Latest / The Real Estate Agent Playbook / Wolfpack Takeaways from eXp Con 2024-How eXp Drives Real Agent Success
Transcript
- 0:00just getting back from EXP Con 2024
- 0:03and the emotion is always high right
- 0:05when you go to these events
- 0:06you're around like minded entrepreneurs
- 0:09your emotions are always high
- 0:11but to hear other people that just met
- 0:14the Wolfpack family
- 0:15that had never been to a event like this before
- 0:18and so on
- 0:19and all the experiences that surrounded EXP Con 2024
- 0:22made it
- 0:23one of the best events that I've been to in a while
- 0:25and I tell you why
- 0:31what's up guys
- 0:32I'm Jeremy Kane with the Real Estate Agent Playbook
- 0:34and EXP Realty super excited to break down EXP Con 2024
- 0:39and we do a ton of videos on EXP
- 0:43and the wonderful model that it is
- 0:45which I'll talk about in a second
- 0:47but also we do videos to help you as an agent
- 0:50level up your game and going to events
- 0:53and being surrounded by like minded entrepreneurs
- 0:56my Wolfpack family and all the things
- 0:58this is exactly where I get a ton of my content ideas
- 1:02and ideas from you know
- 1:04agents are absolutely crushing it around the world
- 1:07is by dialing into these events
- 1:10making lifelong relationships and absolutely exploding
- 1:14um all of our businesses
- 1:15so I'm here to help you get a win every single day
- 1:18gamer real state if you like this video
- 1:21watch another one and if you really like it
- 1:25hit the like button subscribe
- 1:26we'd be happy to have you in the community
- 1:29also we are on the podcast
- 1:31so if you're listening over there
- 1:32be sure to share a 5 star review
- 1:34and share this with your favorite real estate agent
- 1:37so let's get right into it
- 1:39and first and foremost we wanna talk about
- 1:42you know the Wolf Pack culture
- 1:44and if you don't know
- 1:44the Wolf Pack is an organization within EXP
- 1:47where if you choose a sponsor that is
- 1:50you know in a certain lineage of people
- 1:53you get access to all of the Wolf Pack zoom calls
- 1:56all the masterminds all the trainings
- 1:58and all the things we do that have agents
- 2:01absolutely crushing it right
- 2:03and these the culture starts on the zoom calls
- 2:06in the trainings in the you know
- 2:08kind of one off conversations that are created by
- 2:11being in these masterminds
- 2:13but it is truly solidified at these in person events
- 2:16there is not anyone who comes to these events
- 2:18and doesn't feel the immediate energy
- 2:21the compassion the care
- 2:22that everything that's going on within the Wolf Pack
- 2:26and coming together at these events
- 2:28EXP Con being one of them
- 2:30regional rallies wherever it is
- 2:31whenever the Wolfpack family comes together
- 2:33that energy absolutely explodes
- 2:35and so within the Wolf Pack we had some amazing events
- 2:39the leaders yachts we had to rent two yachts this year
- 2:43so that was amazing we did that towards the beginning
- 2:46before the conference really got rolling
- 2:48the leaders came together
- 2:49if you had 10 agents or more
- 2:51um and you were able to make it out there
- 2:53it was an absolutely amazing evening
- 2:55one of the craziest colored sunsets I've ever seen
- 2:57if you wanna check those pictures out
- 2:59in the footage from that check out my Instagram
- 3:02uh but absolutely all around amazing time um
- 3:07out there on those boats with the leaders
- 3:09and you know
- 3:10when you're
- 3:10when you're around high level people who are leading
- 3:12high level people it's absolutely game changing
- 3:15so
- 3:16then we went into the conference with a ton of energy
- 3:19that first night um
- 3:21we actually had the entire Wolf Pack
- 3:23so if you were in our organization
- 3:26we shut down Rosa Sky
- 3:28which is a rooftop bar downtown Miami
- 3:31and absolutely amazing time there
- 3:34tons of conversations tons of footage
- 3:37it was the founder of the Wolfpack's birthday
- 3:39Connor Steinbrook we got him a championship belt
- 3:44that you might see floating around social media
- 3:46but just having that connection in that time
- 3:49where people you know
- 3:50can just network and talk to each other
