon,
• 36:26
  Speaker 1: and I don't know if it's something you wanted to
• 36:28
  Speaker 1: chat about, but like you could basically, I believe now
• 36:31
  Speaker 1: is an Amazon influencer, you can also help push their
• 36:35
  Speaker 1: membership and their subscription. So like if you're watching a
• 36:38
  Speaker 1: Prime show or you're watching a show and you want
• 36:41
  Speaker 1: to copy your affiliate link, you can now do that
• 36:44
  Speaker 1: like literally what you're watching. And I buy Amazon Prime
• 36:47
  Speaker 1: movies all the time like that that's our blockbuster, right,
• 36:50
  Speaker 1: That's why how we rent movies on the weekend. So
• 36:52
  Speaker 1: it's so wild that you could literally just share that.
• 36:55
  Speaker 1: And it seems like here they're saying earn three dollars
• 36:58
  Speaker 1: on every eligib Will Prime sign up. You're getting you know,
• 37:03
  Speaker 1: cash back. I don't really know what a bounty is.
• 37:05
  Speaker 1: I don't know if you want to share, but it
• 37:07
  Speaker 1: just seems like they also are allowing you to promote
• 37:11
  Speaker 1: membership and video.
• 37:12
  Speaker 3: It's not just product, no, and so it it's everything, right, So,
• 37:17
  Speaker 3: like to go back to your question of bounty, So
• 37:19
  Speaker 3: when we're Amazon influencers, same with associates. There's an Amazon's
• 37:23
  Speaker 3: Bounty program. There's like a whole list of things you
• 37:25
  Speaker 3: could earn bounties for, and it's just a flat rate commission, right,
• 37:28
  Speaker 3: whether it's three dollars or thirty dollars. So basically, you
• 37:31
  Speaker 3: can earn thirty dollars right now for every you know,
• 37:35
  Speaker 3: young adult New Prime subscriber.
• 37:37
  Speaker 1: Right.
• 37:37
  Speaker 3: So if you are in that age range and you
• 37:40
  Speaker 3: talk about how much you love Amazon Prime all the
• 37:43
  Speaker 3: perks you get from it, the videos and the music
• 37:46
  Speaker 3: and the you know, and the delivery and all that
• 37:49
  Speaker 3: good stuff, you could earn a good amount of money
• 37:51
  Speaker 3: just promoting Amazon.
• 37:53
  Speaker 2: Right.
• 37:53
  Speaker 3: Same with the TV stuff, Like I don't watch a
• 37:56
  Speaker 3: ton of TV, but we absolutely when we miss a
• 38:00
  Speaker 3: a kid's movie in the theaters, we wait till it
• 38:02
  Speaker 3: comes out on Amazon and we buy it on Amazon Prime.
• 38:05
  Speaker 2: All the time.
• 38:06
  Speaker 3: You can be talking about that in your content and
• 38:08
  Speaker 3: be like, hey, we saved eighty dollars not going to
• 38:12
  Speaker 3: the movies and we spent twenty dollars buying the movie
• 38:15
  Speaker 3: on Amazon Prime.
• 38:16
  Speaker 2: If you want to do that too, here's my link.
• 38:18
  Speaker 1: Crazy, and I work with so many parenting creators, so guys,
• 38:21
  Speaker 1: it's not just it's not just product, it's really the
• 38:25
  Speaker 1: anything that you know from the membership onwards. What excites
• 38:29
  Speaker 1: me about Like the thirty dollars I believe it was
• 38:31
  Speaker 1: thirty dollars. I'll cross check it. Actually, I'm just yeah,
• 38:34
  Speaker 1: thirty dollars on young adult sign ups, especially if you
• 38:37
  Speaker 1: do have that younger market, like thirty dollars a night,
• 38:40
  Speaker 1: Like I just think wow, Like, imagine if you do
• 38:42
  Speaker 1: sell or you make a video and it does well,
• 38:45
  Speaker 1: and you have that link already ready and to go.
• 38:48
  Speaker 1: You know, there is a little bit of organization that
• 38:51
  Speaker 1: you guys need, like how Kathleen was saying with the
• 38:53
  Speaker 1: live streams, like making sure that the links are put in.
