Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Your Digital First Impression: What Your Profile Picture Says (and Sells)

Transcript

Your Digital First Impression: What Your Profile Picture Says (and Sells) · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome. My name is Tavishma Aidi.
• 0:04
  I solve sales and marketing challenges and I'm making
• 0:07
  today's episode at home. Expect some interruptions
• 0:09
  because the kiddies are home, you know, they're sick.
• 0:12
  And the goal of the podcast is business education.
• 0:15
  I'm not here to tell you about my kids.
• 0:17
  So please spread the word so that friends and family members
• 0:20
  in Nigeria and abroad can benefit from the questions that
• 0:23
  we tackle. They can do that by subscribing
• 0:25
  on Spotify, YouTube, Apple or any player of their choice.
• 0:30
  And if you'd love to connect with me, you can call, you can
• 0:33
  SMS, you can WhatsApp me on 08064662140.
• 0:39
  Today on the podcast, I would like us to look at things to
• 0:43
  consider when setting up your DP.
• 0:45
  You know, your display picture, your profile picture, your
• 0:49
  Google account image, your digital avatar, your photo
• 0:53
  representation, your WhatsApp picture, your, you know
• 0:57
  everything all join. So that's what we're going to be
• 1:00
  looking at today. And I guess the main question
• 1:04
  we're going to be looking at today's is it OK to not use your
• 1:09
  real face? So there are a couple of us who
• 1:11
  are already using our real face. No problem.
• 1:13
  This episode is more for those of you who do not want to use
• 1:18
  your real face, you want to use something else.
• 1:20
  Now, the reason why we're taking this question today is because
• 1:24
  it is a follow on from stuff that we discussed in the
• 1:28
  previous episode yesterday when we're taking questions from
• 1:31
  Dave, who happens to be a listener of the podcast.
• 1:35
  And one of the things I told him was I just sent him a message
• 1:40
  like, you know, change your DP. You know, I just shot it
• 1:43
  straight like that. I'll be shot, shot, shooted.
• 1:47
  So I shot, shot or shooted it straight and I just said, look,
• 1:50
  guy, change your DP because you know it wasn't his real face.
• 1:55
  Then he responded and let me read it.
• 1:58
  He said this is like my brand image because I'm a member or I
• 2:02
  work in Web 3. So we use animes, we use NFTS,
• 2:08
  we use artwork for our Twitter, for Telegram, for Gmail, you
• 2:13
  know, So basically that's what he's saying that he's in Web 3.
• 2:16
  So this is the normal, normal. That's how they all do it.
• 2:19
  Anime, NFT, everything, cartoon anyhow.
• 2:24
  So that's what the users their DP, that's what the users
• 2:28
  profile picture, that's what the users Instagram handle, that's
• 2:32
  what they use as the LinkedIn picture.
• 2:34
  That's what they use as WhatsApp photo as in every, every, every.
• 2:37
  That's how they do it. Then he now added that he's new
• 2:43
  in the business, but he's kind of confused because he signed up
• 2:47
  for this thing, you know, web three people businesses have not
• 2:52
  been responding to his emails. So he now asked me the question
• 2:56
  that I don't know, maybe is it my DP?
• 2:59
  That's the reason why brands are not responding to the e-mail.
• 3:03
  So that's the question and that's the reason why we're
• 3:05
  looking at this topic today. Dave, listener of the podcast
• 3:10
  works in Web 3. And this is just a tradition.
• 3:13
  This is just what they do. But then he's wondering because
• 3:19
  this DPI have is anime. Anime is just, you know,
• 3:23
  Japanese cartoon. So because this DP that I have
• 3:26
  is Japanese cartoon, is that the reason why people are not
• 3:29
  responding to my e-mail, my emails, or my business outreach?
• 3:34
  So to answer this question, now we're going to go over some
• 3:37
  general sales principles to remember.
• 3:40
  And remember that whenever I tackle questions on this
• 3:42
  podcast, I'm always coming out things from a sales and business
• 3:46
  development perspective. So it's possible that you talk
• 3:49
  to some other professional and it will give you a different
• 3:51
  answer. But me, I'm looking at things
• 3:54
  primarily from a sales and business development
• 3:56
  perspective. That means I'm trying to answer
• 3:59
  things from the traditional sales perspective while trying
• 4:03
  to figure out what is the quickest way for money to hit my
• 4:06
  bank account. I'm trying to interact with some
• 4:10
  people. I'm trying to build some
• 4:11
  relationships. I'm trying to get some rapport.
• 4:14
  It's not because I'm looking for friends.
• 4:16
  It's because I want some money to hit my bank account.
• 4:21
  So that December I can go on flex so that my children's
• 4:27
  birthday I can buy some nice stuff.
• 4:31
  So wifey's birthday I can buy some nice stuff.
• 4:34
  Or in Dave's situation, for instance, so that on his
• 4:37
  girlfriend's birthday he can get us some nice stuff.
• 4:39
  Maybe two of them just take trip to Dubai, you know, three days
• 4:43
  just go and chew before they come back.