- 3:52meet people from other markets
- 3:54and feel that energy of the Wolfpack of
- 3:56you know the second
- 3:58you know
- 3:58net growth organization at a company of 90,000 agents
- 4:01when we only have you know 30
- 4:03three hundred agents at this time
- 4:05is absolutely incredible
- 4:06and to build those bonds and referral relationships and
- 4:10you know somebody needs help
- 4:11everybody's kind of helping each other
- 4:13we're all in the same team because honestly
- 4:15I've never been in a room
- 4:17full of more driven individuals
- 4:19that show up to these conferences
- 4:21and go to these you know events
- 4:23we had over 100 people there that night
- 4:25so that was amazing um
- 4:27and then you know
- 4:29then it's back to the conference on Day 2
- 4:32had an amazing you know set of speakers but again
- 4:36as we are walking through the hallways
- 4:37we're
- 4:38we're gonna support a lot of the Wolfpack speakers
- 4:40you know on stages and seeing them take
- 4:43you know what they offer
- 4:44and pouring the Wolfpack every day to those stages
- 4:47to share with the EXP community
- 4:49was absolutely really cool
- 4:50and this was the first year
- 4:51we've really had a presence um
- 4:53in some on some of those stages and I certainly uh
- 4:57will be on those stages next year um
- 5:00but that was absolutely amazing and so as we
- 5:03you know continued and and went through that um
- 5:08it's just you know a sense of gratitude
- 5:10understanding why we're here
- 5:12we're part of something bigger than ourselves
- 5:14but we are still independent contractors
- 5:16absolutely growing that business
- 5:18so that was ultimately the biggest takeaway
- 5:21which it always is at these events
- 5:22the Wolfpack culture seeing some of those people that
- 5:25you know icon agents from across the country
- 5:27the brand new agents who are absolutely crushing it um
- 5:30those agents that are starting to attract agents
- 5:32and just being a resource for those people
- 5:35while learning so much from that community
- 5:37absolutely was
- 5:39you know the key take away from this event and next
- 5:42you know it's
- 5:43it's another group I'm a part of
- 5:44being a three time icon agent here at EXP
- 5:47which the icon program is uh
- 5:50was invented by EXP and basically gave uh
- 5:54your entire cap back in company stock
- 5:57when you achieve certain production goals
- 5:58so for instance if you
- 6:01you know we're on an 80 20 split 16 thousand dollar cap
- 6:04if you hit your cap and sell 20 additional transactions
- 6:07EXP offers
- 6:08you the opportunity to get
- 6:09$16,000 back in company stock
- 6:12so essentially
- 6:12you get your entire cap back in company stock
- 6:15well also at these events
- 6:16those icon you know award winners are
- 6:20you know
- 6:22rewarded with you know an icon
- 6:24you know lounge and all the things
- 6:26and I've met some of the most incredible people
- 6:28some of my very best friends
- 6:30um in these rooms
- 6:31uh at EXP Con and this year was no different
- 6:34we sat down it was actually the only time
- 6:37we really sat down in there
- 6:38um met two uh
- 6:40amazing a icon agents out of uh
- 6:43Missouri
- 6:43just near Saint Louis and someone on the Washington
- 6:46Idaho border who would come from a luxury brand
- 6:49and was talking so much about the EXP luxury model
- 6:52and how
- 6:53you know she's never had anything like it and it really
- 6:56you know solidified
- 6:57but she really was talking about how
- 6:59being at this event
- 7:00she was a little bit interested in seeing
- 7:03how this would work and all the things
- 7:05and ultimately the the culture
- 7:08and she was like
- 7:09these conversations that we're having right now
- 7:11where we were sitting down
- 7:12myself and my friend Kyle Powers
- 7:14who's an icon agent from Manhattan
- 7:15Kansas and we're just talking to her about you know
- 7:19EXP in general the icon program whatever
- 7:22and then she starts talking about attraction
- 7:24while she's absolutely an icon agent
- 7:26but she
- 7:27didn't have her feet quite wet with agent attraction
- 7:29and so the ability to connect and help her you know
- 7:33understand her way