• 38:56
  Speaker 1: But I remember I had a friend who was like,
• 38:58
  Speaker 1: I did a video. It's like a packing guide like
• 39:01
  Speaker 1: the ones that suck up all the year from the
• 39:03
  Speaker 1: so that you can do like your clothes tight. And
• 39:06
  Speaker 1: she was like, oh, yeah, I was prepared. I had
• 39:08
  Speaker 1: my Amazon link in my link in bio. That video
• 39:10
  Speaker 1: got millions of views, Like I made it so much
• 39:13
  Speaker 1: from something I was already going to do, and I
• 39:16
  Speaker 1: took the extra three minutes to get organized and get
• 39:19
  Speaker 1: the link right. So yes, it's just like a question
• 39:22
  Speaker 1: of getting organized. But if it becomes part of your workflow,
• 39:26
  Speaker 1: why not. You're already going to be making content telling
• 39:29
  Speaker 1: your friends you're going to watch this movie tonight. Include
• 39:31
  Speaker 1: the link, include the link. That's so cool?
• 39:34
  Speaker 2: Why not?
• 39:35
  Speaker 1: Okay, yeah, definitely. Well this has been really, really helpful.
• 39:40
  Speaker 1: I think we've gone over so much regarding just monetization
• 39:45
  Speaker 1: in general. I want to talk really briefly about how
• 39:48
  Speaker 1: to grow because I have people who already have the
• 39:51
  Speaker 1: storefront and they're already in, but if it sits there,
• 39:54
  Speaker 1: they don't do anything. It's like they made the storefront,
• 39:56
  Speaker 1: they applied, and then they're like, oh, don't make any
• 39:58
  Speaker 1: money from it. You know, maybe they tried a few things.
• 40:01
  Speaker 1: How can we help those who already have the storefront
• 40:04
  Speaker 1: help them grow? Because there are people listening in that
• 40:08
  Speaker 1: don't have one and they're going to apply today. But
• 40:10
  Speaker 1: then there's people who maybe have one like me and
• 40:13
  Speaker 1: are just sitting on it or just kind of every
• 40:15
  Speaker 1: now and then have it in your YouTube description. Any
• 40:17
  Speaker 1: thoughts around influencers who already have their storefronts, like how
• 40:21
  Speaker 1: to pour love back into it. I know the holidays
• 40:23
  Speaker 1: are coming up, maybe there's some organization when it comes
• 40:26
  Speaker 1: to your affiliates around then, But any thoughts for the
• 40:29
  Speaker 1: existing influencer on how they can boost growth or maybe
• 40:33
  Speaker 1: get a quick win or besides, I don't know if
• 40:37
  Speaker 1: anything comes to mind.
• 40:38
  Speaker 3: Yeah, well, you know, once you're an influencer and you
• 40:40
  Speaker 3: have your storefront, it will just sit there unless you
• 40:43
  Speaker 3: do something with it right. And so some of the
• 40:45
  Speaker 3: things that you can do off Amazon right is be
• 40:48
  Speaker 3: posting it wherever right, link to it in your YouTube
• 40:51
  Speaker 3: descriptions at the bottom, post it, you know, in your
• 40:55
  Speaker 3: in your biolink wherever is relevant. Actually have my Amazon
• 40:59
  Speaker 3: store front shop as in my email signature, just like
• 41:03
  Speaker 3: hey shop shop my Amazon store, and then anyone that
• 41:06
  Speaker 3: gets an email from me is like, well, actually I
• 41:08
  Speaker 3: do have to buy that thing from Amazon today, and
• 41:10
  Speaker 3: they click on my shop and then I'm able to
• 41:11
  Speaker 3: earn a commission from that. The other thing too, is
• 41:14
  Speaker 3: that once you start, you know, once you have a storefront,
• 41:17
  Speaker 3: that means you're an influencer. That means that you can
• 41:20
  Speaker 3: upload content to Amazon. So if you're already creating videos
• 41:23
  Speaker 3: where you're featuring a product, just upload that to your storefront.
