Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Can You Get Rich Working for Someone Else?

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Can You Get Rich Working for Someone Else? · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. This one is going to be a quick
• 0:04
  detour from what we've been discussing, you know, lead
• 0:07
  generation and all of that. Today we're just going to be
• 0:09
  looking at can you be a wealthy business development manager?
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  Can you be a wealthy manager? That is for those of you who are
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  career oriented and you want to work for someone else.
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  So that's the question that we're going to be looking at
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  today. Now, the reason why we're going
• 0:24
  to be looking at that is because of a number of conversations
• 0:26
  I've been having from people who are listeners of the podcast and
• 0:29
  who are wondering about these sorts of things.
• 0:31
  You know, where can I make wealth?
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  How can I make money? You know, those of you who are
• 0:35
  in the management track, you know, you're a junior manager,
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  you're a mid level manager, that kind of thing.
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  Or maybe you're running a sales team on behalf of some
• 0:43
  organization. And then you're wondering, can
• 0:45
  you get wealthy by being a business development manager or
• 0:48
  any other kind of manager? So that's what we're looking at
• 0:50
  today. If you'd love to connect with me
• 0:52
  and explore opportunities, the phone number to reach me on
• 0:55
  IS080 64662140. The country code is +234 for
• 1:01
  those of you who are not Nigerian.
• 1:03
  And then if you'd love to connect with me on LinkedIn, the
• 1:06
  name to look for, the profile to look for is Tavishima Ayede.
• 1:09
  And yeah, that's it. So connect with me on LinkedIn.
• 1:12
  That's my socials. So today the question is, can
• 1:15
  you be a wealthy business development manager?
• 1:18
  Can you be a wealthy XYZ manager?
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  Can you be a wealthy branch manager?
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  Can you be a wealthy whatever kind of manager?
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  For those of you who are career oriented, the answer is yes, you
• 1:29
  can be wealthy. However, this is a big but your
• 1:34
  salary is going to be capped and your salary is going to be
• 1:39
  limited. Manager cannot earn more than
• 1:42
  CEO. Manager cannot earn more than
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  OGA. Manager cannot earn more than
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  founder. Manager cannot earn more than
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  you know, certain kinds of people.
• 1:50
  If you're in management, just know that your salary is going
• 1:53
  to be capped. So for you to grow wealth as a
• 1:58
  business development manager or some sort of manager, you have
• 2:02
  to try and be promoted and look for bigger paying opportunities.
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  So if wealth is what you're after and you want to increase
• 2:14
  your heading capacity as a manager, as a business
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  development manager or any kind of manager, you're looking for
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  bigger employment opportunities. So if you're the business
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  development manager for the business, you're based in Abuja,
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  let's say headquarters is in Lagos, you want more money.
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  You have to try and find your way to get into Lagos
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  headquarters or to become the head of sales for, I don't know,
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  North Central or something like that.
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  That's the only way that you're going to increase your earning
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  capacity because as a salary earner, your salary will always
• 2:49
  be capped, It will always be limited.
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  Then you can also look at all the organizations because the
• 2:56
  business manager for Hilton, Hilton Hotel in Abuja, my guess
• 3:00
  is his pay is probably good. But if you are the business
• 3:04
  development manager for MTN or for GLOW, now I'm thinking now
• 3:08
  some good money. That's just my guess.
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  What if you're the business development manager for Toyota,
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  they're African Middle East office, I think that's some good
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  money. What if you're the business
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  development manager for Shell or total, excuse me, West African
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  region. Now you, you get where I'm
• 3:28
  heading at. But even in these organizations,
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  you just know that your salary is capped.
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  You will never earn more than CEO than founder than you know,
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  whatever it will be capped. So for those of you who are in
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  the sales space, because the person that was having this
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  conversation with is a business development manager.
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  Business development manager is just a fancy way of saying sales
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  manager. Because business development
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  manager and sales development manager your your responsibility
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  is train the people underneath you and try and look for ways to
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  open up opportunities for your employees and for the company to
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  make money after the business development manager or a sales
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  development manager does. So like I've said, your salary
• 4:12
  is capped. However, if you are an
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  individual sales contributor, someone who is working in the
• 4:18
  organization, your salary is uncapped.
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  If you work harder, you will get more money.
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  If you slack off, you will make less money.
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  So the earning potential for somebody who is in sales is
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  higher. In fact, back in my days when I
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  was trying to sell financial products for Lead way, there
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  were two or three people that everybody spoke about that were
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  earning more than Oga, Patak, Bata at the top.
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  And the people who are on the board as an individual, sales
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  people who earn more than them as in salary commissions, the
• 4:55
  money that you put in the pocket is more than the salary that the
• 4:58
  personal top is earning. So if this is about money, just
• 5:02
  pure money, then the upside actually is by remaining an
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  individual sales contributor. In fact, while I was at lead
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  way, I didn't understand why my manager who was the top selling
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  salesperson nationwide, I think maybe like 3 or 4 years ago, was
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  now doing manager work. And I'm wondering like why would
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  I do manager work? I have fixed salary.
