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Marketing vs. Finance: The eCommerce Growth Problem
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In this episode of Selling on Giants, Will Haire sits down with Gavin Trippe of P1 Commerce to reveal one of the biggest problems facing growing eCommerce brands: the disconnect between marketing and finance.
When CMOs and CFOs operate from different playbooks, brands can end up scaling the wrong channels, misreading attribution, and wasting marketing dollars without understanding what is actually driving incremental growth.
Gavin shares how brands can build a measurement system that connects marketing performance to real financial outcomes—and why omnichannel growth across…
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