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What Does It Mean To Be A "Good Member"? · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  I
• 0:00
  was
• 0:00
  recently
• 0:00
  on
• 0:01
  Jay
• 0:01
  Clouse's
• 0:01
  podcast
• 0:02
  Creator
• 0:02
  Science
• 0:03
  and
• 0:03
  we
• 0:03
  talked
• 0:03
  about
• 0:03
  what's
• 0:04
  working
• 0:04
  for
• 0:04
  memberships
• 0:05
  in
• 0:05
  2026.
• 0:06
  One
• 0:06
  of
• 0:06
  my
• 0:06
  favorite
• 0:07
  parts
• 0:07
  of
• 0:07
  our
• 0:07
  conversation
• 0:08
  was
• 0:08
  around
• 0:09
  what
• 0:09
  does
• 0:09
  it
• 0:10
  mean
• 0:10
  to
• 0:10
  be
• 0:10
  a
• 0:11
  good
• 0:11
  member?
• 0:12
  I
• 0:12
  know
• 0:12
  you've
• 0:13
  heard
• 0:13
  me
• 0:13
  say
• 0:13
  this
• 0:13
  before,
• 0:14
  but
• 0:14
  the
• 0:14
  number
• 0:14
  one
• 0:14
  reason
• 0:15
  people
• 0:15
  leave
• 0:15
  communities
• 0:16
  is
• 0:16
  because
• 0:16
  they
• 0:17
  feel
• 0:17
  overwhelmed.
• 0:18
  They
• 0:18
  feel
• 0:18
  like
• 0:19
  they're
• 0:19
  just
• 0:19
  not
• 0:19
  using
• 0:19
  the
• 0:20
  membership,
• 0:20
  they're
• 0:20
  just
• 0:20
  not
• 0:21
  getting
• 0:21
  everything
• 0:21
  out
• 0:21
  of
• 0:22
  it
• 0:22
  that
• 0:22
  they're
• 0:22
  that
• 0:22
  they
• 0:22
  could.
• 0:23
  And
• 0:24
  it's
• 0:24
  funny,
• 0:24
  like
• 0:24
  a
• 0:25
  lot
• 0:25
  of
• 0:25
  the
• 0:25
  cancellation
• 0:26
  reasons
• 0:26
  I
• 0:26
  see
• 0:27
  in
• 0:27
  my
• 0:27
  clients
• 0:27
  communities
• 0:28
  is
• 0:29
  I'm
• 0:29
  just
• 0:29
  not
• 0:29
  taking
• 0:29
  advantage
• 0:30
  of
• 0:30
  everything
• 0:30
  or
• 0:30
  I
• 0:30
  will
• 0:31
  never
• 0:31
  be
• 0:31
  able
• 0:31
  to
• 0:32
  catch
• 0:32
  up
• 0:32
  is
• 0:33
  one
• 0:33
  of
• 0:33
  my
• 0:33
  favorites.
• 0:34
  The
• 0:34
  overwhelm
• 0:35
  factor
• 0:35
  plays
• 0:36
  out
• 0:36
  in
• 0:36
  a
• 0:36
  lot
• 0:37
  of
• 0:37
  ways.
• 0:37
  It's
• 0:37
  like
• 0:37
  there's
• 0:38
  so
• 0:38
  many
• 0:38
  things
• 0:38
  available
• 0:39
  to
• 0:39
  me
• 0:39
  that
• 0:39
  if
• 0:39
  I'm
• 0:39
  not
• 0:40
  using
• 0:40
  all
• 0:40
  of
• 0:40
  it,
• 0:40
  I'm
• 0:40
  not
• 0:41
  getting
• 0:41
  my
• 0:41
  money's
• 0:41
  worth
• 0:42
  and
• 0:42
  it's
• 0:42
  not
• 0:42
  worth
• 0:42
  it
• 0:43
  and
• 0:43
  I
• 0:43
  should
• 0:43
  probably
• 0:43
  cancel.
• 0:44
  So
• 0:45
  if
• 0:45
  we
• 0:45
  kind
• 0:45
  of
• 0:46
  reverse
• 0:46
  engineer
• 0:47
  well,
• 0:47
  how
• 0:47
  do
• 0:47
  we
• 0:48
  combat
• 0:48
  that
• 0:48
  and
• 0:49
  how
• 0:49
  do
• 0:49
  we
• 0:49
  fix
• 0:49
  that?
• 0:50
  It
• 0:50
  just
• 0:51
  comes
• 0:51
  down
• 0:51
  to
• 0:51
  explaining
• 0:52
  to
• 0:52
  a
• 0:52
  member
• 0:53
  again
• 0:53
  during
• 0:53
  their
• 0:54
  onboarding.
• 0:54
  Onboarding
• 0:55
  is
• 0:55
  crucial
• 0:55
  to
• 0:55
  this,
• 0:56
  but
• 0:56
  explaining
• 0:56
  to
• 0:57
  a
• 0:57
  member
• 0:57
  what
• 0:57
  it
• 0:58
  actually
• 0:58
  means
• 0:58
  to
• 0:58
  be
• 0:58
  a
• 0:58
  good
• 0:59
  member
• 0:59
  and
• 1:00
  that
• 1:00
  you
• 1:00
  don't
• 1:00
  actually
• 1:01
  have
• 1:01
  to
• 1:01
  use
• 1:01
  every
• 1:02
  single
• 1:02
  resource
• 1:03
  available
• 1:03
  to
• 1:03
  you
• 1:03
  in
• 1:03
  a
• 1:03
  membership
• 1:04
  for
• 1:04
  it
• 1:04
  to
• 1:04
  be
• 1:05
  worth
• 1:05
  paying
• 1:05
  for.
