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Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies

How Mid-Market Firms Build Pricing Power

Mid-market companies often hit a revenue ceiling not because of sales, but because they cannot raise prices without losing customers. This episode examines how firms like ServiceMaster and local manufacturing leaders use value-based pricing frameworks to decouple growth from volume. We explore the specific operational changes required to support higher margins, including shifting from transactional service models to subscription-like retention structures. Lucas and Luna break down the three critical steps: auditing cost-to-serve, redesigning the customer success team around outcomes rather…

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