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BONUS EPISODE: How To Start Your Own Business With Jasmine Garnsworthy · She's On The Money

0:00
Speaker 1: Hello, my name's Santasha Nabananga Bamblet. I'm a proud yr
0:04
Speaker 1: the Order Kerni Whoalbury and a waddery woman. And before
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Speaker 1: we get started on She's on the Money podcast, I
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Speaker 1: would like to acknowledge the traditional custodians of the land
0:14
Speaker 1: of which this podcast is recorded on a wondery country,
0:18
Speaker 1: acknowledging the elders, the ancestors and the next generation coming
0:22
Speaker 1: through as this podcast is about connecting, empowering, knowledge sharing
0:27
Speaker 1: and the storytelling of you to make a difference for
0:30
Speaker 1: today and lasting impact for tomorrow.
0:33
Speaker 2: Let's get into it.
0:34
Speaker 3: She's on the Money, She's on the Money.
0:57
Speaker 2: Hello, and welcome to She's on Them, the podcast for
1:01
Speaker 2: millennials who want financial freedom. My friends, this is an
1:05
Speaker 2: extra exciting episode because I am joined by a very
1:09
Speaker 2: special co host. Jasmine guns Worthy is the founder of
1:13
Speaker 2: Female Founder World, a company that runs events and has
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Speaker 2: a whole heap of digital products for women who are
1:19
Speaker 2: starting their small business journey. Jasmine, not very New York
1:22
Speaker 2: of us. You're Aussie Bourne, have a very beautiful Ossie accent,
1:26
Speaker 2: but you moved to New York to advocate for young
1:28
Speaker 2: women who are budding entrepreneurs. After building a small online community,
1:33
Speaker 2: her in person events have grown from small catch ups
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Speaker 2: to amazing events that sell out in the literally minutes
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Speaker 2: with a waitlist of hundreds of savvy women looking to
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Speaker 2: grow their businesses. Welcome to the podcast, Jasmine. What is
1:47
Speaker 2: it like being a co host if she's on the money?
1:49
Speaker 2: Oh my gosh, I am so excited to be here.
1:52
Speaker 2: Thank you for having me, And what an amazing introduction.
1:54
Speaker 2: Could you please introduce my own podcast with that, because yeah,
1:57
Speaker 2: I come through that so many glowing things in there,
1:59
Speaker 2: but thank you so much having me. I'm never good
2:01
Speaker 2: at introing ourselves, and like, if you said we introduce yourself,
2:04
Speaker 2: I'd be like, Hi, my name's Victoria. I really like dogs.
2:07
Speaker 2: Like I'm not.
2:08
Speaker 4: Good at that exactly. I mean.
2:10
Speaker 5: And this is a whole thing that we can get
2:11
Speaker 5: into on the show as well, about women being able
2:13
Speaker 5: to hype themselves up.
2:15
Speaker 2: I will hype you, though, so like I will be
2:17
Speaker 2: everybody's personal hype person. And I hope that's the vibe
2:19
Speaker 2: they get, but that's the vibe I get from you.
2:22
Speaker 2: Like your content is honestly elite, but I want to
2:26
Speaker 2: know a little bit more for those of you following
2:28
Speaker 2: along because she's on the money. It's not necessarily for business.
2:33
Speaker 2: But we have reintroduced our business Bible episodes and I
2:36
Speaker 2: haven't announced this before, but like, I'm writing a business
2:39
Speaker 2: book in twenty twenty four, which is so exciting. But
2:42
Speaker 2: I want to know why did you start Female Founders
2:45
Speaker 2: World and what does it mean now?
2:48
Speaker 5: So Female Founder World was honestly built out of failure.
2:52
Speaker 5: It was built out of an experience that I had
2:56
Speaker 5: creating my first consumer business. And before this, I was
3:00
Speaker 5: a fashion and beauty editor for years, so you know
3:02
Speaker 5: my roots are in digital media. That's kind of how
3:04
Speaker 5: I got my start, and I started a customize clean
3:07
Speaker 5: beauty brand. This is back in twenty sixteen. I think
3:10
Speaker 5: you know a lot of folks listening if you're interested
3:13
Speaker 5: in small business. I do think the beauty space is
3:15
Speaker 5: something that a lot of people are interested in getting into.
3:17
Speaker 5: So I got started in twenty sixteen. I was one
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Speaker 5: of the first customized brands in the space. We launched
3:23
Speaker 5: and then next week we're in Vogue. We went through
3:25
Speaker 5: urban outfitters and distribution.
3:27
Speaker 2: Just so really normal.
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Speaker 5: It's really exciting first couple of years, right, and it
3:33
Speaker 5: it takes a sad turn Victoria.
3:34
Speaker 2: But but that's okay. But like, how incredible to go
3:38
Speaker 2: I started a small business, Like, you're clearly on the
3:41
Speaker 2: right path. But I think all business owners we don't
3:44
Speaker 2: know what we're doing. Like at the end of the day,
3:45
Speaker 2: like low key, like you look like you know what
3:48
Speaker 2: you're doing, you're in vogue.
3:49
Speaker 4: Right, well, this is it?
3:49
Speaker 6: Right?
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Speaker 5: So I saw all of these other folks coming into
3:52
Speaker 5: the space, coming in with big VC money, and personally
3:55
Speaker 5: I just froze. I didn't know how to get over
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Speaker 5: that that hump of how do you get take this
4:00
Speaker 5: business from You've got this early traction through the next stage.
4:04
Speaker 5: And because of my own lack of confidence of being
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Speaker 5: able to kind of go after this opportunity and really
4:09
Speaker 5: recognizing that the experience and what I had built was
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Speaker 5: worth something, the business just plateaued and I ended up
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Speaker 5: closing it in twenty twenty and Female found the World
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Speaker 5: was born out of that experience. And it sounds honestly,
4:22
Speaker 5: it sounds so cliche, it sounds cheesy, but truly just
4:25
Speaker 5: wanting no one else to have to go through that experience,
4:27
Speaker 5: because I do think there are a lot of women
4:30
Speaker 5: who are building products that are for them that don't
4:33
Speaker 5: recognize that the opportunity that they have and the experience
4:37
Speaker 5: that they have is super valuable. And you don't need
4:39
Speaker 5: to have an MBA to do this, And that is
4:41
Speaker 5: truly what we are there for.
4:43
Speaker 2: I mean, I've said on the podcast before, I have
4:44
Speaker 2: an NBA, and I honestly, if we do it again,
4:46
Speaker 2: I wouldn't bother. Do I do something else? Yeah, I
4:48
Speaker 2: do a startup. I do something that I actually got
4:51
Speaker 2: tangible interest totally and tangible I guess you would say
4:55
Speaker 2: experience out of because one of the things that I
4:57
Speaker 2: got out of it I can do like management accounting
5:00
Speaker 2: for big business, like for corporate I got a lot
5:02
Speaker 2: of corporate experience. But that's not what we want, Like,
5:05
Speaker 2: that's not what my community of small business owners inside
5:08
Speaker 2: Sheese on the Money want, Like you don't want to
5:11
Speaker 2: have to do a seventy thousand dollars MBA to start
5:13
Speaker 2: a business. In fact, yeah, you walk out of it.
5:16
Speaker 2: And it's like you know when they say you learn
5:18
Speaker 2: the most on the job, you genuinely do. Like you
5:21
Speaker 2: don't need to go to university to have a really
5:24
Speaker 2: cool business to be really impactful. And there's obviously millions
5:28
Speaker 2: literally of women who have shown us that.
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Speaker 5: And honestly, through my career, I've interviewed now thousands of
5:33
Speaker 5: women who have built businesses from I love it, I've
5:36
Speaker 5: ness yeah, from a small amount of revenue, it's a
5:39
Speaker 5: side hustle through to I just interviewed the founder of Billy,
5:42
Speaker 5: which is a company that she just sold for three
5:43
Speaker 5: hundred and ten million dollars. So all different sizes change,
5:46
Speaker 5: and most of them do not have business degrees.
