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5 (+1) reasons why community matters for your marketplace business #LTM123 · Let's talk Marketplace

• 0:00
  But
• 0:00
  if
• 0:00
  through
• 0:01
  other
• 0:02
  people
• 0:02
  I
• 0:02
  hear
• 0:03
  that
• 0:03
  I'm
• 0:04
  made
• 0:04
  aware
• 0:04
  of
• 0:05
  things
• 0:05
  that
• 0:05
  I
• 0:05
  should
• 0:06
  consider,
• 0:07
  that
• 0:07
  I
• 0:07
  should
• 0:07
  take
• 0:07
  into
• 0:08
  consideration
• 0:08
  when
• 0:09
  I'm
• 0:09
  doing
• 0:09
  my
• 0:09
  research,
• 0:10
  then
• 0:10
  I
• 0:10
  can
• 0:11
  find
• 0:11
  my
• 0:11
  solutions
• 0:12
  faster
• 0:12
  and
• 0:13
  maybe
• 0:13
  avoid
• 0:13
  traps
• 0:14
  that
• 0:14
  I
• 0:14
  might
• 0:15
  not
• 0:15
  have
• 0:15
  seen
• 0:16
  if
• 0:16
  people
• 0:16
  had
• 0:16
  not
• 0:16
  worn
• 0:17
  beer
• 0:17
  before.
• 0:17
  Yeah,
• 0:18
  that's.
• 0:18
  That's
• 0:19
  quite
• 0:19
  true.
• 0:24
  Let's
• 0:24
  Talk
• 0:24
  Marketplace.
• 0:25
  The
• 0:25
  Marketplace
• 0:26
  podcast
• 0:26
  with
• 0:27
  Ingrid
• 0:27
  Lommer
• 0:28
  and
• 0:28
  Vana
• 0:28
  Rie
• 0:28
  Dichte.
• 0:32
  Hi,
• 0:32
  everyone.
• 0:33
  Welcome
• 0:33
  back
• 0:33
  to
• 0:34
  let's
• 0:34
  Talk
• 0:34
  Marketplace.
• 0:35
  I'm
• 0:35
  Ingrid
• 0:35
  and
• 0:35
  with
• 0:36
  me,
• 0:36
  as
• 0:36
  always,
• 0:36
  is
• 0:36
  Valerie.
• 0:37
  And
• 0:37
  today's
• 0:38
  episode
• 0:38
  is
• 0:38
  going
• 0:39
  to
• 0:39
  be
• 0:39
  all
• 0:39
  about
• 0:39
  the
• 0:40
  power
• 0:40
  of
• 0:40
  community.
• 0:41
  Yeah,
• 0:42
  and
• 0:42
  this
• 0:42
  is
• 0:42
  really
• 0:43
  a
• 0:43
  topic
• 0:43
  I
• 0:44
  love
• 0:44
  about
• 0:45
  to
• 0:45
  talk
• 0:46
  because
• 0:46
  this
• 0:47
  is
• 0:47
  really
• 0:47
  my
• 0:47
  superpower
• 0:48
  to
• 0:48
  network
• 0:49
  and
• 0:49
  to
• 0:49
  connect
• 0:49
  people
• 0:50
  with
• 0:50
  treasure.
• 0:51
  So,
• 0:52
  yeah,
• 0:52
  let's
• 0:53
  talk
• 0:53
  about
• 0:55
  community
• 0:55
  today.
• 0:56
  Yeah,
• 0:57
  I
• 0:57
  thought
• 0:57
  you'd
• 0:57
  like
• 0:58
  that.
• 0:58
  You
• 0:58
  know,
• 0:58
  after
• 0:59
  all,
• 1:00
  we
• 1:00
  always
• 1:00
  talk
• 1:00
  about
• 1:01
  how
• 1:01
  marketplace
• 1:02
  businesses
• 1:02
  are
• 1:02
  people
• 1:03
  business
• 1:03
  and,
• 1:03
  you
• 1:04
  know,
• 1:04
  how
• 1:04
  great
• 1:04
  it
• 1:04
  is
• 1:05
  to
• 1:05
  have
• 1:05
  a
• 1:05
  community
• 1:06
  and
• 1:06
  how
• 1:07
  much
• 1:07
  we
• 1:08
  rely
• 1:08
  on
• 1:08
  our
• 1:08
  community
• 1:09
  for
• 1:09
  information
• 1:09
  and
• 1:10
  connection,
• 1:10
  for
• 1:11
  example,
• 1:11
  for
• 1:11
  updating
• 1:11
  our
• 1:12
  quadrants
• 1:12
  and
• 1:12
  stuff
• 1:12
  like
• 1:12
  that.
• 1:13
  But,
• 1:14
  you
• 1:14
  know,
• 1:14
  when
• 1:14
  you
• 1:14
  get
• 1:14
  right
• 1:15
  down
• 1:15
  to
• 1:15
  it,
• 1:15
  you
• 1:16
  know,
• 1:16
  get
• 1:16
  real.
• 1:17
  So
• 1:18
  what
• 1:18
  does
• 1:18
  community
• 1:18
  really
• 1:19
  do
• 1:19
  for
• 1:19
  a
• 1:20
  marketplace
• 1:20
  manager
• 1:21
  at
• 1:21
  a
• 1:21
  brand?
• 1:22
  So
• 1:22
  why
• 1:22
  should
• 1:22
  he
• 1:22
  or
• 1:23
  she
• 1:23
  spend
• 1:23
  all
• 1:24
  the
• 1:24
  time
• 1:24
  and
• 1:24
  effort
• 1:25
  that
• 1:25
  it
• 1:25
  takes
• 1:25
  to
• 1:25
  build
• 1:26
  connections
• 1:26
  and
• 1:27
  to
• 1:27
  network
• 1:27
  and
• 1:28
  everything
• 1:28
  like
• 1:28
  that
• 1:29
  and
• 1:29
  visit
• 1:29
  events?
• 1:30
  So
• 1:31
  what
• 1:31
  good
• 1:31
  does
• 1:31
  it
• 1:31
  really
• 1:31
  do
• 1:32
  them,
• 1:32
  like,
• 1:32
  on
• 1:32
  paper,
• 1:33
  financially,
• 1:34
  for
• 1:34
  their
• 1:34
  business,
• 1:34
  Business
• 1:35
  in
• 1:35
  concrete,
• 1:36
  valued,
• 1:36
  so
• 1:36
  to
• 1:36
  speak?
• 1:37
  So,
• 1:37
  Valerie,
• 1:38
  do
• 1:38
  you
• 1:38
  have
• 1:38
  answers
• 1:38
  for
• 1:38
  that?
• 1:39
  Yeah,
• 1:39
  this
• 1:39
  is
• 1:40
  the.
• 1:40
  There's
• 1:41
  a
• 1:41
  journalist
• 1:41
  asking
• 1:42
  me,
• 1:42
  right?
• 1:42
  Yes.
• 1:44
  And
• 1:44
  I'm
• 1:45
  like,
• 1:45
  not
• 1:45
  so
• 1:45
  much
• 1:46
  about
• 1:46
  numbers,
• 1:47
  but
• 1:47
  a
• 1:47
  lot
• 1:47
  about
• 1:48
  connecting
• 1:48
  people.
• 1:49
  And
• 1:49
  I
• 1:49
  would
• 1:49
  say
• 1:50
  talent
• 1:51
  accepted.
• 1:52
  Okay.
• 1:52
  I
• 1:53
  try
• 1:53
  my
• 1:53
  best
• 1:54
  to
• 1:54
  give
• 1:55
  you
• 1:55
  numbers,
• 1:56
  and
• 1:56
  I
• 1:56
  think
• 1:57
  we
• 1:57
  should
• 1:57
  do
• 1:57
  at
• 1:57
  least
• 1:58
  five
• 1:58
  examples.
• 1:59
  Real
• 1:59
  life
• 1:59
  experiences
• 2:01
  of
• 2:01
  us,
• 2:03
  of
• 2:03
  the
• 2:03
  Marketplace
• 2:04
  world
• 2:04
  and
• 2:06
  yeah.
• 2:06
  Who
• 2:07
  gain
• 2:07
  substantial
• 2:08
  and
• 2:08
  tangible
• 2:08
  value
• 2:09
  because
• 2:09
  they
• 2:09
  tapped
• 2:10
  into
• 2:10
  the
• 2:10
  power
• 2:10
  of
• 2:11
  community.
• 2:11
  I
• 2:11
  think
• 2:12
  that's
• 2:12
  a
• 2:12
  great
• 2:12
  topic
• 2:13
  and
• 2:14
  maybe
• 2:14
  that's
• 2:15
  like
• 2:15
  an
• 2:15
  interesting
• 2:17
  story
• 2:17
  or
• 2:18
  anecdote.
• 2:19
  Fun
• 2:19
  fact
• 2:19
  about
• 2:20
  myself
• 2:20
  is
• 2:21
  like,
• 2:21
  when
• 2:22
  I
• 2:22
  go
• 2:22
  traveling,
• 2:23
  I
• 2:23
  don't
• 2:24
  know
• 2:24
  anywhere
• 2:24
  in
• 2:25
  the
• 2:25
  world
• 2:25
  I
• 2:25
  meet
• 2:27
  and
• 2:27
  I
• 2:27
  know
• 2:27
  always
• 2:28
  someone
• 2:28
  who's
• 2:29
  living
• 2:29
  there,
• 2:29
  who's
• 2:30
  staying
• 2:30
  there
• 2:30
  or
• 2:31
  whatever.
• 2:32
  So
• 2:32
  when
• 2:32
  I
• 2:32
  was
• 2:32
  like,
• 2:33
  absolutely.
• 2:33
  I
• 2:34
  was
• 2:34
  traveling
• 2:35
  with
• 2:35
  my
• 2:35
  parents
• 2:35
  to
• 2:35
  Venice,
• 2:36
  like
• 2:36
  very
• 2:37
  many
• 2:37
  years
• 2:37
  ago.
• 2:38
  Then
• 2:38
  I
• 2:39
  met
• 2:39
  someone
• 2:39
  of
• 2:39
  my
• 2:41
  studies
• 2:42
  by
• 2:42
  accident.
• 2:44
  And
• 2:44
  they
• 2:44
  were
• 2:44
  like,
• 2:44
  valerie,
• 2:47
  we
• 2:47
  don't
• 2:48
  need
• 2:48
  to
• 2:48
  care
• 2:48
  where
• 2:48
  we
• 2:49
  go,
• 2:49
  but
• 2:49
  you
• 2:49
  always
• 2:50
  know
• 2:51
  someone.
• 2:51
  And
• 2:52
  that's.
• 2:52
  I
• 2:52
  think
• 2:52
  the
• 2:52
  real
• 2:53
  power
• 2:53
  is
• 2:54
  if
• 2:54
  you
• 2:54
  don't
• 2:54
  know
• 2:54
  it
• 2:54
  yourself.
• 2:55
  You
• 2:56
  need
• 2:56
  to
• 2:56
  know
• 2:56
  someone
• 2:57
  who
• 2:57
  knows
• 2:57
  it
• 2:58
  or
• 2:58
  has
• 2:58
  the
• 2:58
  right
• 2:58
  context.
• 2:59
  And
• 2:59
  that's
• 3:00
  the
• 3:00
  base
• 3:00
  of
• 3:00
  community
• 3:01
  and
• 3:02
  the
• 3:02
  base
• 3:02
  of
• 3:02
  connection.
• 3:03
  And
• 3:03
  this
• 3:03
  is
• 3:03
  why
• 3:04
  I
• 3:04
  thought
• 3:04
  let's
• 3:04
  do
• 3:05
  this
• 3:05
  episode
• 3:05
  together.
• 3:06
  Because
• 3:07
  that
• 3:07
  never
• 3:07
  happens
• 3:07
  to
• 3:08
  me.
• 3:09
  Never
• 3:09
  ever.
• 3:09
  I
• 3:10
  never
• 3:10
  am.
• 3:11
  Maybe
• 3:11
  I
• 3:12
  do
• 3:12
  meet
• 3:12
  people
• 3:12
  but
• 3:12
  I
• 3:12
  don't
• 3:13
  recognize
• 3:13
  them.
• 3:13
  And
• 3:14
  no,
• 3:14
  it
• 3:15
  doesn't
• 3:15
  happen.
• 3:16
  I'm
• 3:16
  all
• 3:16
  about.
• 3:17
  I'm
• 3:17
  looking
• 3:17
  for
• 3:18
  insights
• 3:19
  myself
• 3:19
  or
• 3:19
  for
• 3:20
  researching
• 3:20
  myself.
• 3:21
  And
• 3:21
  I
• 3:21
  hardly,
• 3:22
  I
• 3:23
  think
• 3:23
  I
• 3:23
  hardly
• 3:24
  did
• 3:24
  what
• 3:25
  you
• 3:25
  were
• 3:25
  talking
• 3:25
  about
• 3:26
  for
• 3:27
  the
• 3:27
  first
• 3:27
  20
• 3:28
  years
• 3:28
  of
• 3:29
  my
• 3:29
  professional
• 3:30
  life.
• 3:30
  And
• 3:31
  I
• 3:31
  started
• 3:31
  to
• 3:32
  tap
• 3:32
  into
• 3:32
  that
• 3:32
  for
• 3:33
  the
• 3:33
  last
• 3:34
  six
• 3:34
  or
• 3:34
  seven
• 3:34
  years
• 3:35
  I
• 3:35
  think
• 3:36
  and
• 3:36
  I
• 3:36
  have
• 3:37
  been
• 3:37
  changing
• 3:37
  my,
• 3:37
  my
• 3:38
  outlook
• 3:39
  on
• 3:39
  this
• 3:39
  topic.
• 3:39
  But
• 3:40
  still
• 3:40
  you'll
• 3:40
  hear
• 3:41
  the
• 3:41
  networking
• 3:41
  and
• 3:42
  community
• 3:42
  queen.
• 3:42
  So
• 3:43
  yeah,
• 3:43
  let's
• 3:43
  get
• 3:44
  into
• 3:44
  this.
• 3:44
  Five,
• 3:44
  you
• 3:45
  say
• 3:45
  five
• 3:45
  examples.
• 3:46
  Yeah.
• 3:46
  Okay.
• 3:47
  Right.
• 3:47
  Sounds.
• 3:48
  And
• 3:48
  you
• 3:48
  can
• 3:48
  add
• 3:48
  some
• 3:49
  as
• 3:49
  well.
• 3:50
  Last
• 3:50
  six
• 3:51
  years,
• 3:52
  about
• 3:52
  a
• 3:52
  few
• 3:52
  actually.
• 3:53
  Because
• 3:53
  I
• 3:54
  thought
• 3:54
  when
• 3:54
  I
• 3:54
  preparing
• 3:55
  for
• 3:55
  this
• 3:55
  episode.
