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From CPA to “Dream Team” Builder: Assistants, Culture by Design & Scaling Smart with Rob Levin
What happens when a CPA turns publisher, face-plants in print at the wrong time, and then builds one of the fastest-growing talent companies serving small and mid-sized businesses (SMBs)? Rob Levin, co-founder and CEO of Work Better Now, joins Debra Pearlman to unpack his 30-year entrepreneurial journey — and share why every business owner needs a full-time assistant, how to build a culture by design (not default), and the precision process behind matching A-players from Latin America to U.S.-based small and mid-sized businesses. We dig into: the rise, fall, and lessons from New York…
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