5:49
Speaker 2: Reason because you're more creative than that. Like I feel
5:52
Speaker 2: like so many of us, if you went down the
5:55
Speaker 2: route of having an MBA, it's like a structured ladder
5:57
Speaker 2: that makes no sense anymore, and that that's not going
6:00
Speaker 2: to work for the digital world that we live in
6:02
Speaker 2: one hundred percent. So I want to know. Obviously, there
6:05
Speaker 2: are so many women in my community that have side hustles,
6:08
Speaker 2: Like your entire community is women who own businesses. What
6:12
Speaker 2: do you think the most common challenge is when it
6:14
Speaker 2: comes to starting and how do we get over that.
6:18
Speaker 5: I think the big thing that people need to realize
6:21
Speaker 5: is you don't have to have a perfectly laid out
6:24
Speaker 5: plan to get started. I think that we can really
6:27
Speaker 5: get in our heads about making sure that we have
6:30
Speaker 5: a perfect business plan, that we have all of the
6:32
Speaker 5: money that we need to do X, Y and z
6:34
Speaker 5: to get it to a certain level, That we have
6:36
Speaker 5: the perfect product, the perfect packaging, that it looks like
6:39
Speaker 5: the brands that you're seeing on Instagram. And what I
6:41
Speaker 5: think you need to go back and really reassess is
6:45
Speaker 5: these big brands that you might want to be like
6:46
Speaker 5: one day, what did they look like on day one?
6:48
Speaker 5: Because I guarantee it's not what you're seeing today. And
6:51
Speaker 5: the best thing to do is to build your product
6:54
Speaker 5: in collaboration with the person who is going to be
6:56
Speaker 5: a customer.
6:57
Speaker 4: Build it with your community.
6:58
Speaker 5: Don't just quietly sit at your computer and think that
7:01
Speaker 5: you know all of the answers and then release something
7:04
Speaker 5: out into the world. It is so much more powerful
7:07
Speaker 5: to bring the customer along with you and to get
7:09
Speaker 5: that feedback as you go and get that buy in.
7:12
Speaker 2: I'm so committed to your product because they genuinely believe
7:15
Speaker 2: it's been made for them.
7:16
Speaker 5: I have this incredible story about a brand called August,
7:19
Speaker 5: which isn't in Australia yet they're in the US.
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Speaker 2: August, I stalk them on social media.
7:24
Speaker 4: So they're founder.
7:25
Speaker 5: Nadia O Komoto is just this incredible She's like twenty
7:28
Speaker 5: six and has built this amazing business. And she had
7:31
Speaker 5: a community that was built around this value of destigmatizing periods,
7:37
Speaker 5: and she had that for a year. She hosted it
7:39
Speaker 5: on a platform called Geneva, and she built her tampon
7:43
Speaker 5: business with those customers for a year before she actually
7:47
Speaker 5: released a physical product.
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Speaker 4: She since raised millions of dollars. They go viral on TikTok,
7:52
Speaker 4: so they sold out.
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Speaker 5: She started by building with the community. So the big
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Speaker 5: mistake people make is wanting to sit at their laptops
7:58
Speaker 5: by themselves and quietly make this perfect thing.
8:01
Speaker 2: It does not work like that. It's always community first.
8:04
Speaker 2: I feel like historically it's been very here's a product,
8:08
Speaker 2: I'm going to tell you the fifty different reasons why
8:10
Speaker 2: you need it. Whereas nowadays, and it's not even just nowadays,
8:13
Speaker 2: it's just smart marketing, smart strategy. Now I go, well, Jasmine,
8:18
Speaker 2: what are you struggling with? What can I help you with?
8:19
Speaker 2: Then obviously you've got a niche, so you're asking questions
8:22
Speaker 2: about that. But to go to your side and be like, wow,
8:25
Speaker 2: I feel really heard this product really is for me.
8:28
Speaker 2: They're doing the marketing themselves, like your consumer is going
8:31
Speaker 2: to convince themselves that that's the only one they need
8:34
Speaker 2: because you've taken on all of their feedback totally.
8:36
Speaker 5: Not only have you then created a product that people
8:39
Speaker 5: actually want to buy, which, by the way, is the
8:41
Speaker 5: hard thing. Creating the product that people want is the
8:43
Speaker 5: whole thing when you're getting started, but you've also then
8:45
Speaker 5: got this really core group of evangelists who will go
8:49
Speaker 5: out and bat for you. And don't misunderstand how valuable
8:53
Speaker 5: it is, even if it is fifty people in the beginning,
8:56
Speaker 5: to have those folks to spread the word when you
8:58
Speaker 5: do have a product to sell.
8:59
Speaker 2: I cannot, for the life of me remember the author.
9:01
Speaker 2: But there is a great book called one Hundred True Fans,
9:04
Speaker 2: and I am obsessed. It's like that. It's about finding
9:08
Speaker 2: your core group of your community and loving on them
9:11
Speaker 2: so hard because they're just going to be those evangelists
9:14
Speaker 2: that go out and be like, Judsmine's amazing. Have you said, Judsmine,
9:17
Speaker 2: what's Jusmin doing this week? Like they're obsessed, and their
9:19
Speaker 2: obsession transforms into positive advocacy for your brand, and you
9:25
Speaker 2: see it in there are a number of brands that
9:27
Speaker 2: I follow online that do do this, and August is
9:29
Speaker 2: one of them. Where you know in the comments on TikTok,
9:32
Speaker 2: that is not a kind space sometimes, right they August
9:35
Speaker 2: don't have to worry about that because if someone is unkind,
9:38
Speaker 2: they have all these true fans that are like, sorry,
9:40
Speaker 2: sit down, that's unacceptable behavior in this community. These are
9:43
Speaker 2: not the values that we are upheld by. And you
9:46
Speaker 2: just go, how do I create that? That is how
9:48
Speaker 2: you create that. My friend following Nadia following what she
9:51
Speaker 2: does with August, and I just I get so excited
9:55
Speaker 2: watching it. It's very very cool. But one of the
9:59
Speaker 2: things that I got out when we were talking about NBA,
10:02
Speaker 2: like literally the only thing I got out of my
10:04
Speaker 2: MBA that I'm like, oh, that was sort of worth
10:06
Speaker 2: it was my network, right, And I could have just
10:09
Speaker 2: found these people on LinkedIn if I really wanted to,
10:11
Speaker 2: which arguably would have been free. Like can you imagine
10:13
Speaker 2: if I'd invested the seventy nearly eighty thousand dollars that
10:16
Speaker 2: I had spent on my MBA in my business. I
10:20
Speaker 2: don't want to talk about it because it frustrates me,
10:22
Speaker 2: but network is so important and you have clearly identified
10:26
Speaker 2: that with female founder World, because that's basically what you
10:29
Speaker 2: do when it comes to networking. What do we need
10:33
Speaker 2: to know? How do we know who to network? What's
10:35
Speaker 2: a waste of time? What is actually the follow up process?
10:39
Speaker 2: Should I be anxious about this? What if I don't
10:41
Speaker 2: even have a brand yet, but you're telling me to network?
10:44
Speaker 2: Like Jasmin, that's overwhelming as all get out.
10:47
Speaker 5: Isn't it funny how the word network as well now
10:49
Speaker 5: has this really icky connotation. I think that when I
10:52
Speaker 5: say networking, people get a little bit like like you
10:55
Speaker 5: just said, they have that immediate reaction where they're like, oh,
10:57
Speaker 5: I don't know, it feels transactional, and it feels like.
11:00
Speaker 2: I'm just scared of making new friends jument.
11:02
Speaker 5: Right, Okay, because that's essentially what it is. You're just
11:05
Speaker 5: building relationships. And at this point, like I truly don't know,
11:09
Speaker 5: like the lines are so blurred between personal and professional,
11:12
Speaker 5: particularly when you're a small business owner, that your network
11:15
Speaker 5: isn't this transactional thing. It needs to be something that
11:18
Speaker 5: you're investing in from the beginning. And I'm a big
11:21
Speaker 5: advocate and what I've seen work really well is peer
11:24
Speaker 5: mentorship so you do not need to be reaching out
11:26
Speaker 5: to the person who has built the company that you
11:29
Speaker 5: want to build, who is maybe ten steps ahead of you.