- 7:34and help the company grow is just another piece right
- 7:37and I have good friends that I met the year before
- 7:39that we got to connect with
- 7:41and hang out with the whole time
- 7:42and so on
- 7:43so being in these rooms with the right people
- 7:45where maybe you initially would never
- 7:48you know have connected right
- 7:49we're in different states
- 7:51we are all very busy people
- 7:53but having the conference
- 7:54time to slow down a little bit
- 7:56and connect with some of these other people
- 7:58where it's not just like hey
- 7:59we have a referral it's just about life
- 8:01what you're struggling with
- 8:02how you can take advantage of this amazing model
- 8:03at a higher level
- 8:05and so that was a huge take away from me is
- 8:07it always happens right
- 8:09me and Kyle myself and Louis was there too
- 8:11we're sitting there and we said we met you know
- 8:13some amazing people
- 8:14last year that we still have relationships with
- 8:16and now we're doing it again this year so um
- 8:18pretty cool there to have that opportunity um
- 8:22and then you know
- 8:22on top of that just walking the halls and
- 8:25and meeting these executives the CEO
- 8:28you know of EXP Realty Leo Paraha um
- 8:31the CEO of EXP World Holdings
- 8:33Glen Sanford the founder of the company you know
- 8:36and then Brian Ellington
- 8:39and Amy Weaver and Susan Mcclain
- 8:41and all of these people that we talk to at times
- 8:43for certain situations or whatever
- 8:45but to just have a conversation
- 8:47share a hug share a handshake um
- 8:49and really connect was and is absolutely amazing right
- 8:53it's it's not like they're the
- 8:55you know people on stage
- 8:56they're walking the halls just like everyone else
- 8:58they're doing all the things
- 8:59they're on the radio show and the expo hall
- 9:02and just absolutely amazing
- 9:04to have these conversations
- 9:05make these connections and put a face with a name right
- 9:08and I just you know
- 9:09I don't think that happens 100%
- 9:11at these other companies
- 9:13I've never been to one of their um
- 9:16you know conferences so I'm not sure
- 9:18but that's absolutely the case and you say hi Glenn
- 9:21he'll shake your hand if he knows your name
- 9:23he'll say it right and he's almost got mine down
- 9:26I think he looks at my name badge though
- 9:28but being able to shake hands with somebody who
- 9:31basically created a model
- 9:32that's changed so many people's lives and agents lives
- 9:36and is continued to be copied as we move down the road
- 9:38right and so obviously
- 9:41you know invitation is the highest level of flattery
- 9:44absolutely rings true and you know
- 9:47I'm gonna
- 9:47kind of talk a little bit about that in a second
- 9:49but the next takeaway was these uh
- 9:52amazing keynote speakers right
- 9:54first and foremost Brian Carrothers um
- 9:57building an empire right
- 9:58he's somebody who is very well known in the network
- 10:01marketing game and all
- 10:02what he's talking about right
- 10:04um and he said
- 10:05it isn't about necessarily
- 10:07transitioning from student to teacher
- 10:09um he said
- 10:10exponential growth happens when you're teaching others
- 10:13to teach others and you know
- 10:16my upline sponsor
- 10:18Connor Seinbrook talks a lot about this
- 10:19is coaching the coaches um
- 10:21this is absolutely the case right
- 10:23and this is a huge takeaway
- 10:25and we talk a ton about building businesses right
- 10:28I have a business in production
- 10:30still in production
- 10:31still selling 30 to 40 houses a year
- 10:33but I also have this other business
- 10:34that's agent attraction that's producing
- 10:37you know close to six figures a year for me
- 10:39after three years of the company right
- 10:41but I've never built that side of my business
- 10:44like a business
- 10:45so on the way home I was writing on the plane
- 10:47I was just like okay
- 10:49I'm gonna start building these pillars out
- 10:51and I came up with four pillars to absolutely
- 10:53you know
- 10:53exponentially grow my agent attraction business
- 10:56but also it's not just about the business
- 10:58it's really about the impacts
- 10:59as I've talked about that a lot on this channel