• 4:46
  So that's the perspective from which I'm going to answer this
• 4:48
  question. Sales, for those of you who've
• 4:53
  been listening to this podcast for a very long time, you will
• 4:55
  remember one very easy, simple conversation framework that I
• 4:59
  tell everybody that is meant to guide all your outreach or
• 5:03
  whenever you're responding to customers.
• 5:05
  Now, this is not the ultimate formula, but the reason why I
• 5:08
  tell people is because it's easy to remember.
• 5:13
  And for me, I always say easy to remember is best because easy to
• 5:16
  remember is easy to use. If it is complicated, if it's
• 5:21
  too many parts, if the acronym is too long, if it's whatever
• 5:24
  you'll be thinking in your mind or what am I supposed to be
• 5:26
  doing or what am I supposed to be doing now.
• 5:27
  So we always keep it simple when it comes to sales and business
• 5:31
  development. Now, this is the framework First
• 5:36
  off. If you're doing outreach, you're
• 5:38
  responding to customer, you're liaising with somebody,
• 5:41
  somebody, they find you, the person comes to come and meet
• 5:43
  you. Shy people are chatting.
• 5:45
  This is the framework. First off, greeting, appropriate
• 5:50
  greeting. Stage one Step 2 intention 1 of
• 5:56
  you has to speak your mind. We need to know what is it that
• 5:59
  we're doing here? You that you came to find me.
• 6:02
  You know, why did you? Why are you, why are you looking
• 6:04
  for me? Me that I came to find you?
• 6:07
  Why am I pursuing you? But we got to state the
• 6:10
  intention or else we end up in those situations where you're
• 6:14
  hanging out with business associates.
• 6:16
  You guys are just talking, you know, you guys are cool, you
• 6:19
  guys are correct guys. You hang out for like 4 hours
• 6:21
  and you've been doing it for like 3 months straight.
• 6:24
  But no business is happening. After appropriate greeting
• 6:29
  intention, we have to unearth the intention.
• 6:33
  Then the next stage is questions, because you need to
• 6:38
  know some stuff about this other person and about the whole
• 6:42
  situation that people are discussing.
• 6:45
  That is what we give you all the information that you need to
• 6:47
  move to Stage 4, which is proposal.
• 6:50
  That is where you will say, OK, based on what you're saying now
• 6:53
  or based on what I understand, if everything is correct, I'm
• 6:56
  thinking this is how we run this thing now.
• 6:58
  We'll need to do this, we'll need to do this, and I'll be how
• 7:00
  you see them. That's the proposal.
• 7:03
  Then close is the part of the conversation where you get the
• 7:07
  other party to take action so that people will start making
• 7:09
  progress. So this is the conversational
• 7:15
  framework, I repeat. So if you'll be wondering what
• 7:17
  does this have to do with DP, don't worry, just become be
• 7:19
  cool. I'll get there.
• 7:22
  So again, the framework is #1 appropriate greeting.
• 7:29
  Remember, I say appropriate, appropriate greeting, number 2,
• 7:33
  intention #3 question #4 proposal and then close.
• 7:41
  That is what it has to do with DP.
• 7:42
  Now let's focus on the principles surrounding greeting
• 7:47
  because remember I said that this framework applies online,
• 7:50
  offline as in any which way it applies.
• 7:54
  Because when you send somebody e-mail or you see somebody face
• 7:56
  to face or you are the networking session, you greet
• 7:59
  yourself. Now will you not greet?
• 8:01
  Good, you greet. But the greeting is supposed to
• 8:06
  be appropriate to the context that you're in.
• 8:11
  Most especially. It has to be appropriate in the
• 8:14
  sense that it has to blend with what the client is expecting to
• 8:19
  see. You, the business person, are
• 8:24
  not the standard of what is appropriate.
• 8:28
  Don't tell me now about Michael Jackson and music stars and
• 8:31
  everything, you know, Well, yes, you know, they've done something
• 8:34
  to earn that right, to show up in torn jeans and boxer shorts
• 8:38
  or whatever it is that one to show up in.
• 8:40
  You know, Lady Gaga. I mean, she practically shows up
• 8:43
  naked sometimes, but she has done, she has paid the cost to
• 8:45
  be the boss. So she wants to show up naked.
• 8:47
  You know, that's our own problem.
• 8:50
  You and I were not there yet. So at this stage, the person we
• 8:54
  are going to see, the client, the audience, the recipient, the
• 9:00
  whoever it is that person is the standard of what is appropriate.
• 9:05
  The client or the customer or the recipient of your message.
• 9:09
  That is all. Determine what is appropriate.
• 9:11
  And remember, this is a good principle to follow online or
• 9:15
  offline because this is just simple human dynamics and these
• 9:21
  dynamics they carry over online, offline.
• 9:24
  It also carries over to physical appearance because it's not just
• 9:27
  about appropriate greeting. If some of you want to have a
• 9:31
  meeting with me and I show up and I greet you appropriately,
• 9:34
  but as you see me, you see that I'm wearing socks and boxer
• 9:38
  shorts. I'd even wear shirt.