11:32
Speaker 5: You need to be reaching out to the people who
11:34
Speaker 5: are alongside you. Start right now. If you haven't done
11:37
Speaker 5: this yet, I don't care if it's an Instagram DM,
11:39
Speaker 5: if it's an email, like, reach out to these people
11:42
Speaker 5: and start building that network because as you grow, their
11:45
Speaker 5: businesses will grow too. And at some point you're all
11:48
Speaker 5: kind of coming up together and it creates this just
11:52
Speaker 5: momentum where you're fueling each other. It leads to opportunities
11:55
Speaker 5: for collaboration and partnership. And when you're building a small business,
11:59
Speaker 5: you have so many questions that you just can't google.
12:02
Speaker 5: It's stuff like is this supplier Dodgy? Is this price okay?
12:06
Speaker 5: What do I put in my retailer pitch deck? How
12:09
Speaker 5: do I get investors? This is stuff that's really hard
12:11
Speaker 5: to google, and you're going to need to rely on
12:13
Speaker 5: those relationships that you have just built over time to
12:16
Speaker 5: be able to really ask these questions and get that
12:18
Speaker 5: advice to grow your business. Plus, this is a hard game,
12:21
Speaker 5: like you need people who understand where you're coming to
12:24
Speaker 5: this from. My husband is amazing. He is an amazing
12:27
Speaker 5: support to me. But when I have issues in my
12:29
Speaker 5: business or I have a hard day with my team,
12:31
Speaker 5: I'm on text with my founder friends sharing that my group.
12:36
Speaker 2: Chant of business own your friends.
12:39
Speaker 5: You need it, build that group chat for yourself. It
12:41
Speaker 5: doesn't have to be this structured mentorship kind of experience.
12:46
Speaker 5: Just go and find people who are at where you're
12:49
Speaker 5: at and build with them.
12:51
Speaker 6: Yeah.
12:51
Speaker 2: No, I could not agree more. My little group of
12:55
Speaker 2: girls that all own like not similar businesses to me,
12:58
Speaker 2: but I would say, now, sim less sized businesses, we
13:01
Speaker 2: kind of all started at the same area. They're the
13:03
Speaker 2: ones I want to solk too. I'm like, oh my god,
13:05
Speaker 2: this happened or this hr issues come up. Once you'll
13:08
Speaker 2: be bigger. I don't feel so bad because if I
13:11
Speaker 2: go out to brunch with one of my girlfriends and
13:12
Speaker 2: I'm talking about that, they're like, oh, well that's really important.
13:15
Speaker 2: You're just like, no, it's not like you can empathize
13:18
Speaker 2: with my frustration here. But the same thing. You know,
13:21
Speaker 2: your pitch decks are so challenging. You can't just google
13:24
Speaker 2: those things. If you have a strong network, like I
13:27
Speaker 2: feel like I do. The amount of time's been like
13:29
Speaker 2: I'm really struggling with this. They're like, oh, babe, I'll
13:31
Speaker 2: just send you mine. Yeah, Like wait, what, like you're
13:34
Speaker 2: gonna happily send that? They're like yeah, of course, Like
13:36
Speaker 2: you can just get it done. I spent hours doing
13:38
Speaker 2: this and oh it was so frustrating because what goes
13:41
Speaker 2: around comes around the next time they ask a question,
13:44
Speaker 2: I'm like, what do you need? I will put it
13:46
Speaker 2: on a silver platter. How do I give this to
13:48
Speaker 2: you so that you get the same experience because they
13:51
Speaker 2: feel like you. I don't want to say owe each
13:54
Speaker 2: other in a way, but you just want each other
13:56
Speaker 2: to be so successful because I'm like, no, you help me,
13:58
Speaker 2: I help you. It's like this beautiful I guess ecosystem
14:03
Speaker 2: that isn't family and it isn't friends. And that to
14:05
Speaker 2: me was at the very start when I didn't have it,
14:08
Speaker 2: the most isolating part. But what's your kind of like
14:12
Speaker 2: go to? Do I slide into their dms and be
14:14
Speaker 2: like high jusman, I think you're really cool? Like or
14:16
Speaker 2: do I go high jusmin? Can we get coffee?
14:18
Speaker 1: Like?
14:18
Speaker 2: What's the gate?
14:19
Speaker 5: I think you always need to be leading it with
14:21
Speaker 5: if you're going into any relationship.
14:23
Speaker 1: Right.
14:23
Speaker 5: So if you've got a friendship and you've known this
14:25
Speaker 5: person for ten years, you can go in right off
14:28
Speaker 5: the bat with them and ask them for something, right
14:29
Speaker 5: because you've built that relationship. But if you're going in
14:31
Speaker 5: cold with somebody that you don't know, you need to
14:34
Speaker 5: lead with the reason why they would want to have
14:35
Speaker 5: a coffee with you, or you need to really like
14:38
Speaker 5: do need to like dangle a little bit of a
14:40
Speaker 5: carrot to entice them to start this relationship because we're
14:43
Speaker 5: all busy, So yes, I would, I would say jump
14:45
Speaker 5: into their DMS. There's nothing wrong with that. We also
14:47
Speaker 5: have a group chat on a platform called Geneva that's
14:49
Speaker 5: like free to join that people.
14:50
Speaker 2: Know what held an Australian role.
14:54
Speaker 5: It's kind of I think it's kind of new. It's
14:56
Speaker 5: a platform that's I don't know, they call it like
14:58
Speaker 5: discord or slack foragin. Yes, it's like that, but just like.
15:03
Speaker 2: For gen z, it's got my approach. Definitely a millennial.
15:06
Speaker 5: I am very millennial too, and a lot of our
15:08
Speaker 5: community are millennials as well. But it's just the way
15:11
Speaker 5: that the platform feels, the attitude, the vibes, and there
15:14
Speaker 5: are very gen z and we like that.
15:17
Speaker 4: Do you like that?
15:17
Speaker 5: It's not it's not a millennial platform, but a lot
15:20
Speaker 5: of people in there are. So you can jump into
15:22
Speaker 5: a group chat like that, join an existing community, and
15:24
Speaker 5: just embed yourself in there and truly lead with the
15:28
Speaker 5: value you can offer. So if you see another founder
15:30
Speaker 5: asking a question on the Instagram stories, be the person
15:33
Speaker 5: that can say, hey, yeah, I can recommend somebody for
15:35
Speaker 5: this job that you're hiring for, or go in and
15:37
Speaker 5: add that value so that you can start the relationship
15:40
Speaker 5: off with that kind of active service rather than trying
15:44
Speaker 5: to take from somebody, because you don't want to be
15:46
Speaker 5: going in with that kind of transactional attitude. And are
15:49
Speaker 5: you seessling so important before about how it's mutually beneficial
15:51
Speaker 5: this relationship has.
15:52
Speaker 2: To be otherwise why are you yes?
15:55
Speaker 5: So you need to show people that you want to
15:57
Speaker 5: create a mutual relationship where you are I'm not just
16:00
Speaker 5: taking from them, but you want to add to them
16:01
Speaker 5: as well.
16:02
Speaker 2: I couldn't agree more on the mutually beneficial thing because
16:06
Speaker 2: I feel like I don't know you would be the
16:08
Speaker 2: same because of the position you're in. Sometimes you do
16:10
Speaker 2: have people that dm you go Jasmine you're amazing. Can
16:12
Speaker 2: you please tell me x y zed? And you're like,
16:15
Speaker 2: I know that I want to help people, but that
16:19
Speaker 2: is a question you could have googled, or that is
16:21
Speaker 2: something that you know if we were out for a coffee,
16:24
Speaker 2: i'd have a chat with you about. But like, it's
16:26
Speaker 2: just a take message. It's not this give take relationship.
16:30
Speaker 2: And this is probably uncovering some of my dirty secrets, Jasmine.
16:33
Speaker 2: But if I identify that there is somebody that I
16:36
Speaker 2: want to network with, I look at them and it
16:38
Speaker 2: might be you. Right, I've seen Jasmine, I've seen Female
16:41
Speaker 2: Founder World, and I'm like, oh my gosh, this is
16:43
Speaker 2: exactly what I want to do. I'm not going to
16:45
Speaker 2: DM you straight away. I'm going to start following you.