• 1:06
  So
• 1:06
  one
• 1:06
  of
• 1:06
  the
• 1:06
  really
• 1:07
  important
• 1:07
  things
• 1:07
  about
• 1:07
  this
• 1:07
  is
• 1:08
  just
• 1:08
  to
• 1:08
  share
• 1:09
  really
• 1:09
  clear
• 1:09
  expectations
• 1:10
  with
• 1:10
  your
• 1:11
  members
• 1:11
  around
• 1:12
  there
• 1:12
  being
• 1:12
  different
• 1:13
  levels
• 1:13
  of
• 1:13
  engagement
• 1:14
  and
• 1:14
  that
• 1:14
  there's
• 1:15
  optionality
• 1:16
  to
• 1:16
  your
• 1:16
  membership
• 1:17
  and
• 1:17
  how
• 1:17
  you
• 1:17
  can
• 1:17
  use
• 1:18
  it.
• 1:18
  So
• 1:18
  that
• 1:19
  means
• 1:19
  like,
• 1:19
  let's
• 1:19
  say
• 1:20
  you
• 1:21
  have
• 1:22
  masterminds
• 1:22
  and
• 1:22
  you
• 1:23
  have
• 1:23
  workshops
• 1:23
  and
• 1:24
  you
• 1:24
  have
• 1:24
  live
• 1:24
  trainings
• 1:25
  and
• 1:25
  you
• 1:25
  have
• 1:25
  a
• 1:25
  podcast
• 1:25
  feed
• 1:26
  and
• 1:26
  you
• 1:26
  have
• 1:26
  resources
• 1:27
  and
• 1:27
  you
• 1:27
  have
• 1:27
  a
• 1:27
  course.
• 1:28
  That's
• 1:28
  so
• 1:28
  much
• 1:28
  stuff.
• 1:29
  So
• 1:29
  you
• 1:30
  can
• 1:30
  tell
• 1:30
  a
• 1:30
  member
• 1:30
  like,
• 1:31
  hey,
• 1:31
  to
• 1:31
  get
• 1:32
  the
• 1:32
  most
• 1:32
  out
• 1:32
  of
• 1:32
  your
• 1:32
  membership,
• 1:33
  come
• 1:33
  to
• 1:34
  a
• 1:34
  monthly
• 1:34
  event,
• 1:35
  specifically
• 1:36
  I
• 1:36
  recommend
• 1:36
  this
• 1:36
  one,
• 1:37
  or
• 1:38
  even
• 1:38
  better,
• 1:38
  personalize
• 1:39
  it
• 1:39
  based
• 1:39
  on
• 1:39
  their
• 1:40
  goals
• 1:40
  and
• 1:40
  tell
• 1:40
  them
• 1:41
  what
• 1:41
  they
• 1:41
  should
• 1:41
  participate
• 1:41
  in
• 1:42
  based
• 1:42
  on
• 1:42
  what
• 1:42
  they're
• 1:42
  trying
• 1:43
  to
• 1:43
  do
• 1:43
  so
• 1:44
  they
• 1:44
  can
• 1:44
  understand
• 1:44
  like,
• 1:45
  hey,
• 1:45
  there's
• 1:45
  different
• 1:45
  levels
• 1:46
  of
• 1:46
  engagement.
• 1:46
  And
• 1:47
  if
• 1:47
  you
• 1:48
  just
• 1:48
  do
• 1:48
  this
• 1:48
  one
• 1:48
  thing,
• 1:49
  then
• 1:49
  it
• 1:49
  could
• 1:49
  be
• 1:49
  so
• 1:49
  worth
• 1:50
  it
• 1:50
  for
• 1:50
  you.
• 1:51
  One
• 1:51
  of
• 1:51
  the
• 1:51
  things
• 1:51
  I
• 1:52
  loved
• 1:52
  that
• 1:52
  Jay
• 1:53
  and
• 1:53
  I
• 1:53
  talked
• 1:53
  about
• 1:53
  was
• 1:54
  showing
• 1:54
  actual
• 1:55
  member
• 1:55
  examples
• 1:56
  for
• 1:56
  how
• 1:57
  the
• 1:57
  top,
• 1:57
  best
• 1:58
  members,
• 1:58
  most
• 1:58
  engaged
• 1:59
  members,
• 2:00
  members
• 2:00
  that
• 2:01
  love
• 2:01
  the
• 2:01
  membership
• 2:01
  the
• 2:02
  most,
• 2:02
  they
• 2:02
  get
• 2:02
  the
• 2:02
  most
• 2:02
  out
• 2:02
  of
• 2:03
  it.
• 2:03
  However,
• 2:03
  you
• 2:03
  kind
• 2:03
  of
• 2:04
  want
• 2:04
  to
• 2:04
  describe
• 2:04
  this,
• 2:05
  how
• 2:05
  they
• 2:05
  actually
• 2:06
  use
• 2:06
  the
• 2:06
  membership.