• 9:40
  I didn't brush my teeth. It doesn't matter how long
• 9:43
  you've been listening to this podcast, you will not show up
• 9:45
  again to come and meet with me. You'll be like, man, this guy is
• 9:49
  weird. Like he says some stuff thing is
• 9:53
  making sense, but you know what? You guys will bounce because
• 10:00
  when you showed up, my physical appearance was not appropriate
• 10:03
  to the context, was not appropriate to the situation.
• 10:07
  Now there's one small babe I'm chasing is a different matter.
• 10:09
  She comes, she sees me in socks and boxers.
• 10:13
  You know, no problem. That one is appropriate to the
• 10:15
  context, but on the business level that is not appropriate.
• 10:19
  Now I know the examples I'm giving are ridiculous, but I'm
• 10:21
  just trying to stress something that it is the context that
• 10:25
  determines what is appropriate and it is the client, the
• 10:28
  customer, the recipient, the other person who determines what
• 10:33
  is appropriate. And this also blends to
• 10:36
  appearance because whether we like it or not, everybody has an
• 10:39
  appearance online or offline. If you go on Google Me, you
• 10:43
  check the podcast, check a couple of things.
• 10:45
  There's a certain way that I appear online and there's a
• 10:50
  certain way that I appear offline.
• 10:52
  It's important because people are always sizing us up.
• 10:55
  We're in business. Our clients are always sizing us
• 10:58
  up. Don't say it's a Nigerian thing
• 11:01
  that Nigerians like to say. Look, this one is basic.
• 11:03
  UK, America, Afghanistan is business.
• 11:06
  People are sizing you up. The level of sizing up and how
• 11:09
  people size up, you know, is different, but everybody's
• 11:13
  sizing you up. So web three, you people in web
• 11:19
  three, my crypto brothers and sisters, my metaverse brothers
• 11:25
  and sisters, digital token brothers and sisters, NFT
• 11:28
  brothers and sisters, blockchain brothers and sisters.
• 11:32
  You know, all of you know, you will know yourself on web three.
• 11:37
  You will to be honest, let me spit straight as a normal
• 11:41
  Nigerian, you guys have some weird conventions when it comes
• 11:46
  to how you present yourself online.
• 11:48
  So I understand that it is the tradition.
• 11:50
  That's the reason why I sent Dave a straight up message and I
• 11:53
  told him. Changes your DP?
• 11:59
  Yes. On web three, it is your thing.
• 12:01
  You guys do anime, you guys do fantasy, you guys do death, you
• 12:06
  guys do grunge, you guys do abstract art, you do manga, you
• 12:10
  do adult imagery, you do all that stuff.
• 12:13
  I understand it's your tradition because the ethos that you guys
• 12:17
  are bringing to your business and to your your way of life is
• 12:22
  this idea of libertarianism. You know, I must be anonymous.
• 12:28
  Nobody needs to know me. I'm a rugged individual.
• 12:30
  I'm on my own. I will overthrow societal norms
• 12:34
  and we are going to up end traditional financial
• 12:37
  structures. Everybody will be in charge of
• 12:39
  their own destiny, you know, and all that, you know,
• 12:42
  philosophical stuff that you guys bring into your own
• 12:45
  whatever. And that's fine, to be frank,
• 12:48
  it's fine if that's your thing, that's your thing.
• 12:54
  However, this is only fine for the web three crowd.
• 12:59
  It is only fine when all of you are hanging out amongst
• 13:03
  yourselves. For average people, whether in
• 13:06
  Nigeria, in the UK, in Ghana, in Afghanistan, in Australia,
• 13:13
  average people get very nervous around these ideas.
• 13:19
  And if this is what happens in the West, what do you think
• 13:22
  about Nigerians? All these things makes us very,
• 13:26
  very nervous. This is Web 3, this is finance,
• 13:30
  this is digital assets. In other words, you're asking
• 13:33
  people to spend real money. You want me to drop naira, You
• 13:37
  want me to drop dollars? You want me to drop my bank
• 13:39
  account details? You want me to buy into a web
• 13:41
  exchange. You want me to drop real money
• 13:45
  because you're trying to get me to be a client.
• 13:46
  So on my own end, the money that I will drop is real, is not
• 13:49
  virtual. But yet your avatar is a flaming
• 13:53
  skull and crossbones that is on the body of a naked avatar of
• 13:59
  Yamoja. You know, the river goddess,
• 14:01
  Yoruba river goddess. And she's dancing on a phoenix.
• 14:07
  Now, as somebody who is like a creative person, you know,
• 14:11
  photography, like, I appreciate it when I see that kind of
• 14:13
  thing. I'm like, Omor, this is sick.
• 14:15
  This is correct. Like who made this?
• 14:17
  Like this is bad boy. You're reaching out to members
• 14:21
  of the public and you're trying to get them to buy into your web
• 14:23
  three exchange and that is your avatar.
• 14:26
  Think about it now and then your username is something like
• 14:30
  Jagabandi Pharaoh who is going to give you money.
• 14:35
  Think about it, username Jagabandi Pharaoh.
