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The Sustainable Strides of Baabuk's Wool Shoes with Alex Miller
Join us as we dive into the world of ethical manufacturing and digital strategy. Our guest, Alex Miller, serves as the head of digital strategy and e-commerce for Baabuk, a Swiss footwear brand famous for their wool-based products. Alex is here to share the unique story of Baabuk - from its commitment to transparency and ethical manufacturing to its innovative use of wool and its transition into a B Corp.
Baabuk's choice of wool as a primary material may seem unusual, yet the benefits are remarkable! Wool is incredibly durable, naturally antibacterial, and temperature-regulating. Yet, as Alex…
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