• 2:07
  So
• 2:07
  I
• 2:07
  know
• 2:07
  that
• 2:08
  Jay
• 2:08
  is
• 2:08
  actually
• 2:08
  doing
• 2:09
  this
• 2:09
  project
• 2:09
  behind
• 2:09
  the
• 2:10
  Scenes
• 2:10
  in
• 2:10
  the
• 2:11
  lab
• 2:11
  right
• 2:11
  now
• 2:11
  where
• 2:12
  he's
• 2:12
  asking
• 2:12
  members.
• 2:13
  Well,
• 2:13
  he
• 2:14
  looked
• 2:14
  at
• 2:14
  his
• 2:14
  analytics
• 2:15
  to
• 2:15
  figure
• 2:15
  out
• 2:15
  who
• 2:15
  are
• 2:16
  his
• 2:16
  highest
• 2:16
  scored
• 2:17
  members.
• 2:17
  And
• 2:18
  if
• 2:18
  you
• 2:18
  don't
• 2:18
  know
• 2:18
  what
• 2:18
  I'm
• 2:18
  talking
• 2:19
  about,
• 2:19
  in
• 2:19
  Circle
• 2:20
  Platform,
• 2:20
  they
• 2:21
  provide
• 2:21
  activity
• 2:22
  scores
• 2:23
  for
• 2:23
  each
• 2:23
  member
• 2:23
  so
• 2:24
  you
• 2:24
  can
• 2:24
  kind
• 2:24
  of
• 2:24
  see
• 2:25
  who's
• 2:25
  at
• 2:25
  the
• 2:25
  highest
• 2:26
  risk
• 2:26
  for
• 2:26
  churn
• 2:27
  based
• 2:27
  on
• 2:27
  they
• 2:27
  never
• 2:27
  log
• 2:28
  in
• 2:28
  or
• 2:28
  they're
• 2:28
  not
• 2:28
  engaging,
• 2:29
  and
• 2:29
  who
• 2:29
  is
• 2:29
  the
• 2:30
  most
• 2:30
  engaged.
• 2:30
  And
• 2:31
  so
• 2:31
  he's
• 2:31
  reaching
• 2:31
  out
• 2:31
  to
• 2:32
  the
• 2:32
  members
• 2:32
  that
• 2:32
  are
• 2:33
  most
• 2:33
  engaged
• 2:33
  and
• 2:33
  saying,
• 2:33
  like,
• 2:34
  hey,
• 2:34
  tell
• 2:34
  me
• 2:34
  about
• 2:35
  how
• 2:35
  you
• 2:35
  use
• 2:35
  the
• 2:35
  membership,
• 2:36
  like,
• 2:36
  how
• 2:36
  is
• 2:36
  it
• 2:36
  built
• 2:36
  into
• 2:37
  your
• 2:37
  habits,
• 2:37
  et
• 2:37
  cetera.
• 2:38
  I
• 2:38
  don't
• 2:38
  know
• 2:38
  exactly
• 2:39
  how
• 2:39
  he's
• 2:39
  wording
• 2:39
  the
• 2:39
  question,
• 2:40
  but
• 2:40
  what
• 2:40
  I
• 2:40
  love
• 2:41
  about
• 2:41
  this
• 2:41
  approach
• 2:42
  is
• 2:42
  that
• 2:43
  we're
• 2:43
  getting
• 2:43
  behavioral
• 2:44
  data.
• 2:44
  It's
• 2:45
  really
• 2:45
  similar
• 2:45
  to
• 2:46
  when
• 2:46
  you're
• 2:46
  interviewing
• 2:47
  customers
• 2:48
  or
• 2:48
  interviewing
• 2:49
  your
• 2:49
  members
• 2:49
  in
• 2:49
  order
• 2:50
  to
• 2:50
  learn
• 2:50
  how
• 2:51
  you
• 2:51
  can
• 2:51
  make
• 2:51
  a
• 2:51
  product
• 2:51
  better
• 2:52
  for
• 2:52
  them
• 2:52
  or
• 2:52
  how
• 2:52
  you
• 2:52
  can
• 2:53
  build
• 2:53
  the
• 2:53
  right
• 2:53
  thing.
• 2:54
  It
• 2:54
  all
• 2:54
  comes
• 2:54
  down
• 2:55
  to
• 2:55
  asking
• 2:55
  them
• 2:55
  for
• 2:56
  stories.
• 2:57
  So
• 2:57
  I
• 2:57
  know
• 2:57
  I've
• 2:57
  given
• 2:58
  this
• 2:58
  example
• 2:58
  before,
• 2:58
  but
• 2:59
  let's
• 2:59
  say
• 3:00
  you
• 3:00
  ask
• 3:01
  me,
• 3:01
  hey,
• 3:01
  Becky,
• 3:02
  how
• 3:02
  often
• 3:02
  do
• 3:03
  you
• 3:03
  go
• 3:03
  to
• 3:03
  the
• 3:03
  gym?
• 3:04
  I'm
• 3:04
  a
• 3:05
  highly
• 3:05
  aspirational
• 3:06
  human
• 3:06
  being.
• 3:06
  Like
• 3:07
  all
• 3:07
  human
• 3:07
  beings,
• 3:07
  we're
• 3:08
  highly
• 3:08
  aspirational,
• 3:08
  which
• 3:09
  means
• 3:09
  that
• 3:09
  I'll
• 3:09
  answer.