• 41:27
  Speaker 3: The other thing you can do photos too. Right, if
• 41:29
  Speaker 3: you're big on Instagram and the outfit that you wore
• 41:32
  Speaker 3: that you posted the picture on Instagram is available on Amazon,
• 41:34
  Speaker 3: just upload it to your storefront too. And you know,
• 41:38
  Speaker 3: the other thing that I make sure I do for
• 41:40
  Speaker 3: every occasion, every holiday that I can recycle every year
• 41:44
  Speaker 3: is creating those idealists, you know, for Prime Day.
• 41:47
  Speaker 2: These are my top Prime Day picks.
• 41:48
  Speaker 3: I have an idealist for Mother's Day, I have an
• 41:51
  Speaker 3: idealist for back to school, for summer fun in the backyard.
• 41:55
  Speaker 2: But I just I use the same list.
• 41:57
  Speaker 3: I update them every year as that ceason and is approaching,
• 42:01
  Speaker 3: and then I pin it to the top so that
• 42:02
  Speaker 3: when people are finding my storefront through my content on Amazon,
• 42:07
  Speaker 3: or they're clicking on my links from YouTube or maybe
• 42:09
  Speaker 3: my email signature, right now, it's relevant and it shows
• 42:13
  Speaker 3: that I am staying on the up and up because
• 42:15
  Speaker 3: I have relevant content at the top and I've posted
• 42:18
  Speaker 3: a few things underneath there, and that's a good way
• 42:21
  Speaker 3: to start kickstart that growth.
• 42:23
  Speaker 1: Well, thank you so much, Kathleen. Please let us know.
• 42:25
  Speaker 1: I'm going to include all the links to your masterclass,
• 42:28
  Speaker 1: your program, your website, all of that. I'll include it below.
• 42:31
  Speaker 1: But if you just want to say it for anyone
• 42:32
  Speaker 1: driving or listening where they can find you, that would
• 42:34
  Speaker 1: be great.
• 42:35
  Speaker 3: Yeah. Absolutely, come check out my website kathleencobl dot com,
• 42:39
  Speaker 3: Cobyl's kob e l dot com And if you go
• 42:42
  Speaker 3: to kathleencobyl dot com slash masterclass that's going to give
• 42:46
  Speaker 3: you the free class where I talk about my five
• 42:47
  Speaker 3: step system to earning ten thousand dollars plus every month
• 42:51
  Speaker 3: as a creator on Amazon. Definitely check those out and
• 42:54
  Speaker 3: we'll put a link for if you really want to
• 42:57
  Speaker 3: take the next step. I do have a paid program,
• 43:00
  Speaker 3: got hundreds of members in there who are just getting
• 43:02
  Speaker 3: started all the way to scaling. So even if you're
• 43:05
  Speaker 3: in the Amazon Influencer program, you will find it helpful
• 43:08
  Speaker 3: as well.
• 43:08
  Speaker 1: Yeah, just being around like minded people, Like if you're
• 43:11
  Speaker 1: listening in and you're like, I need an Amazon boost,
• 43:14
  Speaker 1: you know, being around other members that are also excited
• 43:17
  Speaker 1: or you know, obviously under Kathleen's guidance, like that's the
• 43:20
  Speaker 1: place to go, that's the place to be. So for us,
• 43:23
  Speaker 1: it's like I'm very transparent, like I can't teach you
• 43:25
  Speaker 1: Amazon Influence Amazon Influencer. I'm happy to host a challenge
• 43:28
  Speaker 1: but like I don't know, I don't have one, or
• 43:30
  Speaker 1: you could just go to Kathleen's world and find her.
• 43:33
  Speaker 1: This is her life's work, this is her brand deals guys,
• 43:36
  Speaker 1: this is what she eats and breaths every day. Is
• 43:38
  Speaker 1: this part of the biz. So she's the one to
• 43:40
  Speaker 1: go to if you have any questions, thoughts, want you know, mentorship,
• 43:44
  Speaker 1: advice programs, courses on Amazon Influencer. I would definitely recommend
• 43:49
  Speaker 1: you check her out. All right, thanks so much for
• 43:51
  Speaker 1: coming and we'll chat with you soon.
• 43:53
  Speaker 2: Thank you, Nina.