16:47
Speaker 2: I'm going to follow your business. I'm gonna start licking
16:48
Speaker 2: all your posts. I'm gonna comment on some stuff. I
16:51
Speaker 2: might reply to your stories a few times. You're hopefully
16:54
Speaker 2: going to see my name pop up a few times.
16:57
Speaker 2: Maybe if I'm lucky, because I've been good at interacting
16:59
Speaker 2: with content, you check my content out too, and then
17:02
Speaker 2: maybe you follow me, or maybe you don't. It doesn't
17:05
Speaker 2: matter too much. But then I might go, hey, Jasmin
17:08
Speaker 2: weird one. But I've been following you for a while.
17:10
Speaker 2: I think your vibe is amazing, and I think that
17:12
Speaker 2: we'd get along really well. I am in a similar position,
17:15
Speaker 2: or I'm doing this, or I'm doing that. I reckon
17:18
Speaker 2: that I have so much value and you have so
17:20
Speaker 2: much value, and we definitely should put that in the
17:21
Speaker 2: same room. At some point, I'll pay for the coffee.
17:24
Speaker 2: Let me know when you're free. I feel like that
17:27
Speaker 2: always lands so much better than like, Hi, Jasmin, I
17:31
Speaker 2: just followed you, and I think that we should get coffee.
17:33
Speaker 2: I'm probably gonna say no to that because as a
17:36
Speaker 2: small business owner, we only have so many plates, we
17:39
Speaker 2: only have so many hours in a day, and I
17:42
Speaker 2: feel like if you're immediately showing me, oh my gosh,
17:45
Speaker 2: like I've got value, You've got value, there's like that
17:47
Speaker 2: pre existing kind of pseudosocial relationship. I want to be
17:51
Speaker 2: your friend. I do genuinely want that, especially if I
17:54
Speaker 2: can see that you're not just a brand new follower. However,
17:58
Speaker 2: same thing for LinkedIn, same thing for like Facebook, same
18:01
Speaker 2: thing for like this Geneva app. I feel like you've
18:03
Speaker 2: got to prove why you're there to begin with, not
18:07
Speaker 2: just go hey, I would like something.
18:09
Speaker 5: Yeah, and also think of Instagram as LinkedIn for entrepreneurs
18:13
Speaker 5: as well, like this is on network.
18:14
Speaker 2: Yea, yes, absolutely, and it's not. I don't know. I
18:18
Speaker 2: found so many of my best friends via Instagram, Like
18:22
Speaker 2: it's it's crazy. All of the girls that work for
18:24
Speaker 2: me that you have just met. I stalked to them
18:27
Speaker 2: all on Instagram and then basically approached them from their
18:29
Speaker 2: jobs because I was like, I can see what you're doing.
18:31
Speaker 2: I think you're doing a great job. So do you
18:34
Speaker 2: want to do that great job at my house? And
18:37
Speaker 2: it's been really fun. But I think showing up on
18:40
Speaker 2: social media is a massive one. So obviously just sliding
18:43
Speaker 2: to someone's DMS, I don't know if that's as scary
18:45
Speaker 2: as you know, being front facing when it comes to
18:49
Speaker 2: creating content for your business. You're incredible at showing up authentically,
18:54
Speaker 2: I would say, very authentically and very organically on your
18:57
Speaker 2: social media. How do you do that? How do I
18:59
Speaker 2: step into that? I feel like that, especially in twenty
19:02
Speaker 2: twenty three, is so important to be able to do
19:05
Speaker 2: if you want a successful business. Asn't how this.
19:09
Speaker 5: Is such an interesting time for small business owners, particularly
19:13
Speaker 5: women who are small business owners. I think we have
19:15
Speaker 5: this interesting like opportunity but also pressure where you can
19:20
Speaker 5: show up as the face of your business and it
19:23
Speaker 5: will drive sales. The women that I'm talking to in
19:25
Speaker 5: our community, the best tiktoks that perform for them are
19:29
Speaker 5: the ones where they are fronting the content as the
19:31
Speaker 5: business owner.
19:31
Speaker 4: People are buying from people, not from.
19:33
Speaker 5: Brands, and so you have to show up or somebody
19:37
Speaker 5: has to show up as a person that is front
19:39
Speaker 5: facing for the business. But it can be really hard
19:42
Speaker 5: and it's a challenge. Not everybody feels comfortable being on camera,
19:47
Speaker 5: particularly in this age of video where we're not just
19:50
Speaker 5: putting photos of ourselves up there. You are speaking, you're
19:52
Speaker 5: doing video, and maybe you're doing skits like that is
19:55
Speaker 5: not something that people are inherently born being comfortable with.
19:58
Speaker 2: Oh no, Like the entire reason, in judgment, I have
20:00
Speaker 2: a podcast is because video was too overwhelmings.
20:02
Speaker 4: I understand.
20:03
Speaker 2: I was like, heck no, I'm not going to be
20:04
Speaker 2: on video, And now I'm the biggest tip of crete
20:06
Speaker 2: because I'm like, what other tiktoks can I do?
20:08
Speaker 4: I understand.
20:09
Speaker 5: Look, I do struggle with this a lot where I'm
20:12
Speaker 5: kind of like, how much is right to share? What
20:15
Speaker 5: is the payoff of actually being this vulnerable and creating
20:18
Speaker 5: spending this much time creating content. But ultimately, every opportunity
20:22
Speaker 5: that I've had to grow our business has been because
20:25
Speaker 5: somebody has connected with me, my story, the content I've created.
20:29
Speaker 5: And so that's why I just keep showing up every
20:31
Speaker 5: single day. I would say, you need to be finding
20:36
Speaker 5: a mix that works for you. And when you just
20:39
Speaker 5: says something really important that we said showing up authentically,
20:42
Speaker 5: that doesn't mean that you have to be participating in
20:44
Speaker 5: this vulnerability olympics that is the.
20:46
Speaker 4: Internet right now.
20:47
Speaker 5: You do not have to be just bearing the worst
20:49
Speaker 5: thing that's ever happened to you on the internet so
20:51
Speaker 5: that people can like connect with that. You can be
20:54
Speaker 5: authentic in a way that is safe for you and
20:58
Speaker 5: is also reflective of the brand that you want to build.
21:01
Speaker 5: So I think it's about putting those like parameters around
21:03
Speaker 5: what authenticity means to you. I'm somebody that has a
21:06
Speaker 5: pretty chill vibe, like I am not dancing on TikTok.
21:10
Speaker 4: I am not going to.
21:11
Speaker 2: Get me dancing. I will make a TikTok, I will
21:13
Speaker 2: not dance. No, And ajutment.
21:16
Speaker 4: Yes, there is a line. We are millennials.
21:19
Speaker 2: I'm really sorry. I can't dance like I did fourteen
21:22
Speaker 2: years of dance school and I still cannot.
21:25
Speaker 4: Okay, well you're probably better than me.
21:27
Speaker 2: Oh no, no, no, no, there's a reason I was
21:29
Speaker 2: always at the back of the concepts.
21:31
Speaker 5: I have a friend who is this is such a
21:32
Speaker 5: tangent who is a professional dancer. She's literally a rocket,
21:35
Speaker 5: one of the best dancers in the world. And she
21:38
Speaker 5: she has tried to teach me how to dance and
21:39
Speaker 5: she can't.
21:40
Speaker 4: So no, no, no, no, she can't do it.
21:42
Speaker 5: So I'm so sorry. I know I can't have everything.
21:45
Speaker 5: Of us are born with it, some of us aren't.
21:46
Speaker 5: But all of that to say that, pick what authenticity
21:50
Speaker 5: means to you. For me, it means showing up and
21:52
Speaker 5: just chatting to the camera like this. It means showing
21:55
Speaker 5: day in the life flogs, and it means mixing in
21:57
Speaker 5: a little bit of like my secret sauce to business
22:02
Speaker 5: related content, and that essentially is just your personality.
22:05
Speaker 2: I think it's interesting as well, because when you say
22:08
Speaker 2: show up authentically, people go, so I have to show everything?
