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Where the Real Estate Industry Is Headed: What Smart Agents Are Doing Now · The Real Estate Agent Playbook

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  if you're waiting for real estate to go back to normal
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  you're already falling behind
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  the next 12 months will separate the agents who adapt
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  from the agents
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  who get replaced so the question is
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  are you building for where the market was
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  or where it's headed
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  I've got agents reaching out to me every single week
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  agents who are watching all of this unfold
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  and wondering
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  am I doing enough to stay ahead of this industry
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  if that's you you don't have to figure it out alone
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  head over to Ari Agent Wolf Pack
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  we can talk about partnering
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  when you partner with me
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  get full access to the fastest growing agent community
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  inside the EXP model
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  plus all the tools I use to stay ahead yes
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  AI and automation systems
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  organic lead generation that doesn't require paid ads
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  weekly coaching and accountability calls
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  live mastermind calls
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  social media strategies and content support
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  time management framework systems processes yes
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  all of that absolutely free
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  just for having an open mind
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  and talking about partnering with myself and my
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  my partners at the Wolf Pack
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  let's chat okay
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  so as we kind of dive in to exactly
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  what's going on in the industry
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  we want to make sure
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  that we understand how fast it's changing
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  from lawsuits to tech disruptions
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  to shifting comp models
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  real estate is always going to be in the limelight
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  it seems like such a great industry to be a part of
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  a lot of people have built wealth
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  it affects pretty much every person on the planet
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  because we need structures to live at and
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  and roofs over our head
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  and so that puts us in the limelight right from
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  you know the utilization of AI and how that's coming in
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  will that replace us probably not in our lifetimes
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  but probably will replace the agents that don't
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  utilize it to the fullest
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  because ultimately
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  it's a huge time saver and a huge money saver
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  so what are these key trends
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  that are shaping our real estate industry currently
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  commission transparency buyer agent changes
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  this was a huge deal last year
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  and now it's all coming to fruition
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  and kind of seems like it's on the back burner
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  not so many changes ultimately as you know
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  we once thought and we're maybe told to fear
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  and the next piece is consumer expectations right
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  they're expecting you know
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  the best market for their situation
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  they don't fully understand
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  but the tech the speed of
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  you know communication and personalization
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  all of this is something that they're seeing
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  they see it all out there
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  it's in front of them
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  it's all there for them to look at right
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  they're looking at content
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  driving marketing
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  so that they get it customized to themselves
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  so they have the best experience
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  and then obviously
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  there's cloud based models that are changing
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  there's brokerage models that are changing
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  what's that look like right
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  teams and collaboration or the solo grind
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  the solo
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  grind used to be something that was going to work
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  and everything
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  you could just kind of build your own business
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  all a cart but now there is so much right
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  not necessarily having to be on a team or
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  you know join that specific broker
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  but collaboration is absolutely something
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  that people need
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  we have independent brokers reaching out all the time
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  to talk about okay
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  how are we going to get into this
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  how do we kind of delegate
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  some of the opportunities that we have
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  and so as we roll
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  we have to understand that this is what the
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  the real estate industry is becoming
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  and these are the key topics
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  that people are talking about
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  so let's go into the launch of a new company
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  I believe it's launching this week uh
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  we won't mention the company's name
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  but let's talk about it right
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  it's a disruptor using AI
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  another option for home sellers to
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  you know sell their home
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  without using a specific real estate agent
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  comes with the promise of saving a ton of money
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  and the truth is here's the deal
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  if you are able to you know
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  kind of guide your own ship
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  or that AI tech is able to replace
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  you know your downfalls
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  certainly go look at it
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  if you are somebody who maybe has a ton on your plate
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  and don't necessarily understand
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  exactly what's going on
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  you're probably going to still need real estate agents
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  and if you're a real estate agent watching this
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  you have to understand that we've had disruptors
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  discount brokers you know
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  all of these things help you know
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  assist the cells
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  and all of these things that have come into play
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  and they've gone by the wayside
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  the difference now
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  is that some of these systems are backed with AI
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  and technology and have a little bit of momentum
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  but ultimately they all have momentum right
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  if if they have a product
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  that's going to save the consumer time
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  money energy
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  all the things then absolutely right
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  why would the consumer not look at it
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  why would we tell them not to look at it
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  however as agents
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  what we need to position ourselves to understand
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  is that we provide a much more humanistic value
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  something that we can help the consumer do
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  with a changing market yes
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  you know your doctor doesn't really matter
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  if you're doing your routine maintenance
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  your routine checkups all of that
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  however if you have to have an open heart surgery
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  the doctor matters
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  so relating that to the real estate industry
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  if the you know
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  it's easy to sell a home you put it on the market
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  anything sticks buyers are giving over asking price
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  there's lots of competition
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  there's limited supply as we witness from 2020 to 2023
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  then yes it's probably something
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  that will take a little bit of market share away
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  however with
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  you know all of that into fruition
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  you have
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  to understand that the consumer's time also matters
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  do they have the time to do this
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  is the solution what they need
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  does it fill the gaps that they have in their
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  you know negotiations or marketing or
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  you know whatever that looks like
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  listing prep anything
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  do they have that time and ability to implement that
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  without using you know
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  a real estate agent
