Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / From Betrayal to Breakthrough: Navigating Partner Disputes & Scaling Smart

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From Betrayal to Breakthrough: Navigating Partner Disputes & Scaling Smart · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome. My name is Tavishima Aide.
• 0:04
  I saw sales and marketing challenges and I'm making
• 0:06
  today's podcast recording in my living room.
• 0:09
  The kids are home practising piano, so expect to hear some
• 0:12
  interruptions in the background. Now, the goal of this podcast is
• 0:15
  not to talk about my family. Actually, we're here to talk
• 0:18
  about business education. So spread the word so that your
• 0:21
  friends and family members in Nigeria and abroad can benefit
• 0:25
  from the questions that we tackle.
• 0:27
  They can do that by subscribing on Spotify, YouTube, Apple or
• 0:31
  any player of their choice. And if you in particular, dear
• 0:34
  listener, have any sales and marketing questions, bring them
• 0:37
  to me. You can call, you can SMS, you
• 0:39
  can WhatsApp me on 08064662140. Now today on the podcast, I want
• 0:48
  us to look at 2 questions. Or rather, we're going to be
• 0:51
  answering 2 questions that were sent in by listeners.
• 0:55
  So the first question is from Williams Amaze.
• 0:59
  And I will just paraphrase his question.
• 1:01
  And basically, it's on what to do when your partner steals your
• 1:04
  business idea. And then there's another
• 1:06
  question from Uche on how to scale your business.
• 1:11
  And Uche is in logistics. So let's go straight on to
• 1:15
  Williams Amaze. So this is situation now.
• 1:20
  Williams Amaze was the promoter of the business.
• 1:23
  Now when we say promoter, you know, as per you know, those of
• 1:27
  us who schooled in Niger, when you're doing business studies
• 1:29
  back in junior secondary school, you know the promoter is the
• 1:31
  person who has the idea, the person who's trying to
• 1:35
  facilitate it, you know that's the promoter.
• 1:37
  So Williams now is the promoter of the idea and it was tech
• 1:40
  related and of course he doesn't have the skills.
• 1:43
  So you know, now you have the brilliant idea, you don't have
• 1:47
  the skills You now bring in tech Co founder or you bring in tech
• 1:50
  employee or you bring in tech. You know, basically you bring in
• 1:54
  someone to beef up the skills that you lack to get this
• 1:58
  business going. So Williams is the promoter and
• 2:01
  he brought somebody in who had web, web development skills,
• 2:05
  coding skills, you know, stuff like that.
• 2:07
  And from what Williams says, you know, both of them, they were
• 2:09
  cool as as per they were guys. So they're not friends like 5:00
• 2:13
  and 6:00, but shadow friendly. So Williams, he called in on the
• 2:20
  radio show, and I wanted him to send me a message afterwards so
• 2:24
  that we'll talk some more. Because The thing is, since this
• 2:29
  is something that might have legal ramifications, we actually
• 2:31
  need to discuss and find out a whole lot more details before I
• 2:34
  can start giving some kind of advice.
• 2:36
  And also, since I haven't been a practicing lawyer for like, I
• 2:42
  don't know, like 15 or so years, I wasn't sure if it was the
• 2:49
  right thing for me to do or the ethical thing for me to do to be
• 2:51
  giving legal advice over on the air.
• 2:53
  So I wanted him to talk with me one-on-one, but he didn't get in
• 2:56
  touch anyway. So I'm just going to assume a
• 3:00
  whole bunch of stuff and tackle the question that way.
• 3:04
  So one of the reasons why I wanted him to call in, I mean,
• 3:10
  to send me what's happening. So we'll talk one-on-one.
• 3:11
  Is this Now in these sorts of situations, there are a couple
• 3:16
  of questions that we need to ask ourselves.
• 3:18
  So let's say you're the promoter of the idea and you bring
• 3:20
  somebody in. Before somebody can give you
• 3:23
  legal advice, we need to know what the arrangement was.
• 3:27
  We need to know how that person was brought in in the 1st place.
• 3:30
  Was the person brought in as a partner?
• 3:33
  That one has a different set of legal ramifications.
• 3:37
  Was the person brought in as an employee?
• 3:40
  That one has a different set of ramifications or was the person
• 3:43
  brought in as a contractor? That one has a different set of
• 3:47
  ramifications. So partner is you and me with a
• 3:50
  run this thing 5050 or any which way, like we're partners
• 3:54
  employees. You know, I'm the boss, I'm in
• 3:56
  charge. You know, you're my employee.
