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What’s Working in Marketing (And What’s Not) | Bathroom Break #99
Not every marketing strategy works…ad some of the ones everyone talks about are quietly underperforming.
Jay and Daniel break down what’s actually working in marketing right now AND what’s falling flat. Jay shares why going all in on YouTube hasn’t translated into meaningful conversions (yet), while Daniel explains one of the biggest mistakes brands make with B2B Influencer Marketing: relying on one-off creator deals instead of building long-term partnerships.
Plus they dive into the growing importance of building your own AI knowledge base for your brand, and feeding it real customer…
The skinny
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