22:11
Speaker 2: Yeah no, And I think that's really, really not the point,
22:15
Speaker 2: like authentically means in exactly the same way i'd have
22:18
Speaker 2: a conversation with you. That's how I converse with my community,
22:21
Speaker 2: because I adore my community and they deserve to be
22:24
Speaker 2: spoken to in the way that I speak to people.
22:26
Speaker 2: And I think that's always been the driving force behind
22:29
Speaker 2: our content and what we do on Sheees on the Money,
22:32
Speaker 2: and I share so many random tipbits, like you know
22:35
Speaker 2: my favorite foods. You might know you know dribs and
22:38
Speaker 2: drabs through listening to different platforms. But unless you're a
22:42
Speaker 2: LinkedIn stalker, which is fine, you're not going to know
22:45
Speaker 2: that much about my husband. You're not going to know
22:46
Speaker 2: that much about my family. I never share that side
22:49
Speaker 2: of things, like I have so many beautiful nieces and
22:52
Speaker 2: nephews that I just don't post on my social media.
22:54
Speaker 2: But I spend honestly most weekends with And I think
22:58
Speaker 2: that sometimes you have to all lines because you go, no, like,
23:03
Speaker 2: let's just leave it at that, Like you can have
23:05
Speaker 2: personality Victoria, you can have my offensive comments, you can
23:09
Speaker 2: have you know, my spicy opinions on money. You can
23:11
Speaker 2: have all of those things. Authentic content doesn't mean one
23:14
Speaker 2: hundred percent transparent. It means that you know, I'll tell
23:17
Speaker 2: you the truth always, but that doesn't necessarily mean that
23:21
Speaker 2: I will put it all on a silver platter so
23:23
Speaker 2: that hopefully you like my content enough to sell something,
23:26
Speaker 2: because to me, that's exhausting. And for a while I
23:29
Speaker 2: was doing that and I was just like, this is
23:31
Speaker 2: too much, Like I need something for me. I need
23:33
Speaker 2: something that's like not so exhausting. And I think that's
23:37
Speaker 2: really important as well, to go no, no, no, you
23:39
Speaker 2: don't have to show up and be authentically completely, one
23:42
Speaker 2: hundred percent transparent of like every minute of your waking day,
23:46
Speaker 2: because I'm pretty sure that any person who does a
23:48
Speaker 2: day in the life isn't doing every single minute, every
23:51
Speaker 2: single bathroom break, every single phone call, text message, like
23:54
Speaker 2: all of those things. It's like, here are the things
23:56
Speaker 2: I want to share with you.
23:57
Speaker 5: Yeah, absolutely, I think you need to put parameters that
24:00
Speaker 5: you're so so right and you know, but I do
24:02
Speaker 5: think when you do show those small personal moments or
24:04
Speaker 5: those a little bit of personality, like you're just think
24:07
Speaker 5: of that as like a trust building exercise. You're showing
24:09
Speaker 5: who you are so that when you do sell something
24:11
Speaker 5: to somebody, they trust you and they were five percent.
24:15
Speaker 2: All right, I think we should jump into a break
24:17
Speaker 2: because I have six million different questions to ask you
24:20
Speaker 2: about growing your business once you've actually started. So guys,
24:23
Speaker 2: do not go anywhere, and neither should you. Jasmine. All right, Jasmine,
24:31
Speaker 2: we are back at it. I'm so excited like talking
24:34
Speaker 2: about small business and just even business in general. I
24:37
Speaker 2: just get so excited because there's so much opportunity, especially
24:41
Speaker 2: for women to grow businesses in twenty twenty three. And
24:45
Speaker 2: you know, before we had a chat about just like
24:47
Speaker 2: showing up and starting. And obviously this podcast is not
24:50
Speaker 2: about going, here's the perfect product, because I mean we
24:54
Speaker 2: would have already taken it if we had another idea
24:56
Speaker 2: for you, let's be honest. But I want to know,
24:59
Speaker 2: I guess what do we do once we've started, We've
25:02
Speaker 2: got our business, we've set it up, we have our
25:04
Speaker 2: product that we think is perfect and going to hit
25:07
Speaker 2: the mark in every way, shape and form. What next?
25:12
Speaker 5: So if you're talking about scaling, there's two different things, right.
25:15
Speaker 5: So you have a product, you have it out in
25:16
Speaker 5: the world, and you want to get traction. So that's
25:19
Speaker 5: kind of the first thing and the way the brands
25:21
Speaker 5: are getting traction now that I'm saying, honestly, it is
25:24
Speaker 5: video content. That's why I hired six months ago a
25:27
Speaker 5: full time video producer one hundred percent. And I also
25:29
Speaker 5: have somebody who follows us around a couple of days
25:31
Speaker 5: a week and creates video content as well.
25:33
Speaker 2: As in Perth, we've got Brooke Cumet before and Brook
25:37
Speaker 2: is incredible, amazing, but she lives in a different state
25:40
Speaker 2: to me, So like we've worked out a way to
25:41
Speaker 2: make it work. Yeah, but that would be so good.
25:44
Speaker 5: Maybe I need to maybe you need to also somebody
25:46
Speaker 5: to edit, somebody to film. I can't possibly capture all
25:51
Speaker 5: of the things that I'm doing in the day and
25:53
Speaker 5: also do the things I need to do in the day.
25:55
Speaker 5: So having somebody to create that content is really powerful.
25:57
Speaker 2: And we need to break that down as well. Because
25:59
Speaker 2: I always say this to one of my girlfriends, just
26:01
Speaker 2: like they I'm so in awe of what you do.
26:03
Speaker 2: Like you're here, you're there, you're everywhere. You like do
26:06
Speaker 2: three episodes a week, You're always on Instagram, you do
26:08
Speaker 2: so many tiktoks, Like we do a minimum of fourteen
26:11
Speaker 2: tiktoks a week, well just of the podcast, which is fine,
26:14
Speaker 2: but you're looking at She's on the money five years
26:17
Speaker 2: after it started, with a team that are creating that,
26:20
Speaker 2: and obviously it's authentic and it's you know, if I'm
26:23
Speaker 2: on my social media, personally, I don't want to burst
26:26
Speaker 2: the bubble. But the reality is I probably haven't edited that.
26:29
Speaker 2: That real I haven't edited that video. I've probably had
26:32
Speaker 2: someone who's done it. I've signed off on it. I'm
26:34
Speaker 2: really happy with it. But I think smaller business owners
26:39
Speaker 2: and smaller founders put so much pressure on themselves to
26:43
Speaker 2: go I have to be everything to everybody, and I
26:46
Speaker 2: have to do this day in the life. I've seen
26:48
Speaker 2: Jasmine do it. You know, Victoria's done it a few times.
26:50
Speaker 2: We need to do that, my friend. That might not
26:53
Speaker 2: be the priority right now. Actually growing your business might
26:56
Speaker 2: be the priority. So we need to maybe compare apples
26:59
Speaker 2: with apple, no apples with oranges, because I'm an orange
27:02
Speaker 2: right now. I've gone through the hard yards of not
27:05
Speaker 2: being able to afford stuff and having to do six
27:07
Speaker 2: million things myself and staying up till three am every
27:09
Speaker 2: single night, literally crying because.
27:12
Speaker 7: I'm like I boasted no stories, Like my engagement is
27:15
Speaker 7: going to be down, my business is going to be
27:17
Speaker 7: through the floor tomorrow and I just I want to,
27:21
Speaker 7: I guess normalize that you don't have to be everything
27:23
Speaker 7: to everybody, and with scale often.
27:25
Speaker 2: Comes a lot more exposure and you don't need to
27:29
Speaker 2: be everything to everybody all at once.
27:31
Speaker 5: I would also say, like try a bunch of stuff
27:34
Speaker 5: in the beginning. The theme that I'm hearing from people
27:37
Speaker 5: that are in the community for Female Founder World is
27:39
Speaker 5: that there is no theme like, yes, the video content
27:42
Speaker 5: piece is performing really well for a lot of folks,
27:44
Speaker 5: a lot of people haven't cracked that or that's not
27:46
Speaker 5: working for them, and they're going to find their own
27:48
Speaker 5: thing that's resonating with their own customers or is this
27:51
Speaker 5: special thing that the founder or the small business owner
27:54
Speaker 5: like really understands and so that's what they're going to
27:56
Speaker 5: do to drive the business forward, things like doing community
27:59
Speaker 5: sampling probe. Do you know the brand gorgey Yes, Okay,
28:03
Speaker 5: So it's this amazing energy during company. They've been around
28:05
Speaker 5: for like five minutes. They're in Whole Food's doing amazing things.