• 3:58
  I pay you salary, you do what I say.
• 4:01
  Then contractor levels is, you know, I'm here, I'm on my own,
• 4:06
  you are there, you're on your own.
• 4:07
  When I need your service, I call you and then I sort your money
• 4:10
  and then once I sort you, you go, but you make the thing that
• 4:13
  I want. So these things are really,
• 4:15
  really important. And when I first got into
• 4:19
  wedding photography in Lagos and then later on in Abuja, these
• 4:22
  are some of the issues that used to come up.
• 4:24
  Some people will say, hey, I'm the one that handled the camera,
• 4:27
  therefore I'm the one that has the right to the image.
• 4:30
  And then somebody else would say no, no, no, no, no, no, no.
• 4:32
  The job was my own job. I brought you in as contractor.
• 4:36
  Every single thing you snapped is me that owns it.
• 4:39
  I'll put you under my business. And so these quarrels, I've
• 4:43
  always existed and they will always exist.
• 4:47
  But The thing is we need to be clear this other person that
• 4:49
  we're bringing them in, is it partnership?
• 4:51
  Is this person employee or is this person contractor?
• 4:54
  Those are the things that are now determine the output, the
• 4:59
  ideas, the things that we produce.
• 5:01
  Who owns it. This is these are the things
• 5:04
  that will determine. So the reason why there was a
• 5:07
  problem is Williams bodies for that guy in and then he said the
• 5:10
  other guy ran off and executed the idea and then left him
• 5:13
  hanging. Now the example that I gave was
• 5:16
  Zuckerberg and the Winklevoss twins.
• 5:18
  So Zuckerberg currently is in charge.
• 5:22
  Facebook, the court say he's one that owned everything but the
• 5:25
  Winklevoss boys were saying I know that nobody like that to
• 5:29
  like we called Zuckerberg. The idea was our own, and then
• 5:34
  next thing he abandoned our own. Whatever.
• 5:36
  He now started doing his own. Anyway, the courts have already
• 5:39
  settled on that matter a long time ago.
• 5:42
  So the Winklevoss twins, you know nothing for you,
• 5:44
  Zuckerberg, you own everything. But if you were to talk to a
• 5:47
  lawyer or if you'll go to a court, these are the kind of
• 5:50
  things that we'll be talking about.
• 5:53
  Who was the promoter who initiated the idea?
• 5:56
  When you brought this other person in?
• 5:58
  Was this person a partner? Was this person an employee?
• 6:00
  Was this person a contractor? So these sorts of things, we
• 6:03
  need to know what's up. But I did say one thing that I
• 6:07
  want to repeat over here. Most people assume that when
• 6:10
  there is no written contract, it means like you're your own,
• 6:13
  there's nothing you can do. That a contract is All in all,
• 6:17
  unfortunately, or rather fortunately for you guys, that
• 6:20
  is not the case. Because you guys did not sign
• 6:23
  anything doesn't mean that every single time there's busy like
• 6:26
  you've lost out. Still, speak to your lawyer.
• 6:31
  If you don't have a lawyer or a younger brother finished law
• 6:34
  school or younger sister finished law school like last
• 6:36
  year, no problem. Talk to her.
• 6:37
  She'll be able to guide you accordingly.
• 6:39
  She'll be able to open your eye because the fact that there's no
• 6:42
  paper contract, you guys didn't sign anything is not that much
• 6:46
  of a problem. The paper contract is very
• 6:50
  important when it comes to proving what it is that went
• 6:52
  down, but the court has other ways of figuring out what is it
• 6:56
  that went down. And the court is going to be
• 6:58
  asking yourselves a couple of questions is going #1 is going
• 7:01
  to ask did these people intend to create legal relations?
• 7:05
  That's because some people get together and they just do stuff
• 7:07
  like, you know, we're boys. So no one Hala, because there
• 7:09
  are situations where someone like Williams can say, OK, I'm
• 7:13
  starting this business. Hey, bro, come in, come and do
• 7:15
  this thing. I'll sort you.
• 7:16
  And then the other person says, Williams are my guy now.
• 7:19
  No, no problem. I'll do it now.
• 7:21
  Like we're boys now. Forget, forget acting.
• 7:23
  Everything works. I know you'll bless me.