- 11:01since I was at the Atlas Summit right
- 11:03and having the impact on others is is the key takeaway
- 11:07so that's huge if I can coach coaches
- 11:10to coach others to absolutely crush real estate
- 11:13that's where that agent
- 11:14attraction will exponentially grow and scale
- 11:16and that's where you know
- 11:18we're going with all of this
- 11:19next was Jesse Itzler probably the craziest
- 11:23you know
- 11:23most energized speaker that I saw while I was there
- 11:27he had cool music he was you know
- 11:29hyped up everything was good right
- 11:32but he said um
- 11:34never give pain a chance
- 11:36don't quit or say it's too hard and remember
- 11:39everyone faces obstacles um
- 11:41it's overcoming them that count
- 11:42so those kind of 3 things right again
- 11:45never give pain a chance never let that in right
- 11:48pain everyone is something that everyone goes through
- 11:51when you do hard things pain does sometimes come
- 11:53but if you don't give that pain power
- 11:56you can absolutely do whatever you need to do
- 11:58and achieve whatever you need to achieve
- 12:01and then obviously don't quit or say it's too hard
- 12:03right that's part of it
- 12:05and that's something that goes on right
- 12:06there's there's that voice in your head oh man
- 12:09that workout's gonna be too hard oh man
- 12:11I don't wanna go knock that door because you know
- 12:13XYZ lives there or whatever right
- 12:16so just don't quit and don't say something's too hard
- 12:19until you've achieved what you want to achieve
- 12:22and then understanding that
- 12:24there is gonna be obstacles that come in
- 12:26and it's not about you know
- 12:28dodging them and you know
- 12:29all never having obstacles
- 12:31it's about just conquering them when you do have them
- 12:35so that was that was pretty powerful
- 12:37and then Will Gudera
- 12:39the author of Unreasonable Hospitality
- 12:42obviously
- 12:42owner of Eleven Madison Park there in Manhattan
- 12:46was talking about you know
- 12:48adversity is a terrible opportunity to waste
- 12:50and that was extremely powerful right
- 12:52when things go wrong how you react is absolute
- 12:55and it's not just one in the moment right
- 12:58when they go wrong you can say okay
- 13:01this is you know what we have to solve this problem
- 13:04but what can we learn from this and take from this
- 13:06it's not just putting a band aid on something
- 13:08it's about okay that's adversity
- 13:10we're gonna take care of it
- 13:11we're gonna make sure it's right
- 13:13but we can learn so much from this moment right here
- 13:16so we need to be present and not be so focused on
- 13:19you know what other people are thinking or whatever
- 13:21we need to focus on the problem
- 13:22we certainly need to solve it
- 13:24but then we need to make sure that we are
- 13:26leveling up from that experience
- 13:28so really cool there
- 13:29that kind of filtered into some of
- 13:31my agent attraction stuff
- 13:33where I'm talking about okay
- 13:35how am I gonna build this out
- 13:36how's it gonna be an unreasonable hospitable
- 13:39um you know
- 13:40culture that we're building right
- 13:42how can I make agents feel so dang good just for
- 13:46you know choosing to be in my downline here at EXP
- 13:49and that's that's coming
- 13:50so stay tuned for that but really good
- 13:53um you know
- 13:55keynote speakers there
- 13:56and then shout out to the Wolfpack on stage
- 13:59you have the Batista twins
- 14:01you had Deja Spearman you had Vanay Monroe
- 14:05you had you know
- 14:06Garth Ward you had
- 14:07of course my sponsor
- 14:08Louis Galt and Connor Steinbrook
- 14:10really gave an amazing chat on revenue share
- 14:14kind of giving away his
- 14:15some of his processes and things to the EXP community
- 14:19which you know
- 14:20it's it's really cool to see it when it's on stage
- 14:22because I see it every Monday on our mastermind calls
- 14:25when we're talking about it in traction
- 14:26but super cool there um
- 14:28an amazing job by all sue and Kim
- 14:31uh spoke on
- 14:32on an Expecon stage for the first time
- 14:35and so
- 14:35just amazing to see the Wolfpack fam get out there
- 14:38and like I said