• 14:41
  And then your avatar is a skull and crossbones or fire on the
• 14:46
  body of a naked woman who is dancing on the phoenix.
• 14:51
  And then you want Nigerian business people to drop their
• 14:54
  dollars to drop that naira? Because for us, the way we're
• 14:58
  looking at it is I am dropping real currency to now invest in,
• 15:06
  you know, digital stuff, you know, anything that's going on
• 15:10
  in the web, three infrastructure.
• 15:13
  You want me to give you money? In fact, let me ask you crypto
• 15:18
  Bros and sisters a serious question.
• 15:19
  Now forget that we're talking to strangers.
• 15:24
  Go within your own family. Let them see all this stuff we
• 15:29
  would like to present yourself. Now ask your own mother to give
• 15:32
  you money and buy into the crypto exchange.
• 15:36
  After you're done with this episode, come and send me a
• 15:38
  message and let me know if it worked.
• 15:40
  Let me know if your own mother and your own father, if they
• 15:44
  gave you money for your crypto exchange or for your web three
• 15:48
  exchange or for your NFT or for whatever, do it and then come
• 15:54
  back and let's have a conversation.
• 15:55
  Tell me how the thing went. The point that I'm trying to
• 16:00
  stress from the beginning up to now this podcast episode is
• 16:03
  remember that the standard is that it's the recipient that
• 16:07
  determines the standard for appropriate greeting and
• 16:11
  appropriate appearance. So when you crypto web 3
• 16:16
  blockchain NFT where all of you are hanging out at your parties
• 16:20
  and your associations and yeah, it is, it's cool.
• 16:24
  Show up however you want. You can show up to the meeting
• 16:28
  and tell everybody that you must call me Jesus Christ the Savior
• 16:34
  and my pronouns are if them thou and where and you know, you can
• 16:40
  do spiky hair gel and whatever. And like when you guys are
• 16:45
  having your association meeting, you guys do whatever it is you
• 16:47
  want to do and on your platforms where it is, you know, all over
• 16:53
  now you can do whatever it is you want to do.
• 16:57
  So if you're selling stuff to people who already web 3
• 17:01
  participants and who already know the culture and who already
• 17:03
  know the philosophy and who already know the lifestyle, then
• 17:06
  it's all good. Continue.
• 17:07
  There's absolutely no problem because the recipient, the
• 17:11
  person you're talking to, the audience, the potential
• 17:14
  customer, they already know what's up, so it's not a
• 17:16
  problem. Don't be scared if you're
• 17:19
  selling to normal people who are not into Web three, like me,
• 17:23
  like your father and your mother, like your uncles and
• 17:25
  your aunties and some of your classmates and people who you
• 17:28
  work with and some people in church and mosque.
• 17:31
  And people who are not into these ideas of how you're going
• 17:35
  to reorganize and recreate society and recreate monetary
• 17:39
  policy and recreate national boundaries and stuff like that.
• 17:44
  When you're selling to normal people who don't believe in all
• 17:47
  that extra baggage, follow some basic rules that apply to all
• 17:51
  other industries. I hope you guys are getting my
• 17:56
  point, Web three people. I'm not trying to razzle you.
• 18:00
  It's just that sometimes you guys are being too idealistic
• 18:02
  here. I didn't know the day.
• 18:04
  You want to make money, Abby? Sure, no problem.
• 18:06
  But this whole thing of trying to make money and getting the
• 18:09
  world to bend to your own terms is not realistic.
• 18:13
  It's not how things work. You're the one that is chasing
• 18:18
  after something, so be realistic.
• 18:22
  You show up in terms that the other person understands when
• 18:28
  you collect their money, you know, you can do whatever it is
• 18:30
  you anyway. Let me not say that I'm not
• 18:32
  going to advocate for fraudulent behavior, but just realize that
• 18:35
  it's a normal thing that goes on in basic human relationships.
• 18:40
  My wife said I deceived her, that in the beginning I showed
• 18:43
  up a certain way. Now see, finish.
• 18:45
  I've just relaxed. You know, I'm not saying we
• 18:48
  should do that, you know, but I'm just saying that, you know,
• 18:50
  is normal in the beginning. All guys, we have to be on our
• 18:53
  best behavior because we are looking for something.
• 18:56
  We want to marry a wife. I mean, I tell my wife that yes,
• 18:59
  he too. She deceived me.
• 19:00
  Now in the beginning she used to speak for now all the time.
• 19:04
  And in the beginning she used to, if she says, let me spoil
• 19:06
  you, she used to do, you know, like 1 Christmas.
• 19:10
  I remember what she did. She, she did, I think it was
• 19:14
  like bacon. She did like strips of bacon.
• 19:17
  Then we did some like grilled meat or something with a
• 19:21
  strawberry pancake. And you know, back then when in
• 19:23
  Scotland, I mean, this thing was wonderful by the time she was
• 19:26
  done or like all my friends are like, oh God, you don't marry
• 19:28
  wife. You don't marry wife.
• 19:29
  Like correct, correct. That was the first impression of
• 19:34
  my baby. My, my wife.
• 19:35
  You know, my then my baby now my wife.
