412: CMO to CEO: How Marketing Leaders can Make the Ultimate Transition w/ Katie Bullard
Feeling replaceable is tough.
Unless you’re moving up.
That’s what Katie Bullard, president of DiscoverOrg, did. Throughout her career, she has been shrewd enough to actually hire her replacements so she can move on to bigger roles. That’s pretty boss.
In this episode - kicking off a new series of #TakeoverTuesday - we cover transitioning up, the definition of a high-performing marketing team, and more.
The skinny
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