• 3:10
  I'm.
• 3:10
  I
• 3:10
  go
• 3:11
  to
• 3:11
  the
• 3:11
  gym
• 3:11
  four
• 3:11
  times
• 3:11
  a
• 3:12
  week.
• 3:12
  But
• 3:12
  if
• 3:13
  you
• 3:13
  ask
• 3:13
  me,
• 3:14
  hey,
• 3:14
  tell
• 3:14
  me
• 3:15
  about
• 3:15
  your
• 3:15
  workouts
• 3:16
  last
• 3:16
  week,
• 3:16
  I'd
• 3:17
  be
• 3:17
  like,
• 3:17
  oh,
• 3:17
  man,
• 3:17
  last
• 3:17
  week
• 3:18
  was
• 3:18
  really
• 3:18
  busy.
• 3:18
  I
• 3:18
  only
• 3:19
  got
• 3:19
  two
• 3:19
  workouts
• 3:19
  in.
• 3:20
  One
• 3:20
  of
• 3:20
  them
• 3:21
  was
• 3:22
  like,
• 3:22
  in
• 3:22
  my
• 3:22
  home
• 3:23
  gym,
• 3:23
  I
• 3:24
  lifted
• 3:24
  some
• 3:24
  weights
• 3:25
  for
• 3:25
  about
• 3:25
  40
• 3:25
  minutes
• 3:26
  and
• 3:26
  it
• 3:26
  was
• 3:26
  like
• 3:26
  a
• 3:27
  full
• 3:27
  body
• 3:27
  exercise.
• 3:28
  I
• 3:28
  did,
• 3:28
  however,
• 3:29
  get
• 3:29
  outside
• 3:29
  to
• 3:30
  like
• 3:30
  walk
• 3:30
  almost
• 3:30
  every
• 3:31
  day
• 3:31
  for
• 3:31
  an
• 3:31
  hour,
• 3:32
  you
• 3:32
  know,
• 3:32
  so
• 3:32
  you
• 3:33
  start
• 3:33
  to
• 3:33
  learn
• 3:33
  a
• 3:34
  lot
• 3:34
  more
• 3:35
  about
• 3:36
  my
• 3:36
  health
• 3:37
  habits
• 3:37
  and
• 3:37
  my
• 3:37
  fitness
• 3:38
  habits
• 3:38
  based
• 3:39
  on
• 3:39
  how
• 3:39
  I
• 3:40
  described
• 3:40
  my
• 3:40
  workouts
• 3:41
  from
• 3:41
  the
• 3:41
  previous
• 3:41
  week
• 3:42
  than
• 3:42
  you
• 3:42
  would
• 3:43
  if
• 3:44
  I
• 3:44
  just
• 3:44
  explained
• 3:45
  to
• 3:45
  you
• 3:45
  like,
• 3:45
  or
• 3:45
  just
• 3:46
  give
• 3:46
  you
• 3:46
  like
• 3:46
  some
• 3:46
  highly
• 3:47
  aspirational
• 3:47
  answer,
• 3:47
  like
• 3:48
  a
• 3:48
  number.
• 3:48
  Right.
• 3:49
  And
• 3:49
  so
• 3:49
  when
• 3:50
  we
• 3:50
  ask
• 3:50
  our
• 3:50
  members,
• 3:51
  tell
• 3:51
  me
• 3:52
  how
• 3:52
  you
• 3:52
  use
• 3:52
  your
• 3:52
  membership,
• 3:53
  we
• 3:53
  want
• 3:53
  to
• 3:53
  ask
• 3:54
  for
• 3:54
  really
• 3:54
  specific
• 3:54
  stories
• 3:55
  like,
• 3:55
  tell
• 3:56
  me
• 3:56
  about
• 3:56
  how
• 3:56
  you
• 3:56
  use
• 3:56
  your
• 3:57
  membership
• 3:57
  in
• 3:57
  the
• 3:57
  last
• 3:58
  month,
• 3:58
  like
• 3:58
  every
• 3:59
  time
• 3:59
  you
• 3:59
  logged
• 3:59
  in,
• 3:59
  what
• 3:59
  kind
• 4:00
  of
• 4:00
  stuff
• 4:00
  were
• 4:00
  you
• 4:00
  doing,
• 4:00
  et
• 4:01
  cetera?
• 4:01
  That's
• 4:01
  going
• 4:02
  to
• 4:02
  get
• 4:02
  you
• 4:02
  some
• 4:02
  really
• 4:02
  juicy
• 4:03
  answers
• 4:03
  that
• 4:04
  you
• 4:04
  can
• 4:04
  use
• 4:04
  in
• 4:05
  onboarding.
• 4:05
  So
• 4:05
  what
• 4:05
  I
• 4:06
  love
• 4:06
  about
• 4:06
  this
• 4:07
  is
• 4:07
  that
• 4:08
  in
• 4:08
  onboarding
• 4:09
  you
• 4:09
  can
• 4:09
  literally
• 4:09
  say,
• 4:10
  here's
• 4:10
  how
• 4:10
  three
• 4:10
  of
• 4:11
  our
• 4:11
  top
• 4:11
  members
• 4:11
  use
• 4:11
  their
• 4:12
  membership.