• 19:37
  That's the first impression that she made associated.
• 19:40
  Let me spoil you. Now my wife says, let me spoil
• 19:43
  you. She will buy yam and fry egg.
• 19:45
  She will now say he's in the kitchen.
• 19:49
  That's how one day I complained and then her friend was saying
• 19:51
  that you you're complaining that you know, you're not even sorry.
• 19:55
  I mean my sex was going to treat me.
• 19:57
  She now bored Yum and then she fried egg.
• 20:00
  Then she came and gave me. Then when I was complaining, her
• 20:03
  friend said you're still complaining.
• 20:05
  If it is me, I'll tell my husband that it is in the
• 20:07
  kitchen. Go and get it.
• 20:09
  So now it's just normal in the beginning when you're
• 20:12
  approaching somebody, you do, you know what you're looking
• 20:14
  for, you will blend and you know, be appropriate and toast
• 20:18
  accordingly. It's the same way in business.
• 20:21
  So you web three people when you're trying to sell to
• 20:27
  ordinary people now, normal people now who are not into web
• 20:29
  three. These are some simple outlines I
• 20:33
  just created for you guys. Number one, use your real photo.
• 20:36
  Remove that anime, remove that phoenix, remove the skull,
• 20:41
  remove the nature photo, remove the dragon, remove that
• 20:44
  leprechaun, remove that abstract art, remove that.
• 20:48
  Whatever it is, remove it for your web three association or
• 20:55
  for your Web 3 app or your web 3 social media can leave it there
• 20:58
  when you're talking to normal people, use your real photo and
• 21:02
  then in the photo, smile just a small smile.
• 21:07
  Then keep the background clean. Use your real name.
• 21:11
  Don't say Jagabandy, Don, or whatever name you use.
• 21:16
  Then craft a bio that says who you are, what you do, the kind
• 21:24
  of clients you serve, the results you give them, or
• 21:27
  reasons why people should do business with you.
• 21:28
  All right, so your bio should not have any of all those
• 21:35
  philosophical things that you web three people like to bring
• 21:38
  into the conversation. It's just be simple.
• 21:41
  Who you are, what you do, the kinds of clients you serve, the
• 21:45
  results that you give, the reasons why people should do
• 21:47
  business with you. And by the way, this is not just
• 21:49
  web web three. It applies to anybody else who
• 21:52
  is thinking, you know, my profile picture can be whatever
• 21:55
  I want because believe me, since I started this podcast, I've
• 21:58
  seen everything. I've seen one that the ladies
• 22:01
  profile picture was a hippo and a cute hippo.
• 22:04
  Cute pink hippo and hippo looks fine.
• 22:07
  But this is business now. And you know how nowadays people
• 22:10
  say patriarchy? Patriarchy.
• 22:13
  You want the world to take you seriously?
• 22:14
  Why the hell is your profile picture a cute pink hippo?
• 22:17
  This is business now it's business.
• 22:22
  Another one, the picture is a cupcake.
• 22:24
  Another one, the picture is a cat man.
• 22:28
  I've seen it all. So I'm not just talking to web
• 22:32
  three people, I'm talking to all of you.
• 22:37
  So in other words, like I said, take a photo, dress well.
• 22:43
  I know some of you like alternative lifestyles.
• 22:44
  So like guys, you have dreadlock, you have nose ring,
• 22:47
  no problem. Just make sure that your
• 22:49
  dreadlock is packaged nicely. You don't have to take your nose
• 22:53
  ring off. Leave the nose ring on because
• 22:55
  to be honest, when you see in real life, you know the nose
• 22:58
  ring will be there. So leave your nose ring no
• 23:00
  problem. Your dreadlocks package it
• 23:02
  nicely. But now wear a suit.
• 23:06
  The reason why I'm saying wear a suit is because those of you in
• 23:09
  the Web 3 space, whether you like it or not, you guys are
• 23:11
  close to financial services. So pretend that you're in
• 23:14
  financial services because you're collecting money from
• 23:17
  people with the promise that they will take the money and
• 23:22
  then they'll put it in some web three asset, whether it's
• 23:25
  blockchain or NFT or something. And it's going to give people
• 23:29
  money over the long term or help them achieve certain financial
• 23:33
  goals. So whether you like it or not,
• 23:35
  you will should just pretend that you guys are in financial
• 23:38
  services. So for your DP, yes you have
• 23:41
  your dreadlocks, you have your nose ring, but then put on a
• 23:43
  suit, you have financial services, then your bio, instead
• 23:48
  of putting all that philosophical whatever your bio
• 23:51
  will now be something like I help Nigerians explore passive
• 23:54
  income from alternative investment classes, full stop.
• 24:00
  You see it sounds more polished. None of that thing about
• 24:05
  overthrowing society, redistributing wealth,
• 24:09
  egalitarian future or something. Like what?
• 24:11
  Like look, that's your philosophy.
• 24:13
  Like I don't care, I don't give an F, People are not going to
• 24:17
  give you money based on that. So just keep it clean.