• 7:25
  Everything doesn't work. No holler, no problem.
• 7:27
  So in situations like that, it's clear that, you know, it's just
• 7:32
  boys like helping themselves out.
• 7:34
  I'm in a bind. I call you in, you say I no
• 7:36
  problem, I'll help you out. Everything clicks, You know, you
• 7:39
  sort me down. Is is not, there's no intention
• 7:42
  to create legal relations there. It's just, you know, let me
• 7:45
  bless you, let me help you, that kind of thing.
• 7:47
  And of course, the court wants to know, is it a matter of let
• 7:50
  me bless you, let me help you? Or is it a matter of from day
• 7:52
  one we knew that this thing we're doing, like this is
• 7:55
  business and we're going to hold ourselves to certain kinds of
• 7:57
  standards, certain kinds of expectations, certain kinds of
• 8:02
  deliverables, you know, things like that.
• 8:04
  So when they start calling witnesses or when they start
• 8:07
  looking at text messages or WhatsApp messages, that is what
• 8:11
  the court is going to try and figure out.
• 8:13
  Was there an intention to create legal relations?
• 8:16
  And the court is going to do is using different kinds of
• 8:19
  memoranda or different kinds of proofs of evidence.
• 8:22
  So the fact that there is no written contract where you sign
• 8:25
  something, it does not mean all is lost.
• 8:28
  Now there are some things where you just look at it like no
• 8:33
  more. If I pay lawyer and everything
• 8:35
  is not worth the hassle. If that's one of those cases now
• 8:37
  anyway, well, you know, it happens.
• 8:40
  We lose some things like that. But if he's a very big something
• 8:44
  and it's worth the cost of getting a lawyer involved, don't
• 8:47
  worry. The fact that there's no written
• 8:49
  paper contract that was signed, it doesn't mean there's no
• 8:54
  remedy for you. There's a remedy.
• 8:55
  It just means you have to do some extra work when it comes to
• 8:57
  proving exactly what it is that went down.
• 9:01
  Now, there is one exception that I want to point out in Nigeria
• 9:05
  and a lot of Commonwealth countries, America, Canada,
• 9:08
  Australia, India, you know, all we Commonwealth countries,
• 9:12
  people, countries that were, what's the word that were
• 9:18
  colonized by the United Kingdom. So colonies and protectorates of
• 9:24
  the United Kingdom in these countries, anything that has to
• 9:27
  do with land, gas to be black and white written on paper.
• 9:31
  In fact, in Commonwealth countries you'll find that
• 9:34
  there's a statutory way for doing these things.
• 9:37
  Statutory just means prescribed by law.
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  The law has said exactly what it is they are supposed to do.
• 9:44
  Deed of assignment. This is how you create it.
• 9:46
  The thing must be there. Deed of this, it must be there,
• 9:50
  a contract for sale of land must be written like this in Nigeria,
• 9:54
  governor's consent before you get COO blah blah blah,
• 9:58
  everything is prescribed there. So if you're in a business that
• 10:01
  has something related with land, so let's say you have a laundry,
• 10:07
  you want to go and buy land so you build your laundry on it.
• 10:11
  Better make sure that not only is there something in writing,
• 10:14
  the thing that is in writing is exactly the way that the law
• 10:17
  says it is supposed to be. Because if you don't, then that
• 10:23
  one is serious complication. So outside of things like land
• 10:27
  where the law says this thing must be in writing, if you
• 10:32
  didn't write anything down, you still, you still, you still have
• 10:35
  a shot. So what I recommended to him,
• 10:39
  since my assumption was that Williams is, is Catholic, my
• 10:43
  assumption to him was, you know, a cost effective way would be to
• 10:45
  approach the JDPC, that's the Justice Development and Peace
• 10:49
  Commission. That is one of the ministries
• 10:52
  within the Catholic Church that is concerned about advocacy,
• 10:55
  human rights, justice, reconciliation, all those sorts
• 10:57
  of things. So JDPCI tried doing some work
• 11:00
  with them when I was like secondary school before
• 11:05
  university anyway. So these are the sorts of things
• 11:10
  that JDPC, these are the sort of things that they that they like
• 11:13
  to do. They wouldn't mind helping you
• 11:15
  out. You know, you go there, you have
• 11:17
  a meeting, they might call the other guy.