28:07
Speaker 2: Like they're very us, very well, I'm psychotic on TikTok Okay. Yes,
28:11
Speaker 2: that's why I know they see them. I don't think
28:14
Speaker 2: the average you know Australian listener is going to go
28:16
Speaker 2: of course.
28:17
Speaker 5: Okay, So there's this energy during company called Gorgey, and
28:20
Speaker 5: the way that they've really just been able to skyrocket
28:23
Speaker 5: is that they are doing this community sampling program, which
28:26
Speaker 5: basically means they're identifying interesting folks on TikTok who are
28:30
Speaker 5: not influencers, are not professional content creators, and they're gifting
28:33
Speaker 5: those people to create content because you're in this era
28:36
Speaker 5: where literally anyone can go viral and you're searching the
28:39
Speaker 5: thing on TikTok before you buy it, and anyone could
28:42
Speaker 5: be appearing at the top there.
28:43
Speaker 2: I do search things on TikTok. I reckon TikTok's going
28:46
Speaker 2: to become one of the next big search.
28:47
Speaker 4: Engine one hundred percent it is.
28:49
Speaker 2: It has to because that's what I'm using it for.
28:52
Speaker 5: Yes, I'm using it to grow my business. I have
28:54
Speaker 5: questions about how do I do this, how do I
28:56
Speaker 5: do that? And I search TikTok before I search Google.
28:59
Speaker 2: Yeah, I'm literally the same at the moment. Complete side note,
29:02
Speaker 2: it is no secret that I am pregnant and having
29:04
Speaker 2: a baby in three and a half months. Terrifying.
29:07
Speaker 4: You could talk about that.
29:08
Speaker 2: Oh me too. But like every single baby product because
29:12
Speaker 2: this is my first baby, I don't know anything about anything,
29:14
Speaker 2: Like I don't even know what way is up. Like
29:15
Speaker 2: I just learned what a hukker is and I was like, wow,
29:17
Speaker 2: that's crazy, Like that's cool. But I'm TikTok searching everything.
29:22
Speaker 2: I'm like, I want the mums to tell me what
29:24
Speaker 2: is this good? Can I watch the video? How does
29:26
Speaker 2: that work? But the same thing is happening in your community.
29:29
Speaker 2: Like this is just really relevant for me right now.
29:32
Speaker 2: But you know, if you haven't tried in an in drink,
29:34
Speaker 2: let's be honest, Whole Foods isn't the cheapest place to go.
29:36
Speaker 2: Maybe I want to look it up first and see
29:39
Speaker 2: what other people's opinions are, and you go, oh, I
29:41
Speaker 2: definitely want that. I am, if anything, really bad at
29:46
Speaker 2: being peer pressured, like the Internet is peer pressure.
29:49
Speaker 5: And also, you know, the other thing that I think
29:51
Speaker 5: people should take away from what you just said is, yes,
29:54
Speaker 5: you know, creating the content on TikTok, doing the community
29:56
Speaker 5: sampling on TikTok is a great way to grow. But
29:59
Speaker 5: also think about how you are discovering products now and
30:02
Speaker 5: reverse engineer it so you're maybe looking stuff up on
30:05
Speaker 5: TikTok to get a review, and then maybe you're going
30:08
Speaker 5: to the website and seeing what the reviews are under
30:10
Speaker 5: the product, or maybe you're then googling it to see
30:13
Speaker 5: if one of the mum blogs that you follow or
30:16
Speaker 5: whatever has written about it, like reverse Engineer, how you're
30:19
Speaker 5: discovering products, and then think about how you can get
30:22
Speaker 5: traction with customers by building that journey for them.
30:25
Speaker 2: I could not agree more. Let's take it all the
30:28
Speaker 2: way back. I know that you had your beauty business,
30:30
Speaker 2: you wrapped that up in twenty sixteen, and then you've
30:33
Speaker 2: started Female Founder World, which is honestly sligh. But if
30:38
Speaker 2: we could go back and get judsmine to do it
30:40
Speaker 2: all again, we're doing Female Founders World again. What would
30:43
Speaker 2: you wish that you had known at the start, maybe
30:46
Speaker 2: about your first hire, or your first time to outsource something,
30:50
Speaker 2: or your first time to you know, think about the
30:52
Speaker 2: way social media works. Obviously it was a while ago
30:55
Speaker 2: in social media changes, but you know what I mean.
30:58
Speaker 5: Yeah, I've made a few mistakes around higher I think
31:00
Speaker 5: wanting to bring someone on full time when maybe you
31:02
Speaker 5: aren't ready and you genuinely don't need to. There is
31:05
Speaker 5: this huge gig economy right now, where you can tap
31:08
Speaker 5: amazing talent and have them work for you a couple
31:11
Speaker 5: of days a week and build up these different experts
31:14
Speaker 5: who are doing different things in the business. And so
31:16
Speaker 5: I would say start off by identifying where you need
31:19
Speaker 5: folks to come in and finding experts who can do
31:22
Speaker 5: that part time rather than who are working full time
31:24
Speaker 5: in the business, and then you kind of have this
31:26
Speaker 5: obligation to them. I think that that's a really great
31:28
Speaker 5: way to stay lean and get started. For me, it
31:31
Speaker 5: wasn't until I brought somebody into the team that the business.
31:34
Speaker 4: Was really able to grow. And you just like.
31:37
Speaker 5: Hold things so tightly in the beginning. You feel like
31:40
Speaker 5: anytime you outsaw something, it's going to mean that the
31:44
Speaker 5: product isn't going to be as good or it's not
31:46
Speaker 5: going to be as good as how you can do it.
31:48
Speaker 5: But truly done is better than perfect or good is
31:52
Speaker 5: better than perfect. When you're trying to scale a business,
31:55
Speaker 5: because you cannot own all of these things and be
31:59
Speaker 5: working on the business and in the business at the
32:02
Speaker 5: same time, you need to build space for yourself where
32:04
Speaker 5: you can be thinking ten steps ahead and move into
32:06
Speaker 5: this role of managing people who are then doing the
32:10
Speaker 5: thing that's driving the business. And this is definitely this
32:13
Speaker 5: like little switch that has to happen when your business
32:16
Speaker 5: gets a little bit of traction.
32:17
Speaker 2: Now, I'm not gonna lie. This feels like a personal attack.
32:19
Speaker 2: If you go and get my team, they will be like,
32:23
Speaker 2: what if you said, hey, what is I guess Victoria's downfall?
32:26
Speaker 2: Like what is the worst thing about her? I mean,
32:28
Speaker 2: they've probably got a lot of personal things to say,
32:30
Speaker 2: but they would say, from a business perspective, she just
32:34
Speaker 2: won't let's go right. And I love being across it
32:38
Speaker 2: as well, so like I have a bit of fomo
32:40
Speaker 2: in addition to you going, oh, well, I guess it's
32:43
Speaker 2: my business. You know, if we're doing an Instagram post,
32:45
Speaker 2: I'm like, well, I guess at the end of the day,
32:47
Speaker 2: like not to have too many tickets, but it's my business.
32:49
Speaker 2: The best person to do content must be me. Letting
32:53
Speaker 2: go was really hard. My team know that because they're
32:56
Speaker 2: consistently like V I am actually confident at my job,
33:00
Speaker 2: Like we don't micro manager anymore. But I think it's
33:03
Speaker 2: so important to know that. But how do we know
33:06
Speaker 2: what to let go of and what are those core
33:09
Speaker 2: activities that you know, at the end of the day,
33:11
Speaker 2: we should still be doing because for me, I'm still
33:14
Speaker 2: the one answering the DMS, and that to me is
33:17
Speaker 2: so important because I feel like, as the founder of
33:19
Speaker 2: She's on the money, I want my fingers on the pulse.