• 3:55
  Yeah,
• 3:56
  come
• 3:56
  on.
• 3:56
  I'm
• 3:57
  sure
• 3:57
  you
• 3:57
  have
• 3:57
  something
• 3:57
  in
• 3:57
  your
• 3:59
  thought
• 3:59
  box
• 3:59
  about
• 4:00
  this
• 4:00
  as
• 4:00
  well.
• 4:00
  And
• 4:00
  some
• 4:00
  things
• 4:01
  came
• 4:01
  up.
• 4:01
  Yeah.
• 4:01
  Yeah,
• 4:02
  so
• 4:02
  let's
• 4:02
  do
• 4:02
  that.
• 4:03
  And
• 4:03
  I
• 4:03
  already
• 4:03
  have
• 4:04
  my
• 4:04
  episode
• 4:04
  title
• 4:05
  as
• 4:05
  well.
• 4:05
  Five
• 4:05
  Reasons
• 4:05
  for
• 4:06
  Marketplace
• 4:06
  People
• 4:07
  and
• 4:07
  why
• 4:07
  they
• 4:07
  need
• 4:07
  a
• 4:08
  Community.
• 4:08
  Sounds
• 4:09
  good.
• 4:09
  So
• 4:09
  let's
• 4:09
  go
• 4:10
  into
• 4:10
  this
• 4:10
  after
• 4:10
  a
• 4:11
  short
• 4:11
  break
• 4:11
  and
• 4:11
  a
• 4:11
  quick
• 4:12
  look
• 4:12
  at
• 4:12
  our
• 4:12
  partner
• 4:12
  exporter.
• 4:19
  Internationalization
• 4:20
  and
• 4:20
  its
• 4:20
  challenges
• 4:21
  are
• 4:21
  a
• 4:22
  big
• 4:22
  concern
• 4:23
  to
• 4:23
  many
• 4:23
  of
• 4:23
  you.
• 4:23
  Shipping
• 4:24
  returns,
• 4:25
  processing,
• 4:26
  tax
• 4:26
  regulations
• 4:27
  and
• 4:27
  one
• 4:27
  stop
• 4:28
  shop
• 4:28
  procedures.
• 4:29
  All
• 4:29
  of
• 4:29
  this
• 4:30
  can
• 4:30
  cause
• 4:30
  quite
• 4:31
  a
• 4:31
  headache
• 4:31
  even
• 4:32
  when
• 4:32
  selling
• 4:32
  to
• 4:32
  Austria.
• 4:33
  And
• 4:33
  don't
• 4:34
  even
• 4:34
  get
• 4:34
  me
• 4:34
  started
• 4:34
  on
• 4:35
  the
• 4:35
  uk.
• 4:36
  Service
• 4:36
  providers
• 4:37
  such
• 4:37
  as
• 4:37
  Exporto
• 4:38
  can
• 4:38
  help
• 4:38
  you
• 4:38
  with
• 4:38
  this.
• 4:38
  Exporto
• 4:39
  has
• 4:39
  specialized
• 4:40
  in
• 4:40
  cross
• 4:41
  border
• 4:41
  e
• 4:41
  commerce
• 4:42
  logistics
• 4:42
  in
• 4:42
  Europe.
• 4:43
  With
• 4:43
  automatic
• 4:44
  automated
• 4:45
  technology
• 4:45
  and
• 4:46
  a
• 4:46
  strong
• 4:46
  partner
• 4:46
  network,
• 4:47
  Exporto
• 4:47
  ensures
• 4:48
  that
• 4:48
  online
• 4:49
  retailers
• 4:49
  can
• 4:50
  ship
• 4:50
  internationally
• 4:51
  as
• 4:51
  smoothly
• 4:51
  as
• 4:51
  they
• 4:51
  do
• 4:52
  in
• 4:52
  their
• 4:52
  home
• 4:52
  market.
• 4:53
  Their
• 4:54
  plug
• 4:54
  and
• 4:54
  play
• 4:54
  solutions
• 4:55
  integrate
• 4:55
  seamlessly
• 4:56
  into
• 4:56
  existing
• 4:57
  processes
• 4:58
  covering
• 4:58
  everything
• 4:59
  from
• 4:59
  automated
• 5:00
  custom
• 5:00
  clearance
• 5:00
  and
• 5:01
  tax
• 5:01
  handling
• 5:01
  to
• 5:02
  localized
• 5:02
  last
• 5:02
  mile
• 5:03
  Delivery.
• 5:03
  More
• 5:04
  than
• 5:04
  200
• 5:04
  brands
• 5:05
  including
• 5:05
  Mr.
• 5:05
  Specs
• 5:06
  outfitter
• 5:07
  and
• 5:07
  Snox
• 5:07
  already
• 5:08
  trust
• 5:08
  the
• 5:08
  all
• 5:09
  in
• 5:09
  one
• 5:09
  solution
• 5:09
  of
• 5:10
  Exporto
• 5:10
  to
• 5:10
  power
• 5:11
  their
• 5:11
  international
• 5:12
  growth.
• 5:12
  And
• 5:13
  the
• 5:13
  best
• 5:13
  part,
• 5:13
  Exporto
• 5:14
  has
• 5:14
  an
• 5:14
  attractive
• 5:15
  discount
• 5:16
  especially
• 5:16
  for
• 5:17
  you.
• 5:17
  If
• 5:17
  you
• 5:17
  register
• 5:18
  with
• 5:18
  Exporto
• 5:19
  by
• 5:19
  August
• 5:20
  31st
• 5:21
  and
• 5:21
  sign
• 5:22
  a
• 5:22
  contract,
• 5:22
  you
• 5:23
  won't
• 5:23
  pay
• 5:23
  any
• 5:23
  basic
• 5:24
  fees
• 5:24
  for
• 5:24
  the
• 5:24
  first
• 5:24
  two
• 5:25
  months
• 5:25
  month.
• 5:25
  And
• 5:26
  if
• 5:26
  everything
• 5:26
  goes
• 5:26
  well,
• 5:27
  you'll
• 5:27
  have
• 5:27
  active
• 5:27
  support
• 5:27
  from
• 5:28
  Exporter
• 5:28
  by
• 5:29
  Cyber
• 5:29
  week.
• 5:29
  You
• 5:30
  can
• 5:30
  find
• 5:30
  the
• 5:30
  link
• 5:30
  in
• 5:30
  the
• 5:30
  show
• 5:31
  notes
• 5:31
  as
• 5:31
  always.
• 5:37
  Okay,
• 5:38
  let's
• 5:38
  go
• 5:38
  five
• 5:39
  examples
• 5:39
  for
• 5:39
  why
• 5:40
  Community
• 5:40
  matters
• 5:40
  for
• 5:41
  Marketplace
• 5:41
  people.
• 5:42
  Go
• 5:42
  ahead.
• 5:42
  Yeah,
• 5:43
  well
• 5:43
  I
• 5:43
  go
• 5:43
  first
• 5:44
  obviously
• 5:45
  because
• 5:46
  this
• 5:46
  one
• 5:46
  is
• 5:46
  really
• 5:47
  fresh
• 5:47
  actually
• 5:48
  yesterday
• 5:48
  and
• 5:49
  yeah
• 5:49
  we
• 5:50
  are
• 5:50
  pre
• 5:50
  recording
• 5:50
  this
• 5:51
  so
• 5:51
  I
• 5:51
  don't
• 5:51
  know
• 5:52
  when
• 5:52
  you
• 5:53
  listen
• 5:53
  to
• 5:54
  this,
• 5:54
  but
• 5:54
  yesterday
• 5:55
  in
• 5:55
  our
• 5:56
  time
• 5:56
  now
• 5:57
  we
• 5:57
  had
• 5:57
  one
• 5:57
  of
• 5:58
  our
• 5:58
  masterclass
• 5:59
  sessions
• 5:59
  which
• 6:00
  is
• 6:00
  our
• 6:01
  marketplace
• 6:01
  leader
• 6:02
  circle
• 6:03
  in
• 6:03
  our
• 6:03
  brand
• 6:04
  community
• 6:04
  of
• 6:04
  the
• 6:04
  marketplace
• 6:05
  universe.
• 6:06
  And
• 6:07
  there
• 6:07
  we
• 6:07
  bring
• 6:08
  together
• 6:08
  head
• 6:09
  of
• 6:09
  marketplaces
• 6:10
  from
• 6:10
  fashion
• 6:10
  and
• 6:10
  sports
• 6:11
  brands
• 6:12
  for
• 6:12
  half
• 6:12
  a
• 6:12
  year
• 6:13
  the
• 6:13
  same
• 6:13
  group
• 6:14
  with
• 6:16
  every
• 6:16
  three
• 6:16
  weeks
• 6:16
  a
• 6:17
  different
• 6:17
  topic.
• 6:17
  And
• 6:17
  yesterday
• 6:18
  we
• 6:18
  had
• 6:18
  a
• 6:18
  topic
• 6:19
  of
• 6:19
  like
• 6:19
  marketplace
• 6:20
  expansion
• 6:21
  to
• 6:21
  Poland
• 6:21
  and
• 6:22
  central
• 6:22
  Eastern
• 6:22
  Europe
• 6:23
  with
• 6:23
  also
• 6:24
  an
• 6:24
  expert
• 6:24
  we
• 6:24
  had
• 6:25
  invited.
• 6:25
  And
• 6:27
  oh,
• 6:27
  this
• 6:27
  session
• 6:28
  yesterday
• 6:28
  was
• 6:28
  so
• 6:29
  valuable
• 6:29
  because
• 6:31
  they
• 6:31
  got
• 6:32
  so
• 6:32
  many
• 6:32
  insights
• 6:32
  from
• 6:33
  an
• 6:33
  expert
• 6:34
  on
• 6:34
  a
• 6:35
  real
• 6:37
  deep
• 6:37
  level
• 6:38
  but
• 6:38
  also
• 6:38
  an
• 6:38
  honest
• 6:39
  level.
• 6:39
  Let's
• 6:40
  keep
• 6:40
  it
• 6:40
  like
• 6:40
  that
• 6:41
  because
• 6:41
  sometimes
• 6:42
  you're
• 6:42
  so
• 6:46
  there's
• 6:46
  so
• 6:47
  much
• 6:47
  data
• 6:47
  and
• 6:47
  input
• 6:48
  where
• 6:48
  like
• 6:48
  oh
• 6:48
  yeah,
• 6:49
  there's
• 6:49
  a
• 6:49
  new
• 6:49
  marketplace
• 6:50
  here,
• 6:50
  Amazon
• 6:51
  opened
• 6:51
  in
• 6:51
  Poland
• 6:52
  etc.
• 6:53
  And
• 6:53
  then
• 6:54
  you
• 6:54
  sit
• 6:54
  in
• 6:55
  there
• 6:55
  and
• 6:55
  then
• 6:55
  you
• 6:55
  realize
• 6:56
  okay,
• 6:56
  it's
• 6:56
  Allegro
• 6:57
  and
• 6:57
  for
• 6:58
  fashion
• 6:58
  it's
• 6:58
  Salando.
• 7:00
  That's
• 7:00
  mainly
• 7:00
  it.
• 7:01
  That's
• 7:01
  basically
• 7:01
  it.
• 7:02
  Yeah,
• 7:02
  so
• 7:03
  that's
• 7:03
  basically
• 7:04
  it.
• 7:04
  And
• 7:04
  the
• 7:04
  other
• 7:05
  and
• 7:06
  30%
• 7:06
  are
• 7:07
  all
• 7:07
  the
• 7:07
  other
• 7:08
  marketplaces
• 7:08
  in
• 7:08
  Poland,
• 7:09
  including
• 7:10
  Amazon
• 7:10
  etc.
• 7:11
  Where
• 7:11
  you
• 7:11
  would
• 7:11
  think
• 7:12
  as
• 7:12
  a
• 7:13
  central
• 7:14
  European
• 7:15
  person,
• 7:16
  oh,
• 7:16
  Amazon
• 7:16
  is
• 7:17
  quite
• 7:17
  important
• 7:17
  in
• 7:17
  Poland.
• 7:18
  No,
• 7:19
  it
• 7:19
  is
• 7:19
  not
• 7:20
  as
• 7:20
  much
• 7:21
  because
• 7:21
  Aliko
• 7:22
  is
• 7:22
  such
• 7:22
  a
• 7:22
  huge
• 7:23
  leader
• 7:23
  there.
• 7:24
  And
• 7:25
  we
• 7:25
  always
• 7:25
  have
• 7:26
  like
• 7:26
  breakout
• 7:26
  sessions
• 7:27
  also
• 7:27
  in
• 7:28
  the
• 7:28
  leaders
• 7:28
  circle.
• 7:29
  And
• 7:30
  then
• 7:31
  afterwards
• 7:31
  everyone
• 7:32
  is
• 7:32
  like
• 7:32
  sharing
• 7:33
  30
• 7:33
  seconds,
• 7:34
  haha.
• 7:37
  What
• 7:37
  their
• 7:38
  takeaway
• 7:38
  was
• 7:39
  from
• 7:39
  the
• 7:39
  session
• 7:39
  today
• 7:40
  and
• 7:40
  that
• 7:40
  was
• 7:40
  really
• 7:41
  the
• 7:42
  ones
• 7:42
  that
• 7:42
  said
• 7:42
  like
• 7:43
  okay,
• 7:43
  yeah,
• 7:44
  we
• 7:44
  are
• 7:45
  now
• 7:45
  sure
• 7:46
  that
• 7:46
  Allegro
• 7:47
  is
• 7:47
  not
• 7:47
  for
• 7:47
  us
• 7:47
  because
• 7:48
  we
• 7:48
  are
• 7:48
  so
• 7:48
  premium.
• 7:49
  And
• 7:49
  the
• 7:49
  other
• 7:49
  ones
• 7:50
  were
• 7:50
  like
• 7:50
  okay,
• 7:52
  now
• 7:52
  maybe
• 7:52
  for
• 7:53
  our
• 7:53
  price
• 7:53
  entry
• 7:55
  assortment,
• 7:56
  Allegro
• 7:56
  might
• 7:57
  be
• 7:57
  a
• 7:57
  good
• 7:57
  solution.
• 7:58
  Or
• 8:00
  well
• 8:00
  we
• 8:00
  had
• 8:00
  one.
• 8:01
  He
• 8:01
  was
• 8:01
  like
• 8:02
  okay,
• 8:02
  we're
• 8:02
  now
• 8:02
  figuring
• 8:03
  out
• 8:03
  the
• 8:03
  new
• 8:03
  logistics
• 8:04
  partners
• 8:04
  for
• 8:04
  us
• 8:05
  overall
• 8:06
  and
• 8:07
  we
• 8:07
  are
• 8:07
  going
• 8:07
  to
• 8:07
  choose
• 8:08
  Hermes.