• 11:18
  You guys sit down and you you begin to resolve the matter or
• 11:23
  if there's a need to go to court and they will advise you, advise
• 11:27
  you appropriately. So that was my own
• 11:29
  recommendation to him, the Justice Development and Peace
• 11:32
  Commission. All he had to do was go visit
• 11:34
  his parish priest and the parish priest will let him know what
• 11:37
  the, whether they have a JDPC or whether you have to go to
• 11:41
  another parish or another local government or whatever.
• 11:43
  But sure, that's the, that's, that's just the way forward on
• 11:48
  this one. But in the future, sure, for
• 11:51
  those of you, you're starting a business, you're a promoter,
• 11:54
  whether you write something down in black and white or not, you
• 11:56
  just want to be very clear on how you're bringing this person
• 12:00
  in. Are you coming in as partnership
• 12:03
  or like how, what role is it? What am I expecting?
• 12:07
  You know, blah, blah, blah. You need to have all those
• 12:10
  conversations, whether something is written in black or white or
• 12:13
  not. So summary, this is just one
• 12:16
  perspective of what to do when you're former partner, you're
• 12:19
  former boy, you're former 5 and 6, your best friend, your guy
• 12:23
  from the hood. When the guy steals your
• 12:25
  business idea, that is just one perspective on on how to handle
• 12:30
  the situation. Now let's look at the second
• 12:33
  question from Uche. Now Uche called in and his own
• 12:37
  was on how to scale a business. Sorry, one moment I'll be back.
• 12:44
  OK, sorry about that. I'm back.
• 12:46
  I just had to go because, you know, I told you that my sons
• 12:49
  are practicing their their skills, practicing piano,
• 12:52
  practicing music. And the older one was feeling
• 12:55
  frustrated that, you know, he's not making progress and the guy
• 12:58
  begin to provoke, you know, so I just had to go and sort that out
• 13:02
  because honestly, I don't understand this kind of behavior
• 13:04
  that you're frustrated because you're frustrated you want to
• 13:06
  break something. I mean, who does that kind of
• 13:08
  behavior help anyway? For those of you that don't have
• 13:12
  kids, you know, don't be don't be scared.
• 13:14
  It's just one of those things. It's fun.
• 13:17
  It's fun having kids anyway. How would you?
• 13:22
  So would you from Luby now, which is question was how to
• 13:26
  scale your business, which is in the logistics business?
• 13:29
  And he's one of these guys who owns an aggregator or A2 sided
• 13:33
  business, an aggregator or A2 sided business, basically just
• 13:37
  people who create a business in the middle that brings buyers
• 13:42
  and sellers together. So in his own case, he has a
• 13:47
  website, an app, a WhatsApp, the every every.
• 13:51
  And then he's connecting business owners who have things
• 13:55
  to sell with customers who want to buy stuff.
• 14:00
  So like for people who want to order food, you know, you place
• 14:04
  the order to the company and then Uche is in the middle.
• 14:10
  He's aggregating all these services and his own is
• 14:12
  logistics. So you you place the order and
• 14:15
  which is the one who has the platform and who has the people
• 14:20
  and you know, all the infrastructure to make sure that
• 14:22
  your cattle rider gets there on time, the boat gets there on
• 14:25
  time. What else?
• 14:28
  KK I've seen I think was in Lagos.
• 14:33
  OK, maybe not in Lagos, but I think was from African country.
• 14:36
  I saw that I was in Bolt. One of these people should have
• 14:40
  started using KK for for for both, you know, for ride sharing
• 14:45
  and stuff like that. So I guess it's only a matter of
• 14:48
  time before it reaches Niger and people start using KKK to
• 14:52
  deliver them as well. So, so that's the setup now for,
• 14:57
  for for Uche. And OK, I told him to get in
• 15:03
  touch. Eventually he got in touch and
• 15:05
  we're currently talking. But we're now our conversation
• 15:07
  has moved another level as we're trying to solve another problem.
• 15:12
  Because remember how on the podcast, I keep talking about
• 15:14
  you need economics. So we have to be good in sales.
• 15:17
  But The thing is, when our unique economics is messed up,
• 15:20
  we're just multiplying problem upon problem.
• 15:22
  Now this is what you need. Economics means it means that on
• 15:25
  every single one thing that you are producing or that you are
• 15:30
  delivering or that you are whatever the naira and Cobo, the
• 15:34
  money needs to math out correctly, need to make sure
• 15:39
  that on every single one that you're selling.
• 15:41
  Let's say you sell kiddies things.