• 4:12
  And
• 4:12
  this
• 4:12
  is
• 4:12
  something
• 4:13
  you
• 4:13
  could
• 4:13
  present
• 4:13
  in
• 4:14
  a
• 4:14
  welcome
• 4:14
  call.
• 4:15
  And
• 4:15
  it's
• 4:15
  something
• 4:15
  that
• 4:16
  you
• 4:16
  could
• 4:16
  present
• 4:16
  in
• 4:17
  like
• 4:18
  a
• 4:18
  Module
• 4:18
  in
• 4:18
  your
• 4:18
  start
• 4:19
  Here
• 4:19
  onboarding
• 4:20
  experience.
• 4:21
  It
• 4:21
  could
• 4:21
  be
• 4:21
  part
• 4:21
  of
• 4:22
  your
• 4:22
  welcome
• 4:22
  sequence.
• 4:23
  Like
• 4:23
  one
• 4:23
  of
• 4:23
  your
• 4:23
  emails
• 4:24
  that
• 4:24
  you
• 4:24
  send
• 4:24
  to
• 4:25
  a
• 4:25
  new
• 4:25
  member
• 4:25
  saying,
• 4:25
  like,
• 4:26
  hey,
• 4:26
  this
• 4:26
  is
• 4:26
  how
• 4:26
  a
• 4:27
  member
• 4:27
  gets
• 4:28
  the
• 4:28
  most
• 4:28
  out
• 4:28
  of
• 4:28
  it.
• 4:29
  I
• 4:29
  recently
• 4:29
  joined
• 4:30
  the
• 4:30
  Dreamers
• 4:30
  and
• 4:30
  Doers
• 4:31
  community
• 4:31
  and
• 4:32
  one
• 4:32
  of
• 4:32
  the
• 4:32
  things
• 4:32
  I
• 4:32
  loved
• 4:33
  is
• 4:33
  that
• 4:33
  they
• 4:33
  said,
• 4:33
  like,
• 4:34
  the
• 4:34
  whole
• 4:34
  purpose
• 4:34
  of
• 4:34
  this
• 4:35
  community
• 4:35
  is
• 4:35
  to
• 4:35
  help
• 4:35
  you
• 4:35
  get
• 4:36
  PR
• 4:36
  opportunities
• 4:37
  and,
• 4:38
  and
• 4:38
  of
• 4:39
  course,
• 4:39
  like,
• 4:39
  connect
• 4:39
  with
• 4:39
  other
• 4:40
  women
• 4:40
  entrepreneurs
• 4:41
  that
• 4:41
  are
• 4:41
  doing
• 4:41
  badass
• 4:41
  things
• 4:42
  and
• 4:42
  all
• 4:42
  of
• 4:42
  this.
• 4:42
  But
• 4:43
  one
• 4:43
  of
• 4:43
  the
• 4:43
  things
• 4:44
  that
• 4:44
  they
• 4:44
  say
• 4:44
  is
• 4:44
  like,
• 4:45
  most
• 4:45
  people
• 4:45
  apply
• 4:46
  for
• 4:46
  like
• 4:46
  one
• 4:47
  to
• 4:47
  two
• 4:47
  PR
• 4:47
  opportunities
• 4:49
  a
• 4:49
  month
• 4:50
  or
• 4:50
  even
• 4:50
  they
• 4:50
  might
• 4:51
  have
• 4:51
  even
• 4:51
  said
• 4:51
  a
• 4:51
  quarter.
• 4:52
  And
• 4:52
  so
• 4:53
  what
• 4:53
  that
• 4:53
  for
• 4:53
  me,
• 4:54
  when
• 4:54
  I
• 4:54
  read
• 4:54
  that,
• 4:54
  I
• 4:54
  was
• 4:54
  like,
• 4:55
  oh,
• 4:55
  wow.
• 4:55
  Like,
• 4:55
  I
• 4:56
  felt
• 4:56
  like
• 4:56
  I
• 4:56
  took
• 4:56
  a
• 4:56
  huge
• 4:57
  deep
• 4:57
  breath
• 4:57
  because
• 4:57
  I
• 4:57
  was
• 4:58
  like,
• 4:58
  oh
• 4:58
  my
• 4:58
  gosh,
• 4:58
  there's
• 4:59
  so
• 4:59
  many
• 4:59
  opportunities
• 5:00
  in
• 5:00
  here.
• 5:00
  How
• 5:00
  am
• 5:00
  I
• 5:00
  ever
• 5:00
  gonna
• 5:01
  keep
• 5:01
  up
• 5:01
  with
• 5:01
  applying
• 5:01
  for
• 5:02
  all
• 5:02
  of
• 5:02
  these
• 5:02
  different
• 5:02
  things?
• 5:03
  And
• 5:03
  when
• 5:04
  I
• 5:04
  listen
• 5:04
  to
• 5:04
  it,
• 5:05
  or
• 5:05
  was
• 5:06
  like
• 5:06
  reading
• 5:06
  the
• 5:07
  emails
• 5:07
  where
• 5:08
  this
• 5:08
  was
• 5:08
  mentioned
• 5:08
  and
• 5:09
  then
• 5:09
  she
• 5:09
  also
• 5:09
  mentioned
• 5:09
  it
• 5:10
  in
• 5:10
  the
• 5:10
  welcome
• 5:10
  call,
• 5:10
  it's
• 5:11
  really
• 5:11
  important
• 5:11
  to
• 5:11
  mention
• 5:12
  these
• 5:12
  kind
• 5:12
  of
• 5:12
  things
• 5:12
  in
• 5:12
  multiple
• 5:13
  places.