• 8:09
  And
• 8:09
  is
• 8:10
  DHL
• 8:12
  in
• 8:12
  Poland
• 8:13
  also
• 8:13
  valuable
• 8:14
  compared
• 8:14
  to
• 8:14
  in
• 8:15
  post?
• 8:16
  And
• 8:16
  then
• 8:18
  he
• 8:18
  was
• 8:18
  like
• 8:19
  no.
• 8:21
  And
• 8:21
  the
• 8:22
  brand
• 8:22
  was
• 8:22
  like
• 8:22
  oh
• 8:23
  shit.
• 8:24
  So
• 8:24
  if
• 8:24
  we
• 8:24
  want
• 8:24
  to
• 8:25
  go
• 8:25
  to
• 8:25
  Poland
• 8:25
  we
• 8:25
  need
• 8:26
  to
• 8:26
  have
• 8:26
  a
• 8:26
  different
• 8:26
  solution.
• 8:27
  And
• 8:27
  that
• 8:27
  was
• 8:27
  also
• 8:28
  so
• 8:28
  valuable
• 8:28
  because
• 8:29
  right
• 8:29
  now
• 8:29
  he's
• 8:30
  in
• 8:30
  this
• 8:30
  process
• 8:30
  of
• 8:31
  like
• 8:31
  he
• 8:31
  can
• 8:31
  now
• 8:31
  decide
• 8:32
  what
• 8:32
  to
• 8:32
  do.
• 8:33
  I
• 8:34
  mean
• 8:34
  you
• 8:34
  can
• 8:34
  always
• 8:34
  decide
• 8:35
  what
• 8:35
  you
• 8:35
  do,
• 8:35
  but
• 8:38
  you
• 8:38
  can
• 8:39
  like
• 8:39
  widening
• 8:40
  your
• 8:40
  pre
• 8:40
  selection
• 8:41
  values.
• 8:43
  And
• 8:44
  I
• 8:44
  think
• 8:44
  that's
• 8:44
  quite
• 8:45
  valuable
• 8:45
  if
• 8:45
  you
• 8:46
  have
• 8:46
  the
• 8:47
  right
• 8:47
  people
• 8:47
  to
• 8:48
  exchange,
• 8:48
  to
• 8:48
  ask
• 8:49
  for,
• 8:49
  for
• 8:50
  to
• 8:50
  not
• 8:50
  make
• 8:51
  the
• 8:51
  mistakes.
• 8:51
  Maybe
• 8:52
  someone
• 8:52
  else
• 8:52
  already
• 8:52
  did
• 8:53
  and
• 8:53
  said
• 8:53
  like
• 8:53
  just
• 8:54
  don't
• 8:54
  do
• 8:54
  it.
• 8:54
  Like
• 8:55
  other
• 8:55
  ones
• 8:55
  said
• 8:55
  like
• 8:56
  oh,
• 8:56
  like
• 8:56
  with
• 8:57
  this
• 8:57
  middleware
• 8:58
  in
• 8:58
  this
• 8:58
  market
• 9:00
  I
• 9:00
  would
• 9:01
  not
• 9:01
  do
• 9:01
  this
• 9:01
  again.
• 9:02
  Yeah,
• 9:02
  and
• 9:02
  this
• 9:02
  is
• 9:03
  quite
• 9:03
  valuable.
• 9:04
  I
• 9:04
  think
• 9:04
  that's
• 9:04
  really
• 9:04
  a
• 9:05
  good
• 9:05
  example
• 9:05
  just
• 9:06
  from
• 9:06
  this
• 9:06
  one
• 9:06
  and
• 9:06
  a
• 9:06
  half
• 9:07
  hours
• 9:07
  yesterday.
• 9:08
  Absolutely.
• 9:08
  And
• 9:09
  I
• 9:09
  think
• 9:09
  that
• 9:09
  also
• 9:09
  illustrates
• 9:10
  that
• 9:10
  there
• 9:11
  is
• 9:11
  some
• 9:11
  value
• 9:12
  to
• 9:12
  be
• 9:12
  gained
• 9:12
  from
• 9:12
  the
• 9:13
  community
• 9:13
  that
• 9:14
  you
• 9:14
  cannot
• 9:14
  have
• 9:14
  from
• 9:15
  other
• 9:15
  sources.
• 9:16
  Yeah,
• 9:16
  of
• 9:16
  course
• 9:16
  you
• 9:16
  can
• 9:16
  do
• 9:17
  a
• 9:17
  research
• 9:17
  on
• 9:17
  the
• 9:17
  Polish
• 9:18
  market
• 9:18
  and
• 9:19
  if
• 9:19
  I
• 9:19
  look
• 9:19
  at
• 9:19
  my
• 9:19
  numbers,
• 9:20
  I
• 9:20
  could
• 9:20
  have
• 9:20
  told
• 9:20
  you
• 9:21
  that
• 9:21
  Allegro
• 9:21
  is
• 9:21
  something
• 9:22
  that
• 9:22
  you
• 9:22
  can't
• 9:22
  come,
• 9:24
  cannot
• 9:24
  pass
• 9:24
  by.
• 9:25
  But
• 9:26
  these
• 9:27
  in
• 9:27
  depth
• 9:28
  insights,
• 9:28
  like
• 9:29
  what
• 9:29
  logistic
• 9:30
  partner
• 9:30
  to
• 9:31
  choose
• 9:31
  and
• 9:32
  is
• 9:32
  your,
• 9:33
  your
• 9:33
  middleware
• 9:34
  able
• 9:34
  to
• 9:34
  support
• 9:34
  them
• 9:35
  or
• 9:36
  maybe
• 9:36
  just
• 9:37
  a
• 9:37
  part
• 9:37
  of
• 9:37
  your
• 9:37
  assortment
• 9:38
  is
• 9:38
  good.
• 9:38
  This
• 9:38
  is
• 9:39
  something
• 9:39
  that
• 9:39
  comes
• 9:39
  up.
• 9:39
  If
• 9:40
  you
• 9:40
  talk
• 9:40
  to
• 9:40
  real
• 9:40
  people
• 9:41
  with.
• 9:41
  Real
• 9:42
  experiences,
• 9:42
  is
• 9:43
  it
• 9:43
  really
• 9:43
  working
• 9:44
  or
• 9:44
  not?
• 9:44
  Like
• 9:45
  honestly.
• 9:45
  Yeah.
• 9:46
  And
• 9:46
  that's
• 9:46
  a
• 9:47
  huge
• 9:47
  difference.
• 9:48
  You
• 9:48
  talk
• 9:48
  to
• 9:48
  people
• 9:48
  who
• 9:48
  already
• 9:49
  done
• 9:49
  it.
• 9:50
  So
• 9:50
  if
• 9:50
  you
• 9:50
  are
• 9:50
  interested
• 9:51
  in
• 9:51
  joining
• 9:52
  the
• 9:52
  next
• 9:52
  marketplace
• 9:53
  leader
• 9:53
  circle,
• 9:53
  it's
• 9:54
  starting
• 9:54
  on
• 9:54
  the
• 9:54
  1st
• 9:54
  of
• 9:55
  December
• 9:55
  for
• 9:55
  half
• 9:56
  a
• 9:56
  year
• 9:56
  again,
• 9:57
  just
• 9:58
  like
• 9:58
  come
• 9:58
  up
• 9:58
  to
• 9:58
  us,
• 9:59
  go
• 9:59
  to
• 9:59
  our
• 9:59
  website.
• 10:00
  We
• 10:00
  will
• 10:00
  also
• 10:00
  link
• 10:00
  the
• 10:01
  show,
• 10:01
  the,
• 10:01
  the
• 10:02
  website
• 10:02
  in
• 10:03
  the
• 10:03
  show
• 10:03
  notes
• 10:04
  and
• 10:05
  yeah,
• 10:05
  I
• 10:05
  would
• 10:05
  love
• 10:06
  to
• 10:06
  have
• 10:06
  it
• 10:06
  there.
• 10:06
  You
• 10:07
  just
• 10:07
  need
• 10:07
  a
• 10:08
  special
• 10:08
  amount
• 10:08
  of
• 10:08
  marketplace
• 10:09
  turnover
• 10:10
  a
• 10:10
  year
• 10:11
  to
• 10:11
  be.
• 10:12
  Yeah.
• 10:12
  Accepted
• 10:13
  in
• 10:13
  the
• 10:13
  group.
• 10:15
  And
• 10:15
  if
• 10:16
  you're
• 10:16
  from
• 10:16
  fashion,
• 10:17
  sports
• 10:18
  shoes,
• 10:19
  accessoires
• 10:20
  brands,
• 10:20
  then
• 10:21
  you're
• 10:21
  more
• 10:21
  than
• 10:21
  welcome.
• 10:22
  Okay.
• 10:23
  Okay.
• 10:24
  I
• 10:24
  would
• 10:24
  say
• 10:25
  that
• 10:25
  was
• 10:25
  a
• 10:25
  big
• 10:25
  first
• 10:26
  example.
• 10:26
  So
• 10:27
  definitely.
• 10:28
  Yeah,
• 10:28
  I
• 10:28
  have
• 10:29
  a
• 10:29
  smaller
• 10:29
  one
• 10:31
  I
• 10:31
  think,
• 10:31
  but
• 10:32
  still
• 10:32
  very
• 10:32
  valuable
• 10:33
  for
• 10:33
  the
• 10:33
  manufacturer
• 10:34
  I
• 10:34
  was
• 10:34
  talking
• 10:35
  to
• 10:35
  because
• 10:36
  that
• 10:38
  particular
• 10:38
  manufacturer
• 10:39
  told
• 10:39
  me
• 10:39
  actually
• 10:40
  at
• 10:40
  one
• 10:40
  of
• 10:40
  our
• 10:40
  events
• 10:41
  that
• 10:42
  he
• 10:42
  came
• 10:42
  to
• 10:42
  me
• 10:42
  and
• 10:42
  said,
• 10:43
  yeah,
• 10:43
  thank
• 10:43
  you.
• 10:43
  And
• 10:43
  I
• 10:44
  was
• 10:44
  like,
• 10:44
  why?
• 10:45
  And
• 10:46
  then
• 10:46
  he
• 10:46
  explained
• 10:46
  it,
• 10:47
  explained
• 10:47
  that
• 10:48
  he
• 10:48
  had
• 10:49
  been
• 10:49
  looking
• 10:49
  for
• 10:49
  ways
• 10:50
  to
• 10:50
  start
• 10:50
  the
• 10:50
  marketplace
• 10:51
  business
• 10:51
  for
• 10:51
  his
• 10:51
  brand
• 10:51
  in
• 10:52
  Switzerland,
• 10:52
  but
• 10:52
  he
• 10:53
  didn't
• 10:53
  have
• 10:53
  the
• 10:53
  know
• 10:53
  how
• 10:54
  or
• 10:54
  the
• 10:54
  manpower
• 10:55
  to
• 10:55
  do
• 10:55
  it
• 10:55
  himself.
• 10:56
  He
• 10:56
  just
• 10:56
  knew,
• 10:56
  okay,
• 10:57
  Galaxy
• 10:57
  is
• 10:57
  important,
• 10:58
  but
• 10:58
  how
• 10:58
  I'm
• 10:59
  going
• 10:59
  to
• 10:59
  do
• 10:59
  this
• 10:59
  with
• 10:59
  all
• 11:00
  the
• 11:00
  shipping
• 11:00
  and
• 11:00
  taxes
• 11:01
  and
• 11:01
  whatever
• 11:01
  and
• 11:02
  then
• 11:03
  some.
• 11:03
  At
• 11:03
  one
• 11:03
  of
• 11:03
  our
• 11:04
  Connect
• 11:04
  events
• 11:05
  this
• 11:05
  year,
• 11:05
  he
• 11:06
  got
• 11:06
  talking
• 11:06
  to
• 11:07
  a
• 11:07
  retailer
• 11:08
  and
• 11:08
  it
• 11:08
  was
• 11:08
  just
• 11:08
  an
• 11:08
  easy
• 11:09
  chat
• 11:09
  about
• 11:09
  marketplaces.
• 11:10
  You
• 11:10
  know,
• 11:10
  he
• 11:11
  didn't
• 11:11
  have
• 11:11
  any
• 11:12
  conversion
• 11:12
  in
• 11:13
  mind.
• 11:13
  And
• 11:14
  then
• 11:14
  it
• 11:14
  turns
• 11:14
  out
• 11:14
  that
• 11:14
  this
• 11:15
  retailer
• 11:15
  has
• 11:15
  a
• 11:16
  strong
• 11:16
  experience
• 11:16
  in
• 11:16
  the
• 11:17
  Swiss
• 11:17
  market.
• 11:18
  And
• 11:18
  so
• 11:19
  they
• 11:19
  came
• 11:19
  to
• 11:19
  and
• 11:19
  came
• 11:20
  talking
• 11:20
  and
• 11:20
  they
• 11:20
  were.
• 11:21
  And
• 11:22
  they
• 11:22
  liked
• 11:22
  each
• 11:22
  other
• 11:22
  as
• 11:23
  in
• 11:23
  person,
• 11:24
  which
• 11:24
  is
• 11:25
  a
• 11:25
  very,
• 11:25
  very
• 11:25
  important
• 11:26
  thing.
• 11:26
  They
• 11:26
  just
• 11:26
  had
• 11:27
  a
• 11:27
  personal
• 11:27
  thing
• 11:28
  going
• 11:28
  on.
• 11:28
  And
• 11:29
  then
• 11:29
  the
• 11:29
  two
• 11:30
  came,
• 11:31
  went
• 11:32
  in
• 11:32
  negotiations
• 11:33
  and
• 11:33
  now
• 11:33
  the
• 11:33
  retailer
• 11:34
  is
• 11:34
  working
• 11:34
  for
• 11:34
  the
• 11:35
  manufacturer
• 11:35
  as
• 11:35
  a
• 11:35
  broadcast
• 11:35
  broker
• 11:36
  doing
• 11:36
  his
• 11:37
  marketplace
• 11:37
  business
• 11:37
  on
• 11:38
  galaxies
• 11:38
  for
• 11:39
  him.
• 11:39
  These
• 11:40
  are
• 11:40
  the
• 11:40
  stories
• 11:40
  I
• 11:40
  love.
• 11:41
  Yeah,
• 11:41
  me
• 11:41
  too,
• 11:41
  me
• 11:42
  too.
• 11:42
  And
• 11:42
  this
• 11:42
  was.
• 11:43
  And
• 11:43
  he
• 11:43
  said
• 11:43
  I
• 11:44
  would.
• 11:44
  And
• 11:44
  that
• 11:44
  manufacturer
• 11:45
  said
• 11:45
  to
• 11:46
  me,
• 11:46
  I
• 11:46
  might
• 11:46
  never
• 11:47
  have
• 11:47
  actually
• 11:48
  found
• 11:48
  this
• 11:48
  person
• 11:49
  if
• 11:49
  I
• 11:50
  had
• 11:50
  been
• 11:50
  intendedly
• 11:51
  looking
• 11:51
  for
• 11:52
  a
• 11:52
  broker.