• 24:21
  I help Nigerians explore passive income from alternative
• 24:26
  investment classes, full stop. That's the kind of thing you
• 24:29
  can't even start a conversation. Somebody can say what does
• 24:32
  alternative investment classes mean?
• 24:35
  You will now start the discussion now.
• 24:37
  Madam, have you heard of crypto? Have you heard of blockchain?
• 24:40
  Have you heard about new modern, you know, blah, blah, blah ways
• 24:44
  that people can make money from the Internet?
• 24:46
  You will now start the conversation or your bio, you
• 24:50
  know, can be something like a are you interested in
• 24:52
  diversifying your investment base with all that modern
• 24:57
  technology has to offer? If so, click the link below to
• 25:01
  learn some more. You see your bio, you put a CTA
• 25:05
  so that people who want to learn how to diversify their
• 25:08
  investments, you know, we click and then you guys can now start
• 25:10
  the conversation or your bio, you know, something like, or are
• 25:15
  you curious to see how you can use modern blockchain technology
• 25:19
  to make money and digital assets?
• 25:21
  Click here or, you know, call this or whatever, you know, you
• 25:25
  will get people thinking because there are some people who are
• 25:28
  genuinely curious. You know, you're watching
• 25:30
  channels TV, you hear blockchain, you're wondering,
• 25:32
  what's this blockchain? What's this blockchain?
• 25:34
  Then they see your DP. Would you like to learn some
• 25:37
  more about modern blockchain technology and how you can use
• 25:40
  that to make money and buy digital assets?
• 25:42
  Click here. This how it works and this I get
• 25:49
  people to take you seriously. Then make sure you have a good
• 25:54
  process for doing need analysis is really, really important
• 25:57
  because I listen carefully especially since This is Money
• 26:00
  matter and we are in Nigeria. There's EFCC please.
• 26:05
  So listen, there's CFC and there's police and you know that
• 26:09
  in Nigeria when is money related and something goes wrong.
• 26:12
  The first thing that they will do is to go and get military and
• 26:16
  come to your house. I'm shooting straight with you
• 26:20
  guys here. So make sure you have a good
• 26:23
  process for doing need analysis so that you can match people
• 26:27
  with the investment class. That is OK for them because
• 26:31
  there's some people you will take their money.
• 26:34
  But you know, expectations are not mismatched.
• 26:36
  It's not as if you don't 419. But as far as they're concerned,
• 26:40
  you have dreadlocks, you have a nose ring.
• 26:43
  You're talking all this fancy talk.
• 26:45
  You're hanging out with some boys that look like 419.
• 26:48
  They're asking for their money. You're saying things that they
• 26:50
  don't understand. They'll just go and get police.
• 26:53
  Don't go and get lawyer. The one get soldiers.
• 26:56
  You just wake up one day, you see that 20 military people
• 26:59
  surrounded your house. These things happen in Abuja,
• 27:03
  you know, estates not far away from my own.
• 27:07
  So make sure you do need analysis and you match up people
• 27:10
  accordingly. People who are looking for safe
• 27:12
  traditional investments, you tell them, Oh no, no, no, no,
• 27:15
  no, no, no, we don't offer these kinds of services.
• 27:18
  I think you're better off going to go and talk to a stockbroker
• 27:21
  or maybe go and talk to your to your your what's it called
• 27:27
  customer account office at the bank.
• 27:29
  Also, one moment. OK, the alarm because I need to
• 27:34
  run off for a meeting right now. I have something at 12, so I
• 27:39
  should get going. But I'm I hope that like I'm
• 27:43
  making the point you guys are getting it.
• 27:48
  Especially this need analysis part, because truly, truly you
• 27:51
  might not be a criminal. But then this is where quarrel
• 27:53
  will start and people will start saying that David have swear me,
• 27:56
  David is a Yahoo boy. David is a four one niner.
• 27:59
  So need analysis. Really, really, really
• 28:01
  important. But before I leave, OK, let me
• 28:09
  just give another example before I leave, since I've been talking
• 28:12
  about Web 3 and, you know, blockchain and, you know, crypto
• 28:16
  boys and girls, let me just use another example Now, for those
• 28:20
  of you been listening to the podcast for a while, you know
• 28:23
  that I used to be a wedding photographer.
• 28:25
  So if back then my DP was a naked model, or my DP was an
• 28:32
  exotic Peacock, or my DP was a nature shot, or my DP was
• 28:38
  abstract photography, it will not be a problem.
• 28:41
  Do you know why? Because the client is expecting
• 28:44
  to see that sort of thing. They know that they are
• 28:47
  approaching A photographer, so they expect that kind of thing.
• 28:51
  It will not chase them away. I hope you understand and you
• 28:55
  see what I'm talking about, about how it is the context and
• 28:59
  the recipient that determines. But right now that I'm a
• 29:02
  business consultant, you count my LinkedIn handle.
• 29:06
  I see the picture of a naked model.
• 29:08
  You will not take me seriously. You will admit that, OK, this
• 29:11
  guy says some good stuff on his podcast, but I'm telling you,
• 29:14
  you will not take me seriously. You will not give me money.
• 29:19
  So it is the client is the audience that sets the standard.