33:22
Speaker 2: I want to be in my community talking to them,
33:25
Speaker 2: getting a little bit dirty, getting gritty because I could
33:27
Speaker 2: hire a full and I do have a full time
33:29
Speaker 2: community manager who doesn't like that I'm managing the DMS,
33:33
Speaker 2: but I find that really helps me. And that's something
33:36
Speaker 2: that I let go of for a few months yeah,
33:38
Speaker 2: and was like, actually, no, I need to be back here.
33:40
Speaker 2: So how do I know what to outsource or what
33:42
Speaker 2: to let go When as a small business owner everything
33:46
Speaker 2: feels important.
33:47
Speaker 4: I just want to like follow on what you just said.
33:48
Speaker 4: They're about the DMS.
33:49
Speaker 5: Even brands that are huge, their founders are still trying
33:52
Speaker 5: to find a way to stay close to their customers.
33:55
Speaker 5: So even doing yeah, who are doing like huge amounts
33:58
Speaker 5: of revenue and have insane amounts of sales coming through
34:01
Speaker 5: their business, they are still finding a way to stay
34:03
Speaker 5: close to the customers. So whether it's reading the DMS
34:05
Speaker 5: or having your team kind of like compile insights or
34:09
Speaker 5: reviews or whatever. You do need to find a way
34:11
Speaker 5: to stay close to the customer if you're going to
34:12
Speaker 5: be handing off those things. But how you kind of
34:14
Speaker 5: know what to hand off and what to keep yourself.
34:18
Speaker 5: I really think it's about what is your core products
34:20
Speaker 5: that you're offering for us. It's content, right, and so
34:22
Speaker 5: that's why you want to be across the content because
34:24
Speaker 5: that is literally the thing that you're offering that is
34:27
Speaker 5: building the business. So I don't create our content anymore,
34:30
Speaker 5: but I do the last ten percent. So I'm the
34:32
Speaker 5: person who still sends content live because I want to
34:35
Speaker 5: make sure it's perfect before it goes up. But I've
34:37
Speaker 5: hired somebody else to do all of that groundwork. But
34:39
Speaker 5: I enjoy that piece of it as well. So I
34:41
Speaker 5: think you really need to think about what can you
34:44
Speaker 5: outsource and what can you take off the table that
34:48
Speaker 5: frees you up to do that kind of like ten
34:50
Speaker 5: percent that is maybe just the finishing it off and
34:52
Speaker 5: that you still enjoy. I would also say, like for me,
34:56
Speaker 5: I think that you need to look at what's new.
34:59
Speaker 5: I like to try and underst stand everything in the business,
35:01
Speaker 5: and so before for example, we outsource TikTok. I spent
35:05
Speaker 5: a lot of time trying to figure out TikTok for myself,
35:08
Speaker 5: and yes, I could have hired someone immediately just to
35:10
Speaker 5: do that, but I think that it is really valuable
35:14
Speaker 5: to have that understanding so that when you do hire someone,
35:18
Speaker 5: they know what they're talking about and you can help
35:21
Speaker 5: kind of shape.
35:22
Speaker 2: Those conversation because they're the professional. But at least you're
35:25
Speaker 2: on exactly the same page.
35:26
Speaker 5: Absolutely, and I think the same goes if you have
35:28
Speaker 5: a physical product and you want to go into retailers.
35:32
Speaker 5: As the business is growing, there's always going to be
35:34
Speaker 5: new challenges, and I do think that as the person
35:37
Speaker 5: that is leading the business forward, you need to have
35:39
Speaker 5: the understanding of those new things and making sure that
35:43
Speaker 5: you're outsourcing the stuff that you've understood, and that you
35:46
Speaker 5: can create some blueprints that other people can copy and
35:48
Speaker 5: paste and execute for you, and you're focused on the
35:51
Speaker 5: new thing, whether that is a new channel like TikTok,
35:54
Speaker 5: whether that is getting the brand retailers, and that you're
35:57
Speaker 5: understanding it so that then you can then bring in
35:59
Speaker 5: the expertise to do it for you.
36:01
Speaker 2: I love that so much. I would agree that always
36:04
Speaker 2: having your finger on the pulse and doing the last
36:05
Speaker 2: ten percent. I'm exactly the same, Like the girl's schedule
36:08
Speaker 2: it for me, but it's not scheduled to go live.
36:10
Speaker 2: It's in the scheduler, and I have to improve everything.
36:13
Speaker 3: Yeah.
36:13
Speaker 2: Always, I don't think i'll ever away go No. I
36:15
Speaker 2: also love that part of the job. And I'm like, oh,
36:18
Speaker 2: this is such a smart, witty post and look as
36:20
Speaker 2: like I feel like I'm so proud of my team
36:23
Speaker 2: when I go through that, or I go, oh, actually,
36:26
Speaker 2: because I am actually the only finance expert in my business,
36:29
Speaker 2: I'm like, oh, let's actually schedule this one on this
36:31
Speaker 2: day because that's a you know, really popular day for
36:34
Speaker 2: this particular content. Or I know a lot more about
36:36
Speaker 2: you know, let's say the tax cycle and when people
36:38
Speaker 2: are going to be looking for tax content, and like
36:41
Speaker 2: that all comes into strategy, and you still kind of
36:44
Speaker 2: get to be a part of the strategy and then
36:45
Speaker 2: you get to see it come to life, and honestly,
36:48
Speaker 2: it now comes to life in a way that I
36:49
Speaker 2: could have never executed. I'm like, look at this post, Slate.
36:52
Speaker 2: I can't say that I'm amazing.
36:54
Speaker 5: I thought that was really interesting what you just said
36:56
Speaker 5: that because you said, you know, I'm the only finance
36:57
Speaker 5: expert in my business. And something that I found really
37:00
Speaker 5: helpful and that I've seen other businesses do really well
37:03
Speaker 5: is hire somebody or hire people who represent your customer
37:07
Speaker 5: in some way. So my first hire was our content
37:10
Speaker 5: coordinator Page, who's still with me. She's incredible and she
37:14
Speaker 5: is on the side also building a beverage business. She
37:18
Speaker 5: is literally a community member.
37:21
Speaker 2: To say, how I've hired. So Jessica was my first
37:25
Speaker 2: She's on the Money team member, and she started as
37:27
Speaker 2: my PA, and then she went to EA and now
37:30
Speaker 2: she's done a few other things and now she is
37:32
Speaker 2: manager of all of our partnerships that she's on the
37:34
Speaker 2: money and she is incredible. But the reason I adore
37:40
Speaker 2: her is she was our community member. In our interview
37:43
Speaker 2: with her, I satted down. I was like, obviously a
37:45
Speaker 2: little bit nervous. I'd had businesses before, but I was like,
37:48
Speaker 2: this is for a podcast. This is so wild. I
37:50
Speaker 2: was like, why do you want to join? She's on
37:51
Speaker 2: the money and she's like Victoria to be really frank,
37:54
Speaker 2: She's on the money changed my life. I got out
37:56
Speaker 2: of debt because of you. I love interacting with your posts.
37:59
Speaker 2: I love this, this, this in this, and I was like,
38:01
Speaker 2: I need you because my community are you, And that
38:04
Speaker 2: has been our strategy the whole time. I don't need
38:06
Speaker 2: finance experts. I need people who know when to say, oh,
38:10
Speaker 2: V like, I'm building an online course at the moment
38:12
Speaker 2: for investing, so they are my sense check. I do
38:16
Speaker 2: it and they're like, oh, I really don't get this,
38:19
Speaker 2: or I know our community would be a bit overwhelmed
38:21
Speaker 2: with that, because you know, if I sit down and
38:23
Speaker 2: go all right, Jasmin, let's talk about the difference between
38:25
Speaker 2: ETFs and managed funds. Yeah, I know that so well,
38:28
Speaker 2: but you might go, hey, back up, back up, back up.
38:30
Speaker 2: That feels overwhelming. Could we maybe just intro it a
38:33
Speaker 2: little bit softer? And I go, yes, of course we can.