- 14:39I will certainly be on the stage next year to Expecon
- 14:42next is Brian Ellington's keynote speech
- 14:44Brian Ellington's a Chief Learning Officer DXP
- 14:47yeah we have one of those
- 14:48and he just talked about you know
- 14:50stage command
- 14:51and his principles on commanding the stage
- 14:53never apologizing um
- 14:55a lot of us say you know
- 14:57I'm sorry about this but this is what it is or
- 14:59you know never apologizing for who you are
- 15:01and being who you wanna be and
- 15:03you know sharing that information and then of course
- 15:05uh meticulous present
- 15:07you know preparation as we go and
- 15:10and that was a really cool piece
- 15:11and the kind of
- 15:11see other people's presentations and visualizing and
- 15:15you know their preparations
- 15:16and all those things was pretty awesome
- 15:17so I was really dialed into that
- 15:19because it is my goal to speak on
- 15:21as many stages as I possibly can
- 15:23in 2025 so while I was at these and learning as a
- 15:27you know student I was also watching a little
- 15:30from a different perspective
- 15:31sometimes to see how they commanded the stage
- 15:34how they brought the energy and how they
- 15:36you know work through their entire
- 15:39you know presentation so that was also really cool
- 15:41and so ultimately you know
- 15:44we've talked a lot about you know
- 15:46EXP on the previous video I talked all about the
- 15:49you know
- 15:49changes and updates and announcements that they made um
- 15:53but the truth is I did a lot of reflecting
- 15:55and we had one of our biggest competitors in the cloud
- 15:58base space have their conference just the week before
- 16:01so certainly we had you know
- 16:03we know people we've had people come from this
- 16:06this company go to that company and the other way
- 16:08around and it's just really interesting
- 16:10when things start to get compared
- 16:12and the truth is
- 16:13is that the cloud based brokerage systems are
- 16:15are taking over
- 16:16I think there's like 63 cloud based kind of
- 16:19you know copycat sort of speak models of the XP
- 16:22and why wouldn't you try and imitate something
- 16:24that's gonna be the wave of the future right
- 16:27and so as we kind of work through this I was just like
- 16:30okay well
- 16:31you know there's all this back and forth
- 16:32you got one company with a yacht trying to
- 16:34you know play games
- 16:35you got another company that just came off of there
- 16:37conference and so energy is really high
- 16:40and I started just comparing right
- 16:42cause the other company announced a lot of
- 16:44kind of innovative things
- 16:46and I was just like what's the difference right
- 16:48what is the difference between all these companies
- 16:50and at the end of the day
- 16:52EXP
- 16:53and the energy that is created here is so different
- 16:56because it's a vehicle for wealth right
- 16:59it's a brokerage it checks those boxes
- 17:01every state's a little bit different
- 17:02it has all that compliance kind of piece to it
- 17:05but at the end of the day
- 17:06they're gonna stay out of the way
- 17:08as long as you're doing things legally and you know
- 17:10within ethics to build your business
- 17:13they're gonna let you do it right
- 17:14at these other companies it's like oh
- 17:16you can't have names you can't you know
- 17:18share information within just your downline
- 17:20if you're bringing it to the company
- 17:21it has to be you know
- 17:23available for the same price or
- 17:25you know to everybody at our company
- 17:27and when you start to think about that
- 17:28you start to limit entrepreneurs
- 17:30to what they can and can't
- 17:32you know do ultimately
- 17:34you're just an employer right
- 17:37and so as we kind of work through this
- 17:39these other companies can have Rev share
- 17:41they can have the cloud based model
- 17:43they can have everything
- 17:44EXP has been through those growing pains
- 17:46EXP is still four times larger than all of those
- 17:49than the biggest company of competitor right
- 17:52even though they've only been
- 17:54in business for less years
- 17:55four times larger is absolutely the truth right
- 17:59and they're gonna continue to have their model changes
