David Airey // Not Love at First Sight

Rough Drafts - Exploring Creative Process - by BOUNCE · May 24, 2026 · 1h 4m · transcript

David Airey has been making logos for twenty years and writing about them for seventeen. His third edition of Logo Design Love just came out, and rather than sit down and talk about what's in it, we ended up talking about what changed — in the book, in his practice, and in how he thinks about what he's actually doing when he hands a client a mark that's supposed to outlast them both.

There's a moment in this conversation where David describes presenting design directions to clients in words only — no visuals, just paragraphs — before a single pixel gets drawn. And it sounds so simple when he…