• 5:14
  I
• 5:14
  realized
• 5:15
  like,
• 5:15
  oh,
• 5:15
  okay,
• 5:16
  this
• 5:16
  isn't
• 5:16
  the
• 5:16
  time
• 5:17
  commitment
• 5:17
  that
• 5:17
  I
• 5:17
  thought
• 5:17
  it
• 5:17
  was.
• 5:18
  This
• 5:18
  is
• 5:18
  really
• 5:18
  good.
• 5:18
  I
• 5:19
  can
• 5:19
  absolutely
• 5:19
  make
• 5:19
  this
• 5:20
  work
• 5:20
  and
• 5:20
  I'm
• 5:21
  probably
• 5:21
  less
• 5:21
  likely
• 5:22
  to
• 5:22
  cancel
• 5:22
  because
• 5:22
  of
• 5:22
  that.
• 5:23
  So
• 5:23
  besides
• 5:23
  making
• 5:24
  expectations
• 5:25
  much
• 5:25
  clearer
• 5:26
  and
• 5:27
  just
• 5:27
  helping
• 5:28
  your
• 5:28
  new
• 5:28
  members
• 5:29
  understand,
• 5:29
  like,
• 5:30
  how
• 5:30
  they
• 5:30
  could
• 5:30
  participate
• 5:31
  and
• 5:31
  what
• 5:31
  different
• 5:31
  levels
• 5:32
  of
• 5:33
  participation
• 5:33
  looks
• 5:34
  like,
• 5:34
  what
• 5:35
  I
• 5:35
  really
• 5:35
  love
• 5:35
  about
• 5:35
  this
• 5:36
  is
• 5:36
  that
• 5:36
  it's
• 5:36
  an
• 5:36
  incredible
• 5:37
  exercise
• 5:37
  for
• 5:38
  you
• 5:38
  to
• 5:38
  do
• 5:38
  to
• 5:39
  learn
• 5:39
  more
• 5:39
  about
• 5:39
  how
• 5:39
  your
• 5:40
  members
• 5:40
  use
• 5:40
  your
• 5:40
  membership,
• 5:41
  what
• 5:41
  they
• 5:41
  get
• 5:41
  the
• 5:41
  most
• 5:42
  out
• 5:42
  of,
• 5:42
  what
• 5:42
  they're
• 5:42
  really
• 5:42
  excited
• 5:43
  about.
• 5:43
  And
• 5:44
  so
• 5:44
  if
• 5:44
  you
• 5:44
  go
• 5:44
  and
• 5:44
  ask
• 5:45
  your
• 5:45
  10
• 5:45
  most
• 5:46
  engaged
• 5:46
  members
• 5:46
  how
• 5:46
  they're
• 5:47
  using
• 5:47
  their
• 5:47
  membership,
• 5:47
  you're
• 5:48
  going
• 5:48
  to
• 5:48
  learn
• 5:48
  a
• 5:48
  lot
• 5:49
  that
• 5:49
  can
• 5:49
  help
• 5:50
  you
• 5:50
  probably
• 5:50
  enhance
• 5:51
  the
• 5:51
  design
• 5:51
  and
• 5:52
  impact
• 5:52
  of
• 5:52
  your
• 5:53
  membership
• 5:54
  and
• 5:54
  how
• 5:54
  it's
• 5:54
  structured
• 5:55
  and
• 5:55
  kind
• 5:55
  of
• 5:55
  like
• 5:56
  revisiting
• 5:56
  that
• 5:56
  architect
• 5:57
  phase
• 5:57
  of
• 5:57
  like,
• 5:58
  do
• 5:58
  we
• 5:58
  want
• 5:58
  to
• 5:58
  change
• 5:58
  anything
• 5:59
  about
• 5:59
  the
• 5:59
  offer
• 5:59
  structure?
• 6:00
  Or
• 6:00
  it
• 6:00
  might
• 6:01
  help
• 6:01
  you
• 6:02
  decide
• 6:02
  you
• 6:03
  want
• 6:03
  to
• 6:03
  like,
• 6:03
  experiment
• 6:03
  with
• 6:04
  a
• 6:04
  different
• 6:04
  type
• 6:04
  of
• 6:04
  programming
• 6:05
  based
• 6:05
  on
• 6:05
  what
• 6:05
  you
• 6:05
  learned.
• 6:06
  So
• 6:06
  it's
• 6:06
  a
• 6:07
  really
• 6:07
  amazing
• 6:07
  research
• 6:07
  exercise
• 6:08
  that
• 6:08
  can
• 6:08
  also
• 6:09
  have
• 6:09
  a
• 6:09
  huge
• 6:09
  impact
• 6:10
  on
• 6:11
  your
• 6:11
  membership.
• 6:12
  Also,
• 6:13
  this
• 6:13
  isn't
• 6:14
  just
• 6:14
  for
• 6:14
  new
• 6:14
  members.
