Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Don't Guess What They Want: How Making Assumptions Kills Your Sales
Are you struggling to grow your business or hitting a ceiling in your career? The truth is, many Nigerian business owners and salespeople are failing because they are making too many assumptions about buyer intent.
We often assume we know who the customer is, what they want, and whether they are ready to buy, which leads to a "contracted" sales process where we cut the conversation short. If your philosophy is simply "Madam, you buy, or you no buy?" you are going to struggle.
In a recent episode, I shared a conversation I had with a fellow named Hezekiah, who sells for a distributor of Nike…
The skinny
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