Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

How to Use Mutual Trust to Grow Your Business
I've noticed a major issue that is killing your business growth: you are receiving referrals - those golden introductions where trust is already implied, and you are killing the deal before it even starts.
Too many of you are acting like order takers instead of consultants.
When someone calls and says a former customer gave them your number, your first instinct is to just send a price list. That is the wrong way to go about it. By just sending a price list, you lose control of the conversation and practically invite the customer to ghost you.
If you want to close more deals, you must:
Ask the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.