Latest / The Marketing Millennials
How to Scale TV That Actually Performs, with Meghan Shea, Sr. Director of Marketing at Bonafide Health
TV is exploding again. But most brands still don’t know how to make it work without blowing their budget.
In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play.
From fixing fragmented measurement and delayed reporting, to proving TV’s impact on CAC, branded search, Amazon halo, and retail growth, Meghan shares how Bonafide turned TV from a “nice to have” into a repeatable growth engine.
They dive into…
The skinny
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