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The Mindset Behind The Maine Event
Watch on YouTube: https://youtu.be/wAf-PXFcBkk
In this spotlight from episode 380 of Stories from the River, Charlie Malouf and James Interrante explore the culture and identity behind The Maine Event, Broad River Retail's Ashley store in South Portland, Maine. They discuss the thinking behind the store's bold name and boxer logo, inspired by the excitement of boxing and the film Rocky, and how that identity reflects a commitment to creating a fun, competitive environment built on high standards and strong processes.
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