Why Your Law Firm Manual is a "Dusty Shiv" & The Future of Personalized Ads
Jared Correia challenges law firms to move beyond boilerplate policies and embrace a tech-centric approach to process management. Later, he sits down with Matt Rubin, the "Mr. Marketing" himself, to discuss the volatile history of SEO and why Answer Engine Optimization (AEO) is set to absorb 30% of the search market by the end of the year.
In this episode, we cover:
The Procedural Challenge: Why your law firm's manual shouldn't just be a "dusty shiv" for HR emergencies, but a living guide yoked to your technology stack.
Matt Rubin's Rollercoaster Career: From making millions in mortgage…
The skinny
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