• 6:14
  I
• 6:15
  think
• 6:15
  this
• 6:15
  is
• 6:15
  a
• 6:15
  really
• 6:15
  helpful
• 6:16
  exercise
• 6:16
  to
• 6:17
  like,
• 6:18
  re.
• 6:18
  Engage
• 6:18
  people
• 6:19
  that
• 6:19
  haven't
• 6:19
  been
• 6:19
  engaged.
• 6:20
  Like,
• 6:20
  if
• 6:20
  I
• 6:20
  were
• 6:21
  Jay,
• 6:21
  and
• 6:22
  Jay,
• 6:22
  I
• 6:22
  don't
• 6:22
  know
• 6:22
  if
• 6:22
  you're
• 6:22
  listening
• 6:23
  to
• 6:23
  this,
• 6:23
  but
• 6:23
  if
• 6:23
  I
• 6:23
  were
• 6:24
  you,
• 6:24
  I
• 6:25
  would.
• 6:25
  After
• 6:26
  doing
• 6:26
  this
• 6:26
  exercise,
• 6:27
  and
• 6:27
  I
• 6:27
  already
• 6:27
  know
• 6:27
  he
• 6:27
  will
• 6:27
  because
• 6:27
  he'll
• 6:28
  probably
• 6:28
  share
• 6:28
  it
• 6:28
  in
• 6:28
  the
• 6:28
  community.
• 6:29
  Like
• 6:30
  sending
• 6:30
  out
• 6:30
  an
• 6:30
  email
• 6:31
  and
• 6:31
  also
• 6:32
  like
• 6:32
  a
• 6:32
  post
• 6:32
  in
• 6:32
  the
• 6:32
  community
• 6:33
  that's
• 6:33
  like,
• 6:33
  here's
• 6:34
  how
• 6:34
  our
• 6:34
  top
• 6:34
  five
• 6:34
  members
• 6:35
  are
• 6:35
  using
• 6:35
  the
• 6:36
  membership
• 6:37
  that's
• 6:37
  so
• 6:37
  valuable
• 6:38
  for
• 6:38
  existing
• 6:39
  members
• 6:39
  to
• 6:39
  see
• 6:39
  as
• 6:40
  well
• 6:40
  to
• 6:40
  know
• 6:41
  like,
• 6:41
  oh,
• 6:41
  I
• 6:41
  could
• 6:42
  be
• 6:42
  doing
• 6:42
  that.
• 6:42
  Like
• 6:42
  I
• 6:42
  could
• 6:43
  be
• 6:43
  checking
• 6:44
  my,
• 6:45
  checking
• 6:46
  the,
• 6:46
  the
• 6:46
  forum
• 6:47
  with
• 6:47
  my
• 6:47
  morning
• 6:48
  coffee
• 6:48
  every
• 6:49
  a
• 6:49
  couple
• 6:49
  days
• 6:50
  a
• 6:50
  week
• 6:50
  or
• 6:50
  something.
• 6:50
  Like
• 6:50
  maybe
• 6:51
  one
• 6:51
  of
• 6:51
  the
• 6:51
  members
• 6:51
  does
• 6:52
  that.
• 6:52
  Um,
• 6:52
  it's
• 6:53
  really
• 6:53
  helpful
• 6:53
  to
• 6:54
  start
• 6:54
  like
• 6:55
  driving
• 6:55
  engagement
• 6:56
  with
• 6:56
  members
• 6:56
  that
• 6:57
  have
• 6:57
  maybe
• 6:57
  fallen
• 6:58
  off
• 6:58
  or
• 6:58
  maybe
• 6:58
  members
• 6:58
  that
• 6:59
  have
• 6:59
  been
• 6:59
  in
• 6:59
  there
• 6:59
  a
• 6:59
  while
• 6:59
  that
• 7:00
  just
• 7:00
  like
• 7:00
  don't
• 7:00
  log
• 7:00
  in
• 7:00
  as
• 7:01
  much
• 7:01
  a
• 7:01
  n
• 7:02
  this
• 7:02
  refresher
• 7:02
  reminder
• 7:03
  of
• 7:03
  like
• 7:03
  things
• 7:03
  they
• 7:04
  could
• 7:04
  be
• 7:04
  doing
• 7:04
  that
• 7:04
  maybe
• 7:04
  they
• 7:05
  haven't
• 7:05
  done
• 7:05
  yet.
• 7:06
  So
• 7:06
  that's
• 7:06
  your
• 7:06
  homework
• 7:07
  for
• 7:07
  this
• 7:07
  week.
• 7:07
  I
• 7:07
  want
• 7:07
  you
• 7:07
  to
• 7:08
  think
• 7:08
  about
• 7:08
  what
• 7:09
  does
• 7:09
  it
• 7:09
  mean
• 7:09
  to
• 7:09
  be
• 7:09
  a
• 7:09
  good
• 7:10
  member?
• 7:10
  Not
• 7:10
  just
• 7:10
  think
• 7:11
  about
• 7:11
  it,
• 7:11
  but
• 7:11
  also
• 7:11
  talk
• 7:11
  to
• 7:12
  your
• 7:12
  members
• 7:12
  about
• 7:12
  this.
• 7:12
  If
• 7:13
  you're
• 7:13
  building
• 7:13
  a
• 7:13
  new
• 7:13
  community,
• 7:14
  then
• 7:14
  you
• 7:14
  can
• 7:15
  think
• 7:15
  about
• 7:15
  it.