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  so you have to understand that piece
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  but when the market changes
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  when there's a problem when there's
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  you know
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  a shift to more of a buyer's market and all the things
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  updated days on market
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  we're needing to market the property at a higher level
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  all of the things are we able to do that with
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  with that same original basic doctor
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  that's what you have to understand
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  and here's the deal
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  if you feel comfortable selling a home
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  you've done it several times
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  you understand the market
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  you have a marketing background
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  please go do that right
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  I honestly believe that
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  I have a position as a real estate agent
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  to serve a specific crowd
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  and if someone can do it yes
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  they should probably save the money and go do it
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  however there's a specific skill set
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  knowing the market
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  understanding everything else and doing that
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  we have to understand that that's what we want to do
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  and what we're going to do
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  and so as a real estate agent
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  we have to understand that these platforms
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  understand these disruptors exist
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  know about them know of them
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  make sure that we are upping our game
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  as far as what we offer and where
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  you know the gaps might exist in our clients lives
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  and we fill those gaps
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  as part of our value proposition
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  and ultimately it'll be okay
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  as long as you are taking that approach
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  and understanding that yes
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  it's okay for some people to use an outside system
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  that may be newer and flashier and cheaper however
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  there will be plenty of people that you do
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  if you go with a serve first mentality
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  so what does this mean for agents right
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  the old relationship and hustle model isn't enough
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  we must systematize that we must build a personal brand
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  you must have that value
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  that's evolving to plug those gaps
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  and plug those holes for your ideal client
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  the agents who survive are building businesses
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  that adapt faster than the market shifts
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  and that's saying something
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  because our market is shifting
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  the use of AI right
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  the surrounding yourselves with people that
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  and a brokerage it allows you to build a personal brand
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  because you are the brand
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  the brokerage is just you know
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  a government overlay that says
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  you have to hang your license with a brokerage
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  that's something that we have to have
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  but that doesn't mean that it has to be your brand
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  certainly follow all the lines
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  follow all the rules with your MLS
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  with your you know
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  local agency but you have to
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  understand that building a personal brand
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  is more than just the logo on the sign
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  it's how you make people feel
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  and so that's really what people
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  and what I see people doing
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  that are thriving in this business
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  creating that brand creating that brand voice
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  and ultimately serving their client at a highest level
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  through that brand
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  what the smart agents are doing now to understand that
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  is plugging into collaborative communities
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  we can't possibly know and see all of the
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  the cars that are headed at us
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  you know at the intersection
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  we have to be around people that are at a high level
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  that have their heads on a swivel
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  so collectively
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  we can see the 360 degree view of what's happening
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  around us different opinions
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  different you know systems
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  all of the things if you're sharing those
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  you know and getting those
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  that helps a ton using AI and automation
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  I will tell you right now
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  if you're only using AI to do a listing description
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  you are vastly missing the boat
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  if you have any questions about AI AI
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  I would love to connect with you
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  check out my business partner
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  Adam Galaspy's YouTube channel on all things AI
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  and real estate it's absolutely incredible
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  um building strong personal brands across platforms
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  this is something that you know
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  another one of my business partners
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  Mike Sherard has been very good at doing
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  both personally and helping agents globally do that
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  um he is in my organization of course at the Wolf Pack
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  um
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  but his personal brand strategies are absolutely insane
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  can develop an AI strategy
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  or an AI brand strategy in probably 30 minutes
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  with some of the stuff that
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  he's just recently released
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  that's absolutely free
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  when you do join us at the Wolf Pack um
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  and then just make sure that your business fits right
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  whatever you're doing your splits
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  your caps uh
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  the marketing that you need
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  the support that you need
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  make sure it's all there right
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  because creating a real value
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  can't be you doing everything and anything
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  you need to have value coming in or
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  you know leveraging systems
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  so that you can best show up for your clients
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  where you're needed
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  in that gap with your value proposition
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  so understand that piece
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  so here's why you shouldn't wait
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  the next 12 months will reshape our industry
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  as it always is because it's so fast moving
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  those who invest in systems
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  mentorships and align with support that will
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  you know level up their game is absolutely the key
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  I've got agents reaching out to me every single week
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  asking me exactly what they can do with this new AI
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  trend with this
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  in fact
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  I was introduced as the AI king only because I use it
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  not because I have this you know plethora of platforms
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  but this is where it's at
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  if you don't have the 100% knowledge
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  to how to systematize your business
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  please book a Realtor Game plan
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  call with me and if you want the full blown system
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  consider having an open mind
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  and looking at a partnership with the Wolf Pack
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  or we offer AI training social media training systems
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  processes brand development and organic lead generation
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  basic lead
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  stuff that helps you get where your feet are
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  and get business right away
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  these are all things that you could look at
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  the beauty if you talk about partnering
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  you get it for absolutely free
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  so if you have an open mind
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  you wanna chat about that
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  book a call re Agent Wolf pack.com or call me anytime
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  text me 3 0 3 2 1 0 0 3 7 8
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  other than that that's all I got for you guys today
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  the industry is evolving
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  let's make sure that we are at the forefront of it
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  and leading the way to real estate success
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  not only for us but generations to follow
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  we'll see you next time bye bye