• 15:43
  Let's say you sell toy guns. If you import these toy guns
• 15:46
  from China at 1005 for one, but then you're only selling it at
• 15:52
  1006 for one, that is 200 naira. But then out of that 200 now
• 15:57
  maybe delivery cost is there and then you know if something is
• 16:01
  damaged, I need returns and then you know stuff like that.
• 16:03
  The unique economics there is too tight because that 200 now
• 16:06
  profit margin, you know it's not enough to cover much.
• 16:10
  Not even talk of you know you carry something and put in your
• 16:13
  pocket or say you will remove money from the business because
• 16:16
  you want to flex. So on every single 111 gone that
• 16:20
  you are selling the unique economics, it has to make sense.
• 16:25
  The margin should be nice and smooth.
• 16:29
  The padding should be correct because that's what will give
• 16:31
  room for the business to grow. You'll be able to take something
• 16:35
  out and enjoy yourself. You'll be able to take something
• 16:38
  out and reinvest in the business.
• 16:40
  So apart from knowing how to sell, how to sell, we also need
• 16:43
  to make sure that our unit economics everything is adding
• 16:46
  up. So in which's case, now the head
• 16:48
  is on small problems here on unit, unit economics and on
• 16:54
  payment terms. So it's just like that with
• 16:56
  some, some businesses like I had, I don't know because I
• 17:00
  haven't consulted for anybody in the restaurant business, but I
• 17:03
  had that for restaurants. The margin, the money that
• 17:05
  they're making is not big, big, big like that, that you know,
• 17:08
  the margins are not huge. So sometimes it's a feature of
• 17:11
  the industry that you're in. But if it's not, you just need
• 17:14
  to make sure that all those things are sorted.
• 17:17
  Now, the reason why I say I've been talking about unique
• 17:19
  economics is because especially since I started the radio show
• 17:23
  this year, lots of people come and say funding, funding,
• 17:25
  funding, funding is the problem. Where can I get loan?
• 17:27
  Where can I get this? But then by the time I ask some
• 17:29
  questions, I'm like, your unique economics is wrong.
• 17:32
  It's off like on this thing, if you're making only two, two
• 17:37
  naira on average, and then once in a while one big thing will
• 17:41
  happen and then you now lose, you know, it is naira or 1010
• 17:44
  naira or something. Like there's a problem here if
• 17:46
  you don't fix it and now go and borrow big money to try and cure
• 17:51
  this problem, you have serious busy.
• 17:54
  And I'm even talking to somebody like that today.
• 17:58
  This one is not a client but you know, some people just come,
• 18:02
  they have questions and well, I can't just turn them away so I
• 18:07
  try and find a solution. So I've referred him to the
• 18:09
  Abuja Multi Door Courthouse system to see how they can sort
• 18:13
  it. So was that kind of thing.
• 18:15
  Wifey had a business, they went to go and take money, they took
• 18:17
  4M, but then the fundamentals of the business was not correct.
• 18:22
  Everything has backed up. And then of course the other
• 18:24
  person is like where the hell is my forum?
• 18:27
  Apart from that, the person even wants interest on top like you
• 18:31
  know, like there's no, we agreed.
• 18:32
  I gave you the forum. You will say that this how much
• 18:35
  you give me on top. So please, all these
• 18:37
  foundational issues and this is the reason why I like to pay
• 18:40
  attention to the foundational stuff, the unsexy stuff.
• 18:43
  Do we know how to sell? Do we know how to interact with
• 18:46
  customers? Do we know how to figure out
• 18:47
  what it is that they need, you know, blah, blah, blah.
• 18:50
  And then after that, our unique economics, easy working our
• 18:53
  world, the price that we're pricing, is it a proper
• 18:55
  something? Does it give us room?
• 18:59
  All these things Very, very important.
• 19:03
  Where was I? I just went off track and so
• 19:07
  Uche now I was like Uche, Uche and logistics.
• 19:12
  So he wants to scale the thing, basically.
• 19:15
  So what does scale mean? Now on this podcast, every
• 19:18
  single time I say scale, what I just mean, what I just means is
• 19:21
  to increase your results or to multiply results beyond your own
• 19:26
  personal efforts. So in other words, if you're a
• 19:29
  one man show like me, I'm a one man show, or if you're a one
• 19:32
  woman gang, then you have no scale because everything depends
• 19:36
  on you. If you do not do something, the
• 19:38
  thing will not move. And if you do something, it will
• 19:41
  only move to the extent that you push it.