• 29:25
  So it's possible, Dear Dave and another person who is in the Web
• 29:29
  3 space. Some of these things I think are
• 29:31
  common sense. So I'm surprised that I have to
• 29:33
  keep saying it because I've heard from some web three
• 29:36
  people, OK, people are not responding to my emails.
• 29:39
  The problems are plenty. Number one for web three, your
• 29:43
  DP, your profile photo, your whatever.
• 29:46
  And the naming conventions quite honestly are very scary.
• 29:50
  And the first time anywhere three person reached out to me,
• 29:53
  I didn't even want to click on anything in the message because
• 29:56
  I was convinced that this guy is a scammer.
• 30:01
  Surprised to find out he was actually a very correct guy, was
• 30:03
  a very nice guy. So to be honest, we ordinary
• 30:07
  people who don't share your philosophical leanings, all
• 30:10
  these things are very, very scary.
• 30:12
  All the anime, the flames, the dragon, the leprechaun, the
• 30:16
  like, it's, it's scary. That's one reason why people are
• 30:20
  not responding #2 another reason why people are not responding is
• 30:24
  because the subject matter is hard to understand.
• 30:27
  Yes, you people understand Web 3, but not everybody gets it.
• 30:32
  I get it because I was born in a certain time, I studied law, my
• 30:37
  wife is a securities lawyer. So these are the kind of things
• 30:40
  that we talk about. Or this person has released a
• 30:42
  new Web 3 product, blah, blah, blah, blah, blah, and then we
• 30:44
  argue about it. No, it should be classified as
• 30:46
  this, not as that. No, this one can be regulated by
• 30:49
  CBN. No, this one can be regulated by
• 30:52
  SEC. There's other way to as in we
• 30:54
  argue about these things because you know, over a certain age or
• 30:57
  over a certain generation. Now we study law so we get it,
• 31:00
  but not everybody does. You don't believe me?
• 31:02
  Like I said, go and talk to your mom about Web 3.
• 31:05
  Now I hear what she would say. Go and talk to Popsy about Web
• 31:08
  3. Go and talk to your uncles and
• 31:09
  aunties also. People don't understand.
• 31:11
  So some people are not being rude.
• 31:13
  It's just that they see your e-mail, they see whatever, and
• 31:15
  to be honest, they don't know what it is.
• 31:18
  So when it comes to things like these that are very difficult to
• 31:21
  understand, stop trying to sell over the Internet.
• 31:24
  It's not going to happen. Nobody is going to decide about
• 31:28
  buying a complex product or service purely based on Internet
• 31:32
  alone. You can introduce the idea over
• 31:35
  the Internet and figure out who is interested over the Internet,
• 31:38
  but eventually you have to schedule a meeting and talk to
• 31:40
  somebody. The reason why you're talking to
• 31:42
  them is because you want to educate them some more or
• 31:45
  because they have some questions that they'll be much more
• 31:48
  comfortable asking somebody face to face.
• 31:51
  That's one side. Then again, you guys need to
• 31:54
  come up with a way to reduce some of the risk because it's
• 31:58
  complicated and people don't understand.
• 32:00
  Before somebody drops money or is all in, make a risk freeway
• 32:05
  for people to get comfortable. For instance, demo accounts and
• 32:08
  trial accounts. That's how my brother and I
• 32:10
  started dabbling in Forex back when we were in Lagos, after we
• 32:14
  finished from Greg's, Saint Gregory's College, Urban India.
• 32:19
  That's how these companies were offering demo accounts, trial
• 32:23
  accounts. You sign up, they give you some
• 32:26
  tokens, but you don't drop money.
• 32:29
  The account is free for like 2-3 years.
• 32:32
  Just go ahead, learn the trade, learn the thing, get
• 32:35
  comfortable. Then after that, they allow
• 32:39
  people to now be investing. I don't even call it investing
• 32:43
  because that's trading to be dropping small, small money.
• 32:46
  You open an account 5K, you open an account 10K, you know, small,
• 32:51
  small money. As you get more comfortable, as
• 32:53
  you drop more, you know, you get more comfortable, your tolerance
• 32:56
  grows. You know, it's then that you now
• 32:57
  begin to increase and then increase and then increase.
• 33:01
  Or you can try and employ risk reversal strategies in your
• 33:04
  sales. So the different ways that you
• 33:06
  can go about it. But honestly, I really think the
• 33:08
  reason why people are not responding to your emails, Dave
• 33:13
  and other web 3 blockchain people, is this your name and
• 33:16
  your DP traditions? Very scary.
• 33:18
  The subject matter is hard to understand and people do.
• 33:22
  They just don't mess with what they don't understand.
• 33:25
  And then stop assuming that you send me one, you send me several
• 33:31
  WhatsApp messages and then I'll become a client.
• 33:33
  It's not going to happen. It's not.
• 33:35
  People are scared. They need to see, they need to
• 33:37
  know some stuff, they need to learn some more.
• 33:39
  You need to explain some more things.