• 7:15
  There
• 7:16
  are
• 7:16
  different
• 7:16
  levels
• 7:17
  of
• 7:18
  membership,
• 7:18
  right?
• 7:18
  There's
• 7:19
  different
• 7:19
  levels
• 7:20
  of
• 7:20
  engagement
• 7:21
  in
• 7:21
  a
• 7:21
  membership.
• 7:22
  In
• 7:22
  the
• 7:22
  program
• 7:23
  that
• 7:23
  we
• 7:23
  run
• 7:24
  the
• 7:24
  day
• 7:24
  to
• 7:24
  day
• 7:24
  ops
• 7:25
  of
• 7:25
  and
• 7:25
  beyond
• 7:25
  connection,
• 7:26
  we
• 7:26
  tell
• 7:26
  people
• 7:27
  like,
• 7:27
  you
• 7:27
  have
• 7:28
  all
• 7:28
  of
• 7:28
  these
• 7:28
  things
• 7:28
  available
• 7:28
  to
• 7:29
  you
• 7:29
  if
• 7:29
  you
• 7:30
  have
• 7:30
  limited
• 7:30
  time.
• 7:31
  You're
• 7:31
  going
• 7:31
  to
• 7:31
  still
• 7:32
  get
• 7:32
  incredible
• 7:33
  experience
• 7:33
  if
• 7:33
  you
• 7:33
  just
• 7:34
  do
• 7:34
  these
• 7:34
  two
• 7:34
  things.
• 7:35
  And
• 7:35
  we
• 7:35
  give
• 7:35
  them
• 7:35
  two
• 7:36
  things
• 7:36
  to
• 7:36
  do
• 7:36
  so
• 7:37
  that
• 7:37
  they
• 7:37
  don't
• 7:37
  have
• 7:37
  to
• 7:37
  do
• 7:37
  10
• 7:38
  things.
• 7:38
  They
• 7:38
  could
• 7:39
  do
• 7:39
  two
• 7:39
  things,
• 7:39
  but
• 7:40
  the
• 7:40
  people
• 7:40
  that
• 7:40
  want
• 7:40
  to
• 7:40
  do
• 7:40
  10
• 7:41
  things
• 7:41
  can
• 7:41
  absolutely
• 7:41
  do
• 7:42
  10
• 7:42
  things.
• 7:42
  So
• 7:43
  we
• 7:43
  kind
• 7:43
  of
• 7:43
  set
• 7:43
  that
• 7:44
  expectation
• 7:44
  up
• 7:45
  front.
• 7:45
  So
• 7:45
  I
• 7:45
  want
• 7:45
  you
• 7:45
  to
• 7:45
  think
• 7:45
  about
• 7:46
  how
• 7:46
  you
• 7:46
  can
• 7:46
  set
• 7:46
  really
• 7:46
  clear
• 7:47
  expectations
• 7:48
  based
• 7:48
  on
• 7:48
  what
• 7:48
  it
• 7:49
  means
• 7:49
  to
• 7:49
  be
• 7:49
  a
• 7:49
  good
• 7:49
  member
• 7:50
  and
• 7:50
  what
• 7:50
  good,
• 7:51
  better,
• 7:51
  best
• 7:51
  engagement
• 7:52
  looks
• 7:52
  like.
• 7:53
  Okay,
• 7:53
  that's
• 7:53
  it
• 7:53
  for
• 7:54
  today.
• 7:54
  If
• 7:54
  you
• 7:54
  loved
• 7:55
  this
• 7:55
  episode,
• 7:55
  please
• 7:56
  share
• 7:56
  it
• 7:56
  with
• 7:56
  a
• 7:56
  friend
• 7:56
  or
• 7:57
  DM
• 7:57
  me.
• 7:57
  I'd
• 7:57
  love
• 7:58
  to
• 7:58
  hear
• 7:58
  from
• 7:58
  you
• 7:58
  if
• 7:58
  you
• 7:58
  haven't
• 7:59
  already.
• 7:59
  Make
• 7:59
  sure
• 7:59
  you're
• 7:59
  subscribed
• 8:00
  and
• 8:00
  followed
• 8:01
  the
• 8:01
  podcast.
• 8:02
  And
• 8:02
  if
• 8:02
  you
• 8:03
  haven't
• 8:03
  listened
• 8:03
  to
• 8:03
  my
• 8:04
  interview
• 8:04
  on
• 8:04
  Creator
• 8:05
  Science
• 8:05
  with
• 8:05
  Jay
• 8:05
  Clouse,
• 8:06
  it's
• 8:06
  really
• 8:06
  fun.
• 8:07
  We
• 8:07
  go
• 8:07
  in
• 8:07
  depth.
• 8:07
  It's
• 8:08
  an
• 8:08
  hour,
• 8:08
  not
• 8:08
  seven
• 8:09
  minutes.
• 8:09
  And
• 8:09
  so
• 8:10
  you'll
• 8:10
  learn
• 8:11
  a
• 8:11
  lot
• 8:11
  and
• 8:11
  I'm
• 8:11
  excited
• 8:12
  to
• 8:12
  chat
• 8:13
  with
• 8:13
  you
• 8:13
  in
• 8:13
  the
• 8:13
  next
• 8:13
  one.