• 11:53
  Yeah,
• 11:53
  this
• 11:53
  is.
• 11:54
  It
• 11:54
  might
• 11:54
  not
• 11:54
  have
• 11:54
  turned
• 11:55
  up
• 11:55
  this
• 11:55
  way
• 11:55
  because
• 11:55
  actually
• 11:56
  this
• 11:56
  retailer
• 11:56
  is
• 11:56
  not
• 11:57
  normally
• 11:57
  doing
• 11:57
  broker
• 11:58
  stuff
• 11:58
  but
• 11:59
  because
• 11:59
  they
• 11:59
  had
• 11:59
  a
• 11:59
  personal
• 12:00
  connection
• 12:00
  and
• 12:01
  they
• 12:01
  just
• 12:02
  clicked
• 12:02
  in
• 12:02
  a
• 12:02
  way
• 12:02
  they
• 12:02
  said,
• 12:03
  yeah,
• 12:03
  well
• 12:03
  let's
• 12:03
  do
• 12:03
  this.
• 12:04
  Yeah,
• 12:04
  that
• 12:05
  was
• 12:05
  cool.
• 12:05
  And
• 12:06
  yeah,
• 12:06
  if
• 12:06
  you
• 12:07
  want
• 12:07
  to
• 12:08
  meet
• 12:08
  other
• 12:08
  people
• 12:09
  on
• 12:09
  our
• 12:09
  Marketplace
• 12:10
  Universe
• 12:10
  Connect
• 12:10
  event.
• 12:12
  Yes,
• 12:13
  you
• 12:13
  can
• 12:13
  do
• 12:13
  this
• 12:14
  on
• 12:14
  the
• 12:15
  17th
• 12:15
  of
• 12:16
  September
• 12:16
  in
• 12:16
  Cologne
• 12:17
  with
• 12:17
  our
• 12:17
  partner
• 12:17
  base
• 12:18
  or
• 12:18
  on
• 12:18
  the
• 12:19
  20th
• 12:19
  of
• 12:19
  October
• 12:20
  with
• 12:20
  our
• 12:21
  partner
• 12:21
  Bull
• 12:22
  in
• 12:22
  Munich.
• 12:23
  Yeah,
• 12:24
  you
• 12:24
  might
• 12:24
  never
• 12:24
  know
• 12:24
  who
• 12:24
  you
• 12:24
  will
• 12:25
  meet
• 12:25
  there.
• 12:25
  Yes,
• 12:26
  definitely
• 12:27
  a
• 12:27
  real
• 12:27
  story.
• 12:27
  So
• 12:28
  yeah,
• 12:29
  and
• 12:29
  I
• 12:30
  have
• 12:30
  like
• 12:31
  one
• 12:31
  story
• 12:32
  I
• 12:32
  often
• 12:32
  already
• 12:34
  talked
• 12:34
  about
• 12:34
  because
• 12:37
  I
• 12:37
  met
• 12:38
  Stefan
• 12:38
  Kessel
• 12:39
  when
• 12:40
  I
• 12:40
  was
• 12:40
  working
• 12:40
  at
• 12:40
  Amazon
• 12:41
  as
• 12:41
  a
• 12:41
  vendor
• 12:41
  manager.
• 12:42
  So
• 12:42
  It's
• 12:44
  I
• 12:44
  think
• 12:44
  10
• 12:45
  years
• 12:45
  ago,
• 12:46
  so
• 12:46
  really
• 12:46
  long
• 12:47
  time
• 12:47
  ago
• 12:47
  when
• 12:47
  I
• 12:48
  was
• 12:48
  like
• 12:48
  buying
• 12:49
  Lego
• 12:49
  kids
• 12:49
  wear
• 12:50
  clothes
• 12:50
  for
• 12:51
  Amazon
• 12:52
  and
• 12:52
  he
• 12:52
  was
• 12:52
  selling
• 12:52
  it
• 12:53
  and
• 12:53
  we
• 12:53
  just
• 12:53
  got
• 12:54
  connected
• 12:54
  because
• 12:55
  I
• 12:55
  don't
• 12:55
  know,
• 12:55
  we
• 12:56
  like
• 12:56
  each
• 12:56
  other
• 12:56
  and
• 12:56
  I
• 12:57
  was
• 12:57
  always
• 12:57
  like
• 12:58
  hey,
• 12:58
  I
• 12:58
  want
• 12:58
  to
• 12:59
  get
• 12:59
  out
• 12:59
  the
• 12:59
  best
• 12:59
  for
• 12:59
  both
• 13:00
  of
• 13:00
  us,
• 13:00
  us
• 13:00
  and
• 13:00
  not
• 13:01
  like
• 13:01
  Amazon
• 13:01
  manure.
• 13:02
  Like
• 13:02
  I
• 13:03
  want
• 13:03
  to
• 13:03
  get
• 13:03
  everything
• 13:03
  out
• 13:04
  for
• 13:04
  Amazon
• 13:04
  because
• 13:05
  I
• 13:05
  didn't
• 13:05
  want
• 13:05
  to
• 13:05
  burn
• 13:05
  my
• 13:06
  name
• 13:06
  and
• 13:06
  I
• 13:06
  want
• 13:06
  to
• 13:06
  stay
• 13:06
  in
• 13:06
  the
• 13:06
  industry.
• 13:07
  So
• 13:07
  we
• 13:08
  stayed
• 13:08
  in
• 13:08
  contact
• 13:08
  and
• 13:09
  then
• 13:09
  a
• 13:09
  few
• 13:09
  years
• 13:10
  later
• 13:10
  I
• 13:10
  got
• 13:11
  self
• 13:11
  employed
• 13:12
  and
• 13:12
  we
• 13:13
  went
• 13:13
  for
• 13:13
  lunch
• 13:13
  in
• 13:14
  Munich.
• 13:14
  And
• 13:14
  then
• 13:14
  he
• 13:14
  was
• 13:14
  like,
• 13:15
  hey
• 13:15
  Valerie,
• 13:15
  it's
• 13:16
  great
• 13:16
  that
• 13:16
  you
• 13:16
  are
• 13:17
  now
• 13:17
  a
• 13:17
  marketplace
• 13:17
  consultant
• 13:18
  for
• 13:18
  fashion
• 13:19
  brands.
• 13:20
  Can
• 13:20
  you
• 13:20
  teach
• 13:20
  me
• 13:21
  how
• 13:21
  to
• 13:21
  do
• 13:22
  how
• 13:22
  to
• 13:22
  work
• 13:22
  as
• 13:22
  a
• 13:23
  marketplace
• 13:23
  manager?
• 13:23
  And
• 13:23
  I
• 13:24
  was
• 13:24
  like
• 13:24
  yeah,
• 13:25
  okay,
• 13:25
  but
• 13:26
  one
• 13:26
  person
• 13:27
  teaching
• 13:27
  maybe.
• 13:29
  And
• 13:29
  then
• 13:29
  I
• 13:30
  came
• 13:30
  up
• 13:30
  with
• 13:30
  the
• 13:30
  idea
• 13:31
  of
• 13:31
  the
• 13:31
  marketplace
• 13:31
  only
• 13:32
  where
• 13:32
  we
• 13:32
  taught
• 13:34
  marketplace
• 13:35
  people
• 13:35
  or
• 13:35
  future
• 13:36
  marketplace
• 13:36
  managers
• 13:37
  how
• 13:37
  to
• 13:37
  do
• 13:37
  this
• 13:37
  and
• 13:38
  how
• 13:38
  to
• 13:38
  sell
• 13:38
  on
• 13:38
  online
• 13:38
  marketplaces,
• 13:39
  how
• 13:39
  to
• 13:39
  improve
• 13:40
  it
• 13:40
  there,
• 13:40
  etc.
• 13:40
  As
• 13:41
  well
• 13:41
  as
• 13:41
  my
• 13:41
  business
• 13:41
  before
• 13:41
  we
• 13:42
  had
• 13:42
  the
• 13:42
  Marketplace
• 13:42
  universe
• 13:43
  together
• 13:43
  now
• 13:44
  and
• 13:45
  Stefan
• 13:46
  was
• 13:46
  one
• 13:46
  of
• 13:46
  the
• 13:47
  first
• 13:47
  persons
• 13:47
  who
• 13:48
  joined
• 13:48
  the
• 13:48
  first
• 13:49
  session
• 13:49
  or
• 13:49
  season
• 13:50
  there
• 13:51
  in
• 13:51
  the
• 13:51
  first
• 13:51
  course.
• 13:52
  And
• 13:53
  yeah,
• 13:54
  now,
• 13:54
  now
• 13:54
  again,
• 13:55
  three
• 13:55
  years
• 13:55
  later
• 13:56
  we
• 13:56
  have
• 13:56
  a
• 13:57
  new
• 13:57
  company.
• 13:58
  Two
• 13:58
  of
• 13:58
  you?
• 13:58
  The
• 13:58
  two
• 13:59
  of
• 13:59
  us,
• 13:59
  Ingrid
• 13:59
  and
• 13:59
  me.
• 14:00
  And
• 14:01
  yes,
• 14:03
  Stefan
• 14:04
  was
• 14:04
  still
• 14:04
  in
• 14:04
  the
• 14:04
  slack
• 14:06
  group
• 14:06
  we
• 14:07
  had
• 14:07
  with
• 14:07
  the
• 14:07
  community.
• 14:08
  And
• 14:09
  then
• 14:09
  he
• 14:09
  was
• 14:09
  like
• 14:09
  hey
• 14:09
  Valerie,
• 14:10
  like
• 14:10
  I
• 14:10
  want
• 14:10
  to
• 14:11
  like
• 14:11
  onboard
• 14:11
  with
• 14:11
  the
• 14:12
  middleware
• 14:14
  or
• 14:14
  like
• 14:14
  this
• 14:15
  way
• 14:15
  and
• 14:15
  that
• 14:15
  way.
• 14:18
  Is
• 14:18
  there
• 14:18
  any
• 14:18
  group
• 14:18
  where
• 14:19
  I
• 14:19
  can
• 14:19
  exchange
• 14:19
  my
• 14:20
  thoughts?
• 14:20
  And
• 14:20
  I
• 14:20
  was
• 14:20
  like
• 14:21
  yeah,
• 14:21
  there
• 14:22
  is
• 14:22
  this
• 14:22
  marketplace
• 14:23
  leader
• 14:23
  circle,
• 14:25
  but
• 14:25
  it's
• 14:25
  just
• 14:25
  starting
• 14:26
  December.
• 14:26
  It
• 14:26
  was
• 14:26
  like
• 14:27
  yeah,
• 14:27
  can
• 14:27
  I
• 14:27
  join
• 14:27
  there?
• 14:28
  And
• 14:28
  I
• 14:28
  was
• 14:28
  like
• 14:28
  yeah
• 14:29
  sure
• 14:29
  you
• 14:29
  can
• 14:29
  join
• 14:30
  there.
• 14:30
  So
• 14:30
  let's
• 14:31
  talk
• 14:31
  about
• 14:31
  it.
• 14:31
  And
• 14:33
  this
• 14:33
  is
• 14:33
  such
• 14:33
  a
• 14:34
  good
• 14:34
  example
• 14:35
  about
• 14:35
  like
• 14:36
  how
• 14:36
  long
• 14:36
  term
• 14:37
  relationships
• 14:37
  and
• 14:38
  connections
• 14:38
  Personal
• 14:39
  connections
• 14:39
  can
• 14:39
  evolve
• 14:40
  into
• 14:40
  like
• 14:42
  many,
• 14:42
  many
• 14:42
  different
• 14:44
  points
• 14:45
  where
• 14:45
  you
• 14:45
  can
• 14:45
  benefit
• 14:46
  from
• 14:46
  each
• 14:46
  other.
• 14:47
  So
• 14:47
  I,
• 14:48
  I
• 14:48
  like,
• 14:48
  I
• 14:49
  gave
• 14:49
  him
• 14:49
  now
• 14:49
  some
• 14:49
  recommendations
• 14:50
  and
• 14:50
  tips
• 14:51
  where
• 14:51
  he
• 14:51
  can
• 14:51
  like
• 14:52
  listen
• 14:52
  to
• 14:53
  or
• 14:53
  look
• 14:53
  to
• 14:54
  or
• 14:54
  maybe
• 14:55
  person
• 14:55
  to
• 14:55
  exchange
• 14:56
  because
• 14:56
  I
• 14:56
  know
• 14:57
  they
• 14:57
  did
• 14:57
  it
• 14:57
  like
• 14:58
  they
• 14:58
  like
• 14:58
  he
• 14:59
  wants
• 14:59
  to
• 14:59
  do
• 14:59
  it
• 15:00
  and
• 15:01
  yeah,
• 15:01
  maybe
• 15:02
  he
• 15:02
  gets
• 15:02
  into
• 15:02
  the
• 15:02
  next
• 15:03
  season
• 15:03
  as
• 15:03
  well.
• 15:03
  So
• 15:04
  I
• 15:04
  think
• 15:05
  that's,
• 15:05
  yeah,
• 15:06
  the
• 15:06
  power
• 15:06
  of
• 15:08
  personal
• 15:08
  connection
• 15:09
  is
• 15:09
  so
• 15:10
  huge.
• 15:10
  Yeah,
• 15:11
  yeah,
• 15:12
  absolutely.
• 15:14
  Let's
• 15:14
  continue
• 15:15
  with
• 15:15
  this
• 15:15
  because
• 15:15
  I
• 15:16
  think
• 15:16
  I
• 15:16
  have
• 15:16
  a
• 15:16
  story
• 15:17
  that
• 15:17
  is
• 15:18
  from
• 15:18
  my
• 15:18
  point
• 15:18
  of
• 15:19
  view,
• 15:19
  it
• 15:19
  goes
• 15:19
  in
• 15:20
  a
• 15:20
  similar
• 15:20
  direction
• 15:20
  here,
• 15:21
  but
• 15:22
  after
• 15:22
  another
• 15:22
  short
• 15:23
  break.
• 15:28
  Do
• 15:28
  you
• 15:28
  want
• 15:29
  to
• 15:29
  expand
• 15:29
  your
• 15:29
  marketplace
• 15:30
  business
• 15:30
  across
• 15:31
  Europe?
• 15:31
  Then
• 15:32
  Kaufland
• 15:33
  Global
• 15:33
  Marketplace
• 15:33
  is
• 15:34
  definitely
• 15:34
  worth
• 15:34
  a
• 15:34
  look
• 15:35
  for
• 15:35
  you.
