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292 - How to Research and Leverage Social Trends (BookTok is Doing WHAT? đź“š) with Lindsey Reeder of HarperCollins Publishers
Here’s something readers don't really want to admit…
TikTok helps books remain relevant today.
In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse.
Plus, there’s an influx of self-published authors and traditional publishers coming together to market their work directly towards the BookTok crowd. Working…
The skinny
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