- 18:03and all the things cause they build these models
- 18:05and they see if they work
- 18:05and if they work and
- 18:07you know you're gonna have to tweak and change well
- 18:09EXP just released revenue share 2.0
- 18:11that's not duplicatable right
- 18:13it is not possible for them to copy that
- 18:16because by nature of our revenue share model
- 18:19seven tiers you just don't have that
- 18:21and then you start to look at the other
- 18:22the other models
- 18:23and the exit strategies just aren't there
- 18:25whether it's a reducing cap or the opportunity to
- 18:28you know have 100% commission as an agent
- 18:31not be a part of a revenue share organization or um
- 18:35the upside down model
- 18:36where the highest tiers are your tiers 1 and 2
- 18:39well
- 18:39I'm gonna tell you right now that EXP is just a vehicle
- 18:42it's a vehicle to your wealth
- 18:43it's what they have done
- 18:44and so these minor tweaks as they come out right
- 18:47expanding into three more countries
- 18:49uh that was announced like I said
- 18:52and the vehicle allows
- 18:54absolute elite entrepreneurs to walk these halls
- 18:57and build relationships
- 18:59and do everything that they can
- 19:00while they're at the conference
- 19:02to take home and build their businesses
- 19:04how they wanna build them
- 19:05and you know ultimately that is why EXP is next level
- 19:11why it is still the only exit strategy
- 19:13within the cloud based brokerage miles
- 19:15even though there's copycats right
- 19:17it is still the only true exit strategy
- 19:20through Revshare and I get it
- 19:21there's all kinds of other exit strategies right
- 19:24you can buy rentals you can do a lot of things
- 19:27but there's not another one
- 19:28that allows you to do what you do on the day to day
- 19:31and absolutely exit the industry
- 19:33making as much or more as you did in your production
- 19:36if you put the right energy into that
- 19:38so that's the difference EXP is a vehicle to wealth
- 19:42and so
- 19:42the people that you come across in these hallways
- 19:45that are driven there at these conferences
- 19:46paying good money to come here
- 19:48and have the collaboration and networking
- 19:50that is why it's different right
- 19:52and you know I
- 19:54I get it there's
- 19:55there's a lot of energy surrounding other
- 19:57kind of brokerages and things like that
- 19:59but the truth is
- 20:00this is the only vehicle to an exit strategy
- 20:03in real estate and it's got a great compensation model
- 20:06it's got equity ownership
- 20:07it's got all the things that the other ones
- 20:09took and put into their model
- 20:11it's just different and so that was my key takeaways
- 20:15it's just a vehicle everything they're putting in right
- 20:18releasing Canva and doing all this stuff
- 20:20you know they're not amazing game changers
- 20:23but maybe when they're incentivizing uh
- 20:25producers to have all of their tears unlocked
- 20:28um in the 7 tier system
- 20:30that's absolutely game changing
- 20:31and no one else can do that
- 20:32cause they don't have seven tears
- 20:34and so
- 20:35it just keeps getting better and better and better
- 20:38and in the future I'm sure
- 20:40there will be some tweaks
- 20:40that will absolutely take it to the next level
- 20:43and every time I'm at these events
- 20:44I'm like dang
- 20:45what are they gonna do next
- 20:46and there's always something
- 20:47so that's why these events are powerful
- 20:50come together with a Wolf Pack family
- 20:52see amazing speakers
- 20:53take little nuggets away from those
- 20:56and then obviously
- 20:57be within a vehicle of revolutionary real estate brand
- 21:01that's taking it to the next level
- 21:03so I hope this helps
- 21:04if you're interested coming to EXP Con 2025
- 21:09definitely comment EXP Con 2025 below
- 21:12and we can see about getting
- 21:13you hooked up with tickets
- 21:14if you are at EXP I can send you the link
- 21:16if you're not at EXP and you want to be my guest
- 21:19let's talk so hope that helps
- 21:21like comment subscribe
- 21:22we'll see you next time
- 21:23and we will certainly see you in South Beach in 2025
- 21:27at E x Pecon see you next time