• 15:35
  After
• 15:36
  launching
• 15:36
  in
• 15:36
  the
• 15:36
  Czech
• 15:37
  Republic,
• 15:37
  in
• 15:37
  Slovakia,
• 15:38
  Poland
• 15:39
  and
• 15:39
  Austria,
• 15:39
  Kaufland
• 15:40
  is
• 15:40
  now
• 15:40
  expanding
• 15:41
  its
• 15:41
  marketplace
• 15:42
  network
• 15:42
  to
• 15:42
  France
• 15:43
  and
• 15:43
  Italy,
• 15:44
  two
• 15:44
  of
• 15:44
  the
• 15:44
  largest
• 15:44
  e
• 15:45
  commerce
• 15:45
  markets
• 15:45
  in
• 15:45
  Europe.
• 15:46
  France
• 15:47
  went
• 15:47
  live
• 15:47
  on
• 15:47
  August
• 15:48
  12,
• 15:48
  entering
• 15:49
  a
• 15:49
  60
• 15:50
  Euro,
• 15:50
  60
• 15:51
  billion
• 15:52
  Euro
• 15:52
  market
• 15:53
  with
• 15:53
  over
• 15:53
  37
• 15:54
  million
• 15:54
  online
• 15:55
  shoppers.
• 15:56
  And
• 15:56
  Italy
• 15:56
  will
• 15:56
  follow
• 15:57
  in
• 15:57
  just
• 15:57
  a
• 15:57
  few
• 15:57
  weeks
• 15:58
  adding
• 15:58
  another
• 15:59
  58
• 15:59
  Euro
• 16:00
  billion
• 16:00
  market
• 16:01
  and
• 16:01
  22
• 16:02
  million
• 16:02
  potential
• 16:02
  customers.
• 16:04
  And
• 16:04
  onboarding
• 16:05
  has
• 16:05
  never
• 16:05
  been
• 16:05
  easier.
• 16:06
  Automatic
• 16:07
  translation
• 16:07
  of
• 16:08
  product
• 16:08
  data
• 16:08
  and
• 16:09
  legal
• 16:09
  texts,
• 16:09
  product
• 16:10
  transfer
• 16:10
  with
• 16:10
  just
• 16:11
  a
• 16:11
  few
• 16:11
  clicks
• 16:11
  and
• 16:11
  unified
• 16:12
  shopping
• 16:12
  groups
• 16:13
  across
• 16:13
  all
• 16:14
  Kaufland
• 16:14
  marketplaces
• 16:15
  are
• 16:15
  just
• 16:16
  some
• 16:16
  of
• 16:16
  the
• 16:16
  features
• 16:17
  that
• 16:17
  Kaufland
• 16:17
  offers.
• 16:18
  Plus
• 16:18
  sellers
• 16:19
  generate
• 16:19
  on
• 16:20
  average
• 16:20
  a
• 16:20
  50%
• 16:21
  plus
• 16:22
  additional
• 16:22
  revenue
• 16:23
  when
• 16:23
  they
• 16:23
  sell
• 16:24
  on
• 16:24
  all
• 16:24
  Kaufland
• 16:25
  marketplaces.
• 16:26
  And
• 16:26
  here's
• 16:26
  the
• 16:27
  best
• 16:27
  part.
• 16:27
  There's
• 16:28
  a
• 16:28
  special
• 16:28
  offer
• 16:28
  for
• 16:28
  new
• 16:29
  sellers
• 16:30
  with
• 16:30
  the
• 16:30
  voucher
• 16:31
  code
• 16:31
  MP
• 16:33
  UNI
• 16:33
  2024
• 16:34
  or
• 16:34
  in
• 16:35
  capital
• 16:35
  letters
• 16:36
  you
• 16:36
  can
• 16:36
  sell
• 16:36
  without
• 16:37
  paying
• 16:37
  a
• 16:37
  base
• 16:38
  fee
• 16:38
  for
• 16:38
  three
• 16:38
  months
• 16:38
  on
• 16:39
  all
• 16:39
  Kaufland
• 16:39
  marketplaces,
• 16:40
  valid
• 16:41
  only
• 16:41
  for
• 16:41
  new
• 16:41
  registrations
• 16:42
  until
• 16:42
  October
• 16:43
  31,
• 16:44
  2025.
• 16:45
  Curious.
• 16:46
  You
• 16:46
  will
• 16:46
  find
• 16:46
  the
• 16:46
  registration
• 16:47
  link
• 16:47
  in
• 16:47
  the
• 16:48
  show
• 16:48
  notes.
• 16:53
  Okay,
• 16:53
  I
• 16:53
  need
• 16:53
  to
• 16:53
  squeeze
• 16:54
  in
• 16:54
  before
• 16:55
  you
• 16:55
  put
• 16:55
  your
• 16:55
  example
• 16:56
  because
• 16:57
  that's
• 16:57
  really
• 16:57
  matching
• 16:58
  to
• 16:58
  our
• 16:59
  ad
• 16:59
  we
• 17:00
  had.
• 17:01
  Kathleen
• 17:01
  is
• 17:01
  one
• 17:01
  of
• 17:02
  our
• 17:02
  clients,
• 17:02
  obviously,
• 17:03
  because
• 17:03
  that's
• 17:03
  why
• 17:03
  we
• 17:04
  have
• 17:04
  a
• 17:04
  podcast
• 17:04
  spoken
• 17:05
  at
• 17:05
  and
• 17:05
  we
• 17:05
  have
• 17:06
  such
• 17:06
  a
• 17:06
  good
• 17:06
  connection
• 17:07
  with
• 17:07
  them
• 17:08
  and
• 17:08
  they
• 17:09
  recommended
• 17:10
  us
• 17:10
  to
• 17:10
  one
• 17:11
  of
• 17:11
  their
• 17:11
  strong
• 17:11
  partners
• 17:12
  base
• 17:12
  which
• 17:13
  also
• 17:13
  became
• 17:14
  one
• 17:14
  of
• 17:14
  our
• 17:15
  clients.
• 17:15
  So
• 17:16
  this
• 17:16
  is
• 17:16
  also
• 17:16
  the
• 17:17
  power
• 17:17
  of
• 17:17
  connection
• 17:17
  and
• 17:18
  community
• 17:18
  again.
• 17:19
  Now
• 17:20
  you
• 17:20
  can.
• 17:20
  Now
• 17:21
  I
• 17:21
  can
• 17:21
  go
• 17:21
  our
• 17:21
  personal
• 17:22
  ones.
• 17:22
  Not,
• 17:22
  not
• 17:23
  necessarily
• 17:23
  for
• 17:24
  marketplace
• 17:24
  managers
• 17:25
  at
• 17:25
  brands,
• 17:25
  but
• 17:26
  for
• 17:26
  us
• 17:26
  that
• 17:26
  was
• 17:27
  definitely
• 17:28
  the
• 17:28
  power
• 17:28
  community.
• 17:29
  That's
• 17:29
  true.
• 17:30
  Yeah.
• 17:30
  But
• 17:31
  if
• 17:31
  we
• 17:31
  turn
• 17:31
  this
• 17:32
  on
• 17:32
  the
• 17:32
  brand
• 17:32
  side,
• 17:34
  I
• 17:35
  like
• 17:35
  to
• 17:35
  do
• 17:35
  a
• 17:35
  callback
• 17:36
  to
• 17:36
  the
• 17:36
  next
• 17:37
  to
• 17:37
  last
• 17:37
  session
• 17:37
  we
• 17:38
  had
• 17:38
  in
• 17:38
  our
• 17:38
  brand
• 17:39
  leader
• 17:39
  community
• 17:40
  where
• 17:40
  we
• 17:40
  talked
• 17:41
  about
• 17:41
  the
• 17:41
  UK
• 17:42
  market
• 17:42
  and
• 17:42
  how
• 17:42
  to
• 17:43
  expand
• 17:43
  to
• 17:43
  the
• 17:44
  UK
• 17:44
  with
• 17:44
  Your
• 17:45
  business.
• 17:45
  And
• 17:46
  there
• 17:46
  you
• 17:46
  asked
• 17:46
  two
• 17:47
  of
• 17:47
  our
• 17:47
  members
• 17:47
  who
• 17:48
  work
• 17:48
  for
• 17:48
  British
• 17:48
  fashion
• 17:48
  brands
• 17:49
  to
• 17:49
  give
• 17:49
  us
• 17:49
  their
• 17:49
  experiences
• 17:50
  and
• 17:50
  insights
• 17:50
  into
• 17:51
  the
• 17:51
  British
• 17:51
  fashion
• 17:51
  and
• 17:52
  marketplace
• 17:52
  landscape.
• 17:53
  And
• 17:53
  then
• 17:53
  was
• 17:53
  really
• 17:54
  good.
• 17:54
  Yeah,
• 17:54
  lots
• 17:54
  of
• 17:54
  deep
• 17:55
  insights
• 17:55
  into
• 17:55
  the
• 17:56
  British
• 17:56
  market.
• 17:57
  And
• 17:58
  I
• 17:58
  listened
• 17:58
  to
• 17:58
  both
• 17:59
  of
• 17:59
  them
• 17:59
  talking
• 18:00
  and
• 18:00
  I
• 18:00
  mean,
• 18:00
  you
• 18:01
  know,
• 18:01
  I'm
• 18:02
  doing
• 18:02
  a
• 18:02
  lot
• 18:02
  of
• 18:02
  research
• 18:03
  on
• 18:04
  particular
• 18:04
  countries
• 18:05
  because
• 18:05
  of
• 18:05
  our
• 18:05
  country
• 18:06
  quadrants.
• 18:06
  And
• 18:06
  so
• 18:07
  of
• 18:07
  course,
• 18:07
  I
• 18:07
  had
• 18:07
  been
• 18:07
  looking
• 18:08
  into
• 18:08
  the
• 18:08
  UK
• 18:09
  market
• 18:09
  as
• 18:09
  well.
• 18:10
  And
• 18:12
  I
• 18:13
  do
• 18:13
  consider
• 18:13
  myself,
• 18:14
  as
• 18:15
  I'm
• 18:16
  a
• 18:16
  German,
• 18:16
  of
• 18:16
  course,
• 18:16
  and
• 18:17
  a
• 18:17
  German
• 18:17
  journalist,
• 18:18
  but
• 18:18
  if
• 18:18
  I
• 18:18
  compare
• 18:19
  my
• 18:19
  knowledge
• 18:19
  on
• 18:20
  the
• 18:20
  British
• 18:21
  marketplace
• 18:21
  landscape
• 18:22
  to
• 18:22
  those
• 18:22
  of
• 18:22
  other
• 18:22
  experts,
• 18:23
  I
• 18:23
  think
• 18:23
  I'm
• 18:23
  pretty
• 18:24
  high,
• 18:24
  actually.
• 18:25
  But
• 18:25
  those
• 18:26
  guys
• 18:26
  were
• 18:26
  talking
• 18:26
  about
• 18:27
  stuff
• 18:27
  that
• 18:27
  I
• 18:27
  hadn't
• 18:28
  heard
• 18:28
  before
• 18:28
  just
• 18:29
  because
• 18:29
  they
• 18:29
  have
• 18:30
  so
• 18:30
  much
• 18:31
  insights
• 18:32
  from
• 18:32
  their
• 18:32
  daily
• 18:32
  business
• 18:33
  that
• 18:33
  I
• 18:33
  cannot
• 18:34
  tap
• 18:34
  into.
• 18:35
  So
• 18:35
  that
• 18:35
  was
• 18:35
  great.
• 18:36
  And
• 18:36
  then
• 18:36
  what
• 18:36
  really
• 18:36
  stuck
• 18:37
  with
• 18:37
  me
• 18:37
  was
• 18:37
  when
• 18:37
  they
• 18:38
  started
• 18:38
  talking
• 18:38
  about
• 18:39
  how
• 18:39
  Zalando
• 18:40
  isn't
• 18:40
  an
• 18:40
  important
• 18:40
  player
• 18:41
  in
• 18:41
  the
• 18:41
  uk.
• 18:41
  Yeah,
• 18:42
  I
• 18:42
  knew
• 18:43
  that
• 18:43
  because
• 18:43
  if
• 18:43
  you
• 18:44
  research
• 18:44
  the
• 18:45
  figures
• 18:45
  for
• 18:45
  the
• 18:45
  UK
• 18:45
  market,
• 18:46
  it's
• 18:46
  very,
• 18:47
  very
• 18:47
  apparent
• 18:47
  that
• 18:48
  Zalando
• 18:49
  doesn't
• 18:49
  play
• 18:49
  a
• 18:49
  very
• 18:49
  important
• 18:50
  role.
• 18:51
  But
• 18:51
  what
• 18:51
  I
• 18:51
  realized
• 18:52
  from
• 18:52
  the
• 18:52
  questions
• 18:53
  from
• 18:53
  our
• 18:53
  German
• 18:56
  people
• 18:56
  that
• 18:56
  were
• 18:56
  in
• 18:57
  the
• 18:57
  brand
• 18:57
  community,
• 18:58
  they
• 18:59
  hadn't
• 18:59
  believed
• 18:59
  me
• 19:01
  because,
• 19:01
  I
• 19:02
  mean,
• 19:02
  they
• 19:02
  had
• 19:02
  obviously
• 19:03
  read
• 19:03
  my
• 19:04
  country
• 19:04
  quadrants,
• 19:05
  but
• 19:05
  they
• 19:05
  hadn't
• 19:05
  believed
• 19:06
  me
• 19:06
  because
• 19:06
  all
• 19:06
  of
• 19:07
  them
• 19:07
  were
• 19:07
  asking
• 19:08
  our
• 19:08
  British
• 19:08
  guys,
• 19:09
  yeah,
• 19:09
  okay,
• 19:09
  let's
• 19:10
  come
• 19:10
  back
• 19:10
  to
• 19:10
  Zalando,
• 19:11
  are
• 19:11
  they
• 19:11
  really
• 19:12
  not
• 19:12
  that
• 19:12
  important?
• 19:13
  And
• 19:14
  both
• 19:14
  were
• 19:14
  like,
• 19:14
  no,
• 19:14
  they're
• 19:15
  not
• 19:15
  important.
• 19:16
  And
• 19:16
  then
• 19:16
  they
• 19:16
  believe
• 19:17
  and
• 19:18
  they
• 19:18
  believed
• 19:18
  because
• 19:18
  they
• 19:18
  had
• 19:19
  been
• 19:19
  talking
• 19:19
  to
• 19:19
  peers
• 19:20
  and
• 19:21
  people
• 19:21
  who
• 19:22
  are
• 19:22
  dealing
• 19:23
  with
• 19:23
  the
• 19:24
  same
• 19:24
  kinds
• 19:25
  of
• 19:25
  stuff
• 19:25
  that
• 19:25
  they
• 19:25
  are
• 19:26
  dealing
• 19:26
  with
• 19:26
  in
• 19:26
  their
• 19:26
  daily
• 19:27
  business,
• 19:27
  which
• 19:28
  is
• 19:28
  different
• 19:29
  to,
• 19:29
  you
• 19:29
  know,
• 19:30
  all
• 19:30
  the
• 19:30
  research
• 19:30
  and
• 19:31
  figures
• 19:31
  and
• 19:32
  market
• 19:33
  in
• 19:34
  insights
• 19:34
  and
• 19:35
  data
• 19:35
  that
• 19:35
  you
• 19:35
  can
• 19:35
  have.
• 19:36
  It's
• 19:36
  another
• 19:37
  quality
• 19:38
  if
• 19:39
  there
• 19:39
  is
• 19:39
  someone
• 19:39
  who
• 19:39
  is
• 19:40
  working
• 19:40
  with
• 19:40
  the
• 19:41
  same
• 19:41
  things
• 19:41
  and
• 19:41
  they
• 19:41
  tell
• 19:42
  you,
• 19:42
  yeah,
• 19:42
  it's
• 19:42
  really
• 19:43
  not
• 19:43
  that
• 19:43
  important.
• 19:44
  Yeah,
• 19:44
  because
• 19:44
  they
• 19:44
  do
• 19:45
  it
• 19:45
  daily
• 19:45
  and
• 19:45
  it's
• 19:46
  not
• 19:46
  like
• 19:46
  just
• 19:46
  research
• 19:47
  and
• 19:47
  what
• 19:47
  I
• 19:47
  heard,
• 19:48
  it's
• 19:48
  like
• 19:49
  what
• 19:49
  I
• 19:49
  experienced
• 19:50
  myself
• 19:51
  for
• 19:51
  the
• 19:51
  past,
• 19:51
  I
• 19:52
  don't
• 19:52
  know,
• 19:52
  years.
• 19:53
  And
• 19:53
  believe
• 19:53
  me,
• 19:54
  it's
• 19:54
  really
• 19:54
  not
• 19:55
  good.
• 19:55
  Or
• 19:55
  we
• 19:55
  had
• 19:55
  this
• 19:56
  also
• 19:56
  with
• 19:57
  a
• 19:57
  cotton
• 19:58
  glass
• 19:58
  marketplace
• 19:59
  in
• 19:59
  Spain.
• 19:59
  Oh,
• 20:00
  yes.
• 20:00
  Yeah.
• 20:00
  It
• 20:00
  was
• 20:01
  also
• 20:01
  like,
• 20:01
  yeah,
• 20:02
  there's
• 20:02
  always
• 20:02
  this
• 20:03
  push
• 20:03
  from
• 20:03
  retailers
• 20:04
  like,
• 20:04
  like,
• 20:05
  from
• 20:05
  like
• 20:05
  internal,
• 20:06
  other
• 20:07
  departments,
• 20:07
  like,
• 20:08
  let's
• 20:08
  go
• 20:08
  to
• 20:08
  a
• 20:08
  cult
• 20:09
  in
• 20:09
  glass,
• 20:09
  it's
• 20:09
  so
• 20:09
  important
• 20:10
  for
• 20:10
  Spain,
• 20:11
  etc.
• 20:12
  And
• 20:12
  then
• 20:12
  they
• 20:13
  were
• 20:13
  the
• 20:13
  brands
• 20:13
  and
• 20:13
  were
• 20:13
  like,
• 20:14
  holy
• 20:14
  shit.
• 20:15
  I
• 20:15
  would
• 20:15
  have
• 20:15
  wished
• 20:16
  we
• 20:16
  have
• 20:16
  never
• 20:16
  started
• 20:17
  coatingless
• 20:18
  as
• 20:18
  a
• 20:18
  marketplace
• 20:19
  business
• 20:19
  because
• 20:19
  it's
• 20:20
  really
• 20:20
  sending
• 20:21
  Excel
• 20:21
  files
• 20:22
  via
• 20:22
  email
• 20:22
  to
• 20:23
  each
• 20:23
  other.
• 20:23
  And
• 20:23
  you
• 20:23
  cannot
• 20:24
  believe
• 20:24
  how
• 20:24
  manual
• 20:25
  these
• 20:25
  processes
• 20:26
  are.
• 20:27
  It's
• 20:27
  just
• 20:27
  a
• 20:27
  real
• 20:28
  big
• 20:28
  fuck
• 20:28
  up
• 20:28
  story.
• 20:29
  Yeah,
• 20:30
  absolutely.
• 20:30
  And
• 20:31
  this
• 20:31
  is
• 20:31
  something
• 20:31
  that
• 20:32
  no
• 20:32
  data
• 20:32
  will
• 20:33
  tell
• 20:33
  you.
• 20:34
  And
• 20:35
  also
• 20:36
  no
• 20:36
  one,
• 20:38
  sometimes
• 20:39
  you
• 20:39
  need
• 20:39
  to
• 20:39
  prove
• 20:40
  from
• 20:40
  someone
• 20:40
  else,
• 20:41
  from
• 20:41
  a
• 20:41
  different
• 20:42
  company
• 20:43
  or
• 20:43
  from
• 20:43
  outside
• 20:44
  your
• 20:44
  own
• 20:44
  company
• 20:45
  that
• 20:45
  they
• 20:45
  say
• 20:45
  like
• 20:46
  this
• 20:46
  is
• 20:46
  really
• 20:47
  true
• 20:47
  what
• 20:47
  I
• 20:48
  already
• 20:48
  tell
• 20:48
  you.
• 20:49
  Yeah,
• 20:49
  I'm
• 20:49
  not
• 20:49
  doing
• 20:50
  things
• 20:50
  wrong.
• 20:51
  Yeah.
• 20:51
  Because
• 20:51
  it's
• 20:51
  a
• 20:52
  basic
• 20:52
  problem
• 20:52
  for
• 20:52
  all
• 20:53
  of
• 20:53
  us.
• 20:53
  This
• 20:53
  is
• 20:53
  also
• 20:53
  why
• 20:54
  we
• 20:54
  have
• 20:54
  sometimes
• 20:55
  consultants,
• 20:55
  right.
• 20:55
  I
• 20:56
  come
• 20:56
  into
• 20:56
  companies,
• 20:57
  I
• 20:57
  consult
• 20:58
  them
• 20:58
  and
• 20:58
  I
• 20:58
  say
• 20:58
  like
• 20:59
  this
• 21:00
  is
• 21:00
  really
• 21:00
  like
• 21:00
  this
• 21:01
  and
• 21:01
  that.
• 21:01
  And
• 21:01
  then
• 21:02
  the
• 21:02
  internal
• 21:02
  people
• 21:03
  say
• 21:03
  like,
• 21:03
  yeah,
• 21:04
  I
• 21:04
  told
• 21:04
  them
• 21:04
  before
• 21:04
  and
• 21:05
  I
• 21:05
  was
• 21:05
  like,
• 21:05
  I'm
• 21:05
  really
• 21:06
  so
• 21:06
  sorry.
• 21:06
  But
• 21:06
  sometimes
• 21:07
  the
• 21:07
  external
• 21:08
  guidance,
• 21:09
  I
• 21:10
  don't
• 21:10
  know,
• 21:10
  they,
• 21:12
  they
• 21:12
  give
• 21:12
  more
• 21:13
  proof
• 21:13
  in
• 21:13
  the
• 21:14
  belief
• 21:14
  that
• 21:14
  they
• 21:15
  say,
• 21:15
  yeah,
• 21:17
  they're
• 21:17
  not
• 21:17
  influenced
• 21:19
  internally.
• 21:20
  So.
• 21:20
  Yeah,
• 21:21
  true.
• 21:22
  Yeah.
• 21:22
  So
• 21:23
  sometimes
• 21:23
  you
• 21:23
  need
• 21:23
  just
• 21:24
  more
• 21:26
  like
• 21:27
  more
• 21:27
  quotes
• 21:28
  and
• 21:28
  more
• 21:28
  insights
• 21:29
  from
• 21:29
  other
• 21:29
  people
• 21:30
  to
• 21:30
  prove
• 21:30
  internally.
• 21:31
  That's
• 21:32
  really
• 21:32
  the
• 21:32
  right
• 21:32
  decision
• 21:33
  that
• 21:33
  you
• 21:33
  say
• 21:33
  like,
• 21:33
  okay,
• 21:34
  but
• 21:34
  the
• 21:34
  brand
• 21:35
  Epsilon
• 21:35
  and
• 21:36
  the
• 21:36
  other
• 21:36
  brand
• 21:36
  told
• 21:37
  me
• 21:37
  as
• 21:37
  well
• 21:38
  this
• 21:38
  is
• 21:38
  not
• 21:38
  a
• 21:38
  good
• 21:38
  idea
• 21:39
  to
• 21:39
  go
• 21:39
  to
• 21:40
  UK
• 21:40
  and
• 21:40
  Zalando.
• 21:41
  Yeah,
• 21:41
  that's
• 21:42
  true.
• 21:42
  Just
• 21:42
  because
• 21:42
  it's
• 21:43
  easy
• 21:43
  because
• 21:43
  we
• 21:43
  can
• 21:43
  onboard
• 21:44
  there
• 21:45
  easily.
• 21:45
  But
• 21:46
  okay,
• 21:46
  if
• 21:46
  you
• 21:47
  can
• 21:47
  onboard
• 21:47
  there
• 21:47
  easy
• 21:48
  and
• 21:48
  you
• 21:48
  don't
• 21:48
  say
• 21:48
  anything,
• 21:49
  sell
• 21:49
  anything,
• 21:49
  then
• 21:50
  okay,
• 21:51
  then
• 21:51
  it's
• 21:51
  also,
• 21:53
  yeah,
• 21:54
  not
• 21:54
  work
• 21:54
  and
• 21:55
  not
• 21:55
  worth
• 21:55
  the
• 21:55
  work.
• 21:57
  That's
• 21:57
  true.
• 21:58
  Yeah.
• 22:00
  If
• 22:00
  you
• 22:00
  go
• 22:00
  for
• 22:01
  fact
• 22:01
  checking
• 22:02
  basically
• 22:03
  things
• 22:04
  that
• 22:04
  you,
• 22:04
  or
• 22:05
  decisions
• 22:05
  that
• 22:05
  you
• 22:05
  have
• 22:06
  to
• 22:06
  make,
• 22:06
  I
• 22:06
  think
• 22:07
  you
• 22:07
  have
• 22:07
  to,
• 22:07
  you
• 22:07
  have
• 22:08
  a
• 22:08
  lot
• 22:08
  to
• 22:08
  tell
• 22:08
  about
• 22:08
  that
• 22:09
  as
• 22:09
  well
• 22:09
  because
• 22:10
  you
• 22:10
  have
• 22:10
  been
• 22:11
  helping
• 22:12
  people
• 22:12
  with,
• 22:12
  connecting
• 22:13
  with
• 22:13
  each
• 22:13
  other
• 22:14
  or
• 22:14
  maybe
• 22:15
  not
• 22:15
  connecting
• 22:16
  with
• 22:18
  some,
• 22:18
  I
• 22:18
  don't
• 22:18
  know,
• 22:18
  service
• 22:19
  provider
• 22:19
  or
• 22:19
  a
• 22:19
  middleware,
• 22:20
  whatever.
• 22:20
  Is
• 22:21
  that
• 22:21
  something
• 22:21
  that
• 22:21
  you
• 22:21
  would
• 22:22
  also
• 22:22
  put
• 22:22
  as
• 22:23
  one
• 22:23
  of
• 22:23
  these
• 22:23
  examples?
• 22:24
  Yeah,
• 22:24
  definitely.
• 22:25
  So
• 22:26
  what
• 22:26
  I
• 22:26
  realized
• 22:27
  for
• 22:27
  the
• 22:27
  past
• 22:28
  years
• 22:28
  I'm
• 22:28
  also
• 22:29
  recommending
• 22:30
  different
• 22:30
  companies.
• 22:30
  If
• 22:31
  someone
• 22:31
  comes
• 22:31
  to
• 22:31
  me
• 22:31
  and
• 22:31
  say,
• 22:32
  hey
• 22:32
  Valerie,
• 22:32
  we
• 22:32
  need,
• 22:33
  I
• 22:33
  don't
• 22:33
  know,
• 22:33
  a
• 22:33
  new
• 22:33
  middleware,
• 22:34
  let's
• 22:34
  do
• 22:34
  it
• 22:34
  with
• 22:35
  this
• 22:35
  example
• 22:36
  then
• 22:37
  I
• 22:37
  can
• 22:37
  recommend,
• 22:39
  okay,
• 22:39
  this
• 22:39
  is
• 22:39
  a
• 22:40
  good
• 22:40
  middleware
• 22:40
  for
• 22:40
  you
• 22:40
  because
• 22:41
  I
• 22:41
  think
• 22:41
  like
• 22:41
  this
• 22:42
  and
• 22:42
  that.
• 22:42
  But
• 22:43
  in
• 22:43
  the
• 22:43
  end
• 22:43
  it's
• 22:44
  always
• 22:44
  important
• 22:44
  where
• 22:45
  I
• 22:45
  always
• 22:46
  like
• 22:46
  always,
• 22:46
  always
• 22:46
  tell
• 22:47
  the
• 22:47
  people,
• 22:47
  okay,
• 22:48
  you
• 22:48
  need
• 22:48
  to
• 22:48
  talk
• 22:49
  with
• 22:49
  the
• 22:49
  salespeople
• 22:50
  obviously
• 22:50
  of
• 22:50
  this
• 22:50
  product
• 22:51
  you
• 22:51
  want
• 22:51
  to
• 22:51
  choose
• 22:52
  or
• 22:52
  the
• 22:52
  software.
• 22:53
  But
• 22:54
  then
• 22:54
  also
• 22:54
  please
• 22:54
  talk
• 22:55
  with
• 22:55
  other
• 22:55
  people
• 22:56
  who
• 22:56
  are
• 22:56
  using
• 22:57
  this
• 22:57
  software
• 22:58
  already
• 22:59
  for
• 22:59
  a
• 22:59
  few
• 22:59
  years
• 23:00
  who
• 23:00
  did
• 23:00
  the
• 23:00
  onboarding,
• 23:01
  who
• 23:01
  are
• 23:01
  working
• 23:01
  with
• 23:02
  the
• 23:02
  same
• 23:02
  marketplaces
• 23:03
  or
• 23:03
  onboarding
• 23:04
  where
• 23:04
  you
• 23:04
  want
• 23:05
  to
• 23:05
  go
• 23:05
  because
• 23:05
  you
• 23:05
  really
• 23:06
  need
• 23:06
  to
• 23:06
  know
• 23:06
  is
• 23:06
  it
• 23:07
  really
• 23:07
  Working
• 23:08
  is
• 23:09
  the
• 23:09
  connection,
• 23:09
  I
• 23:10
  don't
• 23:10
  know
• 23:10
  from
• 23:10
  this
• 23:11
  middleware
• 23:11
  with
• 23:11
  Amazon
• 23:12
  you
• 23:12
  want
• 23:12
  to
• 23:12
  go,
• 23:12
  which
• 23:12
  is
• 23:13
  so
• 23:13
  important
• 23:13
  for
• 23:13
  your
• 23:13
  business.
• 23:14
  Is
• 23:14
  this
• 23:14
  really
• 23:14
  working
• 23:15
  or
• 23:15
  is
• 23:15
  this
• 23:15
  one
• 23:16
  maybe
• 23:16
  not
• 23:16
  so
• 23:16
  well
• 23:17
  working?
• 23:17
  And
• 23:18
  this
• 23:18
  is
• 23:18
  just
• 23:18
  insights
• 23:19
  you
• 23:19
  get
• 23:19
  from
• 23:19
  the
• 23:20
  people
• 23:20
  who
• 23:21
  are
• 23:21
  also
• 23:21
  working
• 23:21
  with
• 23:22
  it.
• 23:22
  So
• 23:22
  what
• 23:22
  I
• 23:22
  did
• 23:23
  or
• 23:23
  what
• 23:23
  I
• 23:23
  do
• 23:24
  and
• 23:24
  what
• 23:24
  we
• 23:24
  do
• 23:25
  is
• 23:25
  often
• 23:26
  that
• 23:26
  we
• 23:26
  say
• 23:26
  like,
• 23:26
  okay,
• 23:27
  yeah,
• 23:27
  I
• 23:28
  don't
• 23:28
  know,
• 23:28
  you
• 23:28
  want
• 23:28
  to
• 23:29
  get
• 23:30
  connected
• 23:30
  with,
• 23:31
  with
• 23:31
  novomind,
• 23:32
  let's
• 23:33
  keep
• 23:33
  it
• 23:33
  like
• 23:33
  that.
• 23:35
  I
• 23:35
  know
• 23:36
  that
• 23:36
  this
• 23:36
  other
• 23:36
  brand
• 23:37
  is
• 23:37
  already
• 23:37
  working
• 23:37
  with
• 23:38
  novomind,
• 23:38
  so
• 23:38
  please
• 23:39
  talk
• 23:39
  to
• 23:39
  each
• 23:39
  other.
• 23:40
  I
• 23:40
  connect
• 23:40
  you,
• 23:42
  I
• 23:42
  connect
• 23:42
  you
• 23:42
  via
• 23:43
  email
• 23:43
  and
• 23:43
  the
• 23:44
  rest
• 23:44
  is
• 23:44
  done
• 23:44
  by
• 23:44
  yourself.
• 23:45
  So
• 23:45
  it's
• 23:45
  your
• 23:46
  own
• 23:46
  responsibility.
• 23:47
  But
• 23:47
  sometimes
• 23:47
  you
• 23:48
  need
• 23:48
  to
• 23:48
  just
• 23:49
  get
• 23:49
  this
• 23:49
  introduction
• 23:50
  to
• 23:50
  say,
• 23:51
  to
• 23:51
  open
• 23:51
  the
• 23:51
  door
• 23:52
  and
• 23:52
  then
• 23:52
  everyone
• 23:53
  can
• 23:53
  do
• 23:53
  its
• 23:53
  own
• 23:54
  topics.
• 23:54
  But
• 23:57
  that's
• 23:58
  really
• 23:58
  supportive
• 23:59
  and
• 24:00
  helps
• 24:01
  you
• 24:01
  to
• 24:01
  make
• 24:01
  the
• 24:01
  right
• 24:01
  decisions.
• 24:02
  And
• 24:02
  I
• 24:02
  think
• 24:02
  overall
• 24:03
  the
• 24:03
  community
• 24:03
  topic
• 24:04
  is
• 24:04
  about
• 24:05
  making
• 24:05
  better
• 24:06
  decisions
• 24:06
  for
• 24:07
  your
• 24:08
  next
• 24:08
  strategic
• 24:09
  step
• 24:10
  for
• 24:10
  your
• 24:10
  expansion.
• 24:12
  To
• 24:13
  maybe
• 24:14
  get
• 24:14
  more
• 24:14
  data
• 24:14
  and
• 24:15
  numbers,
• 24:15
  you
• 24:15
  need
• 24:16
  to
• 24:16
  calculate
• 24:16
  the
• 24:17
  right
• 24:17
  business
• 24:17
  case
• 24:18
  or
• 24:18
  maybe
• 24:18
  to
• 24:19
  not
• 24:19
  make
• 24:21
  the
• 24:21
  next
• 24:21
  expansion
• 24:22
  to
• 24:22
  a
• 24:23
  marketplace
• 24:23
  where
• 24:23
  you
• 24:24
  thought
• 24:24
  like,
• 24:24
  oh,
• 24:24
  this
• 24:24
  is
• 24:25
  so
• 24:25
  important,
• 24:25
  where
• 24:26
  you
• 24:26
  have
• 24:26
  sometimes
• 24:27
  internal
• 24:28
  pushers
• 24:28
  where
• 24:28
  you
• 24:28
  say,
• 24:29
  like,
• 24:29
  but
• 24:29
  we
• 24:29
  need
• 24:30
  to
• 24:30
  go
• 24:30
  to,
• 24:30
  I
• 24:30
  don't
• 24:31
  know,
• 24:31
  this
• 24:31
  marketplace
• 24:31
  where
• 24:32
  my
• 24:32
  best
• 24:32
  friend
• 24:32
  is
• 24:32
  working
• 24:33
  also
• 24:33
  happens.
• 24:35
  And
• 24:36
  then
• 24:36
  they
• 24:36
  can
• 24:36
  say
• 24:36
  like,
• 24:38
  my
• 24:38
  business
• 24:38
  case
• 24:39
  is
• 24:39
  not
• 24:39
  that
• 24:39
  well.
• 24:39
  And
• 24:40
  I
• 24:40
  talk
• 24:40
  with.
• 24:41
  So
• 24:42
  please
• 24:43
  believe
• 24:44
  me
• 24:44
  and
• 24:44
  my
• 24:45
  connections,
• 24:47
  that's
• 24:47
  maybe
• 24:47
  not
• 24:48
  worth
• 24:48
  it
• 24:48
  to
• 24:49
  do
• 24:49
  this
• 24:49
  just
• 24:49
  because
• 24:50
  you
• 24:50
  like
• 24:50
  to
• 24:50
  do
• 24:51
  it.
• 24:51
  I
• 24:51
  think
• 24:52
  from
• 24:52
  a
• 24:52
  researcher
• 24:53
  point
• 24:53
  of
• 24:53
  view,
• 24:54
  it
• 24:54
  is
• 24:54
  also
• 24:55
  helpful
• 24:55
  to
• 24:56
  find
• 24:56
  the
• 24:57
  right
• 24:57
  questions
• 24:57
  to
• 24:58
  ask
• 24:58
  ask.
• 24:58
  Oh,
• 24:58
  that's
• 24:59
  a
• 24:59
  good
• 24:59
  point.
• 24:59
  Yeah.
• 25:00
  Because,
• 25:00
  you
• 25:00
  know,
• 25:01
  I'm,
• 25:01
  I'm
• 25:02
  really
• 25:02
  good
• 25:02
  at
• 25:02
  research.
• 25:03
  I
• 25:03
  know
• 25:03
  how
• 25:03
  to
• 25:04
  find
• 25:04
  information.
• 25:05
  But
• 25:05
  if
• 25:05
  I
• 25:05
  don't
• 25:06
  know
• 25:07
  the
• 25:07
  problems
• 25:08
  because
• 25:09
  they
• 25:09
  have
• 25:09
  not
• 25:09
  been
• 25:09
  aware
• 25:10
  to,
• 25:10
  made
• 25:10
  aware
• 25:10
  to
• 25:10
  me,
• 25:11
  for
• 25:11
  example,
• 25:11
  the,
• 25:11
  the
• 25:12
  El
• 25:12
  Cotta
• 25:12
  Ingles
• 25:13
  example
• 25:13
  here.
• 25:14
  If
• 25:14
  I
• 25:15
  don't
• 25:15
  know
• 25:15
  that
• 25:15
  I
• 25:16
  should
• 25:16
  ask
• 25:16
  my,
• 25:17
  I
• 25:17
  don't
• 25:17
  know
• 25:18
  Internet,
• 25:18
  my
• 25:19
  chatgpt,
• 25:19
  my
• 25:20
  whatever
• 25:20
  research
• 25:21
  sources
• 25:21
  I
• 25:21
  have
• 25:22
  about
• 25:23
  how
• 25:24
  are
• 25:24
  they,
• 25:24
  how
• 25:25
  manual
• 25:25
  is
• 25:25
  the
• 25:25
  process,
• 25:26
  then
• 25:26
  I
• 25:26
  won't
• 25:27
  ask
• 25:27
  this
• 25:27
  question
• 25:27
  and
• 25:28
  then
• 25:28
  I
• 25:28
  won't
• 25:28
  get
• 25:28
  the
• 25:29
  answer.
• 25:29
  But
• 25:29
  if,
• 25:29
  if
• 25:30
  through
• 25:31
  other
• 25:31
  people
• 25:32
  I
• 25:32
  hear
• 25:32
  that
• 25:33
  I
• 25:33
  made
• 25:33
  aware
• 25:34
  of
• 25:34
  things
• 25:34
  that
• 25:35
  I
• 25:35
  should
• 25:36
  consider
• 25:36
  that
• 25:36
  I
• 25:36
  should
• 25:37
  take
• 25:37
  into
• 25:37
  consideration
• 25:38
  when
• 25:38
  I'm
• 25:38
  doing
• 25:39
  my
• 25:39
  research,
• 25:39
  then
• 25:39
  I
• 25:40
  can
• 25:40
  find
• 25:40
  my
• 25:41
  solutions
• 25:41
  faster
• 25:42
  and
• 25:42
  maybe
• 25:42
  avoid
• 25:43
  traps
• 25:43
  that
• 25:44
  I
• 25:44
  might
• 25:44
  not
• 25:44
  have
• 25:45
  seen
• 25:45
  if
• 25:45
  people
• 25:45
  had
• 25:46
  not
• 25:46
  worn
• 25:46
  it
• 25:46
  before.
• 25:47
  Yeah,
• 25:47
  that's,
• 25:48
  that's
• 25:48
  quite
• 25:48
  true.
• 25:48
  Yeah,
• 25:49
  absolutely.
• 25:50
  Totally
• 25:50
  agree.
• 25:50
  But
• 25:51
  we
• 25:51
  also
• 25:51
  had
• 25:51
  one
• 25:52
  really
• 25:52
  nice
• 25:52
  example
• 25:53
  which
• 25:53
  was
• 25:53
  the
• 25:54
  fun
• 25:54
  part
• 25:54
  of
• 25:54
  the
• 25:54
  community,
• 25:55
  right?
• 25:55
  Yeah,
• 25:56
  that's
• 25:56
  true.
• 25:56
  That's
• 25:57
  true.
• 25:57
  Actually,
• 25:57
  you
• 25:57
  know,
• 25:58
  very
• 25:58
  recently,
• 25:59
  Very
• 25:59
  recently,
• 26:00
  because
• 26:00
  sometimes
• 26:01
  due
• 26:01
  to
• 26:01
  community
• 26:02
  stuff,
• 26:02
  crazy,
• 26:03
  crazy
• 26:03
  things
• 26:03
  happen.
• 26:05
  And
• 26:05
  you
• 26:05
  might
• 26:05
  have
• 26:05
  the
• 26:06
  time
• 26:06
  of
• 26:06
  your
• 26:06
  life,
• 26:07
  for
• 26:07
  example,
• 26:08
  in
• 26:08
  the
• 26:08
  karaoke
• 26:08
  bar.
• 26:09
  Why
• 26:09
  don't
• 26:09
  you
• 26:09
  tell
• 26:09
  that
• 26:09
  story?
• 26:10
  Yeah.
• 26:10
  Well,
• 26:10
  it
• 26:10
  was
• 26:11
  so
• 26:11
  fun
• 26:11
  because
• 26:12
  we
• 26:12
  had
• 26:13
  here
• 26:13
  in
• 26:13
  this
• 26:13
  podcast,
• 26:14
  we
• 26:14
  had
• 26:14
  Ed
• 26:14
  Sanders,
• 26:15
  and
• 26:16
  we
• 26:16
  asked
• 26:16
  the
• 26:16
  fun
• 26:16
  fact,
• 26:17
  and
• 26:17
  he
• 26:17
  was
• 26:17
  like,
• 26:18
  I
• 26:18
  love
• 26:18
  doing
• 26:18
  karaoke.
• 26:20
  And
• 26:21
  one
• 26:22
  of
• 26:22
  our
• 26:23
  fans,
• 26:23
  let's
• 26:23
  keep
• 26:24
  it
• 26:24
  like
• 26:24
  that.
• 26:24
  Marcus
• 26:26
  listened
• 26:27
  to
• 26:27
  this
• 26:27
  podcast
• 26:27
  episode
• 26:28
  and
• 26:28
  he
• 26:29
  knew
• 26:29
  that
• 26:29
  we
• 26:29
  will
• 26:29
  all
• 26:30
  be
• 26:30
  at
• 26:30
  the
• 26:30
  K5
• 26:31
  conference
• 26:31
  in
• 26:31
  Berlin.
• 26:33
  So
• 26:35
  why
• 26:35
  we
• 26:35
  got,
• 26:35
  I
• 26:36
  think,
• 26:36
  like
• 26:36
  six
• 26:36
  weeks
• 26:37
  before
• 26:37
  we
• 26:37
  got
• 26:37
  a
• 26:37
  WhatsApp
• 26:38
  group
• 26:38
  invitation.
• 26:39
  I
• 26:40
  was
• 26:40
  like,
• 26:40
  hey,
• 26:41
  girls,
• 26:41
  I
• 26:42
  asked
• 26:42
  already
• 26:42
  at
• 26:43
  let's
• 26:43
  do
• 26:44
  karaoke
• 26:44
  on
• 26:44
  the
• 26:45
  first
• 26:45
  evening
• 26:45
  of
• 26:45
  the
• 26:45
  K5
• 26:46
  conference
• 26:46
  in
• 26:47
  Berlin.
• 26:47
  And
• 26:47
  we
• 26:47
  were
• 26:48
  like,
• 26:48
  are
• 26:48
  you
• 26:48
  in?
• 26:48
  And
• 26:48
  we
• 26:48
  were
• 26:49
  like,
• 26:50
  yes.
• 26:50
  Sore.
• 26:51
  Yeah.
• 26:52
  Because
• 26:53
  he
• 26:53
  also
• 26:53
  said
• 26:53
  in
• 26:53
  the
• 26:53
  podcast
• 26:54
  that
• 26:54
  we
• 26:54
  would
• 26:55
  also
• 26:55
  love
• 26:55
  to
• 26:56
  do
• 26:56
  this.
• 26:56
  Yeah.
• 26:57
  We
• 26:57
  sort
• 26:57
  of
• 26:58
  agreed
• 26:58
  with
• 26:58
  Ed
• 26:58
  that
• 26:59
  if
• 26:59
  he
• 26:59
  would
• 26:59
  have
• 26:59
  an
• 27:00
  opportunity
• 27:00
  to
• 27:00
  do
• 27:00
  that
• 27:01
  with
• 27:01
  him,
• 27:01
  we
• 27:01
  would
• 27:01
  do
• 27:02
  it.
• 27:02
  Yeah.
• 27:02
  And
• 27:02
  then
• 27:03
  just
• 27:03
  Markus
• 27:03
  organized
• 27:04
  it,
• 27:04
  and
• 27:04
  we
• 27:04
  invited
• 27:05
  just
• 27:06
  really
• 27:06
  a
• 27:06
  small,
• 27:07
  small
• 27:07
  group
• 27:07
  of
• 27:07
  like
• 27:08
  eight
• 27:08
  people
• 27:09
  of
• 27:09
  we
• 27:09
  really
• 27:10
  like
• 27:10
  and
• 27:11
  what
• 27:11
  we
• 27:11
  really
• 27:11
  trust.
• 27:11
  Because
• 27:12
  it
• 27:12
  was
• 27:12
  really
• 27:13
  the
• 27:13
  goal
• 27:13
  of,
• 27:13
  like,
• 27:14
  having
• 27:14
  fun.
• 27:15
  Not
• 27:15
  talking
• 27:15
  about
• 27:16
  business
• 27:16
  at
• 27:16
  all.
• 27:16
  No,
• 27:17
  not
• 27:17
  at
• 27:17
  all.
• 27:17
  Not
• 27:18
  at.
• 27:18
  Not
• 27:18
  a
• 27:19
  word.
• 27:19
  And
• 27:20
  we
• 27:20
  had
• 27:20
  so
• 27:21
  much
• 27:21
  fun
• 27:21
  with
• 27:22
  Lisa
• 27:23
  from
• 27:23
  ebay
• 27:23
  and
• 27:24
  Malte
• 27:24
  and
• 27:25
  Marcus
• 27:26
  and
• 27:26
  Ed
• 27:26
  and
• 27:27
  the
• 27:27
  two
• 27:27
  of
• 27:27
  us.
• 27:28
  And
• 27:28
  I
• 27:28
  was
• 27:28
  like,
• 27:28
  a
• 27:28
  bit
• 27:28
  handicapped,
• 27:29
  but,
• 27:30
  oh,
• 27:30
  man,
• 27:31
  that
• 27:32
  evening
• 27:32
  was
• 27:32
  so
• 27:33
  much
• 27:33
  fun.
• 27:34
  So
• 27:34
  thank
• 27:34
  you
• 27:34
  again,
• 27:34
  Marcus,
• 27:35
  if
• 27:35
  you
• 27:35
  listen
• 27:35
  to
• 27:36
  this
• 27:36
  and
• 27:37
  definitely
• 27:37
  do
• 27:38
  this
• 27:38
  again,
• 27:38
  it
• 27:38
  was
• 27:39
  really
• 27:39
  an
• 27:40
  enjoyable,
• 27:41
  fun.
• 27:41
  Night.
• 27:45
  Which
• 27:45
  just
• 27:46
  became
• 27:46
  true
• 27:46
  because
• 27:46
  of
• 27:47
  the
• 27:47
  connection
• 27:48
  of
• 27:48
  our
• 27:48
  community.
• 27:49
  Yep,
• 27:50
  that's
• 27:50
  true.
• 27:51
  Absolutely.
• 27:52
  So
• 27:52
  I
• 27:52
  hope
• 27:52
  you
• 27:52
  have
• 27:53
  now
• 27:53
  enough
• 27:53
  arguments.
• 27:54
  I
• 27:54
  think
• 27:55
  so.
• 27:55
  Because
• 27:56
  we
• 27:56
  are
• 27:56
  well
• 27:56
  over
• 27:57
  our
• 27:57
  five,
• 27:59
  five
• 27:59
  example
• 27:59
  thresholds
• 28:00
  here.
• 28:01
  Well
• 28:02
  over.
• 28:02
  But
• 28:03
  actually,
• 28:03
  I
• 28:03
  knew
• 28:03
  we
• 28:04
  would
• 28:04
  get
• 28:04
  there
• 28:04
  all
• 28:04
  along,
• 28:05
  so.
• 28:05
  But
• 28:06
  it
• 28:06
  was
• 28:06
  fun.
• 28:06
  And
• 28:07
  I
• 28:07
  think
• 28:07
  it
• 28:07
  is
• 28:08
  good
• 28:08
  to
• 28:08
  just
• 28:09
  reflect
• 28:09
  on
• 28:09
  that
• 28:09
  because
• 28:10
  as
• 28:10
  you
• 28:11
  said
• 28:11
  before,
• 28:11
  for
• 28:11
  you
• 28:11
  community,
• 28:12
  community
• 28:12
  networking
• 28:13
  is.
• 28:13
  It's
• 28:13
  an
• 28:13
  integral
• 28:14
  part
• 28:14
  of
• 28:14
  your
• 28:15
  working
• 28:15
  life.
• 28:15
  But
• 28:16
  if
• 28:17
  you
• 28:17
  don't
• 28:18
  take
• 28:18
  the
• 28:18
  time
• 28:18
  to
• 28:18
  reflect
• 28:19
  on
• 28:19
  how
• 28:19
  much
• 28:19
  these
• 28:20
  connections
• 28:20
  really
• 28:21
  help
• 28:21
  you,
• 28:21
  you
• 28:21
  tend
• 28:22
  to
• 28:22
  think
• 28:22
  they
• 28:23
  are,
• 28:23
  you
• 28:24
  know,
• 28:24
  just.
• 28:25
  They
• 28:25
  don't
• 28:25
  have
• 28:25
  real
• 28:26
  value
• 28:26
  to
• 28:26
  it.
• 28:27
  But
• 28:27
  they
• 28:27
  do.
• 28:28
  Yes,
• 28:29
  they
• 28:29
  do.
• 28:30
  And
• 28:30
  they're
• 28:31
  not
• 28:31
  given.
• 28:31
  So
• 28:32
  for
• 28:32
  me,
• 28:32
  it's
• 28:33
  natural.
• 28:33
  I
• 28:33
  know
• 28:33
  that
• 28:34
  for
• 28:34
  many
• 28:35
  people
• 28:35
  who
• 28:35
  are
• 28:35
  not
• 28:36
  so
• 28:36
  much
• 28:36
  outgoing
• 28:37
  or
• 28:37
  asking,
• 28:38
  because
• 28:38
  I
• 28:38
  always
• 28:38
  ask
• 28:39
  people,
• 28:39
  like,
• 28:39
  since
• 28:39
  I
• 28:40
  was
• 28:40
  a
• 28:40
  child,
• 28:40
  like,
• 28:41
  I
• 28:41
  ask
• 28:41
  every
• 28:42
  person
• 28:42
  next
• 28:42
  on
• 28:43
  the
• 28:43
  supermarket
• 28:43
  cash
• 28:44
  cashier
• 28:45
  was
• 28:45
  like,
• 28:45
  are
• 28:45
  you
• 28:45
  already
• 28:46
  a
• 28:46
  grandma?
• 28:47
  And
• 28:48
  my
• 28:48
  parents
• 28:48
  were
• 28:49
  like,
• 28:49
  oh
• 28:49
  shit.
• 28:50
  There
• 28:50
  she
• 28:51
  goes
• 28:51
  again.
• 28:52
  So
• 28:53
  I
• 28:53
  was
• 28:53
  always
• 28:53
  this
• 28:54
  like
• 28:54
  bold,
• 28:55
  interesting,
• 28:56
  interested
• 28:57
  child.
• 28:58
  But
• 28:59
  if
• 28:59
  you
• 28:59
  are
• 28:59
  not
• 28:59
  like
• 28:59
  that,
• 29:00
  we
• 29:00
  will,
• 29:00
  we
• 29:00
  are
• 29:01
  glad
• 29:01
  to
• 29:01
  have
• 29:01
  support
• 29:01
  you
• 29:02
  as
• 29:02
  well.
• 29:02
  So
• 29:02
  for
• 29:02
  example,
• 29:03
  in
• 29:03
  our
• 29:03
  Connect
• 29:04
  events
• 29:04
  we
• 29:04
  do
• 29:04
  the
• 29:04
  speed
• 29:04
  connect,
• 29:05
  which
• 29:05
  was
• 29:06
  then
• 29:06
  much
• 29:07
  easier
• 29:07
  to
• 29:07
  connect
• 29:08
  with
• 29:08
  other
• 29:08
  ones
• 29:08
  and
• 29:09
  to
• 29:09
  get
• 29:09
  in
• 29:09
  contact
• 29:09
  so
• 29:10
  you
• 29:10
  don't
• 29:10
  stay
• 29:10
  there
• 29:11
  and
• 29:11
  think
• 29:11
  like,
• 29:11
  nah,
• 29:12
  here's
• 29:12
  my
• 29:13
  drink
• 29:13
  and
• 29:13
  I
• 29:14
  don't.
• 29:14
  Know
• 29:14
  with
• 29:14
  whom,
• 29:14
  someone
• 29:15
  please
• 29:15
  talk
• 29:15
  to
• 29:15
  me.
• 29:16
  So
• 29:16
  we
• 29:16
  really
• 29:17
  bring
• 29:17
  it
• 29:17
  together
• 29:18
  and
• 29:18
  connect
• 29:18
  you
• 29:19
  even
• 29:19
  there
• 29:19
  with
• 29:20
  the
• 29:20
  right
• 29:20
  people.
• 29:20
  So
• 29:21
  this
• 29:21
  is
• 29:21
  why
• 29:22
  we
• 29:22
  are
• 29:22
  here
• 29:22
  and
• 29:22
  what
• 29:23
  we're
• 29:23
  doing
• 29:23
  there.
• 29:24
  And
• 29:24
  yeah,
• 29:26
  so
• 29:27
  yeah,
• 29:27
  you
• 29:28
  see,
• 29:28
  this
• 29:28
  is
• 29:28
  really
• 29:28
  my
• 29:29
  DNA.
• 29:29
  It's
• 29:30
  really.
• 29:30
  I
• 29:31
  think
• 29:31
  they
• 29:31
  can
• 29:31
  tell,
• 29:32
  right?
• 29:33
  So
• 29:33
  if
• 29:33
  you
• 29:34
  enjoyed
• 29:34
  this
• 29:34
  today
• 29:35
  just
• 29:35
  as
• 29:35
  much
• 29:36
  as
• 29:36
  we
• 29:36
  did,
• 29:36
  then
• 29:36
  do
• 29:36
  take
• 29:37
  the
• 29:37
  time
• 29:37
  and
• 29:37
  tell
• 29:37
  us
• 29:37
  in
• 29:37
  the
• 29:38
  comment.
• 29:38
  What
• 29:38
  is
• 29:39
  your
• 29:39
  favorite
• 29:39
  community
• 29:39
  community
• 29:40
  story
• 29:40
  and
• 29:41
  where
• 29:41
  and
• 29:41
  how
• 29:41
  did
• 29:42
  networking
• 29:42
  benefit
• 29:43
  you
• 29:43
  most?
• 29:44
  We'd
• 29:44
  love
• 29:44
  to
• 29:44
  hear
• 29:44
  about
• 29:45
  this.
• 29:45
  Yeah.
• 29:46
  So
• 29:46
  yeah,
• 29:47
  and
• 29:47
  I
• 29:47
  think
• 29:47
  you
• 29:47
  will
• 29:48
  have
• 29:48
  enough
• 29:48
  time
• 29:48
  to
• 29:48
  send
• 29:48
  us
• 29:49
  your
• 29:49
  story
• 29:49
  because
• 29:49
  let's
• 29:50
  Talk
• 29:50
  Marketplace.
• 29:51
  We'll
• 29:51
  now
• 29:52
  go
• 29:52
  on
• 29:52
  summer
• 29:53
  break,
• 29:54
  so
• 29:54
  there
• 29:54
  will
• 29:54
  be
• 29:55
  no
• 29:55
  new
• 29:55
  episodes
• 29:56
  in
• 29:56
  the
• 29:56
  next
• 29:56
  two
• 29:56
  weeks.
• 29:57
  And
• 29:57
  after
• 29:57
  that
• 29:58
  we
• 29:58
  will
• 29:58
  be
• 29:58
  back
• 29:58
  on
• 29:59
  September
• 29:59
  4th
• 30:00
  with
• 30:00
  our
• 30:00
  Summer
• 30:01
  Future
• 30:02
  Deep
• 30:02
  Dives,
• 30:02
  two
• 30:03
  episodes
• 30:03
  in
• 30:03
  which
• 30:03
  we
• 30:04
  take
• 30:04
  the
• 30:04
  time
• 30:04
  to
• 30:04
  reflect
• 30:05
  how
• 30:05
  AI
• 30:06
  commerce
• 30:06
  on
• 30:06
  the
• 30:06
  one
• 30:06
  hand
• 30:07
  and
• 30:07
  social
• 30:07
  commerce
• 30:08
  on
• 30:08
  the
• 30:08
  other
• 30:09
  are
• 30:09
  going
• 30:09
  to
• 30:09
  affect
• 30:10
  the
• 30:10
  Marketplace
• 30:10
  business
• 30:10
  of
• 30:11
  tomorrow.
• 30:12
  Yeah,
• 30:12
  you
• 30:12
  wouldn't
• 30:12
  want
• 30:13
  to
• 30:13
  miss
• 30:13
  that.
• 30:13
  So
• 30:13
  best
• 30:14
  subscribe
• 30:14
  now
• 30:14
  to
• 30:14
  our
• 30:15
  podcast
• 30:15
  and
• 30:16
  you
• 30:16
  will
• 30:16
  be
• 30:16
  notified
• 30:16
  when
• 30:17
  the
• 30:17
  next
• 30:17
  episodes
• 30:17
  are
• 30:18
  out.
• 30:18
  So
• 30:18
  for
• 30:18
  now,
• 30:19
  bye
• 30:19
  bye
• 30:19
  and
• 30:19
  have
• 30:19
  a
• 30:20
  lovely
• 30:20
  summer.
• 30:25
  You
• 30:26
  listen
• 30:26
  to
• 30:26
  let's
• 30:27
  Talk
• 30:27
  Marketplace.
• 30:28
  The
• 30:28
  Marketplace
• 30:29
  podcast
• 30:29
  with
• 30:29
  Ingrid
• 30:30
  Lommer
• 30:30
  and
• 30:30
  Vanna
• 30:31
  Riedichelman
• 30:33
  SA.