• 33:41
  So WhatsApp and e-mail will have it's own part in the sales
• 33:47
  process. But eventually scheduling
• 33:49
  meeting, let it be a face to face and he will start talking
• 33:52
  and start educating. And then based on what?
• 33:56
  Because before blockchain there was forex, my own generation,
• 34:00
  that was forex. You know, we're the ones that,
• 34:04
  you know, we thought we were going to build our fortunes on
• 34:08
  forex. So that was our generation.
• 34:11
  So just like forex did when they were coming to Nigeria, look for
• 34:14
  a risk freeway. You put content out on YouTube,
• 34:17
  educate people on the idea you're interested free account.
• 34:19
  You don't have to do anything. We give you 500 coupons.
• 34:22
  Just come and be playing here. The account is free for three
• 34:26
  years. You know no rush.
• 34:28
  In fact, those days all they collected from also just e-mail
• 34:30
  address you need to have to use your real name is looking risk
• 34:35
  free. After that small, small money,
• 34:40
  I'll make a podcast episode about risk reversal strategies
• 34:43
  in sales. I'll do that later on because
• 34:48
  we're OK. We're already at 30 minutes.
• 34:50
  So let me not talk about risk reversal strategies now.
• 34:52
  But these are small things that you can do.
• 34:54
  So that is all for today. But my own opinion, not just of
• 35:00
  Web 3, is this, too many of those of you who are young are
• 35:06
  trying to be cool. And it's OK to be cool because
• 35:10
  even me too, especially back in the day when I was fit my
• 35:15
  Facebook picture, because then I was very fit.
• 35:18
  I was very, I like my shoulders because I could bench press
• 35:22
  maybe like close to like 120. So I used to be fit.
• 35:26
  So that was my profile picture. I was topless.
• 35:30
  I was bold because for me, I think that when I'm bored, I'm
• 35:32
  sexy, although my wife disagrees.
• 35:34
  She says I look better with a beard.
• 35:36
  So I was completely bald, clean, I creep everything.
• 35:40
  Then I wore dark glasses, black ribbon glasses and that was my
• 35:45
  profile picture. Me bald, standing topless,
• 35:48
  flexing. So I understand, cause me to
• 35:51
  honor to be cool, but you have to understand that look, this is
• 35:55
  business, nobody cares about you.
• 35:57
  So just get with the program. Stop it with all these anime and
• 36:01
  cute unicorns and pinky pose and you know all the wonderful stuff
• 36:10
  that you guys are doing. It's all cute, but this is
• 36:13
  business. People don't care about you.
• 36:15
  They only care about what this young man can do for me or what
• 36:18
  this young woman can do for me. It's not about you.
• 36:20
  Stop it with all these cutesy display photos if you want to be
• 36:23
  in business. Now, if your profile is private,
• 36:26
  like my wife for instance, then do whatever it is you want to
• 36:29
  do. All these things.
• 36:30
  I'm saying it doesn't apply to people like my wife and my mom.
• 36:32
  See, they're not in business, but for those of you who are
• 36:35
  trying to put together also, please get with the program.
• 36:39
  This is business. Get with the program.
• 36:42
  Then when you arrive, because people always like to point out
• 36:47
  musicians when you arrive like the musicians, they then you can
• 36:49
  do whatever you want. Like me when I'm a big boy, like
• 36:52
  down with a level. If you come to my office and I'm
• 36:55
  just wearing boxer and socks and you don't like it, you can get
• 36:58
  the hell and leave. You know, I'm a big boy.
• 37:00
  You know, I'll make my business anyhow.
• 37:02
  But until then, I have to respect myself.
• 37:05
  So it's business. Get with the program.
• 37:08
  So that's all folks remember if you'd love to connect with me,
• 37:11
  call SMS or WhatsApp me on 08064662140.
• 37:17
  Thank you very much for your time and attention.
• 37:19
  I'll catch you next time. Same place in your headphones or
• 37:21
  in your speakers. And please web three people.
• 37:24
  If it sounds as if you know, I'm just asking people.
• 37:27
  Anyhow, I'm not disrespecting you guys.
• 37:29
  I'm not trying to talk down to you guys.
• 37:30
  It's just, it's all, it's all love, honestly, it's all of
• 37:35
  especially for those of you who reach out to me directly like
• 37:37
  Dave and you know the others the way because I'm talking like
• 37:42
  this is not, I'm not trying to disrespect you.
• 37:43
  I'm just trying to be blunt, just trying to be honest.
• 37:46
  I'm just trying to tell you guys the truth.
• 37:50
  I'm showing you guys the other side of the picture that you're
• 37:52
  not seeing. And Please remember to be
• 37:56
  ethical in your business always because that's the reason why
• 38:00
  Web 3 has a very bad reputation in Nigeria.
• 38:03
  There's some of you actors in this business who are not doing
• 38:05
  correct business, you're not doing pure business, you're not
• 38:08
  doing legit business. And those are the people that
• 38:11
  now make everybody just look at all of you with bad eye.
• 38:16
  The ones you just mentioned on blockchain, you say eyes 419.
• 38:20
  So do legit business, do good business and we're going to be
• 38:24
  good. So I'll catch you guys.