38:36
Speaker 2: Whereas you know you and I, especially when you had
38:38
Speaker 2: your beauty brand, you might have just been all gung
38:40
Speaker 2: ho on beauty because you're like, well, everyone knows because
38:43
Speaker 2: I've been talking about it so long, right, So they
38:45
Speaker 2: are my sense check, and I wouldn't change it for
38:48
Speaker 2: the world. I don't need more me, I need more
38:51
Speaker 2: them because they are experts at what they do. I
38:54
Speaker 2: feel like this chart has been incredible, but it could
38:57
Speaker 2: also be a little bit overwhelming because there's so much
39:00
Speaker 2: much to think about if someone is listening to this.
39:02
Speaker 2: Because our community, not all of them are business owners,
39:05
Speaker 2: but also some business owners they need the little kickup
39:07
Speaker 2: the butt too. So what is your key piece of
39:11
Speaker 2: advice for someone who goes, you know what, I don't
39:13
Speaker 2: know if I want to start a business, I'm sitting
39:15
Speaker 2: on the fence. I'm a little bit yes or no.
39:18
Speaker 2: What would you say to them?
39:19
Speaker 5: I would, first of all, if you're not doing it
39:22
Speaker 5: because you are a little bit afraid, and I understand
39:25
Speaker 5: that I've been that person as well. I would go
39:27
Speaker 5: and look for people who you can see yourself in,
39:31
Speaker 5: who have achieved the kind of thing that you want
39:33
Speaker 5: to and just dive into their story. We constantly are
39:38
Speaker 5: posting case studies about people who come from all different backgrounds.
39:41
Speaker 5: Some of them raise lots of money, some of them
39:43
Speaker 5: bootstrapped while they're in college and reinvested their sales to
39:47
Speaker 5: grow their businesses. And they come from all over the world.
39:50
Speaker 5: They have all kinds of backgrounds. Go and find someone
39:52
Speaker 5: who resonates with you so that you can, first of all.
39:56
Speaker 4: To see that it's possible.
39:57
Speaker 5: I think that traditional business media kind of shows us
40:01
Speaker 5: the same people, right, like they show us the same
40:04
Speaker 5: version of business success. It's a lot of men, it's
40:07
Speaker 5: a lot of folks in tech, a lot of people.
40:09
Speaker 5: You're doing yeah, I have not noticed shocking and it
40:14
Speaker 5: can make you feel like maybe somebody like you can't
40:16
Speaker 5: do this thing. You can you can, and I promise
40:19
Speaker 5: you lots of people like you are doing it right
40:21
Speaker 5: now and have done it. So go and find a
40:23
Speaker 5: person that can be a little bit of an inspiration
40:26
Speaker 5: to you, who you can use as a framework of
40:29
Speaker 5: what is possible and follow them, engage with them deep
40:32
Speaker 5: dive on their story. That would be step one.
40:34
Speaker 2: I would agree with that. I also think this is
40:38
Speaker 2: going to sound probably not what you're expecting from me,
40:41
Speaker 2: but like it's not that deep. I feel like so
40:44
Speaker 2: many times we get analysis paralysis and we like overlook
40:47
Speaker 2: everything and go, oh my god, it's too hard. It's this,
40:50
Speaker 2: It's that I promise just starting is not that not
40:52
Speaker 2: step one? Yeah? Like stop getting so far ahead of yourself,
40:55
Speaker 2: Like do you know how much of your business process
40:58
Speaker 2: you can do for free before you even like you
41:00
Speaker 2: don't need to set the structure up and then think
41:02
Speaker 2: about it. We can contact suppliers, we could work out
41:05
Speaker 2: how much things might be for our potential new business.
41:08
Speaker 2: We could, you know, get some Pinterest boards together on
41:11
Speaker 2: brand vibes that you like that's free. Do you know
41:13
Speaker 2: how excited I get with a new Pinterest board. If
41:16
Speaker 2: we've got like a new course coming out, I'm always like,
41:18
Speaker 2: it can't just be She's on the Money or Victoria branded,
41:21
Speaker 2: like it needs its own brand obviously, jazz men, so like,
41:24
Speaker 2: I get so excited with those things. Do those things
41:27
Speaker 2: that spark joy and make you excited for the next step.
41:30
Speaker 2: But also if the steps are feeling way too big,
41:33
Speaker 2: break them down even further and make them even smaller.
41:35
Speaker 2: It might be small things every day. And I think
41:39
Speaker 2: there's also this really I guess I look at your
41:42
Speaker 2: community and I'm just in awe. I'm like, it's full
41:45
Speaker 2: of so many big, beautiful businesses that are just like wow,
41:49
Speaker 2: like I want to stand among them. But like some
41:51
Speaker 2: of us are mums who are like, actually, I really
41:54
Speaker 2: want to do that, but I want to do it
41:55
Speaker 2: on the side, or I am a stay at home
41:57
Speaker 2: mum and I want to do that, or you know,
41:58
Speaker 2: I already have a full time time job, Jasmine, I
42:00
Speaker 2: don't have the ability to just quit and be, you know,
42:02
Speaker 2: a startup queen. Like that's fine too. So like I
42:06
Speaker 2: don't think that there is you know, you don't have
42:08
Speaker 2: to dive into the VC world immediately. You might, but
42:11
Speaker 2: like these communities, your community, my community are for people
42:15
Speaker 2: who you know. Let's say you want to start a
42:16
Speaker 2: candle company and you want to do it on the side, Queen,
42:19
Speaker 2: I'm here for you. Let's say you want to build
42:22
Speaker 2: the biggest of business in the entire world and sell
42:25
Speaker 2: it for multiple millions of dollars. I'm here for that too.
42:28
Speaker 2: So I think it's so important to remember that there's
42:31
Speaker 2: no such thing as too small of a business. And
42:33
Speaker 2: I think that one other thing that I think will
42:37
Speaker 2: frustrate you about your community as well, Like when you
42:39
Speaker 2: meet new people, they're like, oh, I'm just a no,
42:43
Speaker 2: we don't say, just like I don't care if your
42:45
Speaker 2: business is small, your business is big, or whatever you do.
42:48
Speaker 2: I think as women, going back to what we're talking
42:50
Speaker 2: about at the start, we just don't have that confidence
42:52
Speaker 2: to start. But that confidence comes with how we speak
42:55
Speaker 2: about ourselves and how we champion ourselves. And saying, oh,
42:58
Speaker 2: I'm just a small business owner or I'm just a podcaster.
43:01
Speaker 5: So small businesses are literally the backbone of the economy.
43:04
Speaker 5: So don't don't discount what you've wanted to build exactly.
43:08
Speaker 2: Oh my gosh, well, my friend, I think that might
43:10
Speaker 2: be all we have time for. I'm so sorry that
43:14
Speaker 2: we don't have six more hours to do this. We
43:16
Speaker 2: will have to do it again. But where can I
43:19
Speaker 2: find you? Where can my community start networking with you?
43:22
Speaker 2: Get involved with Female Founder World? What are the platforms
43:25
Speaker 2: that you exist on, and how do we connect where everywhere?
43:28
Speaker 5: I'm on Instagram at Jasmine Guance with the TikTok, Jazz
43:30
Speaker 5: Garance with THEE and Female Founder World is female Founderworld
43:34
Speaker 5: dot com. We have a newsletter, podcast, a group chat
43:37
Speaker 5: on Geneva. If you head to the website, you'll be
43:39
Speaker 5: able to find all of those links and all of
43:40
Speaker 5: those free resources.
43:42
Speaker 2: I am going straight to Geneva like you have in
43:44
Speaker 2: my mind. I'm so excited for another platform, Jasmine, thank
43:48
Speaker 2: you so much for joining me. I am so excited,
43:51
Speaker 2: like I just want to do so much stuff now.
43:53
Speaker 4: This is a lot of fun. Thank you.
43:55
Speaker 2: See you lady guys. The advice shared on She's on
44:03
Speaker 2: the Money is general in nature and does not.
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Speaker 6: Consider your individual circumstances. She's on the Money exists purely for.
44:10
Speaker 2: Educational purposes and should not be relied upon to make
44:13
Speaker 2: an investment or financial decision. If you do choose to
44:16
Speaker 2: buy a financial product, read the PDS TMD and obtain
44:19
Speaker 2: appropriate financial advice tailored towards your needs.
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