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Lessons - Most People Confuse Tactics With Strategy. Here's the Difference. | Seth Godin - Author of This Is Strategy & 20+ Bestselling Books
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In this "Lessons" episode, Seth Godin, author of This Is Strategy and more than 20 bestselling books, explains why most people confuse tactics with strategy and how defining a clear direction can transform decision-making. He explores why strategy begins with deciding who to become rather than following an established playbook, how focusing on a small group of customers can drive sustainable growth, and why building meaningful connections matters more than chasing attention. Seth also challenges conventional ideas…
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