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  I'd rather be out in the field and then be collecting millions
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  and millions and millions as my, what's it called as compensation
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  and as gifts and, you know, stuff like that.
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  But that's just the way I look at things.
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  Maybe I'm too focused on the money, but the bottom line, what
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  I'm trying to say is that in some organizations, in most
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  organizations, that's, that's except if you're dealing with,
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  you know, small, you know, SME and stuff like that, because
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  you're dealing with SME and, and your salary is now more than
• 5:56
  August salary. I won't be surprised if August
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  becomes offended and he sacks you or maybe he starts limiting
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  your, your Commission. Those sorts of things happen.
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  But outside of those sorts of situations, if you want to make
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  bastard money or if you want to make more money than August CEO,
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  then manager track. It's not for you because
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  individual, the individual contributor, the individual
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  salesman, your salary is maybe they give you 100K every month
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  fixed, but for other business opportunities that you bring in,
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  they'll be adding you 33% or 1010% or five 5% or whatever.
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  So the rest is now up to you. If you like the way the 10%
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  tastes and you're able to bring in 2010% in a month, you know,
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  you do the math. If you're able to sustain that
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  for eight months of the year, do the math.
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  So yeah, you can be worthy as a manager, but just know that your
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  salary is capped. You want the salary to grow,
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  Look for bigger employment opportunities.
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  If you're with Hilton, leave Hilton, go to MTN.
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  If you're with MTN, leave MTN, go to Toyota.
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  If you're with Toyota, OK, well Toyota and Shell, I'm not sure
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  which is the bigger company, but you get my drift.
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  So the rationale or your motivation is the key thing
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  here. If what you're worried about is
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  money, then please remain a salesperson.
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  If what you're worried about is the more spiritual stuff, you
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  know, you want to sow into somebody's life, you want to be
• 7:20
  in a position of leadership, you want a bigger status because the
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  manager has a bigger status than the salesperson.
• 7:27
  And I've, I've seen it across a couple of organisations.
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  I mean, it doesn't matter if the salesperson is earning 10 times
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  more than the CEO, the CEO will still have greater status in the
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  eyes of everybody. So just know what it is they're
• 7:38
  running after. If it is money, stick to sales.
• 7:42
  If it is the recognition, the status, the leadership, the
• 7:46
  everything, all those other things, then remain a manager.
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  But The thing is we have to be clear about what we are looking
• 7:54
  for. If money is what is important to
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  you, I entered the manager track.
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  You're going to be very frustrated.
• 8:01
  Just remain as the salesperson that you are.
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  I'll be OK with the fact that if it is AGM are not general
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  meeting or maybe even a family meeting or church meeting or
• 8:13
  whatever. Just be comfortable with the
• 8:14
  fact that people will always call the person who is orga
• 8:17
  CEOMD whatever before they call you even if I'm making more
• 8:20
  money. So just be just know where
• 8:23
  you're heading and be comfortable with that.
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  So be clear about what you want. Is it the money or the status?
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  Be clear about where you're headed.
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  If it is money, stick the sales. You'll make more money that way.
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  If it is Rep, if it is stature that you want stature on the
• 8:45
  company and in society, then yeah, hit the management track.
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  So yeah, that's it, basically. That's my contribution of today.
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  In case there are some of you over there listening to the
• 8:55
  podcast right now who are currently tossing about in your
• 8:58
  head, you know, trying to weigh the whole options, pretty much
• 9:01
  giving you what the options are. But the answer to your question
• 9:04
  is yes, if you are a manager, you're the branch manager, you
• 9:07
  can be wealthy, you're the sales manager, you can be wealthy,
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  you're the marketing manager, you can be wealthy, but your
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  salary is capped, Your salary is limited.
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  You want it to be bigger, look for bigger employment
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  opportunities. Eventually, maybe leave your
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  organization because you will never earn more than the CEO if
• 9:24
  the CEO is earning. I don't know what's the big
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  salary nowadays. OK, I don't know what the big
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  salary is nowadays, but let me guess that maybe I have no idea.
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  Let me just write the number. So let's say now, let me just
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  write the number. If the CEO is any 50 M, then
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  just know that by many in that organization know that you will
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  never earn up to 50 M. You can't earn more than August
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  CEO. You can't.
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  It ain't going to happen. But if you're in sales and
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  August CEO is any 50M, you can earn more than 50 M so long as
• 9:58
  your commissions add up and provided you're not working for
• 10:02
  a small business like Okuchuku and Sons.
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  Because if you're working for Okuchuku and Sons and the head
• 10:08
  of Okuchuku and Sons is bringing in 50 M every year, and then he
• 10:11
  notices that you as salesperson, you earned 48 this year, you'll
• 10:16
  feel threatened and you, you will find a way to cap your
• 10:19
  wings. Maybe you suck you or maybe
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  limit your Commission. OK, last year we're paying you
• 10:23
  1010%, but this year we're kind of already paying you 1010%, so
• 10:27
  we'll now be paying you two 2% Commission, you know, that kind
• 10:29
  of thing. So yeah, so that's it pretty
• 10:32
  much. So thanks for your time and
• 10:33
  attention. I'll catch you guys in the next
• 10:34
  episode.