• 19:43
  The day that you stop pushing it, the thing will not move
• 19:45
  again. So that's what scale means.
• 19:47
  So the example that I gave while I was on the air was this, that
• 19:51
  if me and Uchi were sitting down one-on-one and we're having that
• 19:53
  conversation, you see, that's just normal.
• 19:56
  But since I was on the air now having that conversation,
• 19:59
  broadcasting the whole thing, there was scale me, one person
• 20:04
  now reaching hundreds and thousands of people, or however
• 20:07
  many people listen to the radio. So that's an example of scale.
• 20:13
  You're doing something and you want the results to multiply
• 20:16
  beyond your own personal effort. You don't want to be a one man
• 20:20
  show anymore. You don't want to be a one woman
• 20:22
  riot gang anymore. You want to multiply your
• 20:25
  efforts. So the things required to scale,
• 20:28
  just remember that old Zenith Bank advertisement.
• 20:31
  You know what it is you say if you say Zenith people, systems,
• 20:36
  technology. So that is what you need to
• 20:38
  scale. You need people, you need
• 20:40
  systems and processes. Any technology that is the only
• 20:43
  way to multiply results beyond you.
• 20:46
  So someone like Wuche now as a one man show was a one woman
• 20:49
  gang. Wuche is doing everything.
• 20:51
  Product manager does his job, software engineer does his job,
• 20:55
  customer care does his job, Fleet manager does his job, head
• 20:59
  of operations does his job. So to scale now, you now need to
• 21:04
  bring in other people to be doing those roles.
• 21:07
  That is the people aspect now, systems and processes.
• 21:11
  I don't just mean machine, it just means the frameworks, the
• 21:15
  standard operating procedures that these people need to apply.
• 21:18
  It has to be on ground. When you bring in a product
• 21:20
  manager, you don't just say a project manager or I begin the
• 21:22
  managed product. You should be able to give him
• 21:25
  some guidelines. As our product manager in my
• 21:28
  business, in my industry or for me or for my customers, this is
• 21:32
  how you arrange things. This is how you do, this is how
• 21:35
  you do that. So you need all those systems
• 21:38
  and processes in place. We need documents, we need
• 21:40
  templates, we need standard operating procedures, We need
• 21:43
  whatever it is you want to call it, that somebody can look to,
• 21:47
  to know how to solve this particular problem or to get
• 21:49
  this particular job done. So the example that I gave was
• 21:53
  with customer service people. The reason why your customer
• 21:56
  service Rep is sending a message at 1:00 AM at night is because
• 22:00
  he or she has gotten into a particular basic with a
• 22:04
  customer. They don't know how they're
• 22:06
  supposed to resolve that problem.
• 22:07
  The solution is in your head. So that's the reason why they're
• 22:10
  sending a message at 2:00 AM at night, because you're the only
• 22:14
  one that has the answer. But if you have systems and
• 22:17
  processes in place, you have reduced these things to a Word
• 22:20
  document. You have put it somewhere so
• 22:22
  that somebody can refer. All the customer service Rep
• 22:26
  needs to do at 2:00 AM at night is to go and check the Word
• 22:29
  document or to go and check the file in the office or whatever.
• 22:33
  And they'll be able to figure out how The thing is solved.
• 22:35
  Maybe in the morning they'll now update you.
• 22:37
  So Madam, last night that our customer Olga IMA and he was
• 22:43
  unhappy because of diseases. This how I solved it.
• 22:46
  I hope everything was OK. So we need that as well.
• 22:50
  Then of course, technology, now we need that to scale.
• 22:54
  So in his own sense, you know, dispatch board instead of using
• 23:00
  WhatsApp because there's somebody I know here in Abuja
• 23:02
  call her business, although she's doing good business.
• 23:05
  But honestly, because one day I went to go and pick up my wife
• 23:09
  ordered, she ordered a fish, crab, fish, crab.
• 23:14
  What again all this seafood, seafood or something.
• 23:17
  I mean, I'm not a fish eater. So whenever she buys all these
• 23:20
  things, it's yeah, disgusting basically because for those of
• 23:25
  you that eat fish, I don't understand why you like fish.
• 23:27
  The smell, the smell, the look, the just somehow.
• 23:32
  Anyway, so I shopped to this one's place to collect it.
• 23:34
  And lo and behold, how they manage everything is through
• 23:37
  WhatsApp. That's how they manage it.
• 23:40
  Tracking orders is through WhatsApp.
• 23:41
  And but the problem with that is, you know, sometimes somebody
• 23:44
  will send message now and maybe you open it.
• 23:46
  You thought you wanted to reply the message.
• 23:47
  You go down, down, down, down, down, down and you forget that
• 23:50
  you have not replied to somebody.
• 23:52
  So it's only when the guy now remembers that, oh, there was
• 23:54
  another person, you start searching no down his problem.
• 23:58
  That's the thing that leads to orders being delayed orders
• 24:01
  being lost and all kinds of problem.
• 24:03
  But then when you have all these digital fancy stuff, dispatch
• 24:06
  dispatcher keyboard, so you can just look at the screen, you
• 24:10
  know, you see as OK order this is at this stage, order that is
• 24:13
  at that stage, all those things and I'll make everything set,
• 24:16
  everything smooth. Makes it easy to to run the
• 24:21
  business, to delegate, you know, things like that.
• 24:24
  So technology for someone in which is space absolutely
• 24:27
  important. Then of course, apart from
• 24:30
  switchboard, you know, databases and blah, blah, blah, all those
• 24:34
  sorts of things. So that's just an example about
• 24:39
  how to take the scaling. That's just how to scale
• 24:44
  basically. So if you're a woman, if you're
• 24:46
  a woman, show, if you're a woman gang, you know, if you're a
• 24:50
  solo, solo entrepreneur and you want to scale, that's it.
• 24:56
  You need people around you, You need a team.
• 24:59
  When that team comes, we need to have frameworks, systems,
• 25:02
  processes in place that we will use to train all that, all those
• 25:05
  people first before we now start delegating things to them.
• 25:08
  If you bring in people and then you tell them why I go and do
• 25:12
  the work, you didn't give them training.
• 25:13
  You're causing all kinds of headache for yourselves and for
• 25:16
  your customers because all of us should be using different idea
• 25:20
  and we think about it. You have your business right
• 25:23
  now. You know how your customers are.
• 25:26
  You know the best way to run these things because you've been
• 25:28
  in the industry. You now come and hire someone
• 25:31
  like me to be your employee and I've never done this work before
• 25:35
  and you want to now use idea. I'll be coming, I think, from my
• 25:38
  own background. If you have five of us, five of
• 25:42
  us are coming at you from different backgrounds, SO5
• 25:45
  different backgrounds, Everybody trying to use idea to try and
• 25:49
  solve problems in the business or more.
• 25:51
  It's only a matter of time before chaos will ensue.
• 25:54
  But that's it basically. So that's it for today.
• 25:59
  Those are the only listener questions that we are going to
• 26:01
  tackle. I don't want this to be a very
• 26:03
  long episode. So now we have an idea of what
• 26:06
  to do when somebody steals your idea.
• 26:08
  You didn't write things down. Don't worry, there's a way
• 26:10
  forward. If you can't afford the lawyer,
• 26:12
  don't worry, there's a way forward.
• 26:14
  We can find things. We can find affordable options
• 26:20
  like the Abuja multi door courthouse, There's a Lagos
• 26:23
  multi door courthouse. I don't know what's going on in
• 26:25
  Port Harcourt, but there's always places.
• 26:29
  There's always places, especially nowadays, that
• 26:33
  lawyers are trying to make access to justice very fast and
• 26:36
  very cheap. So people are people are always
• 26:39
  coming up with ideas about how we can resolve disputes, you
• 26:43
  know, sharp, sharp instead of going to courts and, you know,
• 26:47
  paying big money and wasting a lot of wasting a lot of time.
• 26:51
  So that's it. And we have an idea now of what
• 26:55
  is required if we want to scale our business.
• 26:58
  So if you are solo, you're a solo person, you're a one woman
• 27:01
  riot squad. You now know what to do to grow
• 27:05
  your business. Now know what to start planning
• 27:08
  for. Yeah, to grow the business.
• 27:09
  So that's all for today folks. Remember, if you have sales and
• 27:12
  marketing questions, bring them to me.
• 27:14
  You can call, you can SMS, you can WhatsApp me on 08064662140.
• 27:21
  Thank you very much for your time and attention.
• 27:23
  I will catch you next time. Same place in your headphones